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Post Publishing Analytics and why you should start doing it

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You’d think that the moment you post your content, the job is done there. But it’s simply not true. There’s so much more data you can extract from one post you published! From the reach, the engagement to mere clicks, you can assess how your audience received your posts. Knowing this helps you learn which posts work and which don’t work when it comes to the audience you’re reaching. In this blog, we’ll walk you through how Post Publishing Analytics could be of benefit to you so keep on reading to check if you want to try it for yourself! Benefits Behind Post Publishing Analytics Charts, data, analytics… I bet just thinking about it overwhelms you but believe it or not, post publishing analytics is a powerful tool. It can help content creators understand their audience better and make informed decisions about their content. It provides valuable insights into the performance of posts, such as the engagement rate, reach, and impressions. This data can then be used to optimize future posts for better results and increased ROI (return on investment). With post publishing analytics, content creators can also gain a better understanding of their audience’s preferences and interests, allowing them to create more targeted content that resonates with them. By leveraging post publishing analytics, content creators can maximize the impact of their work and ensure that they are providing valuable information to their readers. Understanding what your audience likes and dislikes Understanding what your audience likes and dislikes is an essential part of creating great content. It’s not enough to simply write about topics that you think are interesting; you need to understand the needs, wants and interests of your readers if you want to create content that resonates with them. The key to finding out what they like and don’t like is post publishing analytics. After all, numbers don’t lie. From the data that shows your audience’s interaction, you can tell alot whether they were fond of your postings or not. By taking the time to research and understand what your audience likes and dislikes, you can create content that is tailored to their preferences. This will help you build a loyal following who will be more likely to engage with your content, share it with others, and come back for more in the future. Finding the best time to post your content Finding the best time to post your content is one of the basic strategies for making sure that your content reaches the right audience. It can be a time-consuming task, but with the help of analytical tools, you can easily find out when is the best time to post your content. With tools that analyze past data and user behavior to determine when is the most optimal time for posting content and taking into account other factors such as user engagement and demographics, you can easily determine which times are best for posting your content and maximize its reach. Ultimately, you’d reach your audience target audience easily. Identify which platform helps you shine more As the digital world continues to expand, it is becoming increasingly important to identify which platform will help you shine more. With so many different online platforms available today, it can be difficult to determine which one is best for your needs. However, by understanding the features and benefits of each platform, you can identify which one will help you grow. With the right strategy coupled with the right analytical tools, you can find the ideal platform that will help you reach your goals and make a name for yourself in your industry. Post publishing analytics can be done in various platforms and with the right comparative analysis, you can check which platform suits and complements your brand better. Enumerates what type of content works for you Content marketing is a powerful tool for businesses to reach their target audience and build relationships with them. But it’s not enough to just create content; it’s important to know what type of content works best for your business. So it’s important to take note of the different types of content that you can use, as well as the benefits they offer and check which not only suits your brand best. It’s as important to check how well the different types perform after publishing. You can measure the success of your content and determine which type works best for you with post publishing analytics. Check the numbers, see which has better engagements, try it again and check the pattern that helps lead you to growth. Does informative content work better for your brand? Or are you more fitted for a hard-sell approach? By understanding what type of content works best for your business, you will be able to create more effective campaigns and get better results from your efforts. Important Facebook Analytics Metrics So we’ve talked about the benefits of Post Publishing Analytics, but how exactly do we achieve them? Let’s talk about three of the most important metrics under Facebook analytics to give you a better understanding! Audience Insights Audience insights can provide valuable information about the demographics, interests, and behaviors of your target audience. This data can help you tailor your content strategy to better reach and engage with them. Additionally, audience insights can also provide insight into how people interact with your brand online and what types of content they prefer. By leveraging this data, you can create more personalized experiences for your customers, which will help build loyalty and trust in your brand. Audience insights are essential to understanding the needs of your target audience and you can use this knowledge to create content that resonates with them and drives conversions. Published Content Analytics From mere text posts to uploaded videos, photos, stories and even ads, they all have analytics and you can access them through multiple platforms. By using Published Content Analytics, you can understand how your audience is responding to content and make changes accordingly. This allows you

