So you hit that Publish button.

Wait for a couple of hours.

And you got this notification about your rejected ad.

Annoying right?

Sometimes you don’t even know it gets disapproved or knows how to dispute it.

Don’t fret. It’s not the end of the world. You can still dispute those rejected ads and might have a chance to reinstate them by Facebook.

One key point with all of this is that Facebook is constantly changing, including how you will dispute a disapproved ad.

In this article, I’ll show you everything you need to know about getting your ads reapproved and getting in contact with Facebook. 

Before getting started to file a dispute, you need to know a few critical pieces of information. The first thing you need to do is to look for essential clues that resulted in the rejection. These are obvious reasons why your ads may have been disapproved.

Ads Manager

Start by looking at the Ad area and clicking on Edit of a disapproved ad. Facebook will often tell you exactly why it’s disapproved in a general sense but realize that sometimes the reason is wrong. For example, you may say that it has something to do with employment, but you may file for a dispute if that’s completely wrong.

Check Facebook ad policies

Go to facebook.com/policies/ads/, and you’ll see various policies that you might violate. Start with the prohibited content, including drugs, discrimination, tobacco, supplements, ammunitions, and many more.

Personal attributes

Most ads that get disapproved have content targeting personal attributes. Facebook doesn’t like you to call out specific attributes of a viewer. To use a Facebook example, you can say. 

Meet Christian singles online now.

That is okay with Facebook. If you say,

Meet other Christian singles online now.

This will get disapproved of by Facebook because that assumes you are a Christian. It shows that it can be challenging when it comes to wording.

Before and after

Before and after photos are also prohibited on Facebook ads though it does not explicitly say on Ad Policies, which can also be identified as misleading claims. Instead of showing before and after photos, try to use testimonials or stories to make your claims less direct. Testimonials allow you to describe the type of person your product or service is a good fit for without explicitly calling out personality traits.

Personality traits

Suppose you misuse a personality trait in your ad. What you want to do is to edit your ad and resubmit it. 

How to edit and resubmit the ad

If you do need to edit your ad and resubmit it, there’s a lot of ways. Let’s dive in.

The easiest way to get your ad reviewed is to go to the Ad Level of your campaign and click Edit. Then, click on the Request Review button.

If for some reason, that is not available to you or you’ve already requested a review, then your next step is to go for Facebook business help. To get to business help, go to http://business.facebook.com/business/help. 

Once you’re there, the chat option may be available when you click the Get Started button. If it’s not, you will have to submit an email request.

Information you need to provide to a Facebook rep

If you want to use chat support or email, you need a few critical pieces of information. These are the details a Facebook rep will ask you before they provide support.

• Business account ID for your business manager
• Ad ID for a specific ad that has been disapproved

Beyond those two pieces of information will get you to help faster, here are the things you want to tell Facebook:

• The reason why an ad was disapproved is the statement of the disapproved ad.
• The reason why should be approved and complies with Facebook’s policy and terms. It is great to demonstrate to Facebook that you understand the Facebook policy and clearly articulate why your ad follows them.

Support Inbox

Once you have contacted Facebook through either a chat or email support, you will be able to check on the progress of your request in your Support Inbox. If you don’t see the information messages in your support inbox, you may follow up in your messenger. If you haven’t heard from Facebook in a couple of days, it does help to follow up with them to find out where your cases are.

Should I delete disapproved ads?

Sometimes people ask if they should delete disapproved ads, and I haven’t found out to be a problem, but you may want to clean up your account. Based on my experience, Facebook suspends your account if they see many disapproved ads that haven’t been resolved. 

Can the Facebook “Marketing expert” help?

One of the other questions that come up is about the Facebook marketing expert you may have gotten a call or email from. Facebook doesn’t directly employ these people, but they can sometimes help you with ad account-level issues.

Wrapping Up

Only Facebook can help with these issues. As much as we would love to, there’s nothing we can do. So, I highly suggest contacting Facebook directly. 

Wondering how you can retarget your audience other than your website visitors?

First, let's define retargeting.

According to Single Grain, Facebook retargeting is the process of finding people who've visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website.

What if you don't have a website?

Is Facebook retargeting possible?

As long as a Facebook user engages with your business, it is possible to show them your ads without the need to install a Facebook pixel (applied for website retargeting) through custom audiences.

What are Facebook Custom Audiences?

