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Carissa Noromor

6 Types of TikTok Ads You Need To Know this 2023

Have you seen ads on TikTok that just grab your attention?

So seamless you almost think it was not an ad!

TikTok is one of the most popular social media platforms and still growing with still untapped potentials for both digital marketing and content creation. It’s no surprise that businesses are looking to capitalize on this trend. With over 800 million active users, TikTok allows users to create and share short videos with music, effects, and other creative tools.

According to a study by the Pew Research Center, TikTok is the most popular social media platform among teens in the United States, a keen demographic that uses it to express themselves and share their creativity. It has also become a platform for influencers to promote their brands and products which makes it an ideal platform for businesses to reach a younger audience.

Here are TikTok Ads in various formats to help you in growing and getting your product out there. 


In-Feed Ads

 TikTok In-Feed Ads are a great way to reach a large audience and engage with them creatively and interactively. Moreover, these can promote products and services or even create brand awareness. With Tik-Tok In-Feed Ads, you can create a video ad that will appear in users’ feeds, allowing you to reach a wide range of potential customers.

Designed for engagement and interaction, In-Feed Ads allow users to comment, like, and share the ad, which helps create a more personal connection between the brand and the user and can help to increase conversions. 

In-feed ads are short, 15-second videos that appear in the user’s feed. They are also great for driving engagement, as they are integrated into the TikTok experience, making them more likely to be seen and interacted with.

Things to consider when creating in-feed ad:

  • Use high quality and engaging contents whether in image or video form.
  • Ad text associated with the ad must be clear and concise
  • Match CTA with your business goals and make it direct and clear.
  • Advisable to maintain 9 to 15 seconds video ad duration.


TopView Ads

Balenciaga 01

Now here’s one way to get your message across quickly and effectively on TikTok.

TopView ads are full-screen, 15-second videos that play when a user opens the TikTok app. The ad is shown at the top of the user’s home feed and is the first thing they see when they open the app, which makes it a great way to grab the user’s attention and make an impact.

TopView ads are ideal for businesses looking to increase brand awareness and engagement. Additionally, the ads are cost-effective, making them an excellent choice for businesses on a budget. With TikTok TopView ads, you can reach a large audience quickly and get the most out of your advertising budget.

Things to consider when creating topview ad:

  • High quality and video material.
  • Creating attention grabbing easy to catch story or content.
  • Impactful CTA.


Spark Ads

          This is  In-Feed

This is Spark Ads

Promoted directly on the creator’s page with their official handles

Ads can be organic as well! Well, in a way.

TikTok Spark Ads, for example, are native ad formats that allow brands to create campaigns using posts from their TikTok accounts and organic posts from other creators, with their permission.

These ads are designed to blend in with organic content and have higher CTRs and engagement than regular In-Feed Ads.

Spark Ads on TikTok offers brands a unique way to engage with their audience, increase ad performance, and leverage popular content to maximize reach. It also provides innovative features such as Duet, Stitch, and Stickers and has the potential to improve customer retention and ROI.


Branded Effects

TikTok branded effects ads are short videos that feature a brand’s logo or product as part of the video’s effects. These ads are designed to grab users’ attention and encourage them to engage with the brand and can be used to promote a product, introduce a new service, or even create a fun and memorable experience for users.

The great thing about TikTok branded effects ads is that they are highly customizable. Brands can choose from various effects, including animations, sound effects, and 3D objects, allowing brands to create unique and eye-catching ads that stand out from the crowd.

Furthermore, TikTok branded effects ads are relatively inexpensive. Brands don’t have to invest a lot of money in creating ads and can be used to reach a wide audience quickly.


Hashtag Challenges

Admit it, you’ve been in one TikTok challenge over the years.

TikTok hashtag challenges have become a popular way for brands to engage with their audiences and create viral content. These challenges involve users creating videos with a specific hashtag, often related to a product or service. The challenge is then shared across social media platforms, allowing brands to reach a wide audience.

The Clean & Clear “My Swag” Hashtag Challenge was a successful campaign to increase brand and product awareness among female teens in India. It featured five rap songs and five top female influencers to lead the challenge and encourage users to participate. The challenge saw 1.96 billion video views, 172 million likes/comments/shares, 2.62 million user-generated videos, and a 10.4K increase in followers for Clean & Clear’s official account.

Hashtag challenges are a great way for brands to increase their visibility and reach new customers. By creating content that is fun and engaging, brands can generate interest in their products and services. Additionally, hashtag challenges can help brands build relationships with their customers and create a sense of community.

Hashtag challenges are an effective way for brands to engage with their customers and create viral content. By creating fun and engaging content, brands can reach broader audiences and increase their visibility.


Brand Takeovers

Brand Takeovers are full-screen ads that appear when users open the app. Brands can customize their Brand Takeovers with engaging visuals, videos, and interactive elements such as polls and quizzes.

According to a study by TikTok, Brand Takeovers are more effective than other ad formats, with an average click-through rate of 6.5%, which is significantly higher than the average click-through rate of different ad formats, such as banner ads and display ads.

Brand Takeovers are also an excellent way to increase brand awareness and engagement. TikTok reports that Brand Takeovers have an average view-through rate of 25%, which is significantly higher than other ad formats; hence users are more likely to remember the brand after seeing the ad.


Ready to use TikTok Ads this 2023?

TikTok is quickly becoming one of the most popular social media platforms, and businesses are taking advantage of this trend by utilizing various ad formats to reach their target audience.

From In-Feed Ads to Brand Takeovers, brands can use various ad formats to engage with their customers and increase their visibility; each with its advantages and disadvantages, which is why it is essential to consider the campaign’s goals before selecting the proper ad format.

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