With so many things you take into consideration when planning your campaign, there's a high tendency that you may overlook a few details.
These few details could help boost your page's performance if you added a little more time to look into them.
Hashtags
Hashtags have been around for more than ten years, yet, arguably, people do not use them to their full potential.
Hashtags can go a long way! They're an excellent means to spread your message and reach a wider audience. How? To put it simply, you're exposing your content to related topics and related content to an audience with similar interests. This is especially applicable when it comes to Instagram. Most people tend to overlook hashtags, as it takes a while to know and understand which hashtags relate to your post.
Location Tags
Location tags are a great way to make your posts more shareable. There are different ways to do so, like geotags, location tags, and even hashtags! But it's best to use geotags cause they identify longitude and latitude coordinates that correspond to a specific place or landmark. Meanwhile, many use place tags to identify the name of a particular area. Hashtags can be used for any content but are often used for events or conferences at a specific location.
When you're promoting, it's also best to pin your location as a form of customer service. They allow a specific group of people to interact with your posts based on their location. They can find out where your exact location is with just one click! If people were interested in going, they wouldn't have to go through the hassle of looking you up on maps apps or messaging you to ask.
Comprehensive Competitive Analysis
These days competition is fierce, especially when it comes to trends but do you ever try to find out who your real competition is? And if you do, do you know what works for them and what doesn't? Why is this important? As the saying goes, keep your friends close and your enemies closer. Let's use this saying in the sense of healthy competition.
Competitive Analysis is a critical component of any project, yet some don't practice it! Remember, your campaign doesn't end after your final posting. You still have to look back and check your performance! This is one of the many steps in understanding the market and identifying opportunities. This way, you can look back, so you're aware of your strengths and weaknesses of yourself and the competition around you. It helps you make better informed and strategic decisions that will help you mold an effective social media campaign.
Appeal to younger, social-savvy customers
One thing that, up to this day, brands are still hesitant to do is to ride on trends. Understandably so, since most businesses are very particular about branding. Some even go the distance to maintain their tone of voice, words of choice, etc. For consistency in branding, suddenly riding on trending content may be a risky move, but it's always a good idea to experiment and try new things.
Please note that the majority of the audience in social media is the youth, and statistics have proven that they're more fond of fun, relatable, and comedic content.
Humanize Your Brand
In line with appealing to younger audiences, it's also important to show that your company is human and cares about the people it serves. You can do this by showing empathy, understanding, and having a sense of humor. Doing so shows you understand what the customers are going through, and you generally become more relatable. This type of personality you build will reflect your brand's values and, in return, affect the way your customers interact and see your brand, making it more inviting and enticing.
Wrapping Up
So, have you looked back at your social media campaign plans and checked if any that we've listed above aren't in it yet?
Keep in mind to plan and check trending hashtags that will match each of your social media post, pin location for your business or where you at when the material was taken or occurred, check in your competitors and compare campaigns, always include younger audiences on your target market, and make empathy part of your content and voice in messaging.
Need help planning your social media schemes or in need of awesome campaigns to roll for the coming months? Send us a message for a free consultation or visit our social media accounts.
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I know what you’re going to say.
This is a no-brainer.
Or is it?
Everybody makes mistakes. We all know that. Even if we create social media plans, we will surely encounter bumps along the way. But what makes each mistake different from the last is how we'll live with them for the rest of our lives. Sometimes, we get away scot-free, while other mistakes scar us so badly we think about them every night. (*ahem TOTGA *ahem)
Fortunately for us, any mistake posted on Facebook business pages doesn't have to traumatize business owners. Any mishap on your Facebook post, whether in the caption, images, or even the date, can easily be rectified with just a few short clicks.
So whenever you accidentally post the wrong image, you know what time it is!
Get it? Time?
No? Anyways.
Editing the Caption
Starting with the simplest of the simple, editing the post’s caption is as easy as clicking the 
No, really, that’s it.
If you're using Creator Studio to manage your Facebook business page, you can start with the Published tab on your left. Hover over the post and click the Edit Post option to improve your caption.
Ta-da!
Editing Multiple Images in a Facebook Post
Sometimes, promoting your business online requires more than one image in a post, especially when featuring certain products and services. But should the time come when you accidentally posted the outdated food menu or featured the wrong product, changing the set of photos is similar to how you’d edit the caption of your Facebook post. The only difference is that you can’t edit multiple images via Creator Studio. Here’s how it’s done.
