Recently, Artificial Intelligence (AI) came again under the spotlight when a Philippine national broadcasting channel introduced two AI-generated sportscasters who relay news and updates about sports events and stories.

This drew flak online, with many people calling the innovation “alarming” and “saddening,” as it may replace real, skilled, competent people who can do the job.
Moreover, netizens pointed out the lack of passion, emotion, and authenticity, which is evident, especially in reporting a live sports game. The network addressed the matter as merely utilizing technological advancements and tools to provide the audience services.

Now, AI is familiar with digital marketing and brand promotions. Most social media managers, strategists, and agencies have used these AI tools in their digital-first approach to help compose copies and public relations materials- from social media posts, PR statements, video scripts, and even graphic outputs for more effortless, efficient, and communicative digital marketing supplementary that will excite and invite audiences and target markets to trust and choose their brand.

However, there is a fine line between efficiency and authenticity, and a shortage or lack of either would impact the effectiveness of the digital marketing campaign.

Brands can go far with AI tools, but there’s the question of authenticity that drives audiences to trust and abide by the brand.

Understanding Authenticity VS AI

AI is rooted in visual and auditory outputs, while principles of authenticity allow personalization, variation of voice and tone of copies, emotional connection, and a humanistic approach.

Also, AI can analyze vast amounts of data within seconds. It gives digital marketers valuable data-driven insights into customer behavior, preferences, and trends. Authenticity is a validating tool for shared experiences like customer frustrations and satisfaction, humor, and indifference, providing digital marketers with experiential data.

In the bigger picture, another relevant advantage of AI in digital marketing is automation, as it consistently fulfills repetitive tasks like scheduling social media posts, sending emails, or checking grammar in real-time. Here, authenticity depends on the efficiency and reliability of the copies to which this automation occurs.

An AI may conveniently send promotional emails to customers every week, but if the email content does not exhibit trustworthiness and authentic communication- the whole campaign fails. Authenticity is the foundation of effective digital marketing and digital communication in terms of content and framing, while AI is a functional and innovative tool.

Points to consider when using AI in Digital Marketing

Remember that digital marketing is a harmonious medley of human input and digital assistance, there should be a balance between innovation with authenticity. AI has a lot of benefits, and the possibilities are endless. Still, for brands to grow and connect, it is essential to incorporate human input and creativity for trustworthy and engaging content.

1. Begin with a clear understanding of the brand

Most brands that use AI without proper consideration simply want to sell or trend- they need a sense of values, mission, and unique selling proposition.

It is advisable to establish clarity among these brand foundations, before implementing any AI-powered marketing strategies. It will result in AI-powered marketing efforts consistent with your brand's messaging and tone.

2. Utilize AI to Reach out, not restrain human touch

Yes, AI can do amazing things: create ready-to-post content, provide recommendations, and adjust accordingly. Still, it should never, directly or indirectly, replace the human approach- the creativity, connection, and sense of purpose. AI, as a tool, provides enhancement, not substitution.

For example, AI can provide recommendations based on data analyzed for what color most audiences of a particular brand are drawn to or which color they dislike. Recommendations are considered, but the creative team is the one to produce and design the final output.

3. Value above all

Essentially, digital marketing is all about informing a brand’s target and potential market of the solutions the brand can provide for them in their everyday problems. Hence putting value to the brand and building the brand’s worth in our audiences’ lives.

Even before AI came, delivering the best services to clients has always been the priority and remains the same now AI is prominent. Doing so, AI initiatives ensure trust is kept and authenticity maintained.

4. Maintain brand trust with transparency

Trust on/for a brand is achieved with transparency and constant communication. This is crucial as AI relies on authenticity provided by content managers and creators to provide a humanistic touch to any social media output.

Furthermore, it is our responsibility to inform audiences that AI is utilized for enhancing content and digital marketing efforts. This includes helping audiences understand what AI is and how the brand utilizes it to strengthen trust and diminish the idea that audiences are misinformed or misdirected.

5. Consistent learning, re-learning, and unlearning

AI, despite its efficiency, still requires updating and constant checking. The tools must be regularly monitored, tested, and enhanced to address possible issues and missed objectives. Delivery should match the brand’s real and digital result expectations.

Keeping track of issues analysis of key performance indicators (KPIs) on ads or social media regular postings. Learn from the latter, relearn what must be mastered regarding AI usage, and unlearn non-beneficial actions.

Are your brand and digital marketing strategies AI-ready?

Digital marketing and brand evolution are on the path of significant transformation with the integration of AI. Social media is one among many digital platforms that create a window towards innovative, effortless, and efficient digital marketing strategies.

Despite the promising effects, AI cannot replace the impact of authentic content composition, ideation, and design that humans provide; that is why AI in digital marketing must be utilized with:

1. Clear brand identity.
2. Sense of reaching out and enhancing content.
3. Prioritization of value.
4. Transparency.
5. Consistent learning.

Mastering these and applying them to social media campaigns and strategies will result in balanced digital marketing strategies that use AI and an authentic approach.

If you still want to know more or learn about AI integration for social media management and digital marketing. Set up a consultation with us!

Emerge stands proud as it poises to launch its new tagline, "Elevating Brands with Digital-First Excellence."

Pioneering the digital-first initiative, Emerge consistently delivers result-oriented services and addresses the shifting demands at the relentless pace of technological advances. At the heart of the agency's vision lies the spirit of innovation and empowering businesses to thrive in the digital landscape.

Moreover, accompanied by a team of experts that cultivates digital-first strategies and maintains a steadfast dedication to the client's success despite unprecedented challenges, such initiative is bound to grow and merge with other business-growth related initiatives for more effective and efficient results.

"The pandemic drove us to re-innovate and reimagine our strategies, leading us to realize that digital transformation was no longer an option but a necessity for businesses to survive and succeed," said Richard Noromor, CEO of Emerge.

With a forward-thinking mindset, Jimmar Merino - Marketing Manager, proposed the new company tagline during their Quarter 2 Discussion. This tagline is a significant breakthrough aligned with Noromor's ideals to strategically shift brands and services in the digital presence amidst the pandemic.

As briefly discussed by Merino, here’s the breakdown of the new tagline:

Elevating Brands

The core of Emerge's mission ignites the passion for innovating cutting-edge solutions for its partners in this modern era. The company continuously pushes the boundaries seeking out the latest trend, revolutionizing outdated systems, and exploring AI-powered applications. For this reason, Emerge ensures that its partners stay at the forefront of the industry's tough competition.

