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14 Amazing Facebook Holiday Campaigns in the Philippines
Facebook Advertising, Our Blog

14 Amazing Facebook Holiday Campaigns in the Philippines

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It’s that time of the year again! People start to rush down the streets to get their perfect holiday gifts for their loved-ones. Avid online shoppers waiting for that once a year holiday sale to avoid the traffic jam and crowded streets. With all these holiday crazes, it’s also the best time to post your coolest Facebook Holiday Campaigns on Facebook to catch everyone’s attention and avail your promising products. The holiday season is a perfect time to market, so a well-thought campaign that fits the season is what you need to gain more customers. Holiday ads are everywhere, especially on Facebook, so don’t just blend with the sea of different brands’ campaigns but stand out. If you’re still reluctant on what to post for your own holiday campaign, check out the list of 14 amazing holiday campaigns that caught our attention. 14 Amazing Facebook Holiday Campaigns in the Philippines #1 Sunnies Studios – Free shipping on everything Sunnies Studios is not just a company that sells sunglasses but foremost a lifestyle brand. They are good at marketing their products and their latest holiday campaign is a good example of that. In the ad example below, they combined two strong factors that really work together. First, they chose to post an image of their latest endorser, Liza Soberano to promote their different style of eyewear instead of coming up with an edited picture of their brand collection. Second, they highlighted their free shipping service and put the ‘Shop Now’ button. This way, it’ll be easier for their audience to go to their landing page and shop their products. #2 Philippine Airlines – Ready, Set! PALFEST Philippine Airlines is also setting up the game this season. They want to target those audiences who want to have a holiday getaway before the year ends. They used a carousel-type ad to promote their campaigns. #3 McDonald’s – Our Christmas gift to you Christmas parties are everywhere and McDonald’s didn’t pass the trend. This time they promote their hassle-free Christmas party packages. Their call-to-action ‘See Menu’ button lets people see what they offer to a party. #4 BeautyMNL – Exclusive holiday set BeautyMNL’s holiday campaign wants to catch the attention of those Christmas shoppers by offering gift sets. They used two call-to-action buttons – the ‘Like Page’ and ‘Shop Now’. #5 Shopee Philippines – Super Christmas Sale Shopee Philippines used a carousel type of ad to promote the different products they sell on their website. There’s a sense of urgency in their ad (using the sale period). Since they encourage their target market to install the app, they used the ‘Install Now’ call-to-action button. #6 Nestle Yogurt – Indulge without the guilt Consumer Packed Goods (CPG) companies are one of the busiest companies that launch Facebook Holiday Campaigns. Nestle is one of them. The ad example below garnered more than 21K reactions, 198 comments, 391 shares, and 1.8M views. The message on the ad is simple yet straightforward. The colors are eye-catching too. #7 Sephora Philippines – Wishlist On Sephora Now Sephora Philippines used ‘Wishlist’ to promote their products. By definition, wishlist is an eCommerce feature where a potential customer list the products they want to buy in the future. Sephora encourages their shoppers who aren’t ready to buy yet to make a future purchase, particularly for the upcoming holidays. #8 Airasia – Christmas Is In The Air AirAsia promotes their holiday airfare sale wherein as low as P866, travellers can book their flight. They used Link Click Ad to redirect their customers to a landing page to book their flight. It also has a ‘Book Now’ button so it’ll be easier for them to know what to do after seeing the ad. #9 I-Click Digishop – Newly Made Promo Bundles Buying gadgets never go out of trend. I-Click Digishop launched a holiday campaign for camera geeks and tech lovers. These are the factors why it’s a great example of a Facebook holiday campaign. Detail-oriented ad but doesn’t overwhelm their target market with too much information. They posted it in advance before everyone else’s campaign and highlighted the promo period as well as the type of payments. It has a Like Page call-to-action button and included their website URL in the description. #10 Klook – Bigger Savings For Your Year-End Holiday Our next successful holiday campaign is Klook’s year-end travel sale. They utilize fun and engaging visuals that will surely catch people’s attention. And the Facebook video ad below is an effective example of a holiday campaign. By including a promo code within the ad’s description, their target market will likely click the ad. #11 Spotify – Get Premium With 1.3K likes, 376 comments, and 117 shares and counting, you can really say that Spotify did a great job with their holiday campaign. The one thing I noticed from their ad description is it’s short and sweet. They have a cool holiday image banner and also promoted their Premium subscription of P9 for 3 months. Who doesn’t want that sweet deal? #12 Union Bank of the Philippines – ‘Tis the season of 10% rebates Banks in the Philippines are also hyped in marketing their bank cards particularly now that it’s getting close to the holidays. UnionBank of the Philippines made the right choice to launch a holiday campaign just in time for shoppers. They utilized the Facebook Lead type of ad where a user can enter his details to a form without leaving the platform. #13 KLM Philippines – Winter Sale From 925 USD KLM Philippines didn’t faze with the different travel agencies and airlines’ gimmicks this holiday season. Their ad is perfect for those who want to travel internationally this season but doesn’t want to break the bank. They placed an image banner of a festive Christmas village to captivate the attention of those who want to spend their holidays in these kinds of places. They also added the “Book Now” call-to-action button. #14 Traveloka – Holiday Flight Deals Here’s another perfect