Go to your Facebook business page. Find the post you want to edit, click
Editing an Image in a Facebook Post
Now here’s where things get a little tricky. Creator Studio doesn’t allow any editing of photos for both single and multi-image posts. But while it is possible to manage multiple pictures through the Facebook business page, the same thing can’t be said for posts with only one image.
So, how do we address this great dilemma? First, you’ll need the Facebook app on your mobile phone or your tablet.
Using your phone or tablet, head over to the post you’d want to make changes on. Press the
On the other hand, if you're using a computer, click the
It’s quite a detour, but hey, at least it works!
Backdating your Facebook post
When it comes to social media, timeliness is the name of the game. And with trends and unique holidays happening almost every day, business owners will need to be a step ahead (or just really fast) if they want to capitalize on relevant topics before they're flushed down to obsolescence by the next big thing. That being said, Facebook provides a backdate option should you miss posting on a time-specific event. Backdating modifies the publishing date and makes your post appear in the past on your page's timeline.
While this sounds like a very neat feature, there are setbacks you need to consider, particularly if you’re concerned about engagement numbers. Having your post appear earlier on your page’s timeline risks less exposure. And less exposure can lead to lesser reach, reactions, comments, and shares.
Don’t say we didn’t warn you.
What if all hope is lost?
Unfortunately, not all Facebook posts can be edited. This is true for boosted posts. While Facebook allows you to change certain components like your budget or duration, you won't be able to edit the caption, image, or video that comes with your post.
When all else fails, there is only one path left to take: delete the post and move on to the next.
Need help in managing your social media page or Facebook posts? Send us your social media inquiry so we can help you out!
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To help businesses in the healthcare industry to be customer-centric and apply the digital-first approach in their business process during these uncertain times, Emerge recently held its webinar presented by its own CEO, Richard Noromor.
Entitled “Empowering the Healthcare Industry: A Customer-Centric Digital-first Approach”, the livestream event went online on the Emerge Facebook page last May 13, 2022.
Its main objectives were to have a better understanding of the customer-centric digital-first approach.
Also, to make marketers in the industry be aware of creating a customer-centric and digital-first approach marketing initiatives for consumers and to improve digital-first health consumers’ experiences.
Before the pandemic, the most effective way of promoting a product, especially in the healthcare industry, was through traditional and offline marketing. This includes launching radio ad campaigns, print advertisements, and out-of-home ads.
However, the buying behavior of every consumer is greatly affected after the pandemic has begun. In order to continuously reach and satisfy the needs of the consumers, healthcare businesses must learn how to utilize the power of digital marketing.
But first, what’s the digital-first approach?
The digital-first approach means setting your plan and strategy through the use of different online platforms or tools and adapting it offline.
One of the goals of the digital-first approach is to improve digital consumers’ discovery experience.
This type of customer-centric approach will ensure that every customer will be at ease whenever they are looking for a business that will suit their needs.
Most importantly, the overall customer experience needs to be considered by the business because it’s the collective result of emotions and perceptions of a customer toward a product.
EMPOWERING THE HEALTHCARE INDUSTRY
Richard Noromor shared the following tips on designing a customer-centric digital-first approach in marketing initiatives focused on the healthcare industry:
Practice empathy-based marketing
Healthcare customers, according to Rob Klein and Partners, prefer empathetic healthcare providers over non-empathic healthcare providers. Customers in our current situation choose healthcare providers that give high value to what they feel.
Make innovations
The role of technology in the healthcare industry is to communicate easily with your customers. Furthermore, advancements in healthcare equipment will meet the demands of healthcare customers.
Enable omnichannel customer experience
Educating healthcare consumers through various channels is the most effective approach to engage with them. Healthcare consumers are more likely to give positive feedback to healthcare providers who provide extensive information about their services, whether online or offline.
Adopt data-driven analytics
Utilizing data analytics in the healthcare industry will result in better decision-making. The information acquired from data analytics will assist the healthcare business in gaining consumer insights to better optimize their service.
