It’s that time of the year again!

People start to rush down the streets to get their perfect holiday gifts for their loved-ones. Avid online shoppers waiting for that once a year holiday sale to avoid the traffic jam and crowded streets.

With all these holiday crazes, it’s also the best time to post your coolest Facebook Holiday Campaigns on Facebook to catch everyone’s attention and avail your promising products.

The holiday season is a perfect time to market, so a well-thought campaign that fits the season is what you need to gain more customers. Holiday ads are everywhere, especially on Facebook, so don’t just blend with the sea of different brands’ campaigns but stand out.

If you’re still reluctant on what to post for your own holiday campaign, check out the list of 14 amazing holiday campaigns that caught our attention.

14 Amazing Facebook Holiday Campaigns in the Philippines

#1 Sunnies Studios - Free shipping on everything

Sunnies Studios is not just a company that sells sunglasses but foremost a lifestyle brand. They are good at marketing their products and their latest holiday campaign is a good example of that.

In the ad example below, they combined two strong factors that really work together.

First, they chose to post an image of their latest endorser, Liza Soberano to promote their different style of eyewear instead of coming up with an edited picture of their brand collection.

Second, they highlighted their free shipping service and put the ‘Shop Now’ button. This way, it’ll be easier for their audience to go to their landing page and shop their products.

#2 Philippine Airlines - Ready, Set! PALFEST

Philippine Airlines is also setting up the game this season. They want to target those audiences who want to have a holiday getaway before the year ends. They used a carousel-type ad to promote their campaigns.

#3 McDonald’s - Our Christmas gift to you

Christmas parties are everywhere and McDonald's didn’t pass the trend. This time they promote their hassle-free Christmas party packages.

Their call-to-action ‘See Menu’ button lets people see what they offer to a party.

#4 BeautyMNL - Exclusive holiday set

BeautyMNL’s holiday campaign wants to catch the attention of those Christmas shoppers by offering gift sets.

They used two call-to-action buttons - the ‘Like Page’ and ‘Shop Now’.

#5 Shopee Philippines - Super Christmas Sale

Shopee Philippines used a carousel type of ad to promote the different products they sell on their website.

There's a sense of urgency in their ad (using the sale period). Since they encourage their target market to install the app, they used the ‘Install Now’ call-to-action button.

#6 Nestle Yogurt - Indulge without the guilt

Consumer Packed Goods (CPG) companies are one of the busiest companies that launch Facebook Holiday Campaigns.

Nestle is one of them.

The ad example below garnered more than 21K reactions, 198 comments, 391 shares, and 1.8M views.

The message on the ad is simple yet straightforward. The colors are eye-catching too.

#7 Sephora Philippines - Wishlist On Sephora Now

Sephora Philippines used 'Wishlist' to promote their products. By definition, wishlist is an eCommerce feature where a potential customer list the products they want to buy in the future.

Sephora encourages their shoppers who aren’t ready to buy yet to make a future purchase, particularly for the upcoming holidays.

#8 Airasia - Christmas Is In The Air

AirAsia promotes their holiday airfare sale wherein as low as P866, travellers can book their flight.

They used Link Click Ad to redirect their customers to a landing page to book their flight. It also has a ‘Book Now’ button so it’ll be easier for them to know what to do after seeing the ad.

#9 I-Click Digishop - Newly Made Promo Bundles

Buying gadgets never go out of trend. I-Click Digishop launched a holiday campaign for camera geeks and tech lovers.

These are the factors why it’s a great example of a Facebook holiday campaign.

• Detail-oriented ad but doesn’t overwhelm their target market with too much information.
• They posted it in advance before everyone else’s campaign and highlighted the promo period as well as the type of payments.
• It has a Like Page call-to-action button and included their website URL in the description.

#10 Klook - Bigger Savings For Your Year-End Holiday

Our next successful holiday campaign is Klook’s year-end travel sale.

They utilize fun and engaging visuals that will surely catch people’s attention.

And the Facebook video ad below is an effective example of a holiday campaign.