Digital Marketing, Social Media

What’s not Clicking? 4 Red Flags to watch out for on your Online Conversion Rates

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You know the rule: NO TO RED FLAGS! Business owners and social media managers often resolve to watch tutorials and hire copywriters to make engaging contents that will drive positive and rewarding conversion rates. These “rewards” are business goals or aims that match or exceed the brand’s expectations. It can be as simple as getting over fifty thousand organic reach and fifty thousand reactions for an ad or post on your social media page- to each his own. It can be hitting monthly sales targets or driving traffic for a specific market. The bottom line, your business grew. But most brands would attest that not all days are rewarding, and a longer duration of harmful conversions is highly alarming; one particular reason is the competition from other brands that may offer similar products or services or more collaborative optimization. However, most social media managers need to be more knowledgeable about how to see this, by extension, resort to inefficient solutions. As we ponder the red flags and find out what’s not clicking, let’s first remind ourselves what conversion is all about. Convince First Before Converting A conversion occurs when a social media user or visitor to your website takes a particular and desired action like making a purchase. But sale is not just the only one. One important matter is how to first drive potential and current visitors to make such action. Conversion doesn’t happen until you master the power to convince, and you can’t convince if you don’t have your audience’s attention- your brand has to stand out, and take control of the attention from the target audience. If your brand is not merely making a scene then there should be signs that your brand is not doing well and these are its red flags. Red Flags to Watch Out for: 1. Decrease in Customer Retention Various reasons are attributed to businesses losing regular customers or patrons. These could be in-brand issues like the quality of your products or services or after-sales service delivery. Another is when your website could be more user-friendly and easier to navigate. A sign like this could be easily spotted when you have a digital performance report to provide insights indicating how many people have unfollowed your page, visit your website, did not complete a purchase, or had a decrease in messaging activities. You may say these “unfollowers” can be replaced by new ones. However, research suggests acquiring new customers is more expensive than retaining existing ones since it is easier to reach out and convince a person already familiar with your business than those unfamiliar with it. 2. No Fresh Leads In an attempt to excite your brand and business- you revamp your website, create a new logo, transform your overall approach, and even create a new social media account. Most fall for this “rebranding trap,” despite all this work- no new leads! How come? It all depends on how well you know your customers before rebranding and if you can identify the root of the problem. You cannot simply assume you need to rebrand. A thorough understanding of your customers’ browsing behavior changes along with the algorithm of search engines, hence the need to continuously review a conversion analytics report and revise your game plan to be relevant and authentic. 3. Attracting Non Targeted Audiences Have you encountered an increase in following, maybe even engagements, yet there are no new conversion outputs like sales or inquiries? Most brands pride themselves on having a lot of followers or subscriptions- but they still need help to convince this pool of people to buy their products. One way to get this mystery solved is by checking a report on audience activity and demographics. An example is when you’re a window cleaning business with almost ten thousand followers on your social media apps combined. The thing is, you’re located in Pampanga. Thus your service is only at reach for customers within the province- if you have a tool to check audience demos, you might find out that most of your followers are from Tarlac and Nueva Ecija. With this knowledge, you can strategize your services to accommodate the latter better and grow your business. 4. Caught in Website Traffic For businesses that utilize websites as end points for transactions, one thing to observe is whether website traffic is really turning into sales. If the numbers don’t make sense it could mean that website content is not that engaging or it could be too complicated to assist visitors in their navigation. The whole game of conversion optimization is to convert your visitors into customers who will make a desired action on your website. Getting the right landing page, the right wordings, and the right virtual assistance feature on the site’s overall design are highly recommended to ensure your customers’ ride is smooth flowing until a sale or an end objective is met. Invest on Insights and Conversion Optimization Most of the red flags we mentioned are ignored and left unresolved because business owners and social media managers don’t have the right tool to provide insight into their customers’ online behavior and demographics. A quick glimpse of a digital performance report for social media postings, ads that were run, or website traffic can significantly impact strategizing new game plans to boost sales and achieve the brand’s goals. Changing content angle, design, improving call-to-actions, or optimizing conversion rates are several outcomes from a well-read insight about your business’s social media growth and activity. Knowing your audience is as important as knowing your brand. If you have more questions about data driven solutions on social media marketing and how to avail social media tools that provide insights you can use, send us a message!

