Post Publishing Analytics and why you should start doing it
You'd think that the moment you post your content, the job is done there. But it's simply not true. There's so much more data you can extract from one post…
You'd think that the moment you post your content, the job is done there. But it's simply not true. There's so much more data you can extract from one post…
Instagram is one of the most popular social media platforms, with over one billion active users. It has been then known as a means to discover new brands. The social…
Gender, why is it important to learn about it as a marketer? Knowing and respecting your audience’s gender helps you produce effective marketing strategies! So let’s talk about it. Traditionally,…
Artificial Intelligence (AI). People hear this and usually, the few things that come to mind are movie characters like Jarvis from Iron Man or Samanth from the film, Her. Because…
Are you a business owner who relies most of your marketing efforts on Facebook? Do your fans and target market on Facebook, an iOS user? Then this update from Apple…
The internet has become a real game-changer for the business industry. The rise of social media platforms where your potential customers are spending most of their time online led for…
A special report published by We Are Social and Hootsuite revealed that more than half of the world total population now uses social media for the first time in history.…
In 2019, Facebook and Bain & Company released a study "Riding The Digital Wave" where they introduced us to a new consumers called "digital consumers". Digital consumers are consumers who…
Do you read every customer review that your business gets? Do you only pay attention to positive ones? If you do, then you’re not paying attention to ALL your customers.…
Ready to take a trip down memory lane? I’m not being overly dramatic here. 2018 was the biggest year yet for digital marketers and Internet users. New features, updates, and…