Social Media Marketing Philippines

We all use social media in our day-to-day lives, so there’s a level of comfort with the tools, especially with small- and medium-sized enterprises (SMEs.) Social media helps SMEs build brand awareness, develop customer relationships, and even make sales directly within social platforms. According to Hootsuite and creative agency We Are Social’s Digital 2022, the Philippines is the second most active country on social media worldwide. And with that, businesses recognized the potential of social media platforms like Facebook and Instagram to promote their brand online. But how exactly do SMEs promote their brand on social media? More specifically, which content drives brand awareness and retains customers? Here are some practical social media content ideas for small and medium enterprises: Promotional posts You’ll need to introduce your brand and what you do online. Your social media business pages should contain some posts for promoting products, services, events, and freebies. Be sure to add other essential details, like the store location, operating hours, and additional basic information in the caption and images. You may also include a call to action to direct your audience to inquire via personal message or refer them to your website. For a compelling CTA, check out this link. Engagement posts Aside from promoting your brand, social media is an excellent platform for interacting with your audience. To ramp up your engagement numbers, you can try putting up a poll, creating mini-activities, or asking your customers to give out witty captions for a post.And like promotional posts, a compelling call to action is the key to an effective engagement post.End your post by inviting the audience to like, comment, and share. Entertaining posts Humor is one of the most popular content types on social media. By appealing to your audience differently, these types of content help your audience see you as more than just any business or company. You can add fun and variety to your posts by trendjacking on fun or unique holidays, and memes. Just be sure to avoid including insensitive and discriminatory jokes in your posts. Informative posts If humor is not up to your branding, maybe you’d like to adopt a more expert tone to your social media content. As the name suggests, informative posts provide the latest news through: Infographics Instructionals Resharing Articles Advisories Informative posts work well for SMEs requiring more technical content, such as healthcare and airline industries. However, do take note that informative posts still need to be both attractive and concise to maintain the attention of your target audience. Limit your caption only to the necessary details and paraphrase rarely-used jargon to bite-sized terms to help readers understand the post easier. Then, pair it up with an attractive image or an infographic to complement it. Customer Appreciation Customer feedback is good for improving your business as well as attracting new customers to try out your brand. In fact, according to research, 40 percent of digital consumers use social networks to research new brands or products, while a whopping 94% of consumers said a negative review convinced them to avoid a business. Happy customers are effective word-of-mouth marketing triggers for your social media business pages. Thanking your customers or posting positive feedback on your business pages helps build your brand’s credibility. So next time you get a five-star review on Google My Business or a comment on one of your Facebook posts, make a post about it and show your appreciation to your customers. Contest and giveaways Once your business page gains a fairly large number of followers, you might want to have an online contest or giveaways to gain even more followers and boost engagement in exchange for prizes and offers. To conduct your own online contest, you’ll need to come up with an angle that is aligned with your goals, branding, and platform. If you’re on Facebook, you might want to keep it as simple as like, share, and comment, while for platforms like TikTok, you can ask participants to join in on a dance challenge. Here are some tools you can use to help you conduct an online contest for your social media business page. Conclusion At the end of the day, there are no set rules on what content you can or cannot post on your social media business page for as long as it supports your branding and reaches your target audience. Furthermore, understanding your customers the demographic and psychographic profiles will help you map out your content direction for social media. All that’s left to do now is to keep your posts varied from time to time and practice consistency.But if you’re still unsure on what content to post on your SME business pages, we are more than happy to assist you with creative yet strategic social media campaigns. Get in touch with us today!