Audio Marketing, Digital Marketing, Music Marketing, Social Media

Audio-First Marketing: What is it and Why You Should Do it.

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Have you ever woken up and spent a day with a song or jingle stuck in your head? Congratulations, that means you’re one of the lucky people who got an earworm thanks to Audio-First Marketing! You’ve probably noticed how music or sound is part of marketing, especially when it comes to commercials, movies and social media. But have you ever tried looking at it from a deeper perspective? We’re all well aware of how much music shapes and influences our daily lives. Now, having earworms and getting the last song syndrome is pretty normal. One reason is cause music is more accessible to technology now, but another is cause current trends are grounded on music and audio! Read more about it below and be one step closer to having a fully digital first approach. The Rise of Audio-First Marketing Thanks to technology, music is within our access with a click of a button. But it doesn’t end with that. We humans are naturally creative, so big ideas were made with this in mind: Music is also a tool that can lead to more creation and content. This led to apps like Musical.ly and TikTok to boom and go viral. Today, it continues to affect users, especially with Instagram stories and Facebook Myday now providing the option to add background music of your choice. Audio-First Marketing Success You’d Find Familiar TikTok TikTok is one of the best examples that show how crucial sound is to the user experience. As an app that uses sound and music as its primary tool to create trends, it wouldn’t be an exaggeration to say that it paved the way for the current shift audio-first marketing has taken. Shopee “Shopee!” Looks like you’ve got a notification. If you’re into online shopping, you’ve most definitely come across Shoppee. Well-known for its affordable and alternative offers, people who get hooked to online shopping and get used to Shoppe’s notifications’ eventually find the sound logo to entice them to shop. Sometimes the sound can condition you to do something. Yep! Psychology is connected to digital marketing too. Reels / Stories Surely you’ve seen how people have been riding with trends using viral songs with video edits of their fun moments, travels or day-to-day life. You can usually see these on reels or stories. That said, now, it’s not only users who do this approach but brands too! Either through ads or through the content they release. Netflix Who doesn’t know the iconic Netflix intro? Believe it or not, the quick “ta-dum” sound is part of a marketing strategy too. You heard it in your head when you read that, didn’t you? Exactly. That’s proof it’s working. The sound logo was composed to compel a feeling of suspense, with the message that you can expect that something exciting is about to happen once you watch Netflix. Spotify You’ve probably heard of Spotify wrapped. After all, audiences are crazy for shareable personalized