MarkeThinkers Podcast Episode #003: How to Make National Day and Awareness Dates Work for your Brand

27 July 2021

There is one and only one social responsibility of business – to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. –Milton Friedman

As a social media manager, you pick up all sorts of random facts about national holidays, events, and awareness dates.

It can be hard to know which you should incorporate into your social media content plan for brand channels.

If you ever wondered if you should be celebrating these days and leverage them across social media?

The answer, is YES and NO.

In episode 3, we discuss tips on choosing the right moments to mark in your social media calendar, identifying how these events can be integrated, knowing why it is important to showcase some of the more unusual dates to entertain and delight their audience, and so much more.

This even makes you socially responsible as you disseminate information to the public about current holidays or celebratory events.

It may add an incremental value to your brand as you make these events a part of your promotion.

However, not every holiday is applicable to your brand.

So if you wish to know more, listen now on Spotify!

Time-stamped Shownotes:

[1:49] How social media managers can ride on holidays and awareness dates
[3:26] Prioritize by categorizing them into different types of holidays
[6:09] Brainstorming with client
[12:03] Ways to make your holiday and awareness dates posts unique
[19:32] How to determine what to integrate if there are two holidays in the same month
[23:41] Why plotting holidays and awareness dates in advance is helpful for social media managers
[28:29] That’s it!

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In case you missed our previous episode, click here: MarkeThinkers Podcast Episode #002: Using Lo-fi Videos to Drive Down the Cost of Creative in 2021