Digital-First Excellence

Digital-First Excellence is more than just a catchphrase for Emerge; it is the guiding principle that shapes every aspect of the company's adherence. This came from the original manifesto: “Digital-First is the New Rule.” Emerge understands the hyper-connection of businesses and the new media age—forging unbreakable partnerships and fuelling companies to commit to new heights of growth and profitability.

Additionally, Emerge's resilience fosters the collaborative efforts of Emerge's competent team of professionals, who passionately pursue excellence and strive to exceed expectations in today's technology-driven era.

The digital-first thinking is now more important than ever moving forward into an ever-growing and ever-changing society, both online and offline. People are always looking for online solutions for their non-digital problems, and businesses are transforming their avenues of collaboration and communication online to meet them half-way. Emerge, at the forefront, ensures that these digital encounters happen with excellence, creativity, authenticity, while transcending limitations and embracing countless possibilities as we move even further to a digital-first world.

“TikTok is trending, let’s go to TikTok!” or “Keep boosting and boosting until we reach more audience!”- these are some familiar phrases during meetings you’ve probably heard if you work for digital marketing, even in healthcare.

As more and more entities in the healthcare industry embrace a digital-first initiative on their services and marketing; most fall into traps of improper implementation of its strategies.

The competition and post-pandemic uncertainties often blind hospital/clinic management and their corresponding marketing teams in seeing which works when addressing patients’ needs, promoting services, and managing appointments.

Though riding on new trends and revolutionizing online presence are recommendable and efficient, some are misdiagnosed (no pun intended) and aren’t as reliable. There are simple marketing moves that are still proven effective despite being obsolete, while newer ones need a touch of psychographics and demographics as an intervention.

Here are some digital marketing strategies for healthcare businesses you should reconsider and update your existing marketing plans.

1. Ask questions the way a healthcare expert would.

Social media copy (caption and graphic text) is usually tailored to simple paragraphs. You might be familiar with the AIDA structure, wherein the first sentence is expected to be striking and attention-grabbing.

Most copywriters and marketing managers allude to witty lines (e.g. If they are promoting checkups for cardiovascular diseases they would play on phrases like “your heart deserves better.”)

But many plausible patients might not find this striking to a degree of urgency for their health. Understanding how they think in these circumstances helps us frame the right words, like the fact they trust and listen to their doctor or nurse.

Here we analyze how an attending healthcare expert would talk to a patient. Imagine yourself going to the clinic for a check-up; you’d notice that the first thing a doctor says is a question- “What are you feeling?”, “Where does it hurt?”, “Do you feel pain in this area?”, “Having trouble breathing?”, etc.

Immediately a patient addresses this inquiry, especially if the symptom or the question relates to their current experience, prompting them to read more and engage more on the social media material.

The sample above- social media posts on the left feels more personal, done with an inquiring voice, it creates a sense of attention- the question, in the beginning, would sound more likely to what a doctor would ask. The post on the right aims at novelty attraction, most social media users will find it witty, at most humorous, but it doesn’t persuade users to continue reading. 

2. Use local or simpler terms.

Never assume that an amount of explaining would make patients understand what you are talking about regarding their health, treatments, and services you offer.

Even the most layman of terms out there may not bring much interest. Banking on tip no. 1, put yourself on the patient's vocabulary.

If your hospital, clinic, or office is an area that has a specific vernacular, technical and even plain English might not translate well for them- your question may sound declarative or vice versa. It’s innovative and apt to know and use what certain health-related words and phrases are in their language or slang.

In the example- the left social media post used a vernacular word and sentence to ask, “were your feet swollen when you woke up this morning?” (Note we are applying both tip no. 1-2 here.) The right social media post proceeds to use it like normal hospitals would inform users. Notice how relatable the left one sounds?

Moreover, you may use this step to optimize local SEO. Local SEO is vital for hospitals to reach potential patients in their local area. Hospitals are expected to focus on optimizing their website, often used for booking appointments for specific local search queries. By enhancing their local SEO, healthcare brands and businesses can grow their online visibility and reach a wider audience.

3. Optimize Reels as social proof!

To see is to believe, well, in this case, to be trustworthy. Patients are more inclined to get their health checked when they see who will be seeing them. It’s more than a touch of humanity- rather transcends the online presence to something tangible, and care is increasingly experienced when they see a face in front of it.

Static graphics may creatively show images of healthcare experts, yet these are stagnant and unresponsive. But putting them in a video or reel, showing they move and talk adds enthusiasm, credibility, and persuades users easily to know more and learn more of what doctors or nurses have to say.

Prioritize video/reel content for patients as it allows hospitals to showcase their services and expertise dynamically and interactively. These can be:

• Educational reels - provide valuable information on topics such as health and wellness, news, fact-checking Promotional videos can highlight your services' unique features and benefits and help attract new patients.
• Patient review reels - help build trust and credibility by showcasing real-life experiences with your healthcare services or hospital treatment
• Promotional reels - highlight treatments' unique features, how it helps patients, and help attract new ones.

Optimize video/reel content for each platform and ensure it’s easily accessible and viewable on mobile devices. These forms of reels are part of what digital strategists call a “social proof”, note how meticulous social media users/consumers rely more on online reviews, ratings, and recommendations from friends and family when purchasing. And the healthcare industry is no exception.

Social proof can come in many forms, including online reviews, testimonials, and social media followers.

4. Invite local influencers for a check-up.

Influencer marketing has been a popular trend in digital marketing for some time now and they are growing to a point that localities have their own local groups. They can be utilized to inform patients about a new service or explain an illness and how the hospital can help treat it.

They are relatable, speak the people’s language, and with their own brand of creativity increases interest about health and health care service.

By actively engaging with your followers and sharing valuable content, you can demonstrate to current and potential patients that the hospital is a source of credible information and is able to address healthcare issues.

5. Improve patient personal care with chatbot updates

If your primary bridge with current patients and potential new ones is through chatbot, website, or social media; you can improve your trust rate and maintain patient loyalty by adding post-service efforts with your chatbots.

For example when a patient recovers and has been discharged from the hospital. A week after, a social media chatbot may send the patient a message checking her post-op recovery or wishing her a fast one. This can be applied to first-time inquirers as well. It can be manual, or AI-generated, seeing an increase in machine learning utilization.

A simple chat may convert to a healthy conversation and convert this engagement to a habitual check-up routine, fostering a patient to be more dynamic and active in his/her health.