content that helps them learn about their own taste. Not only is it a great marketing strategy, it’s also free exposure. Whenever users share their Spotify wrap, it promotes and encourages engagement from the audience too! A great strategy that hits two birds with one stone. Podcasts The radio of the new age that anyone can do! All you need is a crisp mic and a quiet room and you’re all set. With influencers, celebrities and other significant personalities now doing podcasts, it has also become a channel for Audio-first marketing advertisements and influencer marketing. Audio-First Marketing isn’t New. It’s a Classic. Although it has been catching the attention of marketers lately, thanks to trends, Audio-First Marketing has always been a common advertising strategy. It’s safe to assume that people are now more inclined to it because music is now more accessible through online streaming platforms. Unlike before, you had to buy music or physically go to the nearest shop to even buy albums or vinyls. Commercials and Sound Logos Pa para pa pa 🎵 love ko ‘to! Surely you know the exact melody we’re talking about. Audio-marketing has always been around us and even trails back to your childhood! This classic Mcdonald’s jingle is a classic example. Sometimes brands even add a twist in different languages, and that makes a difference too. Radios Up to today, radios remain to be part of our daily lives and surely you can think of a radio jingle. Classic and effective audio commercials remain to be an effective marketing strategy and proves that Audio-First Marketing has been efficiently used for decades now! Audio-First Marketing Trends to Try With the range of tactics to use under Audio-First Marketing, here are a few tips we think you can try! It wouldn’t hurt to do them and see if they’re effective for your business. Use Trending Audio or Music Digital marketing is about catching up to technological innovations and staying updated on the newest trends that businesses can use to their advantage. That’s exactly why more and more businesses are jostling into Tiktok. After all, when it comes to trends, it’s better to ride on them than to be sorry. So get on TikTok or reals and record away! Using Audio to Humanize Your Brand Currently, brands no longer have to try so hard to be perfect. People are now more attracted to brands that are real and relatable. Believe it or not, sound really helps humanize content! That’s why you can see so many videos out there that focus primarily on the sound that’s very similar to ASMR. For instance, frying sounds on cooking shows, the sound of opening a soda, typing sounds for keyboard brands, packaging orders, etc. Using sounds that are relatable help attract your audience, making it yet another form of Audio-First Marketing. Audio SEO and Voice Search Siri, Bixby, Google, Alexa and Voice Search if you’re using any of them, you’re already exposed to Audio-first marketing! Recently, new ways have been developed to incorporate voice search into site optimization.