By including a promo code within the ad’s description, their target market will likely click the ad.

#11 Spotify - Get Premium

With 1.3K likes, 376 comments, and 117 shares and counting, you can really say that Spotify did a great job with their holiday campaign.

The one thing I noticed from their ad description is it’s short and sweet. They have a cool holiday image banner and also promoted their Premium subscription of P9 for 3 months. Who doesn't want that sweet deal?

#12 Union Bank of the Philippines - ‘Tis the season of 10% rebates

Banks in the Philippines are also hyped in marketing their bank cards particularly now that it’s getting close to the holidays.

UnionBank of the Philippines made the right choice to launch a holiday campaign just in time for shoppers.

They utilized the Facebook Lead type of ad where a user can enter his details to a form without leaving the platform.

#13 KLM Philippines - Winter Sale From 925 USD

KLM Philippines didn’t faze with the different travel agencies and airlines' gimmicks this holiday season.

Their ad is perfect for those who want to travel internationally this season but doesn’t want to break the bank.

They placed an image banner of a festive Christmas village to captivate the attention of those who want to spend their holidays in these kinds of places. They also added the “Book Now” call-to-action button.

#14 Traveloka - Holiday Flight Deals

Here’s another perfect holiday campaign from a travel company you can’t miss.

Traveloka didn’t back down with the challenge of having many competitors with catchy campaigns this season.

In their campaign, they didn’t go with the traditional holiday ad with Christmas vibes effects. Instead, they went for a straight to the point travel inspired image.

That’s a wrap

Whatever services or products you want to promote this season, there’s always a right Facebook Ad type that’ll surely fit your goal.

Always observe your surroundings. Think like your customers and know what they want to achieve this holiday season.

You can get creative as long as you want and come up with the coolest holiday campaigns that will catch your target market's attention.

Becoming a Google Partner or a Google Certified AdWords Company is not something to be taken lightly.

We’re very passionate here at EmergeLocal about the world of online marketing so it is with a great amount of honor that we have become a Google™ Partner.

In fact, we are even prouder because as you may have seen our roster of clients are 100% local businesses. This means that we proved that there's an opportunity for businesses here in the Philippines to flourish online and compete with big companies with huge budgets to spend in online marketing.

You might be asking, what the heck is Google Partner?

Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants.

To become a Google Certified Company, several conditions must be met, including a minimum of 1 Google Certified Individuals (we will have more by next year), best practices to meet, and a hefty monthly minimum campaign management spend (which is not that easy to achieve if your clients are local businesses).

These qualifications require extensive knowledge of the Google™ Adwords system as well as passing two of their exams – something which is an important consideration when businesses are spending money on advertising in order to maximize their return on investment, ensuring that campaigns are set up and managed professionally.

EmergeLocal is firmly cementing a reputation for excellence in the SEM industry and our team personally looks forward to helping companies generate revenue smartly through different search engine marketing processes (including pay per click services) as we continue to strive to become one of the most trusted and results-driven online marketing company in the Philippines and in the world 🙂

Now that we achieved it, we can continue educating business owners with search engine and internet marketing strategies, latest trends, and tips and tricks!

If you would like to find out how we can help your website drive more customers and grow your sales (that's our sweet spot) then please get in touch via our online contact form.

A cold breeze is here! Christmas lights and sweet carols are starting to dominate the city where I live and… you have just a couple of months left to meet all the goals for 2017.

How are you getting ready for the busiest time of the year?

Often, when marketers are glued in their campaigns this Q4, sometimes they’re having a hard time to find all the latest updates in one place --- especially the part of the Facebook where we get all the data to report to a client or boss. It’s the Facebook Ads Manager.

We selected the top new features you can start using now. I personally use them so I would know how important they are for you.

So make yourself comfortable, get your favorite hot or cold beverage and keep on reading!

1. Facebook is giving you the data you need at a glance
2. Facebook just added Creative for determining the winning image, video, gif, etc.
3. Facebook added View Chart to show you the core demographics instantly.
4. Facebook just released the Power Editor as the default view.