Note, however, that this should be done with prudence and to avoid bombarding patients constantly with promotions and other messages.

Update the health of your digital marketing strategies today!

We know the rapid growth and constant changing of social media trends and digital marketing strategies seem like a race. But always go to the core of healthcare promotion and development- the patients. Patients want access to high-quality yet affordable healthcare resources and are both meticulous and becoming more involved with the options the healthcare industry provides.

The patient's perspective of healthcare is that of a consumer shopping for furniture or availing of internet service. As a result, hospitals, clinics, and other healthcare institutions must share with their target audience as they would with traditional consumers while using the most innovative digital marketing tools.

Remember that the goal is to build trust with the services provided and how to add value to patients’ lives, making patients understand why they should choose the healthcare you give more than others.

Our tips may sound simple but trust us when we say we even the most uncomplicated strategy often works best in the ever-growing complicated world of digital healthcare and marketing.

If you’re looking for the right strategies and effective social media outputs, we can greatly help! Click here to book a free consultation with our expert!

Running ads, especially Facebook ads, is simple but quite tricky. Most inexperienced brand social media managers or company digital marketing officers rely heavily on boosting and praying to the universe it will create rewarding conversions.

However, not all marks are consistently hit and it’s always back to the drawing board wondering which part of the ad didn’t bode well with audiences. Good news is there is what we call A/B testing.

What is A/B testing?

Before running any ads, it’s best to test the waters of the digital sphere. Many digital-first initiatives, including ad placement through social media, use drafts and experiments to check for better options and what changes can still be made to make a brand’s ad stand out and work effectively.

A/B testing, also called “split test,” allows you to compare two versions of an ad strategy by changing variables like ad images or graphics, ad text, audience, or placement. Each version is presented separately to a particular group or demographic of your audience, each group not seeing the other; then, determine which version performs better in terms of clicks or engagements.

Instead of running different versions of your ads, you show the same ad with the same context to a variation of audiences to see which gets a better response.

Results sometimes conclude that one ad format may look pleasing to others, while another ad format may show insensitivity or just plain confusion.

Things to consider on A/B testing:

A. Avoid testing multiple variables at a time.

Though sometimes we want to immediately see the greater picture, to start testing everything all at once is a NO. A common mistake made by digital marketing rookies is creating an A/B test with too many changing variables.

Remember that fewer ad variables means quicker, precise, and relevant test results. Moreover, testing a single ad variable per experiment will make it easier to track and evaluate the result.

B. Focus on what you should be testing.

Of course if there is a test, there should be objects of the test within the ad being tested.

A/B testing allows us to test over hundreds of different elements of an ad. But what you need to focus on are key features that play relevant results for your click through rate (CTR) when optimized. These includes:

1. Headline

Keep headlines brief and interesting. Read and check how it sounds when the audience reads it? Adjust the tone based on your target audience or followers. Does it align with your aim?

2. Call-to-action (CTA)

A very important element as it hooks clicks you need for conversion. Believe it or not but the style of the button actually has an impact on its clickability. Test colors, the font, the language, and more. Moreover, it also helps to check if having the button or not has relevance.

3. Image and graphics

Your image should be comprehensible and compliments your headline and copy. Check- is the image plain? Is it too complicated? Does it need a human model to show action and relatability? Does it need more than two models? Would it be better in grayscale or in vivid colors?

4. Copy

Sometimes short-form copies, even with just one sentence works, yet there are those that require long-form to better explain an ads point, especially that with technical terms or narrative structure.

5. Landing page and accompanying forms

Usually not used a lot- but landing pages and those with fillable forms are tested based on their length, design, and ease in answering. Adding multiple choices is often fair than those where you have to type in answers.

Moreover, another element to focus on is color - red colors sometimes scare people more than create an atmosphere of urgency, green and blue are calming and denote trustworthiness and security.

C. Use the right campaign (for Facebook) structure.

A/B testing is a structured approach with well-defined end goals. That’s why it’s one of the most straightforward approaches and tools for making great brand digital marketing campaigns. Still, as any human does, we

overcomplicate even the simplest of structures. An example is testing through Facebook. Initiating a test with multiple Facebook ad designs and other in-ad elements, you’ve got two options for structuring your A/B test.

1. Single Ad Set - all ad variations are incorporated in a single ad set.

Facebook will start to auto-optimize your ads the moment you input all your tested Facebook ad variations in a single ad set. However, you won’t get relevant testing results just yet.

1. Multiple Single-Variation Ad Sets — individual ad variation is incorporated in another ad set.

Here on the second structure, where all your ad variations are placed into separate ad sets, notice how each has determining factors unique and comparable to the other, allowing for better results and more precise conclusions.

D. Always validate your A/B Test results.

The first step in validating your A/B test results is to repeat the test several times to map out any changes, determine the consistency of the perfect ad format, and set you will run. You need to have a sufficient amount of results to conclude from.

Thrice would suffice. After that, you’d be wondering how to ensure your results are valid? Well, good thing there is what we call A/B significance test - there are multiple sites available that can calculate your results through an A/B significance calculator.

E. Do not run your test for too long.

Running your A/B test even after you have reached statistical significance makes it more vulnerable to external factors; these can cause unnatural spikes in traffic and behavior.

Remember the goal is to determine which ad set is better to use. Not to check data or get results beyond the original aim. Doing so you could end up with constant testing and irrelevant results.

Ready to do A/B testing?

Always bear in mind that A/B testing is helpful as it can:

• Measure the efficacy of a solution that may otherwise look irrelevant and impossible to measure.
• Increase the overall usability by incorporating the target audience’s feedback in designing a solution.
• Obtain helpful data in creating effective marketing strategies.
• Improve page or website performance and increase conversions.
• Help you save and yield remarkable results.

Moreover, be confident in the statistics and always know that when it comes to social media and digital marketing, there will always be opportunities and avenues to check to better market your brand and reach people.

If you still want to know more or learn about A/B testing and ad strategies for social media. Set up a consultation with us!

Creating a compelling and great landing page experience is one of the key factors to the success of paid media campaigns.  It is where the user decides whether to take the desired action such as making a purchase, filling out and submitting a form, and more. 

Rather than depending on organic traffic, a business can pay to advertise in social media or search engines to get closer to potential customers looking for the service or product they are looking for. However, once users click on your ad, the landing page is what can make or break them into converting. 

To improve the conversion rate of your campaigns, you should consider best practices in optimizing your landing page from a paid media perspective.

Why is a Landing Page Important in Paid Media?

