Our Blog

With so many things you take into consideration when planning your campaign, there’s a high tendency that you may overlook a few details. These few details could help boost your page’s performance if you added a little more time to look into them. Hashtags Hashtags have been around for more than ten years, yet, arguably, people do not use them to their full potential. Hashtags can go a long way! They’re an excellent means to spread your message and reach a wider audience. How? To put it simply, you’re exposing your content to related topics and related content to an audience with similar interests. This is especially applicable when it comes to Instagram. Most people tend to overlook hashtags, as it takes a while to know and understand which hashtags relate to your post. Location Tags Location tags are a great way to make your posts more shareable. There are different ways to do so, like geotags, location tags, and even hashtags! But it’s best to use geotags cause they identify longitude and latitude coordinates that correspond to a specific place or landmark. Meanwhile, many use place tags to identify the name of a particular area. Hashtags can be used for any content but are often used for events or conferences at a specific location. When you’re promoting, it’s also best to pin your location as a form of customer service. They allow a specific group of people to interact with your posts based on their location. They can find out where your exact location is with just one click! If people were interested in going, they wouldn’t have to go through the hassle of looking you up on maps apps or messaging you to ask. Comprehensive Competitive Analysis These days competition is fierce, especially when it comes to trends but do you ever try to find out who your real competition is? And if you do, do you know what works for them and what doesn’t? Why is this important? As the saying goes, keep your friends close and your enemies closer. Let’s use this saying in the sense of healthy competition. Competitive Analysis is a critical component of any project, yet some don’t practice it! Remember, your campaign doesn’t end after your final posting. You still have to look back and check your performance! This is one of the many steps in understanding the market and identifying opportunities. This way, you can look back, so you’re aware of your strengths and weaknesses of yourself and the competition around you. It helps you make better informed and strategic decisions that will help you mold an effective social media campaign. Appeal to younger, social-savvy customers One thing that, up to this day, brands are still hesitant to do is to ride on trends. Understandably so, since most businesses are very particular about branding. Some even go the distance to maintain their tone of voice, words of choice, etc. For consistency in branding, suddenly riding on trending content may be a risky move, but it’s always a good idea to experiment and try new things. Please note that the majority of the audience in social media is the youth, and statistics have proven that they’re more fond of fun, relatable, and comedic content. Humanize Your Brand In line with appealing to younger audiences, it’s also important to show that your company is human and cares about the people it serves. You can do this by showing empathy, understanding, and having a sense of humor. Doing so shows you understand what the customers are going through, and you generally become more relatable. This type of personality you build will reflect your brand’s values and, in return, affect the way your customers interact and see your brand, making it more inviting and enticing. Wrapping Up So, have you looked back at your social media campaign plans and checked if any that we’ve listed above aren’t in it yet? Keep in mind to plan and check trending hashtags that will match each of your social media post, pin location for your business or where you at when the material was taken or occurred, check in your competitors and compare campaigns, always include younger audiences on your target market, and make empathy part of your content and voice in messaging. Need help planning your social media schemes or in need of awesome campaigns to roll for the coming months? Send us a message for a free consultation or visit our social media accounts.

To help businesses in the healthcare industry to be customer-centric and apply the digital-first approach in their business process during these uncertain times, Emerge recently held its webinar presented by its own CEO, Richard Noromor. Entitled “Empowering the Healthcare Industry: A Customer-Centric Digital-first Approach”, the livestream event went online on the Emerge Facebook page last May 13, 2022. Its main objectives were to have a better understanding of the customer-centric digital-first approach. Also, to make marketers in the industry be aware of creating a customer-centric and digital-first approach marketing initiatives for consumers and to improve digital-first health consumers’ experiences. Before the pandemic, the most effective way of promoting a product, especially in the healthcare industry, was through traditional and offline marketing. This includes launching radio ad campaigns, print advertisements, and out-of-home ads. However, the buying behavior of every consumer is greatly affected after the pandemic has begun. In order to continuously reach and satisfy the needs of the consumers, healthcare businesses must learn how to utilize the power of digital marketing. But first, what’s the digital-first approach? The digital-first approach means setting your plan and strategy through the use of different online platforms or tools and adapting it offline. One of the goals of the digital-first approach is to improve digital consumers’ discovery experience. This type of customer-centric approach will ensure that every customer will be at ease whenever they are looking for a business that will suit their needs. Most importantly, the overall customer experience needs to be considered by the business because it’s the collective result of emotions and perceptions of a customer toward a product. EMPOWERING THE HEALTHCARE INDUSTRY Richard Noromor shared the following tips on designing a customer-centric digital-first approach in marketing initiatives focused on the healthcare industry: Practice empathy-based marketing Healthcare customers, according to Rob Klein and Partners, prefer empathetic healthcare providers over non-empathic healthcare providers. Customers in our current situation choose healthcare providers that give high value to what they feel. Make innovations The role of technology in the healthcare industry is to communicate easily with your customers. Furthermore, advancements in healthcare equipment will meet the demands of healthcare customers. Enable omnichannel customer experience Educating healthcare consumers through various channels is the most effective approach to engage with them. Healthcare consumers are more likely to give positive feedback to healthcare providers who provide extensive information about their services, whether online or offline. Adopt data-driven analytics Utilizing data analytics in the healthcare industry will result in better decision-making. The information acquired from data analytics will assist the healthcare business in gaining consumer insights to better optimize their service. APPLYING DIGITAL-FIRST APPROACH IN MARKETING INITIATIVES Finally, Richard also shared some steps businesses in the healthcare industry can take to improve the digital health experience for their consumers: Maximize the use of social media Creating a healthcare marketing campaign on social media, especially in Facebook will reach a huge number of audience that can be converted into potential customers. Additionally, the best way to engage easily with healthcare customers is through the use of social media platforms. So make sure you are visible where your customers are. Listen to your patients online Customer feedback has a huge impact on the buying behavior of a person. Nowadays, healthcare consumers are relying on testimonials or reviews before availing a product or service from a healthcare provider. Offer online scheduling With the current situation, online booking is the most effective and safest way of scheduling a meeting with your clients. Around 41.4% of the Philippine population are using online platforms on scheduling their appointments with their service providers. Use Search Engine Marketing (SEM) When looking for a service online, the majority of Filipinos use keywords. With the help of technological innovation, particularly SEM, patients can make better selections when choosing a healthcare provider. The livestream event ended with an invite for all businesses to have a free consultation or have conversations with Emerge’s subject matter experts which you can also do right now at www.emerge.com.ph Did not catch the livestream? Don’t worry! Watch the full webinar here: “What I learned from the webinar is that every business, especially the healthcare industry needs to implement a digital-first and customer-centric approach on their marketing campaigns. Businesses must carefully scrutinize each step with a digital-first approach in creating an effective digital marketing campaign. During the pandemic, we are not allowed to go outside to check on our health, however, thanks to technology innovation and digital marketing, healthcare consumers can now virtually meet with their healthcare practitioners for an e-consultation. Some tips were like a lightbulb moment so I’m glad I got to watch this webinar,” shared by one of the viewers. With the constant challenge in digital marketing, Emerge is always utilizing the digital-first approach which has helped most businesses in achieving their business and digital goals altogether. For more success stories and case studies, you may check our resources here.