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Facebook Advertising, Our Blog, Social Media

Facebook rolls out a Major Update of Messenger’s Chat Plugin That Allows Businesses to Communicate With Non-Facebook Consumers

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If you notice a bubble type Facebook Messenger icon floating on the lower right corner of your favorite websites, then you know what I’m talking about because that’s what you called “Facebook Chat Plugin”. Facebook rolls out a major update to that chat plugin for business websites to allow it to be used by non-Facebook consumers. The chat plugin no longer requires users to use their Facebook account which will let businesses reach more customers through their website than before. Additionally, a more intuitive and brand new design of the plugin makes conversations easier. Connect With More Customers than ever before In 2017, Facebook Chat Plugin was introduced as a tool for businesses to reach customers outside of Facebook. However, the chat plugin still required users a Facebook login to start the conversations. Here are some reasons why requiring users to log in was a critical factor: Some people don’t use Facebook. Some people who use Facebook occasionally will not remember their password. If users are using a shared device, entering their login credentials might a hassle for them. Aside from those reasons, some people would prefer to remain anonymous when sending a message to a business. The chat plugin update will no longer hinder users from messaging businesses. Users can still log in and a “continue as guest” option is available with the new design. How to Setup Facebook Chat Plugin On your Business Facebook Page, click Settings, and choose Messaging. Scroll down to Add Messenger to your website section and click Get Started. To continue, click Next. Customize the plugin by creating a greeting message, changing appearance to match your brand or website colors, and with an option to allow people to chat as guest (new feature) or not. Enter the website domain you’d like to add Messenger to. Facebook will automatically generate a snippet of code that you can copy/paste to your webpage.

Online Marketing, Our Blog, Social Media

[Report] 70% of consumers in Southeast Asia will go digital by end 2020

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In 2019, Facebook and Bain & Company released a study “Riding The Digital Wave” where they introduced us to a new consumers called “digital consumers”. Digital consumers are consumers who purchase goods or services online at least once a year which purchases behavior are hugely driven by inspiration and their openness to switch and try other brands discovered both online and offline. Facebook and Bain & Company released a follow-up report entitled “Digital Consumers of Tomorrow, Here Today“. According to the report, 7 in 10 consumers in Southeast Asia* will go digital by end 2020. This digital transformation was supposed to happen in 5 years but took place in one. This change at an accelerated pace includes the number of digital consumers, online spending, size of the retail market, and the number of categories purchased online. * Southeast Asia refers to the six markets (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.)