A landing page is typically the first thing an audience sees upon clicking an ad on social media or in search engines. That’s why you should consider the content and user experience you deliver to anyone that clicks your ads and views the website page.

Your landing page should be in line with the content of the ad they view and should give users a reason to consider what you offer in the campaign. If the landing page is not relevant, the user is likely to leave the page, resulting in a wasted budget.

The loading speed of your landing page is also important, and consider if it is mobile user-friendly. It should provide a positive user experience. If the page is difficult to navigate or has slow load times, the user is likely to leave the page, resulting in a lost opportunity for the advertiser.

A well-designed landing page with a clear call-to-action (CTA) can increase the conversion rate, resulting in a higher return on investment (ROI). Measuring traffic and user activity on your website will also help track in determining if the landing page you are using is effective for your ads.

What Users Should See on the Landing Page When They Click Your Ad?

• Call-to-Action to drive users to the next step
• It should contain what you offer or the value proposition
• Heading and Subheading relevant to your ad
• An image that speaks to the content and makes it eye-catching
• Conversion tag to measure the performance of your ad on the landing page

Landing Page Optimizations Best Practices

1. Create a compelling headline as this is the first thing a user sees. It should be enough to grab their attention and keep them interested to explore the rest of the content on the page.
2. Make it clean and clear. It should be simple enough to explore without many distractions. Your product or offer should be easy to find when they arrive on the page.
3. Responsive design. Information is accessible to any device and your landing should be the same as well. Make sure that the page looks good on a computer or mobile device to account for different audiences.
4. Make it fast and seamless. Studies suggest that users bounce back, lose interest and exit the page if the loading speed took as much as 3 seconds. Ensure that not only do you have great content to show but make sure it can be seen by having the page load quickly.
5. Keep Form Fields at a minimum. According to case studies, fewer fields in website forms increases conversion rates. As much as possible, limit the required fields to fill out and ask only for the important information needed for your business goals.

6. Unique pages for different campaigns. It won’t make sense to direct users on the same page for different campaigns you run. If you have a campaign for special and limited promotions, it's a good idea to use a specific landing page to avoid confusion and align the ad content to where you’re taking them too. 
7. Match your keywords to your page. To keep your page relevant, it is recommended to use keywords or search terms that match the content of the page as well as your ad copies. This is to ensure that your ads are seen as relevant when users search on Google. 
8. Build customer trust. Try to include client testimonials on your service or product reviews, certifications, or partner logos from established brands. This is a good way to build consideration, especially for first-time visitors who are still uncertain about purchasing or subscribing to your services. 
9. Conclude with a persuasive call to action. Your messaging is one of the important factors that can determine conversion success. It should be convincing and give clear cues. 
10. Continuously test different elements. A/B Test key elements on your landing page one at a time to improve their performance and relevance on your ads. Make adjustments with CTA, messaging headline, buttons, etc.

Some Examples of Landing Page To Inspire

Take this example from Taboola, in which they offer a free ebook in return for contact information. This type of landing page collects information of a potential customer such as their email address, contact information, and other basic details of a user. It sets up a contact point for creating prospects.

In this type of landing page, your focus can be on the design elements and compelling call to action button. It is important to highlight the benefits of your offers.

A Click-through-landing page type designed to persuade visitors to click through to another page, such as a product page or a lead form. It typically includes a clear and compelling call to action that encourages visitors to take the next step in the conversion process. This type is usually excellent for building customer trust and boosting traffic like this example from Animoto.

Meanwhile, this landing from Masterclass is another landing page that can inspire you to use it near the bottom of the funnel. Rather than providing information about your product or service, your main goal is to drive potential customers to complete purchases or avail of your service. They are designed to be visually appealing, easy to navigate, and optimized for conversion, with a clear and prominent CTA that stands out on the page.

Conclusion

Ultimately, it is important to make your landing page relevant to the ad that entices users to click. This means you need to provide as much information as they were looking for on your landing page. This helps prevent bounce rates and ensures the users were able to get what they were looking for when they clicked on your ads. Consistency in testing is really good for improving your landing page conversion rate as it provides detailed insights about what works and what does not. Try different landing pages for different campaigns and keep in mind the user experience. Lastly, think of a compelling call to action as an opportunity to persuade users to take specific action aligned with your business goals and your customers' needs. 

If you need help developing a website or designing landing pages for your marketing campaign that will help achieve your business goals, click here: https://digital.emerge.com.ph/lp/free-marketing-plan/

TikTok has become one of the most popular social media platforms in recent years, and it’s not hard to see why.

According to Sensor Tower Store Intelligence, the number of TikTok installs across the App Store and Google Play has now surpassed 3 billion worldwide. It is the fifth non-gaming app to achieve this impressive statistic and the first that Meta does not own. With over one billion monthly active users, TikTok offers businesses an excellent opportunity to access a massive and engaged audience. As a result, an increasing number of businesses opt for TikTok ads to promote their products and services.

With so many brands vying for attention on the platform, as video content is imperative in marketing strategies, it can be difficult to stand out and generate sales.

To help you get the most out of your TikTok ad campaigns in 2023, we’ve crafted some best practices to follow.

Know Your Niche & Audience

It’s essential to understand who your target audience is before you consider advertising on TikTok. The platform is primarily used by Gen Z and Millennials, so if you’re targeting an older demographic, TikTok might not be the best fit for your products or services.

Before you create any TikTok ads, take some time to research your target audience’s interests, behaviors, and preferences. This information can help you create ads that will resonate with them and increase your chances of success.

It’s also worth noting that "entertainment" is the most popular content category on TikTok globally, according to the platform’s statistics. This means that you should aim to create ads that are entertaining and engaging for your audience.

One way to achieve this is by incorporating current trends and challenges into your ads. For example, if your target audience is interested in fitness, you could create an ad showcasing a popular dance challenge with fitness-related themes.

Another way to appeal to your audience is through humor. TikTok users love funny and relatable content, so incorporating humor into your ads can help them stand out and get more views.

Lastly, music is a crucial component of TikTok. The platform has a vast library of popular songs. Incorporating catchy music into your ads can help make them more memorable and increase engagement.

Use Eye-Catching Visuals

TikTok is a visual platform, so your ads need to be visually stimulating. To create an attention-grabbing ad, it's essential to focus on the basics of your content to ensure it's appealing to your target audience. Here are some tips to make your ad stand out in the sea of content on TikTok, and potentially engage users to watch your full ad.

