Gender and Marketing: Find out how gender impacts your digital marketing strategy.

Gender, why is it important to learn about it as a marketer? Knowing and respecting your audience’s gender helps you produce effective marketing strategies! So let’s talk about it. Traditionally,…

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Read more about the article More than half of the people on earth now use social media
Social media and digital online concept, smiling Asian woman using smartphone and show technology icon.

More than half of the people on earth now use social media

A special report published by We Are Social and Hootsuite revealed that more than half of the world total population now uses social media for the first time in history.…

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Read more about the article [Report] 70% of consumers in Southeast Asia will go digital by end 2020
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[Report] 70% of consumers in Southeast Asia will go digital by end 2020

In 2019, Facebook and Bain & Company released a study "Riding The Digital Wave" where they introduced us to a new consumers called "digital consumers". Digital consumers are consumers who…

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