Facebook Custom Audiences are groups of people who:

• you already know
• have engaged with your Facebook or Instagram pages or ads
• have visited or engaged with your app or website
• or have interacted with your business or store through offline channels

Once you've established these lists, you can then target them with your Facebook and Instagram ads.

Remarketing social engagements is an incredible way to bring back brand-aware traffic.

Social media is an incredible tool for generating brand buzz, but that’s not all that it’s good for.

With Facebook’s updated engagement-style audiences, you can remarket to anyone who lands on your Facebook and Instagram profiles.

In this post, I will enumerate the ways you can retarget your audience using custom audiences. 

Before creating your engagement remarketing campaign, start by creating your custom audiences. To do this, click on the main menu in Ads Manager and select Audiences from the pop-out menu.

When the Audiences dashboard appears, click on Create Audience and select Custom Audience from the drop-down menu.

To get started, create another new custom audience, but this time, use one of the Facebook sources to remarket based on engagement.

People who viewed your video

Videos are one of the content types on Facebook that business owners often produce. By using video on Facebook, you get access to even more exciting metrics. For example, you can track how long your video is viewed, when users jump off, or how many people clicked on "Play" at all—a great way to get to know your audience better and glean valuable information.

You can now create a list of people who have:

• viewed at least 3 seconds of your video
• viewed at least 10 seconds of your video
• either completed or viewed at least 15 seconds of your video (Thruplay)
• watched 25% of your video
• watched 50% of your video
• watched 75% of your video
• watched 95% of your video

If you post videos that last more than 10 seconds and more people watch them, it’s a great strategy to retarget those people. You can show a different ad to the people who viewed at least 3 seconds of your video, which is the minimum.

People who liked, visited, or engaged with your Facebook Page

Do you have more fans than engagements?

What about more engagements on your posts or ads?

Either way, those are critical metrics for retargeting.

You can select to target people who engaged with a post or ad, page visitors, fans who clicked a call-to-action button, people who sent a message to your page, and more.

Here are the types of Facebook retargeting lists you can create:

• People who currently like your Page
• Everyone who engaged with your Page
• Anyone who visited your Page
• People who engaged with any post or ad
• People who clicked any call-to-action button
• People who sent a message to your Page
• People who saved your Page or any post

People who engaged with your Instagram Page

Here are the types of Instagram retargeting lists you can create:

• Everyone who engaged with your Instagram page, posts, and ads - Lets you make a list with all people who have engaged with your profile, posts, or paid advertisement on Instagram
• People who visited your Instagram business profile - Lets you create a retargeting list with everyone who viewed your Instagram profile
• People who engaged with your posts or ads on Instagram - Creates a retargeting audience with all people who engaged with your posts or ads. Engagement includes likes, comments, saves, carousel swipes, tapping call-to-action buttons, or sharing a post or ad using direct message
• People who sent you an Instagram message - Will create a retargeting list with people who sent a direct message to your Instagram business profile
• People who have saved any of your Instagram posts or ads - A particular audience will be created, with only the people who decided to "save" any of your paid and organic posts on Instagram

Wrapping Up

Now that you've created a Facebook and Instagram retargeting Custom Audience, you can use it to discover invaluable information on who exactly the people who engage with your Facebook videos, Facebook, and Instagram profile are.

If your brand wants some assistance in ensuring that it delivers the most resonant retargeting ads to the most relevant Facebook and Instagram users, reach out to us.

Have you heard the recent announcement of Facebook?

From the Business Help Center post: you have until June 30 to access reports, explore insights, and export charts and tables via Facebook Analytics. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table.

Marketers have less than three months to export their data and find other solutions.

When Facebook launched Facebook Analytics several years ago, its primary purpose is to connect data from a Facebook page with data from the Facebook pixel.

Users can also create funnels, cohorts, overlap charts, and other data visualizations to get different slices and views that demonstrate how people interact across platforms tied to their on-Facebook and Instagram interactions.

I don’t use Facebook Analytics because it isn’t all that useful.

The first thing that came to my mind when I read the announcement is the issue of Facebook with soon-to-hit Apple iOS privacy changes. 

Despite the announcement, Facebook remains to be active in providing a solution by introducing other tools to help you understand your advertising, presences, and activities on Facebook and Instagram, including:

✔️ Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. It offers detailed insights about a business’s audience, content, and trends (but is not available to everyone). 

✔️ Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads.

✔️ Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store.