APPLYING DIGITAL-FIRST APPROACH IN MARKETING INITIATIVES
Finally, Richard also shared some steps businesses in the healthcare industry can take to improve the digital health experience for their consumers:
Maximize the use of social media
Creating a healthcare marketing campaign on social media, especially in Facebook will reach a huge number of audience that can be converted into potential customers. Additionally, the best way to engage easily with healthcare customers is through the use of social media platforms. So make sure you are visible where your customers are.
Listen to your patients online
Customer feedback has a huge impact on the buying behavior of a person. Nowadays, healthcare consumers are relying on testimonials or reviews before availing a product or service from a healthcare provider.
Offer online scheduling
With the current situation, online booking is the most effective and safest way of scheduling a meeting with your clients. Around 41.4% of the Philippine population are using online platforms on scheduling their appointments with their service providers.
Use Search Engine Marketing (SEM)
When looking for a service online, the majority of Filipinos use keywords. With the help of technological innovation, particularly SEM, patients can make better selections when choosing a healthcare provider.
The livestream event ended with an invite for all businesses to have a free consultation or have conversations with Emerge’s subject matter experts which you can also do right now at www.emerge.com.ph
Did not catch the livestream? Don’t worry!
Watch the full webinar here:
“What I learned from the webinar is that every business, especially the healthcare industry needs to implement a digital-first and customer-centric approach on their marketing campaigns. Businesses must carefully scrutinize each step with a digital-first approach in creating an effective digital marketing campaign. During the pandemic, we are not allowed to go outside to check on our health, however, thanks to technology innovation and digital marketing, healthcare consumers can now virtually meet with their healthcare practitioners for an e-consultation. Some tips were like a lightbulb moment so I’m glad I got to watch this webinar,” shared by one of the viewers.
With the constant challenge in digital marketing, Emerge is always utilizing the digital-first approach which has helped most businesses in achieving their business and digital goals altogether. For more success stories and case studies, you may check our resources here.
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Forward-thinking companies like BPOs have turned to chatbots to ease the load of requests from consumers, clients, and at-home employees during the COVID-19 pandemic.
TopData Global Solutions, for example, is a company that provides front and back office outsourcing solutions for companies all over the world, which requires a mass of efficient employees who are skilled in Information Technology (IT) enabled services.
The need for such a workforce who are both competent in customer care and knowledgeable in IT proves to be an arduous task, especially for the company’s recruitment team. With limits to public events like job fairs, getting applicants into the fold and reaching out to viable candidates are impeded. To solve this, Emerge provided a chatbot system for TopData named TARAH.
TARAH is TopData’s automated recruitment assistant. Emerge initially developed the chatbot to answer the latter’s need to keep up with the number of messages received daily. The ultimate goal is no messages are left unanswered.
Darlene Tocmo, a recruitment head, affirmed they spent “five hours answering messages alone (not that we don’t like it)” until TARAH came. “We now have more time on our hands strategizing or planning our next recruitment activity!” she added.
Emerge, through TopData’s direction for efficient recruitment activities, like the Summer Virtual Job Fair (VJF), an online recruitment event handled by Emerge as well, and other series of VJF from 2020 to 2022, prompted further development on features like receiving and sorting applications and application requirements.
It doesn’t stop there. TARAH is leveled-up to attend to post-applications inquiries for the convenience of applicants via the Check My Application Status feature.
Furthermore, its informative feature provides a virtual guide for users checking with and about the company. The chatbot is programmed to give detailed information and almost-human spiels that help build trust and elevate the conversation experience to almost emphatic.
Ms. Tocmo encourages other companies to dive into digitizing the query system and recruitment process. “I guess the hesitation for some is that chatbots cannot understand the tone of a customer, and in a way, that’s true, but you can personalize every transaction like TARAH. It helps you manage your inbox, and repetitive questions from your audience will be answered right away,” she pointed out.
The project solidified Emerge’s commitment towards helping businesses grow. Richard Normor, Emerge CEO & Founder shared: “We greatly appreciated that TopData reached out to us pre-pandemic to help them with their recruitment requirements. Their open positions are highly-technical so to save time on answering inquiries from potential applicants with the same messages, they opted to have a chatbot in place. Now, they can focus on what's more important, which is to intensify their recruitment marketing and optimize the recruitment processes.”
Emerge’s blueprint for virtual assistance efficiency, implemented to TARAH, is its ability not just to respond but answer 80% of frequently asked questions, with minimal need for immediate re-routing to human response. Highlighted in the development objective is that users and clients want better, faster technical support and customer service.
