According to the statement of Google to Search Engine Land,
“We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.“
Here’s another statement from Sundeep Jain, Google’s director of product management for search ads, at SMX Advanced last June,
”We want to make it easier for users to digest information on the page, so we’re gradually trying to reduce the number of variations of colors and patterns on the page and bring a little bit more harmony to the page, which is why we reduced one of the color elements on the page.”
It’s not the first we’ve witnessed Google’s move in making changes in the ad label – from yellow to green.
Maybe, Google is bored with the green now.
Is this already available in the Philippine?
The change rolled out to the Philippines but in mobile device only. The desktop search results are still using the old label maybe because there are more mobile searches that in desktop. Filipinos also spend more time on mobile than desktop.
Mobile Device Google Ad Search Result
Desktop Device Google Ad Search Result
We just have to wait for few weeks to roll out this to any device completely.
Do you think it will increase the CTR’s? Or reduce the invalid clicks from fraudulent search bots?
A double win for PPC marketers and their clients.
Let us know if you spot the new Google ad label the impact of it to your ads. Share your experience in the comment section below