Facebook Advertising, Our Blog

Facebook Ads Manager: New Improvements That You Can’t Afford To Miss

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A cold breeze is here! Christmas lights and sweet carols are starting to dominate the city where I live and… you have just a couple of months left to meet all the goals for 2017. How are you getting ready for the busiest time of the year? Often, when marketers are glued in their campaigns this Q4, sometimes they’re having a hard time to find all the latest updates in one place — especially the part of the Facebook where we get all the data to report to a client or boss. It’s the Facebook Ads Manager. We selected the top new features you can start using now. I personally use them so I would know how important they are for you. So make yourself comfortable, get your favorite hot or cold beverage and keep on reading! Facebook is giving you the data you need at a glance Facebook just added Creative for determining the winning image, video, gif, etc. Facebook added View Chart to show you the core demographics instantly. Facebook just released the Power Editor as the default view. Sounds interesting? Let’s dig deeper… Facebook Update #1: Gives You The Data You Need At A Glance Good news! The first Facebook feature on our list improves tracking and reporting! Facebook tracking and reporting are getting better and better: easy to compare the result each metrics. You can even see how the campaigns perform based on age, gender, hour, and location. Facebook Update #2: Find Out The Winning Creative Split testing the creative and determining the winner isn’t easy if you are managing a lot of campaigns. Facebook just rolled out the Creative feature. This new feature will be perfect, especially if you want to see ALL the creatives you’re using in your campaigns. You can also break it down by Ad which means you’ll see which creative performs well in your targeting. Facebook Update #3: View Performance Instantly We all know how segmenting the target audience is powerful to your campaigns. In fact, Facebook added a feature where you can check the core demographics of the Campaign, Ad Set, and Ad views. Instead of using the Breakdown function, you can just easily view the performance, core demographic, and placement. Personally, I usually want to check the performance by age, gender, and placement so I can make smart decisions for my targeting. I consider this as a big improvement that will help marketers during their journey! Facebook Update #4: Ads Manager And Power Editor Rolled Into One View When this change is launched, everyone in Facebook marketing community is kinda appalled. Marketers are asking how can they bring back the default to Facebook Ads Manager (maybe because they are used to it). Now, it’s official. Facebook makes the Power Editor as the default view… and if you want to go to Ads Manager, you need to switch it. I believe there’s a reason why this happened. Facebook is gradually making the available features you see in Ads Manager to be present in Power Editor. This is a great news because before there are things you can’t do in Power Editor that you can do in Ads Manager and vice versa. Now, you can do them all in Power Editor. Facebook Ads Manager Improvement Wrap Up As a marketer, we want to see the performance of our campaign, if they’re working or not. Having a full-featured and easy to navigate Facebook Ads Manager will definitely make your life easier. So you can focus on creating ads and optimizing them. How are you currently maximizing your Ads Manager? What feature have you seen work (or not)? We would love to hear from you in the comments below.

Digital Marketing, Facebook Advertising, Online Marketing, Our Blog, Search Engine Optimization, Social Media