Want to hear more updates like this? Reach out to our team, and let’s start a conversation.

So you hit that Publish button.

Wait for a couple of hours.

And you got this notification about your rejected ad.

Annoying right?

Sometimes you don’t even know it gets disapproved or knows how to dispute it.

Don’t fret. It’s not the end of the world. You can still dispute those rejected ads and might have a chance to reinstate them by Facebook.

One key point with all of this is that Facebook is constantly changing, including how you will dispute a disapproved ad.

In this article, I’ll show you everything you need to know about getting your ads reapproved and getting in contact with Facebook. 

Before getting started to file a dispute, you need to know a few critical pieces of information. The first thing you need to do is to look for essential clues that resulted in the rejection. These are obvious reasons why your ads may have been disapproved.

Ads Manager

Start by looking at the Ad area and clicking on Edit of a disapproved ad. 

Facebook will often tell you exactly why it's disapproved in a general sense but realize that sometimes the reason is wrong. 

For example, you may say that it has something to do with employment, but you may file for a dispute if that's completely wrong.

Check Facebook ad policies

Go to facebook.com/policies/ads/, and you’ll see various policies that you might violate. Start with the prohibited content, including drugs, discrimination, tobacco, supplements, ammunitions, and many more.

Personal attributes

Most ads that get disapproved have content targeting personal attributes. Facebook doesn’t like you to call out specific attributes of a viewer. To use a Facebook example, you can say. 

Meet Christian singles online now.

That is okay with Facebook. If you say,

Meet other Christian singles online now.

This will get disapproved of by Facebook because that assumes you are a Christian. It shows that it can be challenging when it comes to wording.

Before and after

Before and after photos are prohibited on Facebook ads though it does not explicitly say on Ad Policies, which can also be identified as misleading claims. Instead of showing before and after photos, try to use testimonials or stories to make your claims less direct to avoid Facebook ads being rejected. 

Testimonials allow you to describe the type of person your product or service is a good fit for without explicitly calling out personality traits.

Personality traits

Suppose you misuse a personality trait in your ad. What you want to do is to edit your ad and resubmit it. 

How to edit and resubmit the ad

If you do need to edit your ad and resubmit it, there’s a lot of ways. Let’s dive in.

The easiest way to get your ad reviewed is to go to the Ad Level of your campaign and click Edit. Then, click on the Request Review button.

If for some reason, that is not available to you or you’ve already requested a review, then your next step is to go for Facebook business help. To get to business help, go to http://business.facebook.com/business/help. 

Once you’re there, the chat option may be available when you click the Get Started button. If it’s not, you will have to submit an email request.

Information you need to provide to a Facebook rep

If you want to use chat support or email, you need a few critical pieces of information. These are the details a Facebook rep will ask you before they provide support.

• Business account ID for your business manager
• Ad ID for a specific ad that has been disapproved

Beyond those two pieces of information will get you to help faster, here are the things you want to tell Facebook:

• The reason why an ad was disapproved is the statement of the disapproved ad.
• The reason why should be approved and complies with Facebook’s policy and terms. It is great to demonstrate to Facebook that you understand the Facebook policy and clearly articulate why your ad follows them.

Support Inbox

Once you have contacted Facebook through either a chat or email support, you will be able to check on the progress of your request in your Support Inbox. If you don’t see the information messages in your support inbox, you may follow up in your messenger. If you haven’t heard from Facebook in a couple of days, it does help to follow up with them to find out where your cases are.

Should I delete disapproved ads?

Sometimes people ask if they should delete disapproved ads, and I haven't found out to be a problem, but you may want to clean up your account. Based on my experience, Facebook suspends your account if they see many disapproved ads that haven't been resolved. 

Can the Facebook “Marketing expert” help?

One of the other questions that come up is about the Facebook marketing expert you may have gotten a call or email from. Facebook doesn’t directly employ these people, but they can sometimes help you with ad account-level issues.

Wrapping Up

Only Facebook can help with these issues. Their sophisticated algorithm calculates every error on its Facebook Ads Policy Checklist and if ever you want to raise a complaint, an Army of Facebook Staff will look into your ads and evaluate it thoroughly.  

As much as we would love to, there’s nothing we can do. So, we highly suggest contacting Facebook directly to know why your Facebook Ads is rejected and maybe, they can give you the proper solution.

There is no denying that this one-year-old pandemic has changed everything in our lives. 