Sounds interesting? Let’s dig deeper…

Facebook Update #1: Gives You The Data You Need At A Glance

Good news! The first Facebook feature on our list improves tracking and reporting! Facebook tracking and reporting are getting better and better: easy to compare the result each metrics.

You can even see how the campaigns perform based on age, gender, hour, and location.

Facebook Update #2: Find Out The Winning Creative

Split testing the creative and determining the winner isn’t easy if you are managing a lot of campaigns.

Facebook just rolled out the Creative feature.

This new feature will be perfect, especially if you want to see ALL the creatives you’re using in your campaigns.

You can also break it down by Ad which means you’ll see which creative performs well in your targeting.

Facebook Update #3: View Performance Instantly

We all know how segmenting the target audience is powerful to your campaigns. In fact, Facebook added a feature where you can check the core demographics of the Campaign, Ad Set, and Ad views.

Instead of using the Breakdown function, you can just easily view the performance, core demographic, and placement.

Personally, I usually want to check the performance by age, gender, and placement so I can make smart decisions for my targeting.

I consider this as a big improvement that will help marketers during their journey!

Facebook Update #4: Ads Manager And Power Editor Rolled Into One View

When this change is launched, everyone in Facebook marketing community is kinda appalled. Marketers are asking how can they bring back the default to Facebook Ads Manager (maybe because they are used to it).

Now, it’s official. Facebook makes the Power Editor as the default view… and if you want to go to Ads Manager, you need to switch it.

I believe there’s a reason why this happened. Facebook is gradually making the available features you see in Ads Manager to be present in Power Editor.

This is a great news because before there are things you can’t do in Power Editor that you can do in Ads Manager and vice versa. Now, you can do them all in Power Editor.

Facebook Ads Manager Improvement Wrap Up

As a marketer, we want to see the performance of our campaign, if they’re working or not.

Having a full-featured and easy to navigate Facebook Ads Manager will definitely make your life easier.

So you can focus on creating ads and optimizing them.

How are you currently maximizing your Ads Manager? What feature have you seen work (or not)? We would love to hear from you in the comments below.

Q4 is finally here! Businesses are getting busy in prepping their holiday activities. Whether it’s a new promotion, brand activation, or new offers, the goal is to increase sales.

Now that we’ve hit October, and the holidays are fast approaching, I’ve got five ways you can start implementing them to your business.

Google Analytics

Google Analytics is one of the important tracking tools you should implement on your website. Even though you have a pretty brand new website, I always suggest having it installed. If your website is created long ago, it should be there by now. Google Analytics is a great resource to utilize in Q4. I suggest you monitor the A-B-C (Acquisition, Behavior, and Conversion).

These are the questions you need to ask yourself when you are inside the Google Analytics:

• What pages are frequently visited and yielding the highest time on site?
• Where are you seeing the largest bounce rates?
• Where are people dropping out of the conversion process?
• What is the comparison of Google Analytics reporting to your channel reporting

Google Analytics will help you determine which channels are performing the best. Seeing the data on Google Analytics will help you decide what to products or services to push this holidays season.

Google Trends

There are products or services that are selling based on seasonality. Using Google Trends, a fantastic tool to look at the trending information during the holidays, you can see the things people are looking for.

Below is a screenshot of Google Trends for the keyword “makeup”.

You’ll see the related topics around the keyword “make up”. It will also show you the locations who are searching it the most.

Remarketing

As an agency providing PPC services, we are a fan of Remarketing. If you want to learn more about the power of Remarketing, this article is worth reading.

Remarketing during holidays is crucial! People are seeing a lot of ads these days and if you don’t have a strategy in place to keep reminding them of what you offer, it’s a total waste of potential sales. If you’re doing remarketing, you can create the following lists:

• People who visited a website but did not purchase
• People who have added to their cart but did not purchase
• People who purchased and you want to offer a related product
• People who visited a specific product and view the same product after leaving your website

Once you set up the lists, you can create a strategy to the people inside the list.