‘Tis the Season to Prep Your Website For The Holidays In October

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Q4 is finally here! Businesses are getting busy in prepping their holiday activities. Whether it’s a new promotion, brand activation, or new offers, the goal is to increase sales. Now that we’ve hit October, and the holidays are fast approaching, I’ve got five ways you can start implementing them to your business. Google Analytics Google Analytics is one of the important tracking tools you should implement on your website. Even though you have a pretty brand new website, I always suggest having it installed. If your website is created long ago, it should be there by now. Google Analytics is a great resource to utilize in Q4. I suggest you monitor the A-B-C (Acquisition, Behavior, and Conversion). These are the questions you need to ask yourself when you are inside the Google Analytics: What pages are frequently visited and yielding the highest time on site? Where are you seeing the largest bounce rates? Where are people dropping out of the conversion process? What is the comparison of Google Analytics reporting to your channel reporting Google Analytics will help you determine which channels are performing the best. Seeing the data on Google Analytics will help you decide what to products or services to push this holidays season. Google Trends There are products or services that are selling based on seasonality. Using Google Trends, a fantastic tool to look at the trending information during the holidays, you can see the things people are looking for. Below is a screenshot of Google Trends for the keyword “makeup”. You’ll see the related topics around the keyword “make up”. It will also show you the locations who are searching it the most. Remarketing As an agency providing PPC services, we are a fan of Remarketing. If you want to learn more about the power of Remarketing, this article is worth reading. Remarketing during holidays is crucial! People are seeing a lot of ads these days and if you don’t have a strategy in place to keep reminding them of what you offer, it’s a total waste of potential sales. If you’re doing remarketing, you can create the following lists: People who visited a website but did not purchase People who have added to their cart but did not purchase People who purchased and you want to offer a related product People who visited a specific product and view the same product after leaving your website Once you set up the lists, you can create a strategy to the people inside the list. Here are few ideas: Show discount ads Show related ads Show high yielding ads Messenger Today is a mobile-first economy where people can shop easily online using their smartphones. Brands are also launching mobile apps to support their current marketing strategy because they believe that it will bring them more sales. In the rise of messenger bots, people can connect with businesses or brands without leaving the Facebook. Here are the ways you can leverage Facebook Messenger: Setup and customize an auto-reply message Create an intelligent reply using Messenger bot (Manychat is by far the most popular bot app) These will help you get in touch with your target customers and make them feel that you always around and willing to serve them. Customer Service Using Online Chat During the holidays, we are expecting the surge of customers and after-sales. In the business, customer service or after-sale is very important. An online chat on your website is a huge help to take your customer service to the next level. An online chat is useful to eCommerce site or any B2C businesses. It builds trust and credibility to your business. I recommend tawk.to for your customer service which we are using right now for an eCommerce client. Below is a screenshot of the tawk.to dashboard. You’re Next What are you working on to boost your holiday sales? Have you implemented any of the ways mentioned above? What were the results? We’d love to hear your thoughts. Please share in the comment below.

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Facebook Advertising, How To's, Our Blog, Social Media

How To Increase Facebook Page Likes And Engagements Using Video For FB Ads

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Are you looking to increase your Facebook page likes and engagements? Have you tried promoting your page without doing Facebook ads? What were the results? Video ads are among the most powerful Facebook ad formats for generating user engagement and page likes, in fact more than 500 million people watch 100 million hours of video content on Facebook daily. Enough reason why we need to tap in the power of video to gain more Facebook Page likes and drive more engagements. In this article, you’ll discover the ways for using video in your Facebook ad campaigns. But before that, here’s why having thousands of page likes and engagements are very important to entice potential customers. Most marketers say that likes are vanity metrics. It might sound true but I don’t fully agree. By the way here’s a Bonus technique on creating more traffic and engagement rate using Lo-fi Videos. Watch our video or Listen via our Podcast Episode. Why brands are crazy about getting thousands of likes and tend to compare the number of likes they have to their competitors? The reason is they believe that it’s the starting point in reaching out to your target market. Let’s take this first scenario. Imagine these two pages that offer the same services. One has 80 page likes and the other one has whopping 156K likes. Facebook Page 1 Facebook Page 2 By looking at the Facebook user’s perspective, the page that has more likes will get noticed more than the other one. Why? It’s because the company took the time to grow and engage with their fans. It builds more trust and people will be more interested in your brand. More Facebook likes + More engagements = More trust = More purchases Without further ado, here’s how you can increase likes and engagements. Increase Page Likes Using Video To focus on increasing likes, the objective should be Page Likes. A “Like Ad” is created inside the Page Like campaign and is simply an ad on Facebook that shows one of your friends has Liked a certain page. 1. Create a Facebook Page Like campaign 2. Target the people who have similar behavior with your existing fans. This applies if you have small or huge fans. Protip: Start with 1% lookalike before you dive into 2%, 3%, 4%, 5%, or more. The reason is you want to test first the similarity and response of those people in the lookalike without compromising the quality. 3. Choose video instead of image. In this case, the page has existing video that already has a social proof (likes, shares, and comments). Now you know how the video ad is set up. You might want to know next the result it generated. Results of the Video Ad for Facebook Page Like Campaign In the result I’m going to share with you is from the experiment I did. I tested two creative types: video and image. Here they are: VideoPage Likes: 2,464Cost Per Page Like: P0.54 Image:Page Likes: 435Cost Per Page Like: P3.39 It shows that the video is more effective in generating likes than the image. Increase Post Engagements Using Video You might argue with the next statement I’m going to say. Huge number of likes are nothing if there are no engagements. Again, this equation will explain why. More Facebook likes + More engagements = More trust = More purchases Likes and engagements are tied to each other. Here are the three reasons why a Facebook page has a lot of likes but no engagements: There’s a possibility that their fans are from fake profiles People who like the page are not their target market Facebook posts don’t resonate with their fans There’s no call to action on their posts Post Engagements objective is boosting posts to reach more people. Engagement can include likes on your post, comments, shares and photo views. Here’s what you need to do to create a video ad for post engagement objective. 1. Choose the Page Post campaign objective. This objective will focus on driving more engagements to your posts. If you want to use images instead of videos, it’s possible. But this time, I’m going to use video. 2. Choose your target audience. 3. In creating an ad, instead of choosing image, select video. Results of the Video Ad for Facebook Engagement Campaign The results below are from the test I did. I run 2 ads to see which performs well in terms of the number of engagements. VideoPost Engagements: 6,580Cost Per Post Engagement: P0.05 Image:Post Engagements: 1,568Cost Per Post Engagement: P0.06 Based on the results, video performed well than image. Even though, the cost per post engagement is close, the number of post engagements of video is way to higher than the image.​ ​Conclusion Engagement comes from the people who like your Page. So give your fans content they want to see. Run through all your posts and see which type of post they most engage with. If they engage more on your videos, post more videos. Launch Facebook video ads to help you get more likes and engagements. What do you think? How do you increase likes and engagements on your Facebook business page? If you’ve tried advertising on Facebook using video as your creative ad type, what are your results. Please share your thoughts in the comments.