This is anchored on Emerge’s manifesto for the new normal where “Digital First” is the new rule.
Chatbots have proved their worth during the pandemic. They have enabled Human Resources (HR), recruitments, and customer service departments to engage with employees and consumers 24/7 and avoid long wait times for straightforward queries.
In the better normal, virtual assistance is here to stay.
The Medical City Clark prides itself as a healthcare institution advocating early detection of illnesses and a safe zone for all patients. As a forefront referral center in Central Luzon, daily management of appointments is vital in ensuring a healthy society during the pandemic's height and in today's better normal.
A demanding task but plausible.
Accompanied by Emerge's digital solution, TMC Clark accepted the challenge, anchoring online patient presence. Understandably, with lockdowns and travel limitations being implemented, people became scared of getting check-ups or visiting hospitals to get an appointment. TMC Clark and Emerge constructed a simple, easy, and safe way to check the doctors' availability, assess their options, and book an appointment through iMD - an online booking system.
Patients are more digitally-inclined even before the pandemic, and now that we're easing up safety protocols. An online appointment scheduling service gives them the freedom and opportunity to choose their doctors after learning about their specialization and other information, including their clinic schedule and HMO accreditation, before actually setting an appointment.
The system simplifies the scheduling system for patients with their doctors. Kevin Alfonso, TMC Clark Assistant Marketing Manager, pointed out how iMD service became a new "moment of truth" for the hospital.
"Even before going to the facility or experiencing any actual patient care, with iMD, patients are getting that elevated patient partnership experience with TMC Clark that makes such experience unique compared with other providers,'' added Alfonso.
iMD raised the bar for providing initial diagnostic, outpatient treatment, and surgical care access. During the pandemic, many patients resort to self-diagnosis, googling their symptoms, and unfortunately, this results in self-medication, which can worsen their illness. With iMD, they can get the check-up they need without any risks of getting COVID-19, lessening their travel, and addressing concerns if they have a hard time reaching TMC Clark hotlines, especially during an influx of patients calls.
This is part and parcel of TMCC's advocacy that patients should never delay or put on hold matters of health and Emerge's mission in striving to improve customer experience by using digital innovations.
It doesn't end there. As patients book with iMD, TMC Clark's Customer Service and Red Coat Ambassadors are committed to delivering end-to-end assistance. If there are unexpected delays or cancellations on their doctor's appointments, the latter is there to provide alternatives and work on adjustments.
A beneficial scheme as the community slides into the post-pandemic phase.
This collaboration between TMC Clark and Emerge proves the reality that digital-first is the new rule to a society where businesses and services must adapt and shift their focus on digital solutions, not only for business growth but to provide the necessary services to thrive during difficult times.
"Working with a reliable partner like Emerge gives us that feeling of reassurance. We encountered some challenges like frequent changes in doctors' schedules, the influx of patients accessing the platform that may occur during the surge, confusion among the end-users, but Emerge was there to save our day. The commitment and concern not only to the project or TMC Clark but also to our patients make a service provider like Emerge a lifetime business partner that you can always rely on." relayed Alfonso.
iMD service is not just a project but a result of common objectives that TMC Clark and Emerge share- ensuring people of worthwhile care rooted in excellence, compassion, and innovation.
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To aid businesses on digital marketing and social media content, Emerge conducted its second Survive and Thrive webinar with the topic: "A Beginners' Guide to Social Media Planning," presented by Fenina Isabel Gerero, an Emerge Jr. Brands and Communications Specialist, held October 27, 2021, through Facebook live.
The webinar discussed how digital marketing would help business owners— particularly beginners— to maintain and promote a successful business amid a pandemic and how they can continue to grow afterward.
Fenina Gerero elaborated on the role of digital marketing in helping businesses of all kinds to grow, even those that are facing stiff competition, and provided a sneak peek into the whole creative and business process of formulating a social media plan before, during, and after, along with the essential practices needed for it.
It also features creative ideation and social media posting strategies for trend and online identity build-up.
"Everybody is on social media, and promoting your business there exposes it to a bigger audience reach. This opens up your business to opportunities ranging from customer interactions, product promotion, and reviewing your performance. Besides being a platform for communication, social media also provides tools for analytics of your business' digital performance," said Gerero.