Here are few ideas:

• Show discount ads
• Show related ads
• Show high yielding ads

Messenger

Today is a mobile-first economy where people can shop easily online using their smartphones. Brands are also launching mobile apps to support their current marketing strategy because they believe that it will bring them more sales. In the rise of messenger bots, people can connect with businesses or brands without leaving the Facebook.

Here are the ways you can leverage Facebook Messenger:

• Setup and customize an auto-reply message
• Create an intelligent reply using Messenger bot (Manychat is by far the most popular bot app)

These will help you get in touch with your target customers and make them feel that you always around and willing to serve them.

Customer Service Using Online Chat

During the holidays, we are expecting the surge of customers and after-sales. In the business, customer service or after-sale is very important. An online chat on your website is a huge help to take your customer service to the next level.

An online chat is useful to eCommerce site or any B2C businesses. It builds trust and credibility to your business. I recommend tawk.to for your customer service which we are using right now for an eCommerce client.

Below is a screenshot of the tawk.to dashboard.

You’re Next

What are you working on to boost your holiday sales? Have you implemented any of the ways mentioned above? What were the results? We’d love to hear your thoughts. Please share in the comment below.

Have you heard this statement before?

"I spent ($1000, $2,000, $5,000, $7000...) on my website and it looks really nice, but I don 't get leads from it."

We’ve heard it many, many times.

Nothing aggravates me more than someone spending lots of money on a website that is designed to look nice instead of conversions.

Who cares if it looks nice if it doesn't generate leads?

You’ll realize that it is a total waste.

The lesson here is to think through the entire process when you make an investment into your business.

Every website has a different ultimate goal. You want a website that generates:

• Leads
• Purchases
• Subscriptions
• Downloads
• Registration

Most of the websites I’ve encountered, the ultimate goal is to generate LEADS.

So we need to make sure the website is set up to deliver us what we want which is leads.

In this article, I’ll discuss the top criteria of a website that deliver leads on a regular and consistent basis:

What are the qualities of a website that generates leads

Make sure that you are driving traffic to your website

Whatever you’re doing to promote your product or service, always find a way to direct your potential visitors to your website.

Your website is your physical store (virtually). It’s where people can learn more about what you offer.

Imagine this, the more people will visit our website, the more likely they will buy from you.

It’s also good for SEO because Google will treat your website as an authority if you get more visitors and they stay at the same time.

In the long run, you can also take advantage of the retargeting. I’ll not tackle this one here, there’s an explanation about it here.

Your website is super simple and easy to navigate

When designing a website, always remember that you’re designing for your visitor, not yourself.

You don’t want your visitor to browse the pages of your website and pull their hair because they can’t figure out what to click or do next.

If this happens, they’ll leave your website and you lose one potential customer already.

The “next step” where your visitor needs to do before the actual sale

Your website should focus on the next logical step in a sales process and that is opting in for something of value to the visitor (not an actual sale).

For example, you’re selling a house and lot, the next logical step is to schedule for a free site tripping.

It’s not the outcome when you close the deal but it’s closest to what your ultimate goal is.

Another example is you are a car salesman, what’s the next logical step? Think about it.

It would be a test drive.

By thinking the next logical step, you can create an enticing offer that you can use to generate leads.

Speaks and behaves like a real human

Want your company to stand out in 2017 and beyond? Try adding a human element to your brand.

Forget about the “Our mission at Freedom's Training School is to provide high-quality training atmosphere... blah blah blah".

Bryan Kramer, CEO of PureMatter said that there is no more B2B or B2C: It's Human to Human.

Humans strive for simplicity despite our innate complexity.

Your website’s goal is to deliver your message to your potential visitors in a way they can easily understand it.

Conclusion

Anyone can spend money on a good looking website.

Investing money into a website that looks good and delivers leads... well it’s another story. It’s a smart investment.

Our moral lesson here is to think through each project and ask yourself the end goal.

*Photo by Kevin Chan on Unsplash

Are you torn between using search engine optimization (SEO) and pay-per-click (PPC)?