Ways Facebook fans engaged
Facebook Advertising, How To's, Our Blog, Social Media

How To Keep Your Facebook Fans Engaged

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It’s no secret that having a Facebook page is important. But are you doing enough to ensure your fans are engaged? Whether you post an image, meme, selfie, groupie, or video, your goal is to have it noticed. The maximum number of friends you can have on Facebook is 5000. Let’s say your fan has 1000 friends and 50% of them posted a Facebook update. Do a simple math. Your fan will get a rough estimate of 500 posts on his timeline. Do you think your post will get noticed? So what is your Facebook page lacking? Could it be better? Keep reading to learn exactly what your Facebook page needs to help your digital marketing strategy. Consistently responding to fans’ posts and comments Are you or someone on your team consistently responding to fans’ posts and comments? While we’re busy posting new things on our Facebook page and doing research on what to post, we tend to leave this part behind. Here are the reasons why you might ignore your Page’s comments: Afraid to reply negative feedback Receiving too many comments Run out of script Having no idea in handling the comments When you let those reasons stop you from responding to comments, it’s a sign of weakness. So how can you build better relationships with Facebook fans — and also get them to engage with you? Start replying to comments and be there when your fans talk to you. Below is a screenshot of how it is great to reply in every comment. Tag your friends Tagging is one of the features of social media platforms has ever made. You can see that on Facebook, Instagram, or Twitter. Why? Because it’s actionable. Remember first and foremost what Facebook is used for—connecting with people you know. Asking your fans to tag their friends spurs higher engagement. It expose you to a new audience to increase your following, and it will increase your comments within that first hour of posting. Tag A Friend Who is a great example of Facebook page that does the tagging a friend a strategy. Below is the example of post did just that, posting a meme – another good tactic! – of a drunk person. Then, it asked everybody to tag somebody they know who acts like that. The response – shares and likes – were in the hundreds. Leverage Facebook Live Do you wish more people interacted with your Facebook video? Facebook Live is one of the top Facebook contents in 2017. While Facebook gives priority to video in the news feed, Live video ranks even higher. According to Facebook, people spend triple the amount of time watching a video when it’s live, because of the nature of live content: it’s exciting, in-the-moment, and the next best thing to being there. The good thing about Facebook Live is when you started a Facebook live, all your friends will get notified. The moment they receive the notification, they can easily join your Facebook Live and participate. Protip: Don’t forget to ask viewers to share, comment or like your broadcast, or to follow your page if they have come in via a recommendation. Pay Attention To Your Reviews Do you monitor and engage with Facebook Reviews for your business page? True enough. Not all business owners or marketers respond or engage with Facebook reviews in any way. This led me to wonder: Do Filipinos restaurants know where to find Facebook reviews? Here’s how to find it: It’s part of a timeline. They allow your followers to comment on their experience with your business and assign you a star rating. They are located on the upper-right hand side of your page under your cover pic. Reviews are categorized into three: most helpful, most recent, and star rating. Your review rating is important. Facebook’s algorithm has a component which uses this to determine whether or not your business is eligible to appear in your fan’s news feed. The higher the rating, the higher the reach! Protip: Make Facebook page review work for you by always responding whether it’s positive or negative. These are just a few things that can help create a highly engaged Facebook page. What are you waiting for? Make sure your Facebook page is holding up and doing the best it can to help you build customer relationships.

