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Recently, Artificial Intelligence (AI) came again under the spotlight when a Philippine national broadcasting channel introduced two AI-generated sportscasters who relay news and updates about sports events and stories. This drew flak online, with many people calling the innovation “alarming”...
Now that it’s September, this means the Holiday Season is approaching. This is the time for many businesses to take advantage and leverage the most lucrative time of the year.From revamping your landing pages to establishing brand awareness through holiday...
The holiday season is upon us, and for apparel shop owners, it’s time to don your marketing Santa hat and gear up for a season of festive sales. The holidays bring a unique opportunity for your apparel business to shine,...
‘Tis the season for travel agencies to unveil their most captivating vacation packages and alluring destinations. However, amidst the excitement, it’s crucial to ensure that your ad campaigns set sail without any hiccups. Rejected ads can be a major setback,...
The travel and hospitality industry is becoming more and more competitive by the day. This fact often pressures startups to resort to innovative solutions to improve their market visibility and there’s no better way to do so than with Digital...
In the bustling world of coffee culture, establishing a solid online presence is as essential as that perfect cup of joe. Did you know that many coffee lovers kick start their day by quickly searching for “coffee shop near me”...
In today’s digital era, social media has become more than just a platform for connecting with friends and sharing life’s moments. It has evolved into a dynamic and powerful tool for businesses to showcase their products, engage with their audience,...
It has been a while since Meta launched advertising features that would benefit retail businesses through the Advantage+ catalog, formerly known as Dynamic Ads.This feature lets shopping businesses show ads to audiences who previously visited the page or website. Now...
Remember the hay days of food parks? A space or building converted to a business center where food merchants are all aligned or stacked side-by-side with a wide array of food offerings? A similar concept has grown in popularity after...
Are you worried about your business’s visibility among the big enterprises in your niche? Online advertising can help you empower your business, regardless of size, to effectively connect and engage with your target audiences. With online advertising strategies, Small and...
In today’s digital age, the travel and tourism industry heavily relies on digital marketing to thrive and stay competitive. The internet has revolutionized how people plan their trips, book accommodations, and explore new destinations. As a result, digital marketing has...
Emerge stands proud as it poises to launch its new tagline, “Elevating Brands with Digital-First Excellence.“ Pioneering the digital-first initiative, Emerge consistently delivers result-oriented services and addresses the shifting demands at the relentless pace of technological advances. At the heart...
“TikTok is trending, let’s go to TikTok!” or “Keep boosting and boosting until we reach more audience!”- these are some familiar phrases during meetings you’ve probably heard if you work for digital marketing, even in healthcare. As more and more...
In today’s rapidly evolving healthcare industry, having a brand identity is no longer a mere marketing strategy; it has become an indispensable component for the success and sustainability of any healthcare business. Healthcare businesses must adapt to the ever-changing landscape...
It is essential to know that whenever you create ads on Google, your ads go through a competition and auction every time it is shown. And for every auction, there is bidding.There are several bid strategies to choose from depending...
When it comes to promoting your retail business on Google, selecting the right advertising format is crucial. Two widely used options are Discovery and Display ads, each offering unique advantages and targeting capabilities. In this blog post, we will delve...
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