Digital Marketing, Social Media

5 Social Media Trends to Use In Digital Marketing

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Social media fosters connections with other people around the world. We can get the latest and trending topics in just a few clicks on devices, share creativity with others, and easily interact with individuals with similar interests and preferences. With this, there’s no doubt why social media platforms are the most effective way to reach large audiences. Most of the sole business owners, small and medium-sized enterprises (SMEs), and well-known companies in the country have already embraced digital marketing to introduce, promote and build their products, brands, and services. 1. What is Social Media Marketing? Social media marketing (SMM) is online marketing, wherein the primary marketing tools are social media platforms. These platforms enable business owners and marketers to build a connection with their target audience and help them to; Build or promote a brand; Increase sales; Drive traffic to a website (if ever they have one); Build an online community of followers to share and engage content with others. According to Neal Schaffer, social media marketing is proven effective because 97% of online consumers actively use social media at least once a month. This means social media is the primary source of information for consumers, wherein 67% of them expect social media presence that companies and businesses will offer them a service. But what are the most effective social media platforms that need to be used in digital marketing? Here is the list of social media platforms that most businesses in the Philippines use. First on the list is Facebook for Marketing In the Philippines, Facebook has the most number of users. It has tools for businesses to build authentic relationships with customers. Marketers can create and distribute quality content that is useful for their audience. With that, introducing and promoting your brand to the public can be a good start. Using Facebook can help businesses to turn followers into customers. Most sole business owners grab their chance to promote their products by doing online selling, wherein they will start a live video, and when viewers start to watch them, they will begin to promote their products. Witty and very indulging way to communicate to the target market. Facebook Pages are one of the most well-known free tools for businesses to start brand awareness for their target audience. 1. How to create a Facebook Page? From the Pages section, click Create New Page. Start to add your Page and category. Add your Page’s bio and click Create. (Optional) Add information about your Page, Contact, Location, and Hours, and click Next. Add an appealing profile and cover photos Edit the action, and click Next. Start to invite friends to connect with your Page and click Next. Click Done. You are now one step closer to social media marketing. You can learn how to grow your Page and audience engagement. Do you need help to figure out where to start? Click here to find effective social media content for your business. Sell Products via Instagram Most business owners need to realize the huge benefit of owning a business Instagram account. One of the benefits is that you can schedule posts in advance, and to see how well your posts are performing, you can use third-party analytics. You can treat Instagram as a marketing and customer service tool because your followers could become your customers when you know how to run an ad campaign. Your followers or soon-to-be customers can purchase your product by clicking or commenting on your posts and stories. So, how does it work? Just activate the Instagram Shopping feature, then you can tag your products in your post and stories. The exciting part is when your followers click on the tags and will be directed to your website to complete their purchase! Here is a simple guide to enabling Instagram Shopping features on your account. You need to confirm whether you are eligible to sell on Instagram. Link your Instagram Business account to your Facebook page that you just created, or if you already have one, much better. You need to upload your product catalog via Facebook. Then, submit your account for review and alert Instagram that you want to set up a shop. Once you have been approved, activate Instagram Shopping features and start tagging your products from your product catalog in your post and stories. Instagram is an effective customer service, marketing, and sales tool. It is more than just for photo-related social networks. It will unlock your opportunity for your social media marketing once you learn how to use its unique features to run advertising campaigns, tag and promote products and see account analytics. TikTok for Business Takeover TikTok profoundly impacted the promotion of a brand, product, or service. It is easy to build an online presence by making a short-form video that engages viewers and shows off your offered business. In this platform, you need to be truly creative by making trend-driven organic content, choosing popular hashtags, and, if possible, can collaborate with TikTok influencers for promotional campaigns. Watch TikTok videos to have inspiration for your content. 1. How to Create a TikTok Business Account? Of course, you need to download the TikTok app, but if you already have one, create a new account. Go to your TikTok profile and tap the hamburger icon in the top right corner. Click Settings and Privacy Click Management Account Click Switch to Business Account Then choose the category that is perfect for the business you have. To be successful on TikTok, you need first to realize who is your target audience with your content. With this, you avoid getting a good reach and engagement but not turning into sales. Advertise on Twitter For those who want to share their thoughts, Twitter is the best for every point of view. But today, it is also used for marketing purposes. Unlike other social media platforms, Twitter has the ultimate advantage in expanding your brand’s voice online and advertising your business. It would help if you plotted your marketing