Our Blog, Social Media, Social Media Marketing Philippines

Facebook Insights: A Guide for Growing Your Business Page

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Are you wondering why you’re not getting leads or sales from your Facebook ads? Or do you have any idea where your fans are coming from? Having a Facebook Page for your business is a great opportunity to connect your brand with your audience. It gives your business a great amount of exposure in front of your target audience. But why Facebook is still not working for you? Maybe you got the wrong target audience. Maybe your posts do not connect or are not relevant enough to your audience. If you think showing irrelevant posts to your audience is okay, then you haven’t been paying attention. Posting without understanding who your audience is or their preferences is like riding a bicycle with your eyes closed – nonsense and dangerous. Why Use Facebook Insights? According to Statista, there are about 44 million Facebook users in the Philippines this year and we are at the top spot on social media usage around the world. Taking this into consideration, having a Facebook Page for your brand is a giant leap for your business already. However, with recent big changes in its algorithms, Facebook now prioritizes showing posts from your friends and family more than posts and articles from different brands. This makes it harder for us to reach our audience and get their attention. That’s where Facebook Insights comes into the picture. With this completely free tool, you get to know the Page’s performance along with useful metrics to make sure that you are presenting the right content on your audience’s screen. So in this blog, I put together a guide to Facebook Insights for business owners or marketers like you to explore the key areas of your Facebook page and help you understand that each metric is important to your social media strategy. Comprehensive Guide to Facebook Insights Before anything else, go first to your Facebook Page and click “Insights”. If you don’t see “Insights” at first, click More. See the image below. Now that you are on the Dashboard, here are some key points to remember: Overview The Overview section is where you can find the overall performance of your Page from yesterday up to the last 28 days if you want to drop by for a quick glance. You can also track: How many people liked your Page over the last 7 or 28 days; The estimated number of people who saw all the posts (contents) you posted over the last 7 or 28 days; and How many people have engaged with your contents through reactions, comments, and shares over the last 7 or 28 days. Yes, the data available in the overview section is only limited to 7 days (or 28 days) and the estimated numbers that you can check from time to time. For a more deep-dive observation, each section breaks down every detail that you need. Tip: If you go to the bottommost part of the Overview section, you’ll find “Pages to Watch”. In this area, you can add Facebook Pages that are similar to yours or your direct competitors for you to monitor their performances as well. This includes checking their performances based on likes and engagements. Page Likes The Page Likes or Likes section allows you to see your Page’s performance according to the number of likes and where those likes came from. It is broken down into three subsections which are: Total Page Likes: You can find the total number of Page likes where you can also adjust the date range to see the number of likes your Page got from a specific time period. Net Likes: You can find the number of new likes minus the number of unlikes on a specific day. You can also find your average number of unlikes, organic and paid likes in this area. Where Your Page Likes Happened: You’ll be able to know where your page likes came from such as from visiting your page directly, a page suggestion, from a search, or how many came from your page likes campaign ads. Tip: Find the highest peak in the Net Likes and Where Your Page Likes Happened, then click it. There, you will see the specific date and the source of likes and unlikes. Backtrack to what was posted on that date and use the data gathered to continue having that peak. Reach In the Post Reach or Reach section, you can see how many people saw your posts and how they interacted with them. It’s broken down into the following: Post Reach: The estimated number of people where your posts appear on their screen which is also divided into organic & paid reach so you’ll know how your ads performed in relation to its organic activity. Recommendations: People, in general, would click “Recommend” if they like their experience with the business itself, not the Page, but you’ll see how many people recommended your Page or business whichever the customers perceive. Reactions, Comments, and Shares: In this area, you’ll see the number of people that clicked the three buttons below your post which means that they engaged with it. Reactions: See how your fans specifically react with your post now that Facebook introduced five other ways you could react to content. These are Like, Love, Haha, Wow, Sad, or Angry. Hide, Report as Spam, Unlikes: Considered as negative engagements, you can see how many people decided that they don’t want to see your posts as well as those who took back their like from your Page. Posts The Post Section is divided into two key areas. The topmost area is subdivided into three metrics: When Your Fans are Online: You can find out which day of the week your fans are online the most and the number of fans online per hour of the day. The data is only based on the most recent week, so it’s ideal to check this part every day to know the best time and day to post your content. Post

Digital Marketing, Facebook Advertising, Our Blog, Social Media, Social Media Marketing Philippines

Milk Tea Advertisement | How to Advertise Milk Tea in Social Media

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If you are a milk tea lover, you will probably have come across most popular milk tea social media profiles or had seen their milk tea advertisement. Or you may have seen them on lamp posts – basically, they’re everywhere at the moment. We think these milk tea companies are winning at social media content, and here are a few reasons why. Brands wanting to up their social media game, listen up: Add some personality All brands from milk tea companies to law firms need to think about their personality and how they want to be perceived. The key is to know your audience, own your brand identity, and maintaining the tone of all marketing and advertising surrounding the brand, as well as how they connect with their target audiences(s). Coco Fresh Tea & Juice’s social media managers have got this down. Their brand personality is fresh, fun, straightforward and hits the Filipino nail on the head. They’re relatable. Social media tip: Keep some personality, but not one-person-at-the-company’s personality. During any social media planning and strategy sessions, decide what kind of persona is right for you. Get the creative juices flowing (now) It almost goes without saying, but a picture is worth a thousand words. Visual content is obviously an enormous part of social media that we can’t deny. It’s usually the first thing that people notice about a brand. We feel mixed emotions —lowered stress levels, feelings of love, trust, empathy, and generosity—comes with people loving and connecting with a brand compared to being put off completely. Dakasi has bright and sharp colors and its content is consistent. They didn’t focus on just their product but also the space around it. (Even this picture has scattered yellow stuff is effective.) Inject the pop culture The term “pop culture” or popular culture is determined by the interactions between people in their everyday life activities. The most common categories of pop culture are entertainment (music, film, TV), sports, politics, fashion, and technology. Popular culture and the latest trends move fast in the world of social media. Though, it’s not necessary to jump on every single social media trend or hashtag that you see, maximizing the ones that are relevant to your brand can make a difference in increasing your reach. In this post of Tiger Sugar Philippines, they put the pop in popular culture by featuring Game of Thrones in their Milk Tea Advertisement. Putting the spotlight to the customer It’s been proven that people like photos of people. In EmergeLocal, we call them “candid photos”. Brands who focus on including people in their photos and updates or sneak peek tend to have higher engagement than those who purely promote products. Below is an example of a post that focuses on people, Chatime showcase their people-centric post by featuring a curated post from one of their customers. Cuddly Bear Pardon us, we had to include this one. Who isn’t fascinated with teddy bears in offices, #bringyourteddybeartoworkschoolday, teddy bear in the kitchen…Okay, you get it. Macao Imperial Tea takes an effort to have a giant teddy bear in one of their stores. Of course, a customer can’t help but hug it. Do you need help formulating a social media strategy for your business? Get in touch with us – we’re a friendly bunch!