 Here are some tips:

1. Use HD content

The quality of your ad can impact how your brand is perceived by your target audience. To ensure that your ad is of the highest quality, consider investing in high-quality equipment or working with professional videographers. Alternatively, if you're filming on a mobile device, ensure that the camera settings are optimized for recording high-quality video.

2. Ad Text is Clear and Concise

To ensure that your message is understood quickly, use short and straightforward phrases that convey the main point of your ad. Avoid using complex language or too much text, as this can be overwhelming for users and may cause them to scroll past your ad.

3. Video Length (21-34 seconds long)

According to TikTok's guidelines, videos that are between 21-34 seconds tend to perform better on the platform. This is because TikTok's algorithm prioritizes shorter videos, as they quickly capture viewers' attention and have higher engagement by encouraging likes, comments, and shares.

4. Make an impactful start (3-second rule)

A good rule of thumb is to ensure that the first three seconds are impactful, leaving a lasting impression. This can be achieved through bold visuals, music, or text highlighting your brand's unique selling proposition.

5. Vertical videos

Since most TikTok users access the app through their mobile devices, creating vertical videos is essential. By doing so, you can make the most of the full-screen display, which provides an immersive and engaging experience for the user.

Tell a Story & Interact with Your Audience

TikTok is all about short-form content, so your ads should be no longer than 15 seconds. Use this time to showcase your products or services and highlight their key benefits. Make sure your message is clear and easy to understand.

To build trust and authenticity with your target audience, consider using User-Generated Content (UGC). As it is also an excellent way to showcase your products or services in action.

Incorporating UGC into your TikTok ads can help create a more personal connection between your brand and your target audience. When users see their own content featured in an ad, they feel valued and more connected to the brand. This, in turn, can lead to greater brand loyalty and increased engagement with your TikTok account.

Utilize Relevant Hashtags

Hashtags are an essential part of TikTok, as they help users discover new content and engage with other users. 

Utilizing relevant hashtags in your ads can increase their visibility, reach, and engagement. However, it is important to avoid using irrelevant hashtags to avoid being perceived as spammy.

Researching and identifying popular hashtags in your niche or industry can help you stay on top of trends and maximize the potential reach of your ads.

Experiment with different Ad Formats

TikTok offers several ad formats, including in-feed ads, branded effects, and top-view ads. Experiment with different ad formats to see which ones resonate best with your brand and target audience. This way, you can optimize your ad campaigns for maximum engagement and conversion rates.

For example, if you're looking to create brand awareness, in-feed ads may be the best option, whereas if you're promoting a new product or service, branded effects may be more effective. By understanding the different ad formats and testing them, you can create ads that are tailored to your brand's goals and your target audience's preferences.

Use Compelling Call-To-Action

A call-to-action (CTA) is an essential element in running successful TikTok ads. By including a clear and compelling CTA, you can guide potential customers toward taking specific actions. A strong CTA can help increase the effectiveness of your ad and improve conversion rates.

When creating your CTA, make sure it is relevant to your ad content and aligns with your marketing goals. Use action-oriented language that encourages users to take immediate action, such as "Shop Now" or "Learn More."

Consider testing different CTAs to see which ones are most effective for your target audience. This can help you refine your advertising strategy and improve the overall.

Test, Optimize & Repeat

Like any advertising platform, it’s essential to test and optimize your TikTok ads to ensure they’re as effective as possible. Use A/B testing to try out different ad variations and monitor your campaign’s performance closely. Use the insights to make the necessary adjustments and improve your ad's performance. By repeating this process, you can continuously improve the effectiveness of your TikTok ads over time.

Key takeaways

By following these best practices, you’ll be well on your way to creating effective TikTok ads that generate sales for your business. Remember, TikTok is all about creativity and authenticity, so don’t be afraid to experiment and try new things to see what works best for your brand.

If you need more help in understanding digital marketing or where to start on the digital-first approach on running ads online for your business, click here: https://digital.emergelocal.com/get-proposal/!

You'd think that the moment you post your content, the job is done there. But it's simply not true. There's so much more data you can extract from one post you published! From the reach, the engagement to mere clicks, you can assess how your audience received your posts. Knowing this helps you learn which posts work and which don't work when it comes to the audience you're reaching. In this blog, we'll walk you through how Post Publishing Analytics could be of benefit to you so keep on reading to check if you want to try it for yourself!

Benefits Behind Post Publishing Analytics

Charts, data, analytics... I bet just thinking about it overwhelms you but believe it or not, post publishing analytics is a powerful tool. It can help content creators understand their audience better and make informed decisions about their content. It provides valuable insights into the performance of posts, such as the engagement rate, reach, and impressions. This data can then be used to optimize future posts for better results and increased ROI (return on investment). With post publishing analytics, content creators can also gain a better understanding of their audience's preferences and interests, allowing them to create more targeted content that resonates with them. By leveraging post publishing analytics, content creators can maximize the impact of their work and ensure that they are providing valuable information to their readers.

Understanding what your audience likes and dislikes

Understanding what your audience likes and dislikes is an essential part of creating great content. It's not enough to simply write about topics that you think are interesting; you need to understand the needs, wants and interests of your readers if you want to create content that resonates with them. The key to finding out what they like and don't like is post publishing analytics. After all, numbers don't lie. From the data that shows your audience's interaction, you can tell alot whether they were fond of your postings or not. 

By taking the time to research and understand what your audience likes and dislikes, you can create content that is tailored to their preferences. This will help you build a loyal following who will be more likely to engage with your content, share it with others, and come back for more in the future.

Finding the best time to post your content

Finding the best time to post your content is one of the basic strategies for making sure that your content reaches the right audience. It can be a time-consuming task, but with the help of analytical tools, you can easily find out when is the best time to post your content. With tools that analyze past data and user behavior to determine when is the most optimal time for posting content and taking into account other factors such as user engagement and demographics,  you can easily determine which times are best for posting your content and maximize its reach. Ultimately, you'd reach your audience target audience easily.

Identify which platform helps you shine more

As the digital world continues to expand, it is becoming increasingly important to identify which platform will help you shine more. With so many different online platforms available today, it can be difficult to determine which one is best for your needs. However, by understanding the features and benefits of each platform, you can identify which one will help you grow. With the right strategy coupled with the right analytical tools, you can find the ideal platform that will help you reach your goals and make a name for yourself in your industry. Post publishing analytics can be done in various platforms and with the right comparative analysis, you can check which platform suits and complements your brand better.