From the daily routines we have been used to, some personal aspects such as our interactions which are mostly physical, are significantly affected. And with this, challenges and new obstacles are brought about for businesses and companies all over.

Unfortunately, until now businesses are having a hard time keeping up with what to do to keep the business growing given that restrictions and other protocols must be followed.

However, instead of seeing the downside of the changes in our day-to-day lives, the age of modernity also provides us a modern solution. 

We are now in a world where resources are easily available and we only need to navigate them well and utilize the said resources strategically.

It may have been, without a doubt, an option in the past to pay less attention and regard to marketing, in general, as compared to the other departments of the company. 

But in this time where many people’s choices are highly influenced by branding and digital presence, and almost everything relies on technology, a business with no online marketing is at a disadvantage. Here’s why digital marketing matters greatly for your business now.

Gives you a few steps ahead

Many businesses are already trying to go back to their normal operations if that’s really possible.

Of course, it is not a walk in the park while we are in the middle of a crisis. 

But continuously working on the competitive advantage of a business gives you a few steps ahead of your competitors. And those steps are motivated by your online presence. 

In having a business, it is important to keep in mind that where there is a crowd, there is a market. 

And during this pandemic, your supposed crowd is usually stuck at home, avoiding public places to stay safe, and living through their gadget’s screen— in short, they are online where your marketing should be as well. 

Find out how to utilize Facebook Ads effectively beginners with this guide from Social Media Examiner.

Allows you to get to know your audience. 

While face-to-face interactions are understood to be more personal and honest, the age of technology changes such perception and allows us to get to know our audience with much more convenience— and in this situation— much safety against the pandemic.

We only need to highlight this feature and may apply it by knowing your audience better. This happens when we interact with them and engage them which also makes them feel valued. 

If you want to connect with potential customers, you must know how to generate leads via Facebook posts and ads. Learn more about it here.

Gives a chance to your brand’s reputation

And as I’ve mentioned above, digital marketing is what helps your product be known to the online world. 

So why not work on your brand as well and build brand awareness through social media and the internet? 

Let your potential customers and audience be familiar with your brand online until it is safe for face-to-face interactions. 

To know how to start boosting your brand in the digital landscape, especially on Facebook, this is your ultimate guide from us.

We can say that it truly is a tough time not just for individuals but for businesses out there as we are all just starting to recover and get used to the new normal. 

But remember to not let the coronavirus pandemic be the limit of your business. 

Studying and analyzing the current situation and the future will help you prepare. 

And as for taking the first step into surviving and growing your business amidst the new normal, give a go on your marketing effort. The digital marketing effort. 
If you’re excited to learn more, get in touch with us.

Summer is just around the corner.

Are you planning to launch marketing promotions in your company to run throughout the summer season?

Most of us pay attention to season-based promotions because they are effective, and consumers relate to them.

In this article, you’ll get to see nine Facebook ad examples of brands we know that I curated. You’ll also find out why these ads stand out and are great summer promotions.

Let’s get started.

9 Facebook Ad Examples of Philippine Brands: Summer Edition

Philippine Airlines

In the Philippines, summer is equivalent to beach and water activities. Philippine Airlines, a premier airline, launched their promo for their 80th anniversary. It’s a vertical ad that takes up space when you are on your mobile while scrolling through the newsfeed. I love this ad because it includes an image where it shows the safety protocols on-ground and on-board.

Cebu Pacific Air

Cebu Pacific Air is another airline company that launched a summer promo. The Facebook ad highlighted a specific summer destination - Coron. It’s a 9-second video with no audio, which features beautiful places in Coron. The last frame is a nice call-to-action (CTA) for CEB travelers to get more information about travel requirements.

Gatorade

It’s not summer if no CPG company will promote their specific “drinks” brand. This time, we are featuring Gatorade. Gatorade’s ad is perfect for summer as they highlighted the benefits in the video and caption. I think their hashtag #NothingBeatsGatorade denotes a firm conviction of their big idea.

Zalora

Did you know that March is also a National Women’s Month, and we are celebrating Women’s Day on March 8?

Yes, you heard it right. Zalora is just in time to trend jack this celebration with a whopping promo. Zalora has a special deal during the Women’s Fest this coming March 6-10. We call it teaser ad campaigns in our company, which is a great idea to do before launching the primary campaign.

