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Roland Harold Bacani

6 Effective Social Media Content for Small and Medium Enterprises (SMEs)

We all use social media in our day-to-day lives, so there’s a level of comfort with the tools, especially with small- and medium-sized enterprises (SMEs.)

Social media helps SMEs build brand awareness, develop customer relationships, and even make sales directly within social platforms.

According to Hootsuite and creative agency We Are Social’s Digital 2022, the Philippines is the second most active country on social media worldwide. And with that, businesses recognized the potential of social media platforms like Facebook and Instagram to promote their brand online.

But how exactly do SMEs promote their brand on social media? More specifically, which content drives brand awareness and retains customers?

Here are some practical social media content ideas for small and medium enterprises:

Promotional posts

You’ll need to introduce your brand and what you do online. Your social media business pages should contain some posts for promoting products, services, events, and freebies.

Be sure to add other essential details, like the store location, operating hours, and additional basic information in the caption and images. You may also include a call to action to direct your audience to inquire via personal message or refer them to your website.

For a compelling CTA, check out this link.

Engagement posts

Aside from promoting your brand, social media is an excellent platform for interacting with your audience. To ramp up your engagement numbers, you can try putting up a poll, creating mini-activities, or asking your customers to give out witty captions for a post.
And like promotional posts, a compelling call to action is the key to an effective engagement post.
End your post by inviting the audience to like, comment, and share.

Entertaining posts

Humor is one of the most popular content types on social media. By appealing to your audience differently, these types of content help your audience see you as more than just any business or company. You can add fun and variety to your posts by trendjacking on fun or unique holidays, and memes. Just be sure to avoid including insensitive and discriminatory jokes in your posts.

Informative posts

If humor is not up to your branding, maybe you’d like to adopt a more expert tone to your social media content. As the name suggests, informative posts provide the latest news through:

  •  Infographics
  •  Instructionals 
  •  Resharing Articles
  •  Advisories

Informative posts work well for SMEs requiring more technical content, such as healthcare and airline industries.

However, do take note that informative posts still need to be both attractive and concise to maintain the attention of your target audience. Limit your caption only to the necessary details and paraphrase rarely-used jargon to bite-sized terms to help readers understand the post easier. Then, pair it up with an attractive image or an infographic to complement it.

Customer Appreciation

Customer feedback is good for improving your business as well as attracting new customers to try out your brand. In fact, according to research, 40 percent of digital consumers use social networks to research new brands or products, while a whopping 94% of consumers said a negative review convinced them to avoid a business.

Happy customers are effective word-of-mouth marketing triggers for your social media business pages. Thanking your customers or posting positive feedback on your business pages helps build your brand’s credibility. So next time you get a five-star review on Google My Business or a comment on one of your Facebook posts, make a post about it and show your appreciation to your customers.

Contest and giveaways

Once your business page gains a fairly large number of followers, you might want to have an online contest or giveaways to gain even more followers and boost engagement in exchange for prizes and offers. 

To conduct your own online contest, you’ll need to come up with an angle that is aligned with your goals, branding, and platform. If you’re on Facebook, you might want to keep it as simple as like, share, and comment, while for platforms like TikTok, you can ask participants to join in on a dance challenge.

Here are some tools you can use to help you conduct an online contest for your social media business page.


At the end of the day, there are no set rules on what content you can or cannot post on your social media business page for as long as it supports your branding and reaches your target audience. 

Furthermore, understanding your customers the demographic and psychographic profiles will help you map out your content direction for social media.

All that’s left to do now is to keep your posts varied from time to time and practice consistency.
But if you’re still unsure on what content to post on your SME business pages, we are more than happy to assist you with creative yet strategic social media campaigns. Get in touch with us today!

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