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Facebook Advertising, Our Blog

Storytelling In Facebook: How To Use It To Grow Your Business

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How can your content break through the noise? How do you influence the people around you with your brand? Storytelling is an experience. People don’t outgrow stories, we love stories, because they’re part of the human condition. In the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users. Think about this. Your potential customers might be in the midst of doing errands and will take out a few minutes to scroll through their News Feed. Their attention span is so small that they will likely skip anything uninteresting. So in that case, coming up with content that’s not just creative but also worth engaging from beginning to end. If your company finds itself in similar waters, below are three ways to grow your business through content marketing storytelling. Cover Photo According to the Content Marketing Institute, “content marketing is about developing the story of us.” However, the story is not just about your brand, mission and purpose. Cover photo is part of the Facebook timeline. Facebook timeline is a canvas to paint your brand story. Nokia features a unique, attractive image as the cover photo. Two women hugging each other denotes a very powerful emotion. Here’s another one from Disney, it’s a 20 second video clip of the new movie, Pirates of the Caribbean. Putting a sneak peek of what you can offer is a great way to tell a story. Facebook 360 Facebook 360 launched in 2015, first with video capability, and then photo functionality in 2016. Brands are using 360-degree videos for everything from marketing to education and simply connecting with their audience in new ways. ABC News has shown versatility in the types of stories they have been able to utilize 360 technology for. Below is the video taken in Nepal last 2015. To upload a Facebook 360 video, you may follow the steps here. Facebook Live By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. Does live video even work? That’s the question I frequently hear from individual creators to major media companies. Facebook Live has become a tool for citizen journalists documenting violence, protests, and other events that have long gone unseen by most of the public. It’s increasingly a source of breaking news that reverberates across social platforms – a new role for Facebook. The best thing about Facebook live is there’s a community interaction. Imagine the television, you’re talking to many people at once, unaware of what the audience is thinking. However in live video the audience can talk to you and you can talk right back to them. In this modern day, vloggers are the group of people who frequently use Facebook live. When it comes to communicating ideas via speaking to a camera, vloggers are revolutionizing how we view video. I recommend Casey Neistat, Erik Conover, and Fun For Louis. Conclusion Your story can be shared in many ways: a compelling cover photo, a heart-warming Facebook 360, or even an interactive Facebook live. Your business will be naturally engaging and you will connect with your target audience. The trick is knowing how and when to tell your story.