"It is important to learn about social media planning because it means thinking ahead for your social media campaign so that the delivery is smooth. It also prevents your posts from being too redundant, which can result in a decrease in audience engagement," she added.
During the webinar, Gerero pointed out that going digital makes things easier, faster, and more convenient for reaching more people. A benefit for the business and its customers, encouraging businesses, specifically bookstores and libraries, hospitals, and agricultural sectors, to go digital.
This aligns with the approach of "Digital First" in modern times, an initiative that Emerge embodies.
Following the discussion, a question and answer session transpired to help audiences grasp the information and understand it better.
This is the second of the three webinars under the Survive and Thrive series from Emerge aimed at providing digital marketing education and improving literacy on social media management in the light of the pandemic and the new normal focusing on healthcare and food-beverage industries.
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Aqua-industries and agribusinesses tend to rely more on non-digital and established business growth strategies making digital marketing more of an accessory. But with Emerge's "Digital First is the New Rule'' initiative, adapting in today's digitized community while growing business identity in the farming and fisheries sector, digital marketing fundamentally encapsulates its future.
Pampanga State Agricultural University (PSAU), in Magalang, Pampanga, recently established Sibul Agri-Aqua Technology Business Incubation (Sibul-ATBI) under the Department of Agriculture-Bureau of Agricultural Research (DA-BAR) and Department of Science and Technology (DOST) which aims to support the use of mature technologies in the sector by establishing and developing viable agribusinesses through technology incubation.
PSAU partnered with Emerge to conduct training and mentorship series focusing on marketing strategies for startup aqua-agribusinesses and challenges in modern times.
Ms. Carissa Coles, Chief Marketing Officer & Co-founder, shared her insights on the significance of digital marketing, branding, and digital marketing strategies.
Emerge, a prime mover of digital entrepreneurship, understands that the Philippines is a country that has vast agricultural resources. Thus, it is proper for farmers, fisherfolks, and agripreneurs who run micro to large-scale farms and aspiring agricultural business owners to be equipped with various services and resources that will allow them to attain favorable returns in terms of technology commercialization.
Sibul-ATBI conferred that “in pursuit to operate our incubator efficiently in the months to come, our team led by Mr. Christian Manalac and I endeavored to dive deep into business-related subject matters, one of which is branding and marketing for startups. This being said, we contacted Emerge to facilitate this workshop. We are grateful, of course, to Emerge, who lent their time and shared knowledge with our young team.”
“May this simple activity prosper into something more - a possible partnership or collaboration with the agency - so that we could better cater marketing services to our to-be agripreneurs.” Sibul-ATBI added.
Learn more about ATBI and more. If you work in the agribusiness or aqua-industry, a farmer, fisherfolk, or agricultural land owner and want to know more about digital marketing and related services check with us at Emerge.
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Emerge organized a virtual Christmas and Thanksgiving party for 2021 to celebrate with the theme “Who’s Naughty and Who’s Nice.”
The party aimed to celebrate the wins of every Emergians for the entire year.
Ashly Calaguas, an HR Associate, hopes that 2022 will be everyone’s year. “We all lost a lot due to the pandemic, and we all deserve a win this 2022,” she said.
This Christmas is one to remember. While a raging pandemic spreads panic and sickness around the globe, everyone on the team was grateful for the progress made this last year.
Costumes Are The Absolute Worst (But Some Are Pretty Ugly, Too)
Costumes are fun but sometimes, wearing them can turn into a nightmare.
Instead of traditional Christmas Santa, the team decided to have a “Most Ugliest” Christmas costume game. A friendly office competition between groups was the aim to build up some Christmas atmosphere.
Gerone Baladhay, a brand and communication specialist, shared a funny story: “A food delivery came during the judging, and I had to come out in full costume to get it. The delivery guy was shocked! He even took a picture of me with the food items.”
Teams loved it, and people had a blast dressing up and showing off their costumes in a lighthearted manner.
Everyone wished for a better year ahead at the end of the party, free from this devastating pandemic.
Who’s this Emergian?
How well do you know your teammate? That’s the biggest question they need to answer while playing this game. Before the party, everyone sent facts and lies about themselves, and during the party, everyone tried to answer them.