Guides, Social Media, Social Media Marketing Philippines

Simple Hacks to Diversify your Social Media Content

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So, what should we post about this January? What about next month? For the whole year? Most social media managers and strategists ask these questions and often rely on trend-jacking and mapping business-related topics when planning their weekly, monthly, or yearly content calendars. Not that it’s a bad thing, especially with many supplementary topics, including unique holidays, memes, and ready-made data, at arms reach. A business’ digital-first approach for its online identity requires excellent and creative copywriting skills to make a social media post engaging and seemingly new with its content. Also, help from artificial intelligence (AI) applications that quickly check grammar or structure content is beneficial. However, relying on trends and AI definitely would not make a brand or business stand out from the crowd and market already drowning in rephrased or same-same content. Hence our dilemma- how can we diversify single topics that will maintain their newness and relevance while not making them boring or too familiar and expand them into a vast timeline? Diversification of Content I always believe that “content” exists because of the word “search.” And it is in search results we can bank on content diversification. Contents are accumulated, created, and distributed online because everyone is always on their phone, tablets, or laptops, typing in millions of inquiries on the search bar. This means there are millions of topics to search for, millions more sub-topics, and a diversity of inquiries that each of us can plot as social media content. Take note, the mere fact these topics are searched every minute of every day presupposes that they are relevant and necessary. It reflects that there is a mass of the intended audience. But before that, let me give you points on diversifying from one topic to more specific and exhilarating content materials. Keep scrolling to find out. 1. Ask the Right Questions To get you started, let’s say we’re planning a month’s worth of content for a gardening business; they have a physical store and an online store for gardening needs, plants, and products for growing and maintaining them. The business must be active on Facebook, TikTok, and Instagram. Choose one general topic, for instance- gardening. Immediately you’ll try to research recent news or trends on gardening. You’ll even check competitors on their current postings or if they have sales or promos. Stop that. It just distracts you from what your customers search for about gardening and, simultaneously, hassles you to overthink. Again, the key is “search.” Go to your preferred search engine and type “gardening” in the search bar. This will basically show information like definition and passive contents you’d most likely know. See the “People also ask” section? It enlists the most typed questions in the search engine related to gardening. You see where we’re getting at? When you toggle each down and up, consistently, additional search-questions appear Keep toggling each inquiry until you uncover a month’s worth of topics. List them down and transfer them to a spreadsheet to organize. 2. Connect to the Brand Once you transfer these diversified contents to a spreadsheet, match the services and products your business or brand offers, which can be inserted into the content’s copies. Resist the temptation to over-relate since not all content should include service and product. Choose only one that is of importance and most relatable. By organizing the content list, one will be able to see how diverse the contents are and how diverse supplementary topics related to the brand such as products or services can be included in the content material. Example: On the query- What plants purifies air the most? You may list two or three options of plants you are selling that are air purifiers. This form of inserting your brand into a diverse content list builds up your identity as an expert and a professional business. It creates the impression that your business offerings extend to various lifestyle situations, pain points, and solutions. Once there is a clear picture of your brand’s diversified and supplementary content, it’s time to create and materialize these for social media publishing and distribution. 3. Choose the Best Platform/s for Each The next step is to select a social media platform or platforms where each diversified content will be published and distributed. Note that the top three social media are TikTok, Facebook, and Instagram, so better make sure you are well equipped and have already established an account for your business for each. Leave some room for your website since you can use the listed topics as blogs or podcast content. In a nutshell, don’t let one algorithm decide your metrics. Check the table below. Notice how most topics can be crossposted between Facebook and Instagram? Alongside with TikTok which houses video content, Facebook and Instagram have similar content forms called Reels. Don’t get overwhelmed. The table may present a ton of content for all social media platforms, but consider that the forms these content can end up with are not limited to each. You may reuse videos initially posted on TikTok and repost them as reels for the other two. Moreover, as you expand your reach and learn more about other online platforms like YouTube and, Pinterest, even LinkedIn, you’ll learn strategies such as reusing and repurposing materials for lesser graphic editing, pubmat or video creation, and more. 4. Reuse and Repurpose Ideally, each social media platform has its own algorithm and formats. Instagram is known for aesthetically pleasing pictures and lifestyle vibes suitable for topics like traveling, architecture, home living, fitness, etc. Facebook has become a community generator, leaning more on informational, graphical, hard-sells, and promotions. Still, thanks to content diversification, any topic your brand touches can easily maneuver and hook users and target audiences no matter what social media they are in. To lessen the hassle of creating one content form for one specific social media feed, go with reusing and repurposing materials and do the following: Crossposting – the act of sharing the same content across