Digital Marketing, Facebook Advertising, Online Marketing, Our Blog, Search Engine Optimization, Social Media

‘Tis the Season to Prep Your Website For The Holidays In October

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Q4 is finally here! Businesses are getting busy in prepping their holiday activities. Whether it’s a new promotion, brand activation, or new offers, the goal is to increase sales. Now that we’ve hit October, and the holidays are fast approaching, I’ve got five ways you can start implementing them to your business. Google Analytics Google Analytics is one of the important tracking tools you should implement on your website. Even though you have a pretty brand new website, I always suggest having it installed. If your website is created long ago, it should be there by now. Google Analytics is a great resource to utilize in Q4. I suggest you monitor the A-B-C (Acquisition, Behavior, and Conversion). These are the questions you need to ask yourself when you are inside the Google Analytics: What pages are frequently visited and yielding the highest time on site? Where are you seeing the largest bounce rates? Where are people dropping out of the conversion process? What is the comparison of Google Analytics reporting to your channel reporting Google Analytics will help you determine which channels are performing the best. Seeing the data on Google Analytics will help you decide what to products or services to push this holidays season. Google Trends There are products or services that are selling based on seasonality. Using Google Trends, a fantastic tool to look at the trending information during the holidays, you can see the things people are looking for. Below is a screenshot of Google Trends for the keyword “makeup”. You’ll see the related topics around the keyword “make up”. It will also show you the locations who are searching it the most. Remarketing As an agency providing PPC services, we are a fan of Remarketing. If you want to learn more about the power of Remarketing, this article is worth reading. Remarketing during holidays is crucial! People are seeing a lot of ads these days and if you don’t have a strategy in place to keep reminding them of what you offer, it’s a total waste of potential sales. If you’re doing remarketing, you can create the following lists: People who visited a website but did not purchase People who have added to their cart but did not purchase People who purchased and you want to offer a related product People who visited a specific product and view the same product after leaving your website Once you set up the lists, you can create a strategy to the people inside the list. Here are few ideas: Show discount ads Show related ads Show high yielding ads Messenger Today is a mobile-first economy where people can shop easily online using their smartphones. Brands are also launching mobile apps to support their current marketing strategy because they believe that it will bring them more sales. In the rise of messenger bots, people can connect with businesses or brands without leaving the Facebook. Here are the ways you can leverage Facebook Messenger: Setup and customize an auto-reply message Create an intelligent reply using Messenger bot (Manychat is by far the most popular bot app) These will help you get in touch with your target customers and make them feel that you always around and willing to serve them. Customer Service Using Online Chat During the holidays, we are expecting the surge of customers and after-sales. In the business, customer service or after-sale is very important. An online chat on your website is a huge help to take your customer service to the next level. An online chat is useful to eCommerce site or any B2C businesses. It builds trust and credibility to your business. I recommend tawk.to for your customer service which we are using right now for an eCommerce client. Below is a screenshot of the tawk.to dashboard. You’re Next What are you working on to boost your holiday sales? Have you implemented any of the ways mentioned above? What were the results? We’d love to hear your thoughts. Please share in the comment below.