Belo Medical Group Philippines

Belo Medical Group utilizes the power of influencer marketing to promote their Glycopeel Cleaning and Belo Vivace services. MacoyDubs aka Aunt Julie met with her kumareng doktora, Dr. Vicki Belo, on her first consultation.

Having this kind of strategy is also a great campaign idea because you amplify your message through the network of an influencer.

Subway Philippines

Who doesn’t love coffee even it’s summer?

Subway Philippines promo of the month is their NEW coffee flavors with toasties. Putting an amount on the image and caption inspires the audience to act on the offer. Also, their hashtag #TheFresherYou is unique to its offering. It may mean fresh coffee and toasties. What does it mean to you?

foodpanda

Summer is officially here! That’s the message of foodpanda. They launched their summer campaign by offering three different voucher codes to use - Team BAHAYLANG, Team ROADTRIP, or Team BEACHTRIP.

As they have called it, these three summer escapades are very relatable to Filipinos, especially during these times when we can stay at home or go out to enjoy summer.

Their creativity truly captures the attention of the audience as well as the central message Summer na!

GrabFood PH

GrabFood PH’s ad features their GrabKitchen, a first single-kitchen one-stop virtual food park from GrabFood where you can combine your favorite menus from two or more restaurants in one order and delivery!

To showcase food combos in one ad, they opted for an excellent idea for a carousel format.

Chowking

The first two words in Chowking’s ad will get your attention. This video utilizes the fame of a celebrity to highlight their focus product this summer. The music is catchy and captures your attention as a Facebook user.

I love this ad because it includes a call-to-action (CTA) in its caption, which are instructions on how to buy the product. You can’t go wrong by adding a CTA at the end of the caption or on the creative.

Wrapping Up

Summer is also the best time for brands and advertisers to release promos primarily via Facebook ads.

If you are a brand or a business, make sure to always ready your calendar and plan summer promotions ahead to give more time.

Did you receive this notification when you logged in to your Facebook?

Yes, you heard it right!

Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.

With cross-app messaging, you can now search for and message, video chat, or reshare posts with people across Instagram and Facebook.

With this feature, people with Instagram accounts can search for you and send you message requests on Facebook.

You can still choose who can message you.

To decide where you receive message requests and who can contact you, head to Message Delivery Settings on Facebook.

However, your Active Status, when enabled, now works across Facebook and Instagram, so people on either platform can know when you are online.

It does not, however, impact who can see your Story posts on either platform.

You can learn more about cross-app messaging in the Facebook Help Center.

Here are all the features coming soon to the new Messenger experience on Instagram:

• Communicate Across Apps: Seamlessly connect with friends and family across Instagram and Messenger by using either app to send messages and join video calls.
• Watch Together: Enjoy watching videos on Facebook Watch, IGTV, Reels (coming soon!), TV shows, movies, and more with friends and family during a video call.
• Vanish Mode: Choose a mode where seen messages disappear after they’re seen or when you close the chat.
• Selfie Stickers: Create a series of boomerang stickers with your selfie to use in conversation.
• Chat Colors: Personalize your chats with fun color gradients.
• Custom Emoji Reactions: Create a shortcut of your favorite emojis to react quickly to messages from friends.
• Forwarding: Easily share great content with up to five friends or groups.
• Replies: Respond directly to a specific message in your chat and keep the conversation flowing.
• Animated Message Effects: Add visual flair to your message with animated send effects.
• Message Controls: Decide who can message you directly and who can’t message you at all.
• Enhanced Reporting and Blocking Updates: Now, you can report full conversations in addition to single messages on Instagram and receive proactive blocking suggestions across Instagram and Messenger when you add your accounts in the new Accounts Center.

Conclusion

In our experience handling Instagram and Facebook pages of clients, we see this feature's effectiveness, especially if you have more than 10,000 fans on Facebook.

Need help with managing your social media page? Get in touch with our team today.

Do you maximize your Facebook posts and ads to generate leads?

Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads.

These four tips from Facebook cover four critical elements of effective lead generation to help you formulate a better strategy for connecting with prospective customers at just the right time and reaching more potential customers based on your lead gen capture.

Let's tackle each of these four points of focus for maximizing your social leads are:

Lead Capture

Lead Capture is by far the most basic lead generation tip you can stumble from different sources about Facebook's lead generation. Facebook says that brands should ensure that their audience understands what they're signing up for and why they should, from the get-go.