Did you know they can complement one another for the success of the whole business?

Each has multiple benefits when used separately. However, some experts do recommend using both together to multiply certain effects.

Here are top benefits why you should consider using both SEO and PPC in synergy.

5 Benefits to Use SEO and PPC Together

Dominate the search engine result page

Both SEO and PPC are used to target search engine result pages or SERPs. When we use search engines like Google, two kinds of results show up: Google AdWords ads (PPC) and organic search results driven by SEO.

Below is the screenshot of the Google search engine result when you typed the keyword “coffee machines”.

If you will notice, AdWords (PPC) ads are shown on the top and bottom of the result page while the organic list is placed in the middle.

The screenshot also shows that Lazada is on both organic and paid spots. By combining both SEO and PPC, your business dominates the SERP by allocating less room for competitors and established an authoritative position in your particular industry.

Get intelligence data from PPC

It has been known that keywords are important for both SEO and PPC. When you launch PPC ads, you’ll instantly know far what keywords are working for your potential customers and what they’re really looking for to find your business.

These data will help you with content strategy. You can improve the meta descriptions, title tags, and page content to influence your lead generation and sales conversion strategy.

Instead of waiting for an organic search strategy to take effect, paid content will give you an insight that you can quickly apply the same for SEO to double the effect.

Social media

Social media websites like Facebook, LinkedIn, and YouTube allow opportunities for a great ad campaign. PPC and social media targeting are pretty sophisticated. You can target a specific section of your market. For example, you can show certain content only to people between 30 to 40 years old. This will give you accurate information that can also be applied to your SEO strategy.

A dual channel strategy

Generating traffic from your SEO (organic) efforts is difficult. It’s not also instant. Even social media websites have paid advertising services that they promote over organic traffic.

It’s also not new that people who visit your website through organic effort may fail in taking any actual action such as subscriptions, inquiries, or purchases. What you can do is to continue to use PPC drive traffic to your website, show them what you do and what you offer. Then, you can chase these people and recapture their attention through compelling PPC ad campaigns.

Uncover impactful keywords

One of the benefits of SEO is that it naturally reveals keywords that weren’t in your original strategy. You’ll find that your preferred keywords are not the ones your potential customers are using to find your business.

These keywords can be added to your PPC strategy to yield more positive results. As a result, you ensure your website appears on the search engine result and provides your potential customers a good experience when they are on your website.

Wrapping Up

Businesses nowadays combine SEO and PPC to achieve better performance metrics and greater success. However, this may require the help of your best experts, time and the effective use of your marketing budget.

Are you looking to run SEO and PPC campaigns together? Have you done this type of strategy before? What were the results? Share your experience in the comment.

Work with the SEO and PPC specialists at EmergeLocal to start seeing better conversion rates and performance. Contact us today to see how we can help you.

Are you paying attention to your web presence today?

The web is full of extremely unpleasant sites these days. We’ve been so busy trying out shiny things to keep up with the technology - smartwatches, internet of things, artificial intelligence - that many of us may have forgotten the important elements that should on a website in the first place.

The key here is not only to make your website customer-friendly -- not to mention something that inspires them to actually do business with you.

Q4 is fast approaching and by the end of it, the Internet will likely have more innovations going on. This means you'll have a new set of expectations for features and functionality. Yet, don't get discouraged, though— some website design staples never go out of style.

Here are the essentials that every business website should have before the end of the year for it to effectively help you do business. Take note that few of the things mentioned are familiar to you. You'll also stumble to some new trends you should be on the lookout for.

A Mobile Responsive Design

Google uses mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.

These days, we're very much mobile-first operating systems inclined. We access the Web's most popular sites from the comfort of our favorite pocket computers.

What are the implications of a responsive, mobile-friendly website? Here they are:

• If your website doesn't have a mobile-friendly layout and functionality, you’re seriously behind.
• Your potential customers might view your website on their phone and continue the purchase on the desktop.

