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Your latest shoe item arrived today; you’re excited to promote on social media since you’re planning to offer a special discount; you made sure you had the perfect high-resolution pictures, incorporated a very creative and active caption, and added the...
Trends come and go with each passing year, but some of the most recent ones concern beauty. The past two years refocused consumer’s mindset towards health and wellness, this includes improving overall physical health and beauty. Consumers increasingly value and...
“Hey apo, I added you on Facebook, accept my friend request!” Ever heard this from your grandparents? You’re just left there feeling awkward, because your traditional, boomer, and off-trend grandpa and grandma are breaking into your online life. LOL Well...
What is Emerge Digital-first Approach? Why Does Digital First Matter? Are you thinking about how you can improve your digital marketing performance? Watch our livestream event and join Richard Noromor, CEO and Founder, to learn more about our Customer Centric...
Have you ever seen a lesson taught through video reels? Class essays on Instagram? Or is it getting updated with school events and news through portals, online groups, and short-form content? A few years ago, schools of all levels and...
We all use social media in our day-to-day lives, so there’s a level of comfort with the tools, especially with small- and medium-sized enterprises (SMEs.) Social media helps SMEs build brand awareness, develop customer relationships, and even make sales directly...
Kumusta? How are you? Cómo estás? All three sentences above mean the same thing, but which would Filipinos relate to the most? Of course, it would be the first one! Why? Because it’s more familiar. Language is the primary communication...
Imagine you own a boutique that specializes in Korean-style clothing. You’ve made sure your brand, including logo, tagline, and aesthetics, are at par with Korean identity; while embracing a digital-first approach to grow your business and reach more customers, you...
So, you’ve finally set up your own business. You got all the equipment and hired the right people for a start. You’ve also created an awesome logo with a witty name to get everybody’s attention. Not to mention, you also...
What’s your go-to emoji as a social media marketer? I’d love to know. The emoji language is described as the world’s fastest-growing language! More than 3,000 in total, the emojis continue to multiply and have grown to be more inclusive...
Select Emergians, who usually handle external communications, attended the Advanced Customer Service Management on Chat & Email Boot Camp with Jonathan Yabut held July 1st, 2022. Present during the virtual training were Fey Gerero, Ge Baladhay, Ghera Guanzon, Harold Bacani...
Is your brand on TikTok already? Interested in a TikTok strategy for your brand? If yes, continue reading this article and set up your TikTok for success as part of your digital-first marketing strategy. TikTok was undoubtedly the most downloaded...
In the past, many business owners have not banked on word-of-mouth (WOM) content to increase customer acquisition and sales, settling more on paid advertising and print ads. But with today’s social media, an era of impressions and influencers, this form...
The Philippines has seen an unprecedented surge in Digital Transformation (DX) over the last few years, which was accelerated by the Covid-19 pandemic, a behavioral shift of Filipino consumers, an adaptation of brick and mortar businesses from office-based to hybrid...
The terms community and social media management are frequently interchanged. While community management is a vital aspect of every social media strategy, it gets increasingly relevant and effective as your consumer base grows. You can ensure that you’re putting out...
The concept of digital-first refers to planning and implementing strategies and activities starting with the digital or online version, which is then adapted to offline (contrary to the traditional approach of starting with an offline strategy and then adapting it...
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