SEO and SEM: Your Guide To Driving Website Traffic And Improve Brand Visibility

How many times have you searched for something or anything on your search engines?
A couple of times is an understatement, probably everyone has clicked on the search button icon to look for a lot of information because we are just that curious beings aren’t we?

Google is the most visited website with 89.3 billion visits every month and they dominate the search engine market with 91.9% of the market share. With billions of users using Google products for their daily tasks, work, and searches your business can tap into the potential market.

8.5 billion searches per day on Google, these numbers can tell that your brand can be seen with the right strategy and content your business website can provide.

Advantages of SEO (Search Engine Optimization)

SEO known as Search Engine Optimization is the process of optimizing your website to improve its visibility and ranking in the search engine results pages (SERPs). SEO focuses on improving website content, structure, and other technical aspects to make it more search engine friendly.

SEO goal is to drive traffic organically and ways to deliver this involve:

On-page optimization – Optimizing your website contents
Off-page optimization – Backlinks and Social Media Marketing
Keyword Research – What your target audiences are looking for

It is a free and cost-efficient strategy to put your business out there and improve your organic search rankings. It may take a long time to generate results with SEO but your efforts can provide long-term benefits, as organic search rankings can still continue to generate traffic and leads for your business over time.

Furthermore, ranking high on organic search can improve your credibility and gain the trust of new customers. Being a top-ranked website appeals more trustworthy source of information.

Advantages of SEM (Search Engine Marketing)

Many competitors of the same business as you also make ways to improve their SEO and pull their way up on the search engine results pages (SERPs).

SEO may take time to generate results but the benefits after are long-term. On the other hand, if your business wants immediate results then SEM or Search Engine Marketing strategy can provide you with the option.

SEM known also as Search Engine Marketing is using paid advertising and advertising strategies to generate website visibility on search engine results pages (SERPs). It allows businesses to yield results immediately and give them more control over which keywords to target including locations and the audience you want your business to appear for.

Results are transparent as it allows businesses to check on the data performance and make real-time changes as well as adjust campaigns to current market conditions. SEM may include paid marketing efforts but results are instant and certainly with the right strategy.

Learn from these Brands that do SEO

You may be experiencing challenges in improving your SEO. Take a look at these brands and how they do SEO the right way.

Pepsi – Pepsi brand has aligned its beverage brand to pleasant moments when people consume. One example is when their website headlines include, H1: “Always Be Celebrating” and H3: “the official soft drink of the National Football League” which captures users who search on Google for soft drinks and look for the national football league.

Nike – Nike used buzzwords and stimulate curiosity with photos on their website enough to keep customers staying on their page and knowing more about their offers.

Amazon – Amazon is an e-commerce platform that allows customers to provide reviews and ratings also known as user-generated material. In terms of SEO, this user-generated material means new content which gives more details about the product.

Key takeaways for all these brands’ SEO strategies are the use of buzzwords, play-on-words, and feeding fresh content to attract more new customers looking for the exact info they need while stimulating curiosity hence them scanning through your website and knowing your brand more.

How can SEO and SEM Boost the Success of Your Business?

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two different approaches but still generate the same results for your business. Specializing in both is a great advantage but either way can still be okay.

SEO and SEM can help improve your brand visibility, increase traffic, receive new customers, improve user experience, and make sales. It provides you the ability to track the performance of your business which can help you make well-informed decisions and make positive developments for your business.

Final Thoughts

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) have different advantages depending on the goals and needs of a business. SEM may provide you with instant results and greater control while SEO may give you long-term benefits and improve credibility. Utilizing both strategies can significantly give your business a boost and achieve optimal results but either way, the results are the same and both are important.