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Fenina Gerero

Essential Practices to Master Short-form Content Marketing

Today, Short-form Content Marketing slowly penetrates into the norms and status quo. More and more brands delve into this practice since it’s easily accessible with the countless tools that provide templates. But without fully understanding the essential practices to make sure they’re taking it to its full potential, more or less, you can’t expect your short-form content to make that much of an impact. So, in order to really squeeze out the juices when it comes to producing your Short-form Content, we’ve provided a few things you should consider below.

Craft Compelling Headlines and Openings

In the world of short-form content, crafting compelling headlines and openings is crucial as they serve as the initial touchpoints that determine whether the audience engages further with the content. A combination of creativity, clarity, and relevance is key to making these elements effective and impactful. Some of these include:

Grabbing Attention

Now that we live in a digital world where attention spans are shrinking grabbing attention is essential to immediately attract the audience to your short-form content. So make sure when you choose a headline, it’s compelling and acts as a hook, enticing readers to delve further into the content and help improve your watch time. When you finally decide on your headline, try reading it from the audience’s point of view and check if it compels you to want to learn more. You can also try using more relatable angles, such as using other languages, slang etc.

Create Urgency or Curiosity

When it comes to headlines and openings, it’s best to use words that evoke curiosity or a sense of urgency. They should offer a glimpse of what the content contains, teasing the audience and prompting them to read on, eventually leading them to engage more not only with your content but possibly with your whole page, too!

Conciseness and Clarity

We’re doing short-form content, after all, so it’s best to stay concise clear, and go straight to the point. Neither dragging your message nor cutting it short will make your audience engage more. It’s best to avoid leaving your audience hanging and just present all you have to offer immediately to the table.

Visual Appeal

Short-form content is all about visual appeal. Having this not only boosts your credibility as a brand but also keeps your audience engaged and watching. Make the best out of the models you have, the animation you will incorporate, the AI you utilize, your font of choice and the thumbnails to use. Be creative about it, but know to choose which executions work best based on your brand and platform for publishing.

Engagement and Call-to-Action (CTA)

Offer Value

Clearly indicate what the reader will gain from continuing to read the content. For instance, include in your intro, “Want to master short-form content? Watch ‘til the end to learn how!” or “Watch ‘til the end for our promo code.”

Encourage Interaction

Call to actions help guide your audience onto the next step. Don’t leave your audience thinking what they have to do, help them and lead them to your goal. So if your goal is to garner engagements insert captions that insinuate your audience to react, comment or share. Tell them to book now, purchase now and add a little urgency to it, too, if you need to.

Improve Watch Time

Retaining viewers’ attention throughout the short duration is crucial. Keeping the content engaging from start to finish encourages viewers to watch the entire video, positively impacting watch time. Watch time is the total amount of time viewers spend watching your videos. It’s a crucial metric as algorithms on various platforms prioritize content that keeps viewers engaged for longer periods. For short-form content, watch time is still essential because high engagement within a shorter time frame can signal to algorithms that your short-form content is engaging and valuable to the audience. But while watch time is important, it should not be the only metric you consider.

Platform Optimization

A common mistake most brands make today is cross-posting through platforms. Though cross-posting has now been made easier, especially with the connection of Facebook and Instagram via Meta, it’s not always the best decision. Not all platforms cater to the same audience, nor do they have similar algorithms, so failing to optimize the content released per platform can affect your content’s performance. Short-form content that works on Facebook may not work on Instagram and the same goes for TikTok. That said, it’s best to learn about the platform you aim to use first, then tailor content according to its specific requirements and audience behavior.

Tailor content for Mobile

Today, the prevalence of mobile users grows day by day, regardless of age. With that, it’s safe to say that most of the audience you aim to reach will be using Mobile. So, it’s important to ensure that the short-form content you release is mobile-friendly.

Regular Evaluation and Adaptation

Short-form Content Marketing doesn’t stop at publishing. You also have to check their performance. Did the audience have a long watch time? Do your posts perform better if they are posted on the weekends? Does this certain execution work well on TikTok but not on Instagram? Knowing the answers to these questions helps guide you and unlock which short-form content.

Conclusion

Short-form content refers to concise, easily digestible content designed to quickly capture and engage an audience’s attention. This form of content is prevalent across various platforms such as social media, blogs, newsletters, and more. But remember, the visual appeal of short-form content often determines whether users will stop scrolling and engage with your content. Striking visuals combined with compelling content are key to capturing attention, driving engagement, and effectively conveying your message within a limited timeframe. So, make sure to get back to this blog to check if your short-form content ticks off all the essential practices to ensure it achieves your goal.

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