Woman using a laptop
How To's, Our Blog, Social Media

How Smart Digital Marketers Use Facebook Messenger for outstanding Customer Service

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Do you have a Facebook page for your business? Are you looking for a new and efficient way to connect with your customers or prospects? 200 million small businesses all over the world use Facebook as one of their main tool to engage with their customers because of its user friendly interface and tons of functionalities. Although that’s the case, Facebook is crowded with features and settings, leaving business owners feeling overwhelmed and wanting to ask for help. In this blog post, I’ll explain how to use Facebook Messenger’s everyday features you can use to improve customer service for your business. It means you’ll learn how to: Filter out the urgent messages Use the same reply without typing it all over again Put important notes in the conversation Take advantage of instant replies, greetings, and much more. Without further ado, let’s start digging. How To Use Facebook Messenger for Customer Service 1. Use Labels to filter important messages Consider them folders to keep together everything that is related. Labels can help you organize your messages. Here’s how you set up your labels. Go to your Inbox and click the ‘Add & Manage’. Then type the name of the labels you want to put. You can enter as many labels as you want here. Click Add. Once done, you can go to the specific message and apply the label. Your labels will then appear on the name of the person you’re talking to. You can also filter the messages according to the label. In this case, it’s filtered by ‘Follow Up’ label. 2. Send instant reply in single click Writing same reply over and over again consumes time. If it’s not handled efficiently, chances are it can bring inconsistencies and unprofessionalism towards your customers or prospects. To streamline your Facebook communication, write and save several replies so even if you’re busy, you can click and send a message quickly. Let’s say you are receiving frequently asked questions, what you can do is to write them ahead of time. It also helps you and anyone on your team easily and quickly reply to anyone who contacts your business. Facebook gives you two default saved replies to start: “I can’t chat right now” and “How can I help you?” To add your own saved reply, click the message you want to reply and click on the dialog bubble at the bottom right. Then click create new reply. Then, you can add the title of the reply, message, and image. An image could be your product or company logo. You can even personalize your messages to appear more human to human conversation. To personalize your messages automatically, click Personalize at the bottom. There multiple options for personalization. Next, select what you’d like to add to your message. You can place the personalized field anywhere in your message. 3. Keep track of details about your interactions Messenger allows you to add notes so you can easily manage conversations. It’s optional but I highly suggest that you take advantage of this feature. To add notes, click the message you want to put some notes to and click on the Add Notes at the bottom right. Then type in your notes and click Confirm. The notes are very helpful if you have multiple admins on duty taking care of the messages. This is to ensure you’re communicating the necessary information to your colleague which means all of you are on the same page. 4. Set up instant replies and greetings Do you agree that customers don’t like to be ignored? Absolutely. Entrepreneurs are often busy with many things when they’re not chatting with customers. Answering questions in an instant seems not easy for busy entrepreneurs. Facebook understands that problem that’s why they created a Response Assistant. To access the Response Assistant, open your Facebook business page settings and click to the “Messaging” tab to set up autoreplies. Below the Response Assistant, you can do four things: Send Instant Replies to anyone who messages your Page – you can set it to Yes or No. Response Time – choose a specific response time. Stay responsive when you can’t get to your computer or phone – enable the autoreply when you’re not online. The autoreply won’t be sent to users if your messaging status is set to “away.” Show a Messenger Greeting – enable the message when they open a conversation with you on Messenger. Facebook Messenger is always evolving. Now that you can know who your customers are – you can look not only at ages, genders, and locations, but also these people’s interests, events, and communication style. Those information are very useful when you want to personalize your conversation with someone you’re chatting with. Keep this data in mind as you steer your Messenger conversations to be personalized and friendly to the maximum. Are you using Facebook Messenger in a unique, unlikely way for your business? Share your thoughts in comments below.

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Facebook Advertising, How To's, Our Blog, Social Media