Social Media, Social Media Marketing Philippines

New Instagram Features for Growing Brand Awareness

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More than half of the world’s population currently uses social media, and Instagram, with over 2 billion monthly active users as of 2021, is both the O.G. and a pioneer in social media marketing. For over a decade, Instagram has transformed the landscape of social commerce, the creator economy, and how marketers use social media. So, in 2022, how can you use Instagram marketing to develop your business? How should you use Instagram’s shopping tools? Are Instagram ads (or dancing reels 😰) required for success? Instagram continuously adds new features, and it can take time to keep up with the changes. As a marketer, you must know the most recent features and understand how to leverage them to your advantage. What is Instagram marketing? Instagram marketing is using Instagram to increase brand visibility, audience, leads, and sales. Instagram is a highly successful marketing channel for brands, entrepreneurs, and creators because it is the most popular social media site among those aged 16 to 34. Instagram marketing strategies include: Organic content: Photo, video, or carousel posts, Reels, Stories Paid content: Instagram ads, including Stories ads, Shopping ads, and more Influencer marketing Shopping Tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads Why use Instagram for marketing? Here are some ways that Instagram marketing can help you grow your business: Instagram Shopping tools can boost sales 44% of Instagram users shop on the platform weekly. Instagram has evolved into a total social commerce solution since introducing essential purchasing tools in 2018, such as linking to products from IG Stories. Brands can increase sales by combining shopping tools and ads. People spend 30 minutes per day on Instagram Instagram users spend 30 minutes per day on the app, which is quite typical among extensive social networks, but the session length stands out. Instagram ads reach almost 1/3rd of all internet users Instagram ads have the potential to reach billions of people, and they can also have a significant impact on brand sentiment. People may find businesses more interesting after seeing their ads on Instagram. New tips for a winning Instagram marketing strategy this 2022 Reels Template Instagram users watch videos on the app on a weekly basis, so marketers should use Reels if they haven’t already. If making Instagram Reels seems intimidating, the app’s new Reels Template tool may be what you need to get more videos out faster. Reel templates are ready-made templates that anyone may use to create Reels faster and more efficiently. Find an Instagram Reel you wish to use as a template to start. There must be music and at least three clips in the Reel. Once you’ve found the video you want, proceed as follows: Step 1: Click the three dots on the rightmost button of the Reel you wish to use. Step 2: Select the Use As Template option. Step 3: At the bottom, choose Add Media and select the photographs and video clips you wish to utilize in your Reel. These photos will take the place of those in the original Reel. Step 4: Select Done or Next, preview your Reel, then share when you’re happy with the outcome. Remix Photos IG users have been able to remix Reels since 2021 to create their own content, collaborate with others, or respond to a video. The remix option is now available for Instagram photos as well. The remix option is best described as similar to TikTok’s “Duet” feature, allowing users to link their photo or video to someone else’s. On Instagram, you can make a Reel by attaching your video or image to someone else’s Reel or photo. You can also “remix” the content by adding stickers, polls, and text. Interactive Stickers Many interactive stickers formerly available on Instagram Stories are now open for Reels. Marketers and content creators can engage their audiences by using the following stickers in their Reels: Poll: Ask your followers for their thoughts or have them vote on what your next piece of content should be. Quiz: Use this tool to test your audience’s knowledge or to teach them something new. Emoji Slider: Allow viewers to express their feelings about your material or a particular topic. Grid Pinning Do you have some stuff you don’t want to be buried in your grid? You can use Instagram’s grid pinning tool to make it stay at the top of your profile. To begin, choose the Reel or photo you want to pin. Tap the three dots in the post’s top right corner and select “Pin to your profile.” Your post will then display at the top of your grid. The pinning feature is excellent for: Increasing awareness of an ongoing promotion Showcasing an event Highlighting your most popular content. Auto-Captions for Reels and Stories Instagram’s caption stickers were previously limited to stories, but the platform recently expanded them to Reels. This tool automatically transforms what is spoken in a video into text, allowing users to watch it without sound. Audiences can now interact with your videos—with or without sound. This feature also contributes significantly to the accessibility of Instagram content. Visual Replies on Reels Another TikTok-inspired Instagram feature is visual replies, which allows users to reply on Reels – with another Reel. You may now comment on Instagram Reels short-form videos, similar to TikTok’s reply tool. It’s a fun and dynamic approach to interacting with your followers and leads—and vice versa. Instagram and the Future Instagram has grown to become one of the world’s most popular social media platforms. However, the platform is not just expanding; it is also evolving. Other features users and online business owners are looking forward to is how IG business accounts will be able to share shoppable reels; there will be new ads campaigns in the form of Instagram reels and new editing tools. Instagram will continue to grow as long as apps like TikTok change the online video marketing game. Your social media marketing strategy should adapt to these new features. You can

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