Facebook Business Online
Facebook Advertising, How To's, Our Blog

How Do You Make Facebook Page Work For You

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Are you looking for ways to turn your Facebook page into a sales machine? Do you know that Facebook can help you get more customers? Most business owners don’t have clue that it’s possible to make your Facebook page work for you. If you’re on the clueless side, it’s not too late. You can learn. In this post, I’m sharing ways you can achieve your goals even at the beginning of your efforts. But before we dive into that, here are some of the questions small business owners need to ask themselves: Is your goal to drive traffic to your site? Is your goal to get people to purchase? Is your goal to get more walk-ins to your store? In every goal, there’s actions to take to reach it. Here’s how. How Do You Make Facebook Page Work For You Keep your social content updated Creating a Facebook page doesn’t end there. Though it’s a prerequisite to have a Facebook page before you can start advertising, having one and abandoning, then wait for it’s own brain to do the work for you is not a good idea. It’s just as important to keep your page fresh with regular posts including tips, specials, photos, and videos. Let’s take the Revlon Philippines Facebook page as an example. Their last post (timestamp is May 26, 2017, 11:04 AM) is one hour ago which means they constantly post new updates. Protip: To make your Facebook page active, allot at least 15 minutes a day to post an update about your business. Link your Facebook page to your website or email signature I’ve seen websites that have no link to their Facebook page. There are also websites that have Facebook page but not visible enough to locate the link. If you already have a website, make sure to include social sharing buttons on prominent pages and content. That way people who find something of interest on your site can easily like and share that content on their social media channels. Here’s a good example from Entrepreneur website. The Facebook icon is placed on the footer of the website. Even though it’s not on the upper part of the website, it’s still on the homepage. If you’re going to include a Facebook link on your email signature, you can easily do that with Wisestamp. It’s a web-based email signature creator where you can setup and design an email signature and automatically integrate it on your email. By linking your Facebook page to your website or email signature, it will increase the chances of getting more fans and engagement. Come up with different social media content ideas Here’s a secret you won’t always see – switch your post ideas regularly! This might seem like a lot of work, but there are a few reasons why having new theme frequently can help your Facebook page. I’m sure there’s a lot of things happening on your business and sharing them with your audience is a great move. You can post about news and upcoming events, upload photos and videos, celebrate milestones, or even share links from other sources that support your business’s message. Protip: Craft posts that are relevant and valuable to your followers. To help with coming up various topics, here’s our social media marketing template you can download and use as a guide. Measure results to improve There are many ways to measure the results of your Facebook page and it begins with one question: What’s your objective? This will help you determine if the results your efforts are driving are hitting the mark. For instance, if your goal is to increase engagement, then you may want to look at reach and engagements as an indicator of success. To do that, simply go to Insights tab and click Overview. In a simple glance, you’ll see if there’s an increase or decrease on your metrics. Engage with your followers Your Facebook is channel for two-way conversation. Here are the ways to engage with your followers: Monitor and listen to comments on posts Monitor mentions Reply to customer reviews Reply to issues you can resolve Say thanks to positive post Reply to private messages Let’s take Poracay Resort facebook page as an example of engagement. It shows in the image below that it’s a two-way conversation. And with the Pages Messaging feature, customers can send you private messages. You can set an automated reply or create a saved reply. Protip: Take note of your average response time to questions to keep customers informed, happy and engaged. Launch Facebook ads Facebook is a pay-to-play platform. If you want to reach more people, you may want to consider advertising. You can advertise for as little as Php 40 or $1 a day. To get started, settle on an objective for your campaign. Do you want to get more likes or engagement to your post? This will give you direction in choosing your objective and your target audience by: Location Demographics Interests Behaviors Connections Then, decide where you want to place your ads (news feed, right-hand column, etc.), choose an image and craft texts for your ads. The easiest way to advertise on Facebook is through boosting a post. This features allows you to promote an existing post on your page to not only the people who like your page, but their friends and beyond. Just set your budget and target audience and Facebook will do the rest. Conclusion Facebook has many ways to promote your business and get it in front of your target audience. But it takes time, money and effort to make your Facebook page work for you. If you have a Facebook page, you surpassed the first step. Following the ways I’ve mentioned above will surely help your business becomes successful on Facebook.

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Facebook Advertising, How To's, Our Blog, Social Media

How To Build Facebook Audience From Scratch and Increase Conversion

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Looking for ways on how to build Facebook Audience but you’re not quite sure where to find them? Do you have a great product, service, or offer but you’re not sure how to get it in front of your next customer? And did you know that 78% of American Consumers discovered products that they wanted to buy via Facebook ads? As a beginner, these are the types of questions you ask yourself when placing a Facebook ad. Well, it’s possible to target your ideal audience even you start from scratch. In this article I’ll share three ways to target Facebook users with your ads, many you’ve likely not considered. Build New Audience Through Facebook Fans There’s one way to show your ad to people who have liked your Facebook page. Target People Who Are Similar To Your Facebook Fans One way is to use lookalike audience where you target all the people who have the same interest and behavior. This targeting is ideal for Facebook pages with very few likes. If you have a business page which has more than 2000 likes, you can target your own fans aside from this targeting. Start by going to the Audiences section in your Facebook Ads Manager. Click Create Audience. Select Lookalike Audience. You can choose multiple target audience size in one lookalike. Now you are starting to build Facebook audience, and you can target your Facebook fans. Build New Audience Through Your Existing Email List There are two ways to show your ad to people who have subscribed to your email list. Target People Who Are In Your Email List One way is to target all the people who have subscribed to your email list and show your ad when they log in to Facebook. Remember that if you upload 1000 email address, Facebook doesn’t guarantee that they will be showing your ads to 1000 email addresses To start, click Choose Create Audience and select Custom Audience. Then Select Customer File and click Choose a file. Upload the CSV file or choose the other option. Now the audience starts building, and you can target those email subscribers. Target People Who Are Similar To Your Subscribers You can create lookalike audiences from email lists you’ve uploaded. Start by going to the Audiences section in your Facebook Ads Manager. Then, select click Create Audience and select Lookalike Audience. Then, select the email list you want to create a lookalike, country of your target audience and percentage of similarity. Reach People Who Visited Your Website Your website visitors are the people who are most interested in your product and services because they took the time to browse your web pages. It is ideal to target customers who already know you because they will likely avail your product or services. Now, you have two ways to make the most out of your website visitors. Retarget People Who Visited Your Website Facebook has a retargeting feature similar with Google AdWords. You can target all the people who have visited your sales website or a specific web page. To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on. To create an audience where you can target your website visitors, start by going to Audiences. Then, select Create Audience and click Custom Audience. Choose Website Traffic. Choose a specific retargeting option. Protip: Create an audience of all people who visited your website before any retargeting option. The more conditions you select, the less number of potential reach you’re going to get. Then, type in the domain name of your website. If you want to show your ad to people who visited your website in the last 7, 30, or 180 days, simply input your desired number. Reach People Similar to People Who Have Visited Your Website You can create lookalike audiences from website visitors. Go to the Audiences section of the Facebook Ads Manager and select Lookalike Audience from the Create Audience drop-down menu. Then, select the Source. It’s the name of the website custom audience targeting all your website visitors. Also, choose the country and percentage of similarity that matches the criterion. Conclusion One important thing you need to do is to create all your audiences first running any ad so you can save time, money and effort. I recommend to do your own testing to find out what audience gives you the best results. Once you get comfortable with these audiences, you may explore other targeting using interest, behavior, and demographic.