At EmergeLocal, we recommend a responsive web design. To check if you have a mobile-friendly website, we highly recommend to start here:

• Take the Mobile-Friendly Test to see how your website stacks up. You can test a single page or all to see exactly what Google’s search algorithm is looking for.

A great example of this type of desktop-mobile synergy comes from a clothing retailer Modcloth. Both the desktop and mobile versions of their site scale perfectly to your screen.

Robust Online Security

Online security is a billion dollar industry. No wonder that it's close to the heart of modern internet users.

Security is a top priority for Google. Last year, they introduced HTTPS as a "very lightweight search signal" in an attempt to raise awareness of online security issues and encourage more webmasters to get SSL certificates for their websites.

For the benefit of the people who are not familiar with Hypertext Transfer Protocol Secure (HTTPS), it provides a secure connection to users on the pages where they share personal data with you.

If your website captures payment information, it's great to have an HTTPS on your entire website.

If you’re ready to put a security on our website, we can set it up for you.

A Sticky Menu Is Quicker To Navigate

Navigation is one of the critical components of a website. Traditionally, you have to scroll down to see everything your visitors might need to the point that the website becomes cluttered.

With the help of a sticky navigation, it's possible to give your visitors the information they want while maintaining an intuitive and clean interface.

The example above from Grovemade reveals a finely tuned fixed menu navigation at the top of the page that stays no matter how far down the page a user might scroll.

What's the implication of this?

The navigation bar can give you a snapshot idea of what a site is offering, as well as what it’s expecting in return. If it's not properly orchestrated, the bounce rate will increase.

Fast Web Page Load

Since our website is newly-launched, by end of 2017, we’re hoping to kill off slow page load times.

People like fast sites.

Why should you care?

Let's take a simple computation here so you can see how much conversion loss could be the result of a slow page loading time.

One example revealed that a website which enjoys about 10,000 visitors each month and loads critical web pages in six seconds could add about $30,000 (P1.4M) to their annual profits if they cut their page load time in half.

That's a whopping amount of money to lose.

Interested to find out how you can solve your website's page loading time? Use Google's Page Speed Insights. At the end of the analysis, you'll get suggested ways to fix the loading issues.

Protip: Do a competitive analysis based on fast page load times.

Conversion-Optimized Design

In 2017, the Internet affects our lives in a massive way. You'll see politics, entertainment, and social movements dominate the web. These will influence how we purchase commodities and spend our hard-earned money.

Let's take the "traditional" business model out of the picture - for just a moment. Crowdfunding platforms like IndieGoGo, Kickstarter, RocketHub, GoFundMe, and more reach out to people on the web without putting efforts on review sites and word of mouth.

On the other hand, other business owners prefer to go through a bit of a rough patch using traditional marketing.

In other words, if you do it right and do it well, there's probably somebody out there who is willing to buy your product or services.

Your website can accept payment by putting a PayPal, credit card, or other payment methods like Stripe or Apple Pay.

In this example, if you subscribe to Forbes' magazine, you can easily do that online with a simple credit card entry on desktop.

You Can Now Start The Work

Hopefully, the above to-do list doesn’t seem too overwhelming. Truth to be told, web design isn't daunting if you put the work in already.

There always be new technologies, platforms, and innovations. The internet doesn't stop changing. These details shouldn't be recognized unless you apply the fundamentals and what's really important to grow the business.

Buckle up your 2017 and make your business come to fruition with your top-notch web presence. You wouldn't know what will be in store for you.

Do you have a Facebook page for your business?

Are you looking for a new and efficient way to connect with your customers or prospects?

200 million small businesses all over the world use Facebook as one of their main tool to engage with their customers because of its user friendly interface and tons of functionalities. Although that's the case, Facebook is crowded with features and settings, leaving business owners feeling overwhelmed and wanting to ask for help.

In this blog post, I’ll explain how to use Facebook Messenger’s everyday features you can use to improve customer service for your business.

It means you’ll learn how to:

• Filter out the urgent messages
• Use the same reply without typing it all over again
• Put important notes in the conversation
• Take advantage of instant replies, greetings, and much more.