Everyone learned a lot of things about each other and became a joke during their team’s daily huddle.
Deal or No Deal
We played the famous Deal or No Deal to add excitement and thrill to the party. Every Emergian got a chance to pick a briefcase and negotiate with our in-house banker.
About EmergeLocal Inc.
EmergeLocal, Inc. has been helping businesses build an online presence and fueling their growth by connecting them to potential customers via different digital channels. It offers digital marketing services including website design and development, social media marketing, media buying, and technology solutions to various industries, including healthcare services, food, retail and services, and hospitality and tourism services.
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After two years of working from home, Emerge went to Bolinao for a fun company retreat. During the holiday season and with everyone’s busy schedule, the team finished the deliverables early to make way for this event.
We chose G Beach Resort as our venue for the retreat. The team followed safety protocols and were all fully vaccinated.
Aside from having a lot of fun, this adventure has left the team appreciating Emerge’s company culture. While the trip was designed to be relaxing, the true benefit may have been that the nature of WFH requires them to interact with their colleagues in a way that they rarely get to.
It allowed them to be more than just coworkers, more than just voices on the phone or Discord, and to be individuals and friends in a way not possible had them interacted through their regular work setting.
Sports Goggles – To See Clearly Through The Enchanted Cave
The team visited “The Enchanted Cave,” a popular destination in Bolinao. A funny story happened where one team member lost his glasses in the cave, so he had to wear sports goggles the whole trip.
A Beauty Where Only Eyes Can see
Imagine having a white-sand beach with clear blue water. See a panorama view of the sea, as far as your eyes can see—a place where somehow we don’t know if it exists. Bolinao is where the place to be; it is a place where you can be yourself.
Bolinao is a beautiful place to go to. Seeing it with your own eyes is an entirely different experience—a beauty where photos could not bring justice.
Food is Fuel
The company ensured that everyone didn’t get hungry as all the meals are taken care of. One of our clients, Ms. Ning Cordero of Punto, extended an effort and gratitude as she gave us a hearty merienda. We want to thank also the owners of the resort for their hospitality and fantastic service. We had fun staying at the resort and experiencing peace and serenity.
About EmergeLocal Inc.
EmergeLocal, Inc. has been helping businesses build an online presence and fueling their growth by connecting them to potential customers via different digital channels. It offers digital marketing services including website design and development, social media marketing, media buying, and technology solutions to various industries, including healthcare services, food, retail and services, and hospitality and tourism services.
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After two years of working from home, Emerge went to Bolinao for a fun company retreat. During the holiday season and with everyone's busy schedule, the team finished the deliverables early to make way for this event.
We chose G Beach Resort as our venue for the retreat. The team followed safety protocols and were all fully vaccinated.
Aside from having a lot of fun, this adventure has left the team appreciating Emerge's company culture. While the trip was designed to be relaxing, the true benefit may have been that the nature of WFH requires them to interact with their colleagues in a way that they rarely get to.
It allowed them to be more than just coworkers, more than just voices on the phone or Discord, and to be individuals and friends in a way not possible had them interacted through their regular work setting.
Sports Goggles - To See Clearly Through The Enchanted Cave
The team visited "The Enchanted Cave," a popular destination in Bolinao. A funny story happened where one team member lost his glasses in the cave, so he had to wear sports goggles the whole trip.
A Beauty Where Only Eyes Can see
Imagine having a white-sand beach with clear blue water. See a panorama view of the sea, as far as your eyes can see—a place where somehow we don't know if it exists. Bolinao is where the place to be; it is a place where you can be yourself.
Bolinao is a beautiful place to go to. Seeing it with your own eyes is an entirely different experience—a beauty where photos could not bring justice.
Food is Fuel
The company ensured that everyone didn't get hungry as all the meals are taken care of. One of our clients, Ms. Ning Cordero of Punto, extended an effort and gratitude as she gave us a hearty merienda. We want to thank also the owners of the resort for their hospitality and fantastic service. We had fun staying at the resort and experiencing peace and serenity.
About EmergeLocal Inc.
EmergeLocal, Inc. has been helping businesses build an online presence and fueling their growth by connecting them to potential customers via different digital channels. It offers digital marketing services including website design and development, social media marketing, media buying, and technology solutions to various industries, including healthcare services, food, retail and services, and hospitality and tourism services.
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