Philippine brands facebook video ads 2017
Facebook Advertising, Our Blog, Social Media

See Philippine Brands’ Facebook Video Ads Of 2017

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Do you know that brands are heavily using video in their Facebook? Marketers believe that 2017 is the year of video and the ideal platform where most videos got shared is Facebook. When it comes to finding the right platform to promote your video, Facebook is a strong contender. Whether you’re spreading brand awareness, announcing a new product launch, or launch a company, quality and emotional driven branded video campaign makes customers feel emotionally connected. In this article, you’ll find the ten best Facebook Video Ad examples that are inspiring and tickle the emotion of the viewers. Plus, we’re going to give you tips and tricks on how to create great video ads on Facebook. See Philippine Brands’ Facebook Video Ads Of 2017​ 1. BEAR BRAND Adult Plus Bear Brand has always been quick to adopt influential celebrities and incorporate them into their strategy. They teamed up with Alden Richards and managed to create something relatable — regardless of his celebrity status. For the #TibayForWorkGoals campaign, Bear Brand launched a video ad to promote strength and of course, a positive brand image. 2. Belo Essentials Always perfectly in tune with their audience when it comes to their advertising campaigns. The newest video reaches working girls by powerful message that leaves a positive outlook in their lives. 3. Bonakid Pre-School The video turns to be engaging to moms and their kids. This is a powerful example of using a dance video to spread brand awareness and a positive message. 4. COCA-COLA Philippines Food is said to be the one thing that is always certain to bring families together. In their latest video campaign, Coca Cola — a carbonated drink company — suggests food can be enjoyed with their drink. They teamed up with Yummy, a food magazine to create this how-to video and found a way to connect with a huge audience — garnering over 1 million views. 5. Del Monte Kitchenomics Del Monte, a food and beverage company created a recipe video to help viewers create a new twist to their usual “adobo” recipe. What’s great about this video is they use the national viand of the Philippines which is adobo and come up with their version. 1020 6. Globe Telecom Globe Telecom, a telecommunication company, uses Disney’s Beauty and the Beast forward to their full advantage. While the campaign is obviously centered around the Disney’s most-awaited movie of the year and has little to do with the brand itself, Globe Telecom video mentioned their product through texts and not on the video. It shows a prime example of how the most successful video ads focus more on the story, than the product itself. 7. KidZania Manila In KidZania Manila’s new video campaign, they embraced their “inner child” in an effort to promote their brand. What’s great about this video is that it showed kids having fun and learning at the same time. 8. L’Oreal Paris Philippines The campaign #NeverFail is a great example of brand and influencer collaboration. L’Oreal Paris featured Solenn Heusaff, an actress and a make-up artist, to showcase their newly-launched product. 9. Nestea The NESTEA #PlungeToPledge is a digital campaign that promotes environmental awareness among consumers, the direct result of which will be cleaner beaches. Rather than leveraging how-to like the Coca Cola video, it provokes empathy with viewers. Who doesn’t get to plunge when watching videos of people plunge too? Now, those sentimental feelings translate with consumers when thinking about Nestea. 10. Philippine Airlines Facebook has become infused in our society, making FOMO, or the fear of missing out, a real thing. Meeting friends, and sharing your life with those friends, is the business of Facebook. Philippine Airlines took advantage of the current society. In this video, it perfectly portrays how people can connect with others who share similar interests by showcasing beautiful destinations in the Philippines. As promised, here our top four tips to create a great Facebook video ad. 4 Tips to create great video ads on Facebook​ Showcase real emotions Facebook allows targeting based on real people. So it’s better to have a video that emphasizes emotion from the beginning, middle, and until the end. Capture your viewer’s first three seconds Facebook autoplay each video on Facebook feed and pause it when people scroll past it. So, make sure to catch person’s attention in the first three seconds. Make sure it’s engaging even without captions As a person scrolls down in their News Feed, each video starts playing without sound. Make sure that even without captions, your audience get the message visually. Be authentic Brands and marketers spend a big chunk of their marketing budget to broadcast their ad. But be vigilant, because Facebook prioritize user engagement over direct selling. Ensure that you are showing authentic story and the content of the video is engaging. What’s your favorite Facebook video ad? Share your thoughts in the comments.