Kumusta? How are you? Cómo estás? All three sentences above mean the same thing, but which would Filipinos relate to the most? Of course, it would be the first one! Why? Because it’s more familiar. Language is the primary communication you have with your audience, and you should be well aware that which language you choose to use impacts your brand and audience. So please don’t take it into light consideration. In celebration of Buwan ng Wika, we’re here to reiterate the importance of language and dialect in digital marketing. Keep reading to find out how you can use language to your advantage! Why you should care more about which language you use for marketing You’re probably wondering, why bother putting too much thought into your words? Your marketing strategy represents your brand and which language you choose to utilize reflects your brand’s personality too. Let us introduce you to consumer linguistics – using language to build a brand image. Language is every brand’s first ambassador; it has the power to inform and convince people. So it can be constructed in a way that better persuades and informs customers and elicits your desired response from them. That’s why brands, then and now, start a sentence with a question and end it with a call to action; hence, they should pay more attention to what your brand says and what it doesn’t. Language your way into an effective Digital Marketing Strategy Here: When to be formal and when to be casual Nobody likes being talked down to. Usually, people are unmotivated to ask questions when they feel intimidated by your wording. So discern whether or not your target audience would appreciate your complicated use of jargon. Most of the time, people prefer things simplified and straight to the point. So when needed, scrap those technical terms and go with laymen’s terms! Colorful Language When it comes to marketing, you have to be witty. You can use idioms, onomatopoeia, metaphors, puns, and rhymes to your advantage! You know what they say. And that’s because some audiences tend to engage more in things they find smart and fun. So get creative with your words and take that extra time to think of lines that would stick at the back of your audience’s mind. Keywords Words can paint a picture too. The way you describe your products or services with language can really help a customer imagine their way into their journey with your brand. So help them visualize why they need you in their life and walk them through it with your words. Keywords also help with SEO. With almost everyone using social media now, one search can help lead them to your brand. So be sure to keep using keywords and synonyms of those keywords that would help the audience find their way to you. Slangs Just like trends, language continues to evolve everyday. And day by day, it continues to be proven that brands that evolve with the times are the ones that continue to flourish. So go ahead and learn the trendy language of the times! You hear slang everywhere now. Not just in social media, people use it in real life too! But of course, you should only ride with the slang aligned with your brand persona. Remember, not all trends should be ridden. What we’re trying to do here is be flexible for growth, not be desperate. Inclusivity Remember, words have the power to include or alienate. And in this day and age, it’s about time that we learn to incorporate that into our language and marketing strategies. So be sure that when you speak to your customers, be inclusive. Unless, of course, you’re about only a specific demographic. Asking Let your audience feel heard and let them know that you listen. Doing this helps build trust between you and your consumers. It is a highly encouraged audience engagement strategy you can do. Remember, interacting and learning from your audience is also part of marketing. Calling to Action People are more motivated to do something when they see it right in front of them. It’s best to predict what reaction you’ll get when it comes to social media. Most of the time, your audience may dislike anything that’s too complicated. Be sure to end your sentences with a quick and easy call to action, so you don’t spare them the trouble of having to think of what to do next. Brands that use Language to their advantage KFC “It’s finger lickin’ good” is a perfect example of using colorful language to paint a picture and not to mention- it’s super accurate! Customers are sure to keep in mind the chicken in KFC is that good. Wear Kapampangan Wear Kapampangan is a local business from Pampanga that proudly promotes Kapampangan language and culture at the heart of its brand. The shirts and pieces from this brand feature words and phrases that Kapampangans would definitely relate to. Angkas Angkas has long been well known in the Filipino social media community as witty and comedic. Just by its Twitter bio, you can tell what kind of content it comes out with. Angkas has flipped the tables in the Pinoy digital marketing sphere as it embraces its flaws, actively interacts with its audience and never fails to ride on the current trends. Angkas also utilizes slang and usually interacts informally with the customers. Most brands are hesitant to have this kind of approach, but it works well for them! Ikea If you’ve been to Ikea, surely you’ve come across “Hej! Or Hej da” The Swedish brand harbors the Swedish language with pride as they teach their consumers some basic greetings. The Conclusion Now that you know how to use language and consumer linguistics to your advantage, go brainstorm and write, write, write! Once you’ve crafted the language your brand speaks you’re only a few steps closer to being fully digital-first ready. We’re excited to see how far your words go in