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Are you looking for inspiration to create your next Facebook Ads? Facebook Ads is a great tool for consumer sales and branding, whether it’s to sell a new car, a new smartphone, or a new app. B2C marketers’ end goal...
Are you struggling on how to stay on top of mind with your customers? Is your goal to educate leads and guide them through the buyer’s journey? After prospects have visited your website, called, or emailed you, they’ve converted into...
Are you reluctant to dip your toes into pay-per-click marketing? Do you always ask yourself if the investment may be worth your while? Digital marketing is in full swing and businesses are doing their best to be in front of...
Did you know that you can use principles of persuasion in Facebook Advertising? There’s no magic involved, but actually scientific knowledge. Based on the book called “Influence: The Psychology of Persuasion” written by Dr. Robert Cialdini, the decision of an...
Are you looking for effective ways to generate new leads? Every business owner knows the importance of leads. Whether you’re a small business owner or you own a huge company, you must generate leads in order to survive. The more...
Are you wasting countless hours just thinking what to post on social networks? Or you don’t even know where to start. That’s why planning is the key. With so many outlets like Facebook, Instagram, Twitter, Google+ and LinkedIn, you may...
Are you looking for ways more than traditional technique to help increase your company’s online visibility? Do you want to reinforce your offline marketing efforts? Business owners invest in different traditional marketing strategies including flyers, tarpaulins, radio, TV, direct mailers...
How many times per day can you watch videos? I watch videos every single day especially about makeup and beauty products. They’re entertaining. Witty. And relax me in between writing different pieces of content. As a result, it’s been part...
Why Online Presence is Important for Business? Digital is at the heart of integrated marketing, we live in the “Digital World” and all of those who forgot to transition from the old ways to the new is really losing the...
In the Philippines, access of internet through mobile phones penetration rate is growing at a rate of 1.5x or 30 million users every year. People spent an average of 3.2 hours on mobile every day. This rapid growth of mobile...
In this digital age where social media is not new to everyone, businesses should take the opportunity to use Facebook Ads as one of their primary marketing tool. Social media is not just great for sharing content with thousands of...
Search Engine Marketing (SEM) is the act of marketing online for business to get noticed on search engines such as Google. SEM has two primary forms: the paid search and search engine optimization (SEO). Through SEO, techniques were employed in...
![[Video] Introduction to Google AdWords for Pinoy SMEs](https://emerge.com.ph/wp-content/uploads/2017/08/intro-adwords.jpg)
In this video, we’ve discussed the importance of Google AdWords to a business. Our resident AdWords certified and managing director, Richard Noromor pointed out the benefits of using AdWords to market your business. In the first part of his video,...
What is Google AdWords? An example of search engine advertising is through the use of Google AdWords. Google AdWords is the single most popular PPC advertising system in the world. AdWords platform enables ads to appear on Google’s search engine...
People in the marketing and advertising industries are quite familiar with the term Digital Marketing. It has been used for quite some time already, but it hasn’t been given an exact definition. What many people know is that it compasses...
Along with the keywords, ad copies are the backbone of each PPC account. A good list of keywords will do nothing if you don’t have compelling ads that will draw the attention of searchers. Sure it will give your ads...
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