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How To Create A Facebook Ad MockUp

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Is creating a Facebook ad mockup part of your entire planning and strategy process? Looking for way to share it with your boss or client without trying to screenshot every single ad you’ve created? There’s now a solution. Featuring Facebook’s new tool – Creative Hub. What is Creative Hub The Creative Hub allows you to create mockups for any Facebook or Instagram ad unit easily. It’s first tested to more than 30 years agencies to build a revolutionary experience that’s now ready for the entire industry to use. Here are what people say about the Creative Hub, “Using tools like Creative Hub to better understand and explore innovative advertising products helps us to push creative boundaries. This is especially important if we want to adapt quickly to new technology(s) to create ground-breaking work.” – Julian Cole, Head of Communications Planning at BBDO “To be able to use this tool to build adverts in situ on Facebook and Instagram makes it much easier for us to present ideas in the way that people experience them, and ultimately helps enable our clients’ brands to connect to their audience.” – James Temple, EVP MD Executive Creative Director EMEA, R/GA “Creative Hub has streamlined the process of producing concepts for Facebook and Instagram, saving us time, providing a consistent framework and the magic of demoing creative to clients on their mobile devices.” – Sam Gibbs, Emerging Technologies Director, Grey London As an advertiser that creates and manages display or social campaigns, creating mockups is crucial in ensuring that the vision and goal of an ad unit is there when you bring ad creative to life. Creative Hub’s list of supported Current Mockup ad units The Creative Hub allows you to create mockups for any Facebook or Instagram ad unit easily. Facebook Carousel Ad Canvas Ad Video Ad 360 Video Ad Video Link Ad Slideshow Ad Image Ad Website Link Ad Instagram Instagram Stories Image Ad Video Ad Carousel Ad How To Create A Facebook Ad MockUp: Step by Step Instructions As an example, we will create a website link ad mockup. Let’s walk through a mockup right now. Note: Make sure you are login to your Ads Manager or Business Manager. 1. Click Creative Hub. 2. Choose Image. Find Facebook Website Link Ad. Then click, Create Mockup. 3. Fill in all the elements of a Facebook or Instagram Ad unit available. If you’ve missed one element, the tool will give you an error message. Below, we put in some example text and imagery for our mockup link ad. Once done, you will see the preview of the ad in different placements: News Feed, Mobile News Feed, Feature Phone, or Right Column Ad. Protip: To ensure that you’re uploading an image that will pass the Facebook image text rating, we suggest clicking the Image Text Check. 4. Click Save. How To Share the Facebook Ad Mockup Now, you’re set to share the output to your boss or client. To get the shareable link for a live preview of the ad, click the arrow button. You’ll see the shareable link for the example ad we’ve created here. It will show up as “shared by ____ (the name on your Business Manager account). (If you’re using a personal account to log into Business Manager, keep in mind that your name will appear.) You will also have the option of sending the ad to your mobile device and viewing the ad preview directly in your Facebook app. To do that, check out the screenshot below. Conclusion That’s it! You can now create your first mockup. The only drawback with this tool is there’s no way to automatically import it to Power Editor. But let’s wait and see. Facebook might have this feature in the near future. For more information, go straight to the source or reach out to EmergeLocal for any social media marketing needs.

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