How To Increase Facebook Page Likes And Engagements Using Video For FB Ads

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Are you looking to increase your Facebook page likes and engagements? Have you tried promoting your page without doing Facebook ads? What were the results? Video ads are among the most powerful Facebook ad formats for generating user engagement and page likes, in fact more than 500 million people watch 100 million hours of video content on Facebook daily. Enough reason why we need to tap in the power of video to gain more Facebook Page likes and drive more engagements. In this article, you’ll discover the ways for using video in your Facebook ad campaigns. But before that, here’s why having thousands of page likes and engagements are very important to entice potential customers. Most marketers say that likes are vanity metrics. It might sound true but I don’t fully agree. By the way here’s a Bonus technique on creating more traffic and engagement rate using Lo-fi Videos. Watch our video or Listen via our Podcast Episode. Why brands are crazy about getting thousands of likes and tend to compare the number of likes they have to their competitors? The reason is they believe that it’s the starting point in reaching out to your target market. Let’s take this first scenario. Imagine these two pages that offer the same services. One has 80 page likes and the other one has whopping 156K likes. Facebook Page 1 Facebook Page 2 By looking at the Facebook user’s perspective, the page that has more likes will get noticed more than the other one. Why? It’s because the company took the time to grow and engage with their fans. It builds more trust and people will be more interested in your brand. More Facebook likes + More engagements = More trust = More purchases Without further ado, here’s how you can increase likes and engagements. Increase Page Likes Using Video To focus on increasing likes, the objective should be Page Likes. A “Like Ad” is created inside the Page Like campaign and is simply an ad on Facebook that shows one of your friends has Liked a certain page. 1. Create a Facebook Page Like campaign 2. Target the people who have similar behavior with your existing fans. This applies if you have small or huge fans. Protip: Start with 1% lookalike before you dive into 2%, 3%, 4%, 5%, or more. The reason is you want to test first the similarity and response of those people in the lookalike without compromising the quality. 3. Choose video instead of image. In this case, the page has existing video that already has a social proof (likes, shares, and comments). Now you know how the video ad is set up. You might want to know next the result it generated. Results of the Video Ad for Facebook Page Like Campaign In the result I’m going to share with you is from the experiment I did. I tested two creative types: video and image. Here they are: VideoPage Likes: 2,464Cost Per Page Like: P0.54 Image:Page Likes: 435Cost Per Page Like: P3.39 It shows that the video is more effective in generating likes than the image. Increase Post Engagements Using Video You might argue with the next statement I’m going to say. Huge number of likes are nothing if there are no engagements. Again, this equation will explain why. More Facebook likes + More engagements = More trust = More purchases Likes and engagements are tied to each other. Here are the three reasons why a Facebook page has a lot of likes but no engagements: There’s a possibility that their fans are from fake profiles People who like the page are not their target market Facebook posts don’t resonate with their fans There’s no call to action on their posts Post Engagements objective is boosting posts to reach more people. Engagement can include likes on your post, comments, shares and photo views. Here’s what you need to do to create a video ad for post engagement objective. 1. Choose the Page Post campaign objective. This objective will focus on driving more engagements to your posts. If you want to use images instead of videos, it’s possible. But this time, I’m going to use video. 2. Choose your target audience. 3. In creating an ad, instead of choosing image, select video. Results of the Video Ad for Facebook Engagement Campaign The results below are from the test I did. I run 2 ads to see which performs well in terms of the number of engagements. VideoPost Engagements: 6,580Cost Per Post Engagement: P0.05 Image:Post Engagements: 1,568Cost Per Post Engagement: P0.06 Based on the results, video performed well than image. Even though, the cost per post engagement is close, the number of post engagements of video is way to higher than the image.​ ​Conclusion Engagement comes from the people who like your Page. So give your fans content they want to see. Run through all your posts and see which type of post they most engage with. If they engage more on your videos, post more videos. Launch Facebook video ads to help you get more likes and engagements. What do you think? How do you increase likes and engagements on your Facebook business page? If you’ve tried advertising on Facebook using video as your creative ad type, what are your results. Please share your thoughts in the comments.

Ways Facebook fans engaged
Facebook Advertising, How To's, Our Blog, Social Media