Enumerates what type of content works for you

Content marketing is a powerful tool for businesses to reach their target audience and build relationships with them. But it's not enough to just create content; it's important to know what type of content works best for your business. So it's important to take note of the different types of content that you can use, as well as the benefits they offer and check which not only suits your brand best. It's as important to check how well the different types perform after publishing. You can measure the success of your content and determine which type works best for you with post publishing analytics. Check the numbers, see which has better engagements, try it again and check the pattern that helps lead you to growth. Does informative content work better for your brand? Or are you more fitted for a hard-sell approach? By understanding what type of content works best for your business, you will be able to create more effective campaigns and get better results from your efforts.

Important Facebook Analytics Metrics

So we've talked about the benefits of Post Publishing Analytics, but how exactly do we achieve them? Let's talk about three of the most important metrics under Facebook analytics to give you a better understanding!

Audience Insights

Audience insights can provide valuable information about the demographics, interests, and behaviors of your target audience. This data can help you tailor your content strategy to better reach and engage with them. Additionally, audience insights can also provide insight into how people interact with your brand online and what types of content they prefer. By leveraging this data, you can create more personalized experiences for your customers, which will help build loyalty and trust in your brand. Audience insights are essential to understanding the needs of your target audience and you can use this knowledge to create content that resonates with them and drives conversions.

Published Content Analytics

From mere text posts to uploaded videos, photos, stories and even ads, they all have analytics and you can access them through multiple platforms. By using Published Content Analytics, you can understand how your audience is responding to content and make changes accordingly. This allows you to optimize their content in order to get more engagement and reach more people with their message. With this data-driven approach, you can ensure that their published content is as effective as possible. It also helps you to identify areas for improvement to create better content in the future.

Ads analytics

Lastly, Ads analytics is a tool every business should use if they want to stay competitive in the digital age. It is a powerful way to measure the performance of advertising campaigns, providing insights into which ads are most effective and how the target audience responds to them. Ads analytics can also help businesses identify areas where they can improve their campaigns and optimize their ad spend. With this data, companies can make more informed decisions about their marketing strategies and maximize ROI for their ads.

Post Publishing Analytic Tools to Try

It might be overwhelming to start, so let us make it easier for you. We've enumerated some of the well-acclaimed analytical tools you can use. Start with the tools below and read away!

Facebook Insights

Facebook Insights allows users to track page performance, including likes, comments, shares, reach and engagement. It also provides demographic information about your audience, such as age, gender, location and language. With this data at hand, marketers can optimize their campaigns for specific audiences and measure the success of their efforts in real time. Thanks to these features, Facebook Insights is one of the powerful tools that provide marketers with valuable insights into the performance of their campaigns on the social media platform. It can help marketers understand their audience better and optimize their campaigns accordingly.

Meta Business Suite

Meta Business Suite is a comprehensive business solution for modern organizations. With Meta Business Suite, companies can streamline their operations and optimize their processes to get the most out of their resources. The suite includes features such as project management, customer relationship management (CRM), financial management, analytics, document management, and more. It provides businesses with a powerful platform for managing all aspects of their operations in one place. Thanks to its integrated suite of tools and services, businesses can use it to maximize their efficiency, productivity, and profitability.

Hootsuite

Hootsuite, on the other hand, is a social media management platform that allows you to monitor, manage, and engage with their social media accounts from one place. It provides an easy-to-use dashboard to help businesses and individuals post content, track analytics, and measure the performance of their campaigns across multiple social networks, including Facebook, Twitter, Instagram, LinkedIn and more. Hootsuite also offers a suite of tools to automate scheduling tasks, such as publishing posts across multiple platforms at once and tracking conversations in real time. With its powerful analytics capabilities, Hootsuite helps users make data-driven decisions about their social media strategies.

Conclusion

As much as research is a proven method that helps us observe, understand and make informed, data-driven decisions. Post publishing analytics isn't any different from it. Simply put, it's best to trust in the numbers and data you've collated and use it to make decisions that would benefit your business. That's way better compared to just posting what you feel like posting. An effective campaign still necessitates strategizing and with that, post publishing analytics shouldn't be set aside. In fact, it's a crucial step.

If you're in need of assistance for post publishing analytics, Emerge Insights is always ready to help! Click here to be one step closer to being digital-first ready:  https://digital.emergelocal.com/get-proposal/

In today's digital age, having a website is essential for any business, organization, or individual looking to establish a strong online presence. However, developing a website can be a complex and challenging process, requiring careful planning and consideration. Before you begin building your website, it's important to take some time to think about your goals, target audience, and the tools and platforms you'll need to achieve your objectives. In this article, I'll share 12 key things to keep in mind before you start developing your website.

1. Choosing a domain

Having a good domain name is crucial in establishing a professional image. The domain name is the address that visitors use to access the website, so it is important that it is easy to remember, spell and pronounce. A domain name that is relevant to the business or industry can make a positive impression on visitors and help build credibility. For instance, if a company sells sports equipment, it would be wise to have a domain name like sportszone.com or something similar. This makes it easier for customers to remember and associate the website with the products they are looking for.

2. Usability and Functionality

Usability and functionality are two crucial aspects that need to be considered when developing a website. Usability refers to how user-friendly a website is, and functionality refers to the features and capabilities of a website. Both of these elements are essential for creating a website that is easy to use, efficient, and meets the needs of its users.

3. Navigation

Navigation is an essential aspect of website development that refers to the system used to move through the pages and content of a website. It serves as a roadmap for visitors to a website and helps them find the information they need quickly and easily. A well-designed navigation system is crucial to the success of a website, as it can greatly improve user experience and lead to increased engagement and conversions.

One of the most critical considerations when designing a navigation system is simplicity. Users should be able to navigate the site quickly and easily without becoming confused or overwhelmed. This means using clear and concise labels for navigation links, keeping the menu structure simple, and avoiding unnecessary clicks or steps.

Overall, navigation is an important aspect that greatly affects the user experience. A well-designed navigation system should be simple, consistent, and user-focused.

4. Branding

Nowadays, branding is an essential element of web development. A brand is the identity of a business, product, or service, and it represents what a company stands for and the values it holds.

Branding in web development is that it helps to create a strong online presence. A well-branded website can help to establish a company's reputation and credibility online, making it easier for customers to find and connect with the company. This can lead to increased traffic, engagement, and ultimately, sales.

This can help to differentiate a website from its competitors. By creating a unique brand identity, companies can set themselves apart from competitors and create a unique value proposition. This can help to attract new customers and build a loyal following, and by investing in branding, companies can create a website that is not only visually appealing but also resonates with its target audience and drives business results.