Start by answering this question, "What makes your business, products, or services worthy of giving away a personal email address?" By being up-front and communicating your value proposition, you can help ensure the right people are providing their information for future outreach.

Lead Magnets

According to Facebook, brands should adopt the "give before asking" mentality by offering their audience something in return for their information. If you read the book of Gary Vaynerchuck, which is called "Jab, Jab, Jab, Right Hook," you know what it means. If not, it means giving value first before asking. "This can be something like a one-sheeter, eBook, discount code, free trial, newsletter or webinar".

By providing value upfront and communicating that value in your copy, you can establish trust and connection with your audience, which can lead to a better brand relationship.

Landing Page

Facebook says your landing pages are essential. It's vital to ensure that once you do get people to click-through on your post, that your landing page matches what you've explained - and that your landing page is also designed to collect relevant details. It is called ad congruence.

It is also ideal for brands to test different landing pages on their website to see which have the highest click-through and conversion rates. Facebook also recommends that brands consider setting up a Website Custom Audience to retarget those who've clicked through but aren't yet ready to convert.

A Website Custom Audience can be collected once you place a Facebook pixel on a website or a landing page.

Lead Scoring

Facebook also recommends that brands create a lead scoring matrix to better customize their outreach efforts and prioritize leads based on their engagement. Lead Scoring might be complicated at first, but it is not. "For example, downloading your white paper is worth more points than unsubscribing from your email list."

By knowing this, you can save time and effort by contacting the most likely leads to convert first. How you establish your lead scoring table will vary, depending on your offer and goals, but the idea is that by segmenting each of your leads, you can better focus your outreach strategy.

In addition to these critical tips, Facebook has also provided a visual overview of what an ideal lead generation ad looks like.

Here's what Facebook provided which entails a formula for successful ad copy.

Wrapping Up

These are some excellent, valuable tips, which will boost the performance of your Facebook marketing efforts in terms of the lead generation approach. This will help you optimize your Facebook copy to align with your focus goals.

If you are looking to generate leads for your business, get in touch with us. We'd love to help you maximize your Facebook posts and ads for lead generation.

True to its testament of helping businesses to grow online, Emerge, a digital marketing agency in the Philippines, celebrated its 5th anniversary with a virtual but festive online celebration via Zoom last January 18, 2021, with the theme #HighFiveforFive!

The COVID-19 pandemic did not stop the team from preparing and celebrating this momentous event together. It is a milestone for us, and we want to celebrate it even if it's online.

The main idea behind High Five for FIVE came about as Emerge's trait of celebrating milestones we get and having every team member lift each other.

The online celebration began with the team members dressed up in their work-from-home (WFH) outfits in a special 5th-anniversary Zoom meeting to commemorate the event.

After everyone settled down, our Masters of Ceremony took center stage. He is none other than one of our copywriters, Gerone Baladhay.

We started the celebration with our Founder Richard Noromor delivering his warm welcome remarks, encouraging each member to press on, despite the current situation caused by the pandemic. 

Best Dressed for the Work-From-Home Party

After the Founder's heartwarming speech, each team had their chance in the spotlight by introducing each of their team members, flaunting their work-from-home outfits.

Before the festivities, the team was tasked to participate with the motif "Work-From-Home," which was formal attire for the top and house clothes for the bottom. 

Everyone submitted their Outfit Of The Day (OOTD) and creative shots to the team during the party. The winning entry would get Php 2,000.

Emerge High Five 5th Anniversary from Carissa Coles

In the end, Patrick Orquiola of the Creative team emerged the victor, sporting his blue long sleeves polo with a blue jacket and boxer shorts look. 

Virtual Dinner

We definitely will get hungry during the program, so we have a snack after the program. What would an anniversary celebration be without food? You might be wondering how we could pull this off under these circumstances.

The management shouldered all team members' snacks to participate and make the celebration special.

In the unity and camaraderie spirit, the Emerge team ate their home-cooked and delivered food together via Zoom. Each member presented the snack they prepared so the rest of the team could see and envy them. The member who served the most sumptuous meal and had the best presentation wouuld get Php 500.00.

Here's a look of what the team had for snacks:

Emerge High Five 5th Anniversary Snacks from Carissa Coles

The team member who won the snack presentation is Christian from our Tech Team. 

High Five Raffle

Admin and Finance Rodylyn Coles randomly drew the High Five raffle.