How To Keep Your Facebook Fans Engaged

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It’s no secret that having a Facebook page is important. But are you doing enough to ensure your fans are engaged? Whether you post an image, meme, selfie, groupie, or video, your goal is to have it noticed. The maximum number of friends you can have on Facebook is 5000. Let’s say your fan has 1000 friends and 50% of them posted a Facebook update. Do a simple math. Your fan will get a rough estimate of 500 posts on his timeline. Do you think your post will get noticed? So what is your Facebook page lacking? Could it be better? Keep reading to learn exactly what your Facebook page needs to help your digital marketing strategy. Consistently responding to fans’ posts and comments Are you or someone on your team consistently responding to fans’ posts and comments? While we’re busy posting new things on our Facebook page and doing research on what to post, we tend to leave this part behind. Here are the reasons why you might ignore your Page’s comments: Afraid to reply negative feedback Receiving too many comments Run out of script Having no idea in handling the comments When you let those reasons stop you from responding to comments, it’s a sign of weakness. So how can you build better relationships with Facebook fans — and also get them to engage with you? Start replying to comments and be there when your fans talk to you. Below is a screenshot of how it is great to reply in every comment. Tag your friends Tagging is one of the features of social media platforms has ever made. You can see that on Facebook, Instagram, or Twitter. Why? Because it’s actionable. Remember first and foremost what Facebook is used for—connecting with people you know. Asking your fans to tag their friends spurs higher engagement. It expose you to a new audience to increase your following, and it will increase your comments within that first hour of posting. Tag A Friend Who is a great example of Facebook page that does the tagging a friend a strategy. Below is the example of post did just that, posting a meme – another good tactic! – of a drunk person. Then, it asked everybody to tag somebody they know who acts like that. The response – shares and likes – were in the hundreds. Leverage Facebook Live Do you wish more people interacted with your Facebook video? Facebook Live is one of the top Facebook contents in 2017. While Facebook gives priority to video in the news feed, Live video ranks even higher. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there. The good thing about Facebook Live is when you started a Facebook live, all your friends will get notified. The moment they receive the notification, they can easily join your Facebook Live and participate. Protip: Don’t forget to ask viewers to share, comment or like your broadcast, or to follow your page if they have come in via a recommendation. Pay Attention To Your Reviews Do you monitor and engage with Facebook Reviews for your business page? True enough. Not all business owners or marketers respond or engage with Facebook reviews in any way. This led me to wonder: Do Filipinos restaurants know where to find Facebook reviews? Here’s how to find it: It’s part of a timeline. They allow your followers to comment on their experience with your business and assign you a star rating. They are located on the upper-right hand side of your page under your cover pic. Reviews are categorized into three: most helpful, most recent, and star rating. Your review rating is important. Facebook’s algorithm has a component which uses this to determine whether or not your business is eligible to appear in your fan’s news feed. The higher the rating, the higher the reach! Protip: Make Facebook page review work for you by always responding whether it’s positive or negative. These are just a few things that can help create a highly engaged Facebook page. What are you waiting for? Make sure your Facebook page is holding up and doing the best it can to help you build customer relationships.

Powerful small geo targeting facebook
How To's, Our Blog, Social Media

A quick 3 step guide to setup Geo Targeting in Facebook

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Are you targeting ads to serve Facebook users in a very specific location? Do you feel that Facebook is exhausting your city-specific audience and getting high CPCs? Maybe you need a new approach. Generally, we select more than one locations to get larger audiences but cheap traffic and scalability. However, it’s not always the case. Some clients prefer to stick in one city because they feel that their target Facebook are living there and get the most benefit out of their business. Imagine a spa business near you, do you think the business owner will target the people living 25 miles away from its location? I doubt it. In this article, I’m going to show you ways on how to keep your CPCs lower and get the best possible results from your Facebook ads without sacrificing city-specific geo-targeting. How To Use Powerful Small Geo-Targeting on Facebook What is Geo-targeting? Geo-targeting is the practice of delivering different ads to a Facebook user based on their location. That location can be a city, ZIP Code, IP address, or other location specific criteria. In the image below, Facebook gives you an option to select your preferred location. Ways to give your city-specific geo-targeting a boost In our experience, when an audience size is 1M or up, it will down to under 100K when you apply city-specific geo-targeting. For one client, our audience sizing went from 1 million (with all geos in one ad set) down to under 310k when separating out for geo-targeting. The comparison below shows you the difference in potential reach when you apply layers of locations and city-specific geo-targeting. Potential reach is more than 1M Potential reach is 310K If you have smaller size audiences, CPC bidding is ideal than CPM because the latter can increase your costs and drop conversion rates by 50%. Here are few ways to get the conversion rates back without casting a wide net to all the cities in one ad set: 1. Test higher Lookalikes to increase audience size and bid with oCPM Expand those winning 1% Lookalikes with higher percentages like 3% or even 5%. The similarities between users in your seed audience become more general and the similar audience becomes more general, and less valuable in turn, it’s still close enough to drive higher conversion rates, especially with oCPM bidding. For this, try to get the audience size to at least 500,000 and a budget high enough for each ad set to generate 15-25 conversions per week. 2. Test interest-based targeting While interest targeting is your least priority in ad testing stage, this is the time to test it out. You can layer interests to obtain your goal audience size. 3. Incorporate city-targeting in your copy or image Let’s say you want to target people who live in New York City. You can create ads for New York city, maybe with an image that is highly relevant to that city and copy that focuses on that city. Calling out the name of the city or making it obvious that it’s highly relevant to the people in New York will give you a boost in conversion rates. . Conclusion By using these tips, you can build larger audience for your city-specific targeting in minutes. Facebook can give you many ways to do that but you need to be creative. Each of your campaigns can drive more foot traffic without increasing your ad spend and sticking to what your client wants. Have you tested out advertising with small geo audiences on Facebook? What was your experience? Let us know in the comments!