5. Design

The first impression that a website creates is usually based on its design. A visually appealing website with an attractive color scheme, typography, and layout can immediately capture the visitor's attention and convey a sense of professionalism and credibility. A poorly designed website, on the other hand, can turn off visitors and make them leave within seconds, resulting in a high bounce rate.

However, a well-designed website not only looks aesthetically pleasing but also has a functional layout and user-friendly interface that makes navigation easy for visitors. It plays a significant role in creating a positive user experience. A well-designed website is easy to navigate, with intuitive menus, clear calls-to-action, and consistent branding across all pages. A user-friendly interface enables visitors to find what they are looking for quickly and efficiently, resulting in a positive user experience and increased engagement with the site.

6. Hosting

Another crucial component of developing a website is choosing a reliable hosting provider. They are responsible for keeping the website up and running. A good hosting provider offers reliable uptime, fast loading speeds, and excellent customer support.

Security is one important factor to consider when choosing a hosting provider. A good hosting provider offers security features like SSL certificates, firewalls, and regular backups to protect the website from hacking attempts and data loss. A website that is not secure can be vulnerable to cyber attacks, which can lead to lost data, damage to the website's reputation, and loss of customers. Therefore, it is important to choose a hosting provider that takes security seriously and provides the necessary features to protect the website.

7. Call-to-Action

A Call-To-Action or CTA is a statement or button that encourages visitors to take a specific action, such as subscribing to a newsletter, downloading a resource, or purchasing a product. An effective CTA can increase engagement, generate leads, and boost sales, making it a critical element of any website design.

One of the primary reasons why CTA is important is that it provides a clear direction to visitors on what action to take. Without a CTA, visitors may not know what they are supposed to do next, which can lead to confusion and frustration. By encouraging visitors to take a specific action, such as filling out a form or providing their contact information, businesses can collect valuable data and start building relationships with potential customers. CTAs help to move visitors down the sales funnel by creating a sense of urgency and incentivizing them to take action.

Call-to-action is a vital component of website development, as it plays a significant role in converting visitors into customers.

8. Target Audience

The target audience refers to the specific group of people who are most likely to use the website, such as age range, gender, location, interests, and preferences. It is a critical aspect of website development as it plays a significant role in determining the design, content, and functionality of the site.

One of the primary reasons why target audience is important is that it helps to create a website that meets the needs and expectations of its users. By understanding the target audience's demographics and preferences, businesses can design a website that is visually appealing, easy to navigate, and provides relevant and useful information. It also influences the content of the website. By understanding the target audience's interests and preferences, businesses can create content that resonates with them and provides value. For example, a website targeted at young adults may feature trendy and casual language, while a website targeting business professionals may use more formal and technical language. This creates a sense of trust and credibility, which can lead to increased brand loyalty and word-of-mouth referrals.

9. Mobile-friendly design

Mobile devices have revolutionized the way people browse the internet. This shift in user behavior has had a profound impact on website development, and businesses that fail to adapt to this trend risk losing a significant portion of their audience. This is where the importance of mobile-friendly optimization in website development comes in.

Mobile optimization is a crucial consideration when designing a navigation system. With the increasing use of mobile devices, it is essential to design the navigation system with mobile users in mind. This means using a responsive design that adjusts to the size of the user's screen and designing the navigation system to be touch-friendly.

It provides a competitive advantage and ensures that businesses can reach a wider audience regardless of the device being used. Therefore, it is essential for businesses to optimize their websites for mobile devices to stay competitive in today's market.

10. Engaging Content

Simply having a website is not enough. Having an online presence is important for businesses and individuals alike. In order to stand out from the competition and attract and retain visitors, it is essential to have engaging content on your website as it captivates the target audience, leading to increased user engagement and better business outcomes.

Additionally, it improves user engagement, search engine rankings, brand awareness, conversions, and provides a competitive advantage. Therefore, it is essential for businesses to invest in creating high-quality and engaging content that resonates with their target audience. By doing so, they can increase their online presence, attract more customers, and ultimately grow their business.

11. SEO

Search Engine Optimization (SEO) helps your website rank higher in search engine results, making it more visible to potential customers. Nowadays, your website needs to be optimized for search engines to attract more traffic, generate leads, and boost your online presence.
By using relevant keywords and optimizing your website content, it can help you reach your target audience who are interested in what you have to offer.

SEO is also cost-effective. Unlike paid advertising, which can be expensive, SEO is a long-term investment that can deliver results over time. By focusing on improving your website's visibility in search engine results, you can attract more organic traffic and reduce your reliance on paid advertising. By investing in SEO, you can build a strong online presence and achieve long-term success for your business.

12. Content Management

Content management involves creating, organizing, and managing website content to ensure it is relevant, engaging, and up-to-date. A well-executed content management strategy can make a significant difference in the success of a website.

Users expect to find high-quality and relevant content when they visit a website. By managing your content effectively, you can provide users with the information they need, in a format that is easy to navigate and understand. This can increase user engagement, reduce bounce rates, and improve overall satisfaction with the website.

Content management enables website owners to control the messaging and branding of their website. By carefully selecting the tone and style of their content, website owners can create a cohesive brand image that resonates with their target audience.

Finally, by implementing a content management system (CMS), website owners can streamline the content creation and management process. This can save time and reduce costs associated with content creation and management.

13. Final Thoughts

There are a variety of important factors to keep in mind before you start developing your website. Remember to define your goals, research your audience, and choose the right platform and tools for your project. By taking the time to carefully plan and consider each of these factors, you can create a website that truly meets the needs of your users and helps you achieve your business objectives. So whether you're building a site for your own personal blog or launching a new e-commerce store, make sure to keep these 12 things in mind as you move forward with your project.

LinkedIn is just like any other social media platform where you engage with like-minded people and interact with their posts through likes, comments, reposting, and sending posts to individuals you’re connected with.

Profile customization, discovering and connecting with new people, as well as chatting can all be accessible on LinkedIn and available for both in-app or website use.

You might be wondering why is LinkedIn still relevant despite having competitors like Facebook, Twitter, TikTok, etc.?

What’s unique about LinkedIn is that it is a social networking site designed and focused on the business community or professionals to connect, share information and ideas, exchange resumes, find jobs, and establish a career.