There was also a segment where team members received an Emerge Care Package, which contains assorted gifts and WFH essentials.

Emergian Awards Night and Service Awardees

Due to the current situation, the anniversary celebration and much-awaited Emergian Awards, which recognizes exceptional team members for their notable contributions to the team, had to be postponed later. Co-Founder Carissa Coles emphasized that the award placed importance on personally handing the trophy to the awardee. This will be carried out immediately after the pandemic.

Putting aside, this also served as the perfect time to honor Emerge's service awardee for their five years of commitment and relevant contribution to the team. She is none other than Rodylyn Coles of the Admin & Finance team.

A Toast to Five Year of Milestone

As the Emerge anniversary celebration concluded, Richard and Carissa offered their traditional toast to the whole team.

It was a toast celebrating big and small wins and being hopeful no matter the situation while innovating the innovative digital marketers in the industry. 

After the program, the Emerge family stayed on Zoom for a while to bond and talk, as usually do at the office. This may not be an ideal celebration we'd like to have but we had a great time and experience.

Emerge will continue to be working on great things for our clients and the entire team. Indeed, no amount of social distancing can stop us from this celebration.

Are you a business owner who relies most of your marketing efforts on Facebook?

Do your fans and target market on Facebook, an iOS user?

Then this update from Apple might interest you.

Let’s start first with Tim Cooks’ tweet last month.

Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. These changes will dramatically affect app developers' ability to measure and monetize advertising. You've surely heard of this news in sheer terms, that advertising will be less effective and businesses will suffer.

In an official blog post Facebook stated the policies are harmful to the ‘free internet’ and make some forceful statements about how it will impact small businesses:

“They’re creating a policy — enforced via iOS 14’s AppTrackingTransparency — that’s about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market.

They’re hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term.

They’re not playing by their own rules. Apple’s own personalized ad platform isn’t subject to the new iOS 14 policy.

We disagree with Apple’s approach, yet we have no choice but to show their prompt. If we don’t, we’ll face retaliation from Apple, which could only further harm the businesses we want to support. We can’t take that risk.”

Is Facebook concerned with these changes? Yes, they are, and that concerns me.

By far, this is the biggest battle for Facebook to conquer based on my experience and reactions of the Facebook advertiser community.

If these changes do, in fact, make advertising less effective, advertisers will spend less. If advertisers spend less, Facebook takes a big hit to their revenue.

In this update of Facebook for Business, iOS 14 updates have an impact on personalized ads.

“These will affect your ability to understand performance, control who sees your ads, and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalization and an increase in cost per action.”

The point of this post is to help walk you prepare action plans to deal with this event.

Ready for this monster topic? Let’s do it…

iOS 14 Action Plan for Business Owners

Collect first-party data

As early as now, start collecting first-party data. This includes data you collect from your CRM, website, loyalty programs, mobile app, etc. If you aren’t already retargeting your customers on Facebook, now is the time to start.

Invest in your brand

Brands that you love today didn’t build their name overnight. They put money, effort and smart strategies to create attention from a huge number of people. Gone are the days you post an update to your Facebook page and forget it, then expect that people will still remember you.

Diversify your marketing channel

Relying on one marketing channel is not a good idea to achieve business growth. Start to think about email marketing, content marketing, influencer marketing, and SMS marketing.

Increase Facebook page’s organic growth

Drive more engagements to your Facebook page so you can collect a sizable amount of retargeting audience.

On the technical side of things, these are what you can do to prepare:

1. Verify your domain ownership in Business Manager. This will allow you to have authority over which conversion events are eligible for your domain https://developers.facebook.com/docs/sharing/domain-verification
2. Adapt for 8 conversion events for Optimization & Reporting only (not Custom Audiences)
3. Update Your SDK (if applicable)
4. Install Facebook’s Conversion API
5. Install Server Side Tag Management

Wrapping Up

There are a lot of discussions around these changes which is great because we are giving awareness to Facebook users, app developers, media buyers, and business owners.

Facebook created a page for small business owners to “add your voice” in opposition to the iOS 14 updates and even created a toolkit to help you share posts, videos, and stories to #SpeakUpForSmall businesses.

Here are other resources you can explore about the iOS 14 update.
iOS14 Guidance for Facebook Advertisers - Public
How Apple’s iOS 14 Release May Affect Your Ads
Use Facebook Pixel to Reach iOS 14 Users