Polaroid Film and World Map
Instagram Ads, Our Blog, Social Media

3 Instagram Tips For Small Businesses and Startups in the Philippines

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According to AdEspresso, Instagram is a highly visual platform unlike Facebook, where links, texts posts, and call to action are competing for your attention alongside images. Sometimes copy plays a role but it’s totally images are what stand out. Huge companies like Coca Cola, Starbucks and Nike dominate the space. But how can you use Instagram for small business and startup? When it’s done right, you definitely can use the power of Instagram. Imagery, copy, and aesthetic are the factors that complete the whole forefront of Instagram marketing. In Instagram marketing, if you: Get creative with your photos Post photos of your products Show your product authentically It’s not a guaranteed that your ads will work well. It takes more than a great picture/video to make a successful Instagram ad. The best ads work when they are better connected to the target market. Try the 3 tips below, and see how authentically successful your visual marketing can be. 3 Creative Instagram Tips For Small Businesses And Startups Instagram Tip #1 Have A Theme Think of your feed as the landing page on your website, complete with a color scheme and specific style. Whenever you launch an ad, it creates impacts to the brand awareness of your company in the marketplace. Your brand is what others say about you not what you think it is. All of your Instagram content should reaffirm your brand. How to specifically do this: Showcase your product in the ads using a specific color palette or prop Ensure the company logo is included Having a theme enables the audience to begin to recognize your brand, capitalize on this and make it so that they are so captivated by it that they engage with instantly. For example, influencer marianna_hewitt maintains her personal brand by ensuring all her sponsored images have a similar look by using specific filters, regardless of which product she’s endorsing: Via marianna_hewitt Cetaphil makes sure that their ad promoting new products align with their corporate branding, which frequently uses blue and green: Via Cetaphil Similar color usage on the Cetaphil website Instagram Tip #2 Determine the Goal Whether it’s increasing brand awareness, reaching people near your business, driving traffic to a website, getting app installs, selling a product, or generating leads, make sure you have a goal to achieve and the ad supports the desired action you want your target audience to do. It’s cliché but the ad creative needs to be relevant to the objective. Fitness guru Kayla Itsines uses video ads of her demonstrating her workout routines to promote installing her mobile app: Via kayla_itsines PLDT Home encourages Instagram users to avail their product by applying online: Via pldthome Here are the following ideas for ways to make your ad creative relevant to your goal: Create a visual portfolio of your work Shoot a product demo and answer FAQs Highlight special offers and events Invite fan and follower submissions via hashtags Humanize your brand Increase engagement on Facebook Instagram Tip #3 Think Like Your Audience To Keep Your Audience Imagine yourself as your target audience. Look at everything from that group’s point of view. That’s the first thing you need to do before you start any marketing activities. When you think like your audience this affects your entire marketing strategy. After you have identified and segmented your audience, you need to determine how best to reach each group. Ask yourself the following questions: What does my audience want? What do they care about? What do they dislike? What social media platform do they hang out? Only after you find the answers to these questions will you be able to speak to your audience and have them listen and respond. Once you have clearly defined your audience, you must tailor your message to speak to them. Coca Cola collaborated with popular artist today lizasoberano to target millennials and show how she thinks the product can make her afternoon better: Via lizasoberano Wrapping Up When creating Instagram ads, there’s no need to guess how your images will perform. By understanding which images are resonating with your Instagram followers, you can refine your ad strategy and deliver true value to both the broader Instagram community and your brand. Protip: Once you’ve launched your ad, make sure to make notes on what targeting options, placements, budget, and bid type you used. Once the ad’s run is finished, you can evaluate the performance of the ad compared to the overall goal. Those insights you will get can help you determine the next steps to implement to your ads.

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