Without further ado, let’s start digging.

How To Use Facebook Messenger for Customer Service

1. Use Labels to filter important messages

Consider them folders to keep together everything that is related. Labels can help you organize your messages.

Here’s how you set up your labels.

Go to your Inbox and click the ‘Add & Manage’.

Then type the name of the labels you want to put. You can enter as many labels as you want here. Click Add.

Once done, you can go to the specific message and apply the label.

Your labels will then appear on the name of the person you’re talking to. You can also filter the messages according to the label. In this case, it’s filtered by ‘Follow Up’ label.

2. Send instant reply in single click

Writing same reply over and over again consumes time. If it’s not handled efficiently, chances are it can bring inconsistencies and unprofessionalism towards your customers or prospects.

To streamline your Facebook communication, write and save several replies so even if you’re busy, you can click and send a message quickly.

Let’s say you are receiving frequently asked questions, what you can do is to write them ahead of time. It also helps you and anyone on your team easily and quickly reply to anyone who contacts your business.

Facebook gives you two default saved replies to start: “I can’t chat right now” and “How can I help you?”

To add your own saved reply, click the message you want to reply and click on the dialog bubble at the bottom right. Then click create new reply.

Then, you can add the title of the reply, message, and image. An image could be your product or company logo.

You can even personalize your messages to appear more human to human conversation.

To personalize your messages automatically, click Personalize at the bottom. There multiple options for personalization.

Next, select what you’d like to add to your message. You can place the personalized field anywhere in your message.

3. Keep track of details about your interactions

Messenger allows you to add notes so you can easily manage conversations.

It’s optional but I highly suggest that you take advantage of this feature.

To add notes, click the message you want to put some notes to and click on the Add Notes at the bottom right.

Then type in your notes and click Confirm.

The notes are very helpful if you have multiple admins on duty taking care of the messages. This is to ensure you’re communicating the necessary information to your colleague which means all of you are on the same page.

4. Set up instant replies and greetings

Do you agree that customers don’t like to be ignored?

Absolutely.

Entrepreneurs are often busy with many things when they’re not chatting with customers.

Answering questions in an instant seems not easy for busy entrepreneurs. Facebook understands that problem that’s why they created a Response Assistant.

To access the Response Assistant, open your Facebook business page settings and click to the “Messaging” tab to set up autoreplies.

Below the Response Assistant, you can do four things:

• Send Instant Replies to anyone who messages your Page - you can set it to Yes or No.
• Response Time - choose a specific response time.
• Stay responsive when you can't get to your computer or phone - enable the autoreply when you’re not online. The autoreply won’t be sent to users if your messaging status is set to “away.” 
• Show a Messenger Greeting - enable the message when they open a conversation with you on Messenger.

Facebook Messenger is always evolving.

Now that you can know who your customers are - you can look not only at ages, genders, and locations, but also these people’s interests, events, and communication style.

Those information are very useful when you want to personalize your conversation with someone you’re chatting with.

Keep this data in mind as you steer your Messenger conversations to be personalized and friendly to the maximum.

Are you using Facebook Messenger in a unique, unlikely way for your business? Share your thoughts in comments below.

Exporting is a huge and booming industry in the Philippines.

According to Bangko Sentral ng Pilipinas (BSP), the country has a well-insulated economy, characterized by steady remittances, robust private consumption and capital formation, and lastly, a well-maintained services sector and a booming industrial base.

In this case, there’s a big opportunity for businesses who do exporting and be known globally.

We’re honored to be invited by Philexport R3 to speak in their General Monthly Meeting last July 7, 2017, Friday at Widus Resort & Convention Center.

Our managing director, Richard Noromor shares his expertise on the use of the Digital Media as a marketing and promotional tool for the MSMEs and members of the association.

More than 25 attendees were present and actively engaging with the speaker.

To see more photos of the event, click here.

Are you looking to increase your Facebook page likes and engagements?

Have you tried promoting your page without doing Facebook ads?

What were the results?