Advertising on LinkedIn

In 2005, LinkedIn Ads was introduced offering marketers to not just reach their professional audience organically but through sponsored content as well. Over the years, LinkedIn Ads have gradually improved and provided other options and tools for marketers to fine-tune their ads and achieve optimal results.

LinkedIn Ads allow marketers to:

• Target Demographics (age, gender, and location)
• Target Job Function (Job title, Job Function, and Seniority level)
• Target Industry
• Target Company size and Company Name
• Target Education, Skills, Groups, and Interests
• Retargeting - those who have previously engaged with your brand (website visitors, existing emails, company list, etc.)

Over 740 million users, many are professionals and decision-makers in their respective industries, which is an advantage for B2B marketers. LinkedIn has become an important platform for these marketers as it enables them to reach and connect with their desired professional target audience.

LinkedIn Ad Objectives And Ad Formats

LinkedIn Ads provide marketers with a range of ad objectives to help them create campaigns according to their business goals. 

Awareness Ads - designed to put your brand to many people. It is optimized to get you more reach and impressions on LinkedIn which can also boost your followers and engagements on your account.

Consideration Ads - designed to drive engagements, traffic, and video views. For people who somehow are aware of your brand and want them to drive actions like visiting the website, viewing videos, etc.

Conversions Ads - designed to generate leads and make a sale through your website. You want to drive actions like filling out a lead form, making a purchase on the website, or applying for a job.

LinkedIn has also introduced multiple ad formats for marketers to try and A/B test.

Sponsored Ads - this ad appears on the newsfeed and is marked as “sponsored content”. They are also called native ads.

Message Ads - this ad allows marketers to forward direct messages to their target audience and is accompanied by a CTA button to encourage the target audience to take action.

Lead Gen Ads - this ad allows marketers to collect their target audience data. For example an ad for a course, a lead form will be presented in the ad to let audiences input the necessary data to get the course. Marketers will then download the leads from the LinkedIn ads manager.

Text Ads - this ad appears at the top or bottom of the LinkedIn page. Consists of a headline, description, and a small image.

Video Ads - this ad allows marketers to promote their ad in a video form. This ad will appear on the LinkedIn feed.

Carousel Ads - this ad allows marketers to showcase 10 images in one ad either in static image form or video. Target audience can swipe through each. This is a great way to present multiple products in one ad.

Job Ads - also called work with us ads. This allows marketers to promote job openings by highlighting the job position and a CTA button to redirect applicants to the application page.

Display Ads - this ad appears on the right-hand side of LinkedIn pages. Includes headline, description, and image.

Follower Ads - this ad allows you to promote your LinkedIn page with a CTA button to encourage them to like or follow.

LinkedIn Ads Best Practices

LinkedIn being a platform for professionals is a great place to go for B2B networking to do ads and promote. Here are some best practices you can apply to ensure you get the most out of LinkedIn ads.

• Set clear goals by defining your ad objectives and important KPIs to measure the success of your ads.
• Create your ideal customer profile and understand their behaviors and needs. See to it that you can create more value with your services and offer them what they need.
• A/B testing ad formats to see which of them resonates well with your target audience. Either video format, static images, carousels, etc. Ensure to match as well the content of your ad to your ad type—how can you deliver the ad message more effectively if in static form, text, etc.
• Use compelling ad creative and copies. Highlighting the value of your service/ product.
• Analyze market industry and competitors. Advertising on LinkedIn can be expensive so being aware of the market condition and being able to set realistic budgets based on that can help you allocate your budget wisely while also getting the results you want.

Should You Start Using LinkedIn Ads?

Facebook, Tiktok, Twitter, etc. each has a unique audience and the way they interact within the platform somehow varies. With different types of community engagement, ad strategies and optimizations can as well vary.

LinkedIn ads being a social networking site is a great place to network with professionals and business owners. Businesses in a B2B model can take advantage of the platform as LinkedIn allows you to connect and reach your ideal audiences.

Running ads on LinkedIn can be expensive but with the right strategy, you can attain a return on investment given the audience you’re selling to. Value-based offers are a must highlighted offer as well as the uniqueness of your brand to stand out against competitors.

If you see that LinkedIn has a potential market for your business that allows you to maximize your leads, let us help you reach the right customers by clicking here: https://digital.emerge.com.ph/lp/free-marketing-plan

Last January 27, 2023, employees and executives of Emerge (EmergeLocal Inc.) went out from their usual work-from-home setups to celebrate its 7th anniversary and give back to the community with the theme VICTORIOUS: Seven Years of Success.

It was a week-long celebration with virtual activities starting with the State of the Company Address presented by CEO and Founder Mr. Richard Noromor. The next day each department held its quarterly conversations to keep the team in check and update their quarterly goals.

Finally, the main event on January 27, 2023, was conducted in two parts.

DO GOOD DAY: Munting Tahanan ng Nazareth

Emerge started the afternoon with a “DO GOOD DAY” with Munting Tahanan ng Nazareth in Mabalacat, Pampanga. Employees and executives gathered to donate groceries and basic necessities to the primary takers. A mini-program occurred where orphans and selected Emergians showcased energetic dancing and singing. Representatives from the orphanage and Emerge gave short speeches to acknowledge the special occasion. A famous fast-food restaurant delivered the snack party, ending the program with smiles.

Anniversary Party and Awards Night

Later in the evening, Emergians gathered at Prime City Hotel, where the anniversary celebration commenced with the theme VICTORIOUS: Seven Years of Success.

“To seven years of success and more!” said CEO and Founder Mr. Richard Noromor during his welcome speech and wine toast ceremony.

“Black and Bling” was the motif where employees wore their best black outfits with shiny accessories—the evening continued with interactive and entertaining activities consisting of games, raffles, and photo ops. Cielo Vasquez and Sheina Malonzo, from the People & Culture Team, served as Masters of Ceremony.

Surprise awards were given to the employees, creating an atmosphere of excitement and unending applause. Jimmar Merino, Senior Account Manager & Brand Strategy Lead, and Patrick Lee Orquiola, Creative Lead, were rewarded with Loyalty Awards. Alongside them, Nicole Ann Casuga, Multimedia Graphics Designer, was recognized as the Star Player of the Year. The Core Values Crusader, the final award, has been given to Patrick Lee Orquiola and Nesie Obiado, Revenue Operations Lead.
Emerge has survived and thrived through the pandemic and never closed its doors, even at the most challenging times. It has continued to provide top-notch digital marketing solutions for seven years and counting. Following the company's visions and mission, a brighter future for this home-grown digital marketing firm is on the horizon.