MarkeThinkers Podcast Episode #002: Using Lo-fi Videos to Drive Down the Cost of Creative in 202113 July 2021
“Video marketing is the most effective way for you to get someone’s attention and engage them for a substantial period of time. Keeping someone engaged is the best and quickest way to gain their trust. Gaining trust is the only way to convert your audience into happy, long-term clients/customers/subscribers.” – David Grimes, 10 Video Marketing Tips for Beginners
This episode#2 brought us the beauty of art and the science of lo-fi videos.
Lo-fi videos are budget-friendly videos that do not require big production to complete. They may even be shot and produced in just one day.
Together with the special guest, Mr. Patrick Lee Orquiola, the host, talked about how a video, even if it’s self-directed, can turn into a quality video without spending a dime.
Do you think anyone can do it?
Tune in to figure out! DIY your video with creativity and resourcefulness!
Learn the difference between hi-fi and a low-fi video, know which platforms best suited budgeted videos, and more.
[2:08] Introduction to Lo-Fi Videos
[3:09] Difference between hi-fi and a lo-fi video
[6:48] Should every brand use lo-fi videos?
[7:02] Which industry uses low-fi videos best?
[8:15] Triple H of lo-fi videos
[11:18] Which social media platform is best for using lo-fi videos?
[16:59] Notable examples
[22:15] Will lo-fi videos trend last for a long- time?
[24:09] Take Away: Authenticity, Resourcefulness, & Creativity
[25:51] Take Away 2: Anyone can do it.
[26:33] Take Away 3: Don’t think small. Think smart.
[29:01] That’s it!
[29:31] Subscribe to MarkeThinkers Podcast, share it with a friend, and follow the Facebook page MarkeThinkers.
If you miss our pilot episode click here to listen, Episode #001: Dealing with Crisis on Social Media.