Video ads are among the most powerful Facebook ad formats for generating user engagement and page likes, in fact more than 500 million people watch 100 million hours of video content on Facebook daily. Enough reason why we need to tap in the power of video to gain more Facebook Page likes and drive more engagements.

In this article, you'll discover the ways for using video in your Facebook ad campaigns.

But before that, here’s why having thousands of page likes and engagements are very important to entice potential customers. Most marketers say that likes are vanity metrics. It might sound true but I don’t fully agree.

By the way here's a Bonus technique on creating more traffic and engagement rate using Lo-fi Videos. Watch our video or Listen via our Podcast Episode.

Why brands are crazy about getting thousands of likes and tend to compare the number of likes they have to their competitors?

The reason is they believe that it’s the starting point in reaching out to your target market.

Let’s take this first scenario. Imagine these two pages that offer the same services. One has 80 page likes and the other one has whopping 156K likes.

Facebook Page 1

Facebook Page 2

By looking at the Facebook user’s perspective, the page that has more likes will get noticed more than the other one.

Why?

It’s because the company took the time to grow and engage with their fans. It builds more trust and people will be more interested in your brand.

More Facebook likes + More engagements = More trust = More purchases

Without further ado, here’s how you can increase likes and engagements.

Increase Page Likes Using Video

To focus on increasing likes, the objective should be Page Likes. A "Like Ad" is created inside the Page Like campaign and is simply an ad on Facebook that shows one of your friends has Liked a certain page.

1. Create a Facebook Page Like campaign

2. Target the people who have similar behavior with your existing fans. This applies if you have small or huge fans.

Protip: Start with 1% lookalike before you dive into 2%, 3%, 4%, 5%, or more. The reason is you want to test first the similarity and response of those people in the lookalike without compromising the quality.

3. Choose video instead of image.

In this case, the page has existing video that already has a social proof (likes, shares, and comments).

Now you know how the video ad is set up. You might want to know next the result it generated.

Results of the Video Ad for Facebook Page Like Campaign

In the result I’m going to share with you is from the experiment I did. I tested two creative types: video and image. Here they are:

Video
Page Likes: 2,464
Cost Per Page Like: P0.54

Image:
Page Likes: 435
Cost Per Page Like: P3.39

It shows that the video is more effective in generating likes than the image.

Increase Post Engagements Using Video

You might argue with the next statement I’m going to say.

Huge number of likes are nothing if there are no engagements.

Again, this equation will explain why.

More Facebook likes + More engagements = More trust = More purchases

Likes and engagements are tied to each other.

Here are the three reasons why a Facebook page has a lot of likes but no engagements:

• There’s a possibility that their fans are from fake profiles
• People who like the page are not their target market
• Facebook posts don’t resonate with their fans
• There’s no call to action on their posts

Post Engagements objective is boosting posts to reach more people. Engagement can include likes on your post, comments, shares and photo views.

Here’s what you need to do to create a video ad for post engagement objective.

1. Choose the Page Post campaign objective.

This objective will focus on driving more engagements to your posts. If you want to use images instead of videos, it’s possible. But this time, I’m going to use video.

2. Choose your target audience.

3. In creating an ad, instead of choosing image, select video.

Results of the Video Ad for Facebook Engagement Campaign

The results below are from the test I did. I run 2 ads to see which performs well in terms of the number of engagements.

Video
Post Engagements: 6,580
Cost Per Post Engagement: P0.05

Image:
Post Engagements: 1,568
Cost Per Post Engagement: P0.06

Based on the results, video performed well than image. Even though, the cost per post engagement is close, the number of post engagements of video is way to higher than the image.
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​Conclusion

Engagement comes from the people who like your Page. So give your fans content they want to see. Run through all your posts and see which type of post they most engage with.

If they engage more on your videos, post more videos.

Launch Facebook video ads to help you get more likes and engagements.

What do you think?

How do you increase likes and engagements on your Facebook business page?

If you've tried advertising on Facebook using video as your creative ad type, what are your results.

Please share your thoughts in the comments.