Summer is just around the corner.
Are you planning to launch marketing promotions in your company to run throughout the summer season?
Most of us pay attention to season-based promotions because they are effective, and consumers relate to them.
In this article, you’ll get to see nine Facebook ad examples of brands we know that I curated. You’ll also find out why these ads stand out and are great summer promotions.
Let’s get started.
9 Facebook Ad Examples of Philippine Brands: Summer Edition
In the Philippines, summer is equivalent to beach and water activities. Philippine Airlines, a premier airline, launched their promo for their 80th anniversary. It’s a vertical ad that takes up space when you are on your mobile while scrolling through the newsfeed. I love this ad because it includes an image where it shows the safety protocols on-ground and on-board.
Cebu Pacific Air
Cebu Pacific Air is another airline company that launched a summer promo. The Facebook ad highlighted a specific summer destination – Coron. It’s a 9-second video with no audio, which features beautiful places in Coron. The last frame is a nice call-to-action (CTA) for CEB travelers to get more information about travel requirements.
It’s not summer if no CPG company will promote their specific “drinks” brand. This time, we are featuring Gatorade. Gatorade’s ad is perfect for summer as they highlighted the benefits in the video and caption. I think their hashtag #NothingBeatsGatorade denotes a firm conviction of their big idea.
Did you know that March is also a National Women’s Month, and we are celebrating Women’s Day on March 8?
Yes, you heard it right. Zalora is just in time to trend jack this celebration with a whopping promo. Zalora has a special deal during the Women’s Fest this coming March 6-10. We call it teaser ad campaigns in our company, which is a great idea to do before launching the primary campaign.
Belo Medical Group Philippines
Belo Medical Group utilizes the power of influencer marketing to promote their Glycopeel Cleaning and Belo Vivace services. MacoyDubs aka Aunt Julie met with her kumareng doktora, Dr. Vicki Belo, on her first consultation.
Having this kind of strategy is also a great campaign idea because you amplify your message through the network of an influencer.
Who doesn’t love coffee even it’s summer?
Subway Philippines promo of the month is their NEW coffee flavors with toasties. Putting an amount on the image and caption inspires the audience to act on the offer. Also, their hashtag #TheFresherYou is unique to its offering. It may mean fresh coffee and toasties. What does it mean to you?
Summer is officially here! That’s the message of foodpanda. They launched their summer campaign by offering three different voucher codes to use – Team BAHAYLANG, Team ROADTRIP, or Team BEACHTRIP.
As they have called it, these three summer escapades are very relatable to Filipinos, especially during these times when we can stay at home or go out to enjoy summer.
Their creativity truly captures the attention of the audience as well as the central message Summer na!
GrabFood PH’s ad features their GrabKitchen, a first single-kitchen one-stop virtual food park from GrabFood where you can combine your favorite menus from two or more restaurants in one order and delivery!
To showcase food combos in one ad, they opted for an excellent idea for a carousel format.
The first two words in Chowking’s ad will get your attention. This video utilizes the fame of a celebrity to highlight their focus product this summer. The music is catchy and captures your attention as a Facebook user.
I love this ad because it includes a call-to-action (CTA) in its caption, which are instructions on how to buy the product. You can’t go wrong by adding a CTA at the end of the caption or on the creative.
Summer is also the best time for brands and advertisers to release promos primarily via Facebook ads.
If you are a brand or a business, make sure to always ready your calendar and plan summer promotions ahead to give more time.