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14 Enticing Examples of Digital Ads for Valentine’s Day

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H1 Intro: New Year celebrations are over, and here comes the month to make your loved one feel special. After the Christmas season, Valentine’s day is another opportunity for brands to take advantage of celebrating with promotions. People want to celebrate loving someone and being loved by someone. Most go beyond their way to do so. Valentine’s day is the season for brands to get creative and make great marketing campaigns. This time, brands are getting in the spirit of the love season. With that, here are 14 great examples of how different brands are making the most of their marketing campaigns for February 14th. TenderBites Special Cuts Special occasions are the perfect excuse to indulge in food cravings. That is how TenderBites is encouraging their customers to do so. Their Facebook ad creative showcases their premium cuts of steaks which perfectly match its image headline: “Special Cuts for Your Special Someone.” The ad headline, description, and call-to-action are good elements to convince customers to make home-cooked dinner easier with their ready-cut meats to make the celebration extra special. Celebrate with CIBO If customers don’t have time to prepare home-cooked meals, there’s always an option to dine out. CIBO’s Facebook advertisement features their new dishes on their menu using carousel ads which are a good way to showcase more than one product for better traffic and engagement. The ad headline encourages celebration and its call-to-action “See Menu” can drive traffic from customers that are considering dining out on the 14th. Ferrero Rocher PH – For Love That’s Precious as Gold Ferrero Rocher is not new to short video commercials, especially in time for Valentine’s day. They have successfully done so before and some of it is deemed iconic. This ad is an example of launching a brand recall since chocolates are considered the staple gifts for a romantic date. Chocolate brands are sure to put forward their ads this season. They recently started their campaigns with the tagline “For Love That’s Precious as Gold” and the video presents the brand colors with gold theme visuals and decorations featuring a lovely couple going on a lovely date made special with their signature T8 Heart Gift. Foodpanda’s Date Night Ready Food is always a must at any celebration. Foodpanda’s app promotions made it relevant in time for the Love season. Their display ads showcase an intimate couple prepping dinner for date night which complements its image headline. A promotional voucher is also featured to provide customers incentives to enjoy quality groceries for a lower price. GoCart’s Valentine’s Freebies It’s a perfect match! Shopwise is in to give customers a hefty deal. For the special season, customers can get the perfect pairing of wine and chocolate if they shop on their website and purchase an order with a total minimum amount of ₱3,5000. Creating irresistible offers such as free stuff as featured in the ad is always good if brands want to make a good amount of sales this season. CreamSilk – #ArawArawHugot Since teaming up with popular band Ben&Ben, Creamsilk was applauded for helping break up gender stereotypes and it has been an effective marketing campaign for the brand. It’s a testament to how the relationship between the brand and the endorser is going strong. Their collaboration continues with a new marketing campaign for Valentine’s Day. But instead of doing the usual way they celebrate the occasion differently. The brand recently launched its hashtag campaign #ArawArawHugot on Twitter and encourages followers to share mellow and heartfelt stories about their love life by replying to Ben&Ben’s official Twitter account. Using user-generated content is always great for generating more engagement and brand awareness. To make the most out of this partnership, Ben&Ben is set to release a new version of their hit song “Araw-araw” with a short film on February 8, 2023. Who can’t wait for them to thug our heartstrings once again this Valentine’s season? Love at first swatch with Paula’s Choice Not all may have experienced love at first sight yet but Paula’s Choice may be that one. For skincare enthusiasts who have been wanting to get the product like me, the brand finally opened its doors in the Philippines. The brand knows customers are anticipating their products. Kicking their brand launch in time for Valentine’s day, first-time buyers of products are in for a discount offer and free shipping. It doesn’t stop there, clicking the “Shop Now” button will prompt buyers to go to their new local online store for Filipino customers. Buyers can also have access to more product launches and offers upon registering on the homepage pop-up form. Buyers will be surely enticed for the first time by the brand. Shein’s Valentine’s Gift Guide In time for Valentine’s Day, Shein ramped up their email marketing with useful content for their audiences. Providing tailored recommendations produced great value for customers. Good content marketing is creating valuable and relevant content for clearly defined customers which can drive customer acquisition. Dyson – Beauty Technology You’ll Love The popular hair styling tool is on many people’s wish lists, hence it’s a great Valentine’s gift for love or self if the potential buyer in question is single. But no matter, Dyson just launched their new campaign for the occasion with the headline “Beauty technology you’ll love this Valentine’s Day”. Their video ads feature their new edition of Dyson Supersonic with colors pink and blue. What’s great about the video ad is the light and simple ambiance with origamis as the symbol of the ad. A thousand paper cranes are known to symbolize a very special gift and a wish. This makes much sense as the theme for video advertisement. Furthermore, clicking the ad would prompt the audience to Dyson’s local online store page to learn more about the technology and features of their acclaimed hair care products and more. #LazBeautyPH – Valentine’s Day Reco @lazadaph Looking for a Valentine’s Day gift for your loved one (or yourself?) 👀 Get this #LazBeautyPH reco when

Facebook Advertising, Our Blog

15 Inspiring Facebook Ad Examples Of Brands In The Philippines

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We received a great feedback from our first run of inspiring Facebook ad campaigns. Today you’re lucky because we will bring another round. This time I will show the Facebook ad campaigns of the local brands and international brands that also exist here in the Philippines. One of the things I’m excited to do when I’m on Facebook is screenshot the ads I see on my newsfeed. I suppose I’ve developed a habit of finding great ads, screenshot them, and save on my Google Drive. So, whenever I need inspiration, I can refer to my collection of ads any time. Have you been doing the same thing? One day, when browsing my collection to look for an inspiration for my ad split testing, I came across so many inspiring ad examples that I couldn’t help wonder. What if I chose 15 Facebook ads and analyzed what makes them so fascinating and persuasive? Let’s dive into the topic proper and take a look at the 15 amazing Facebook ad campaigns. #1 Air Asia Philippines – Show me the price One of the biggest sources of persuasion comes from the price itself. You are putting trust signal on your Facebook ad if you are showing the price of your offer. Air Asia Philippines wants to be trusted which is why the price is visible on their ad’s image. The price stands out because of background color. It is also present in the ad’s body copy. Plus, a sense of urgency by using the words “Book NOW until Sunday!” and “Travel NOW ‘till 30 April 2016”. Are you willing to put your offer’s price on the ad? #2 Ambi Pur Philippines – Keep it short Ambi Pur Philippines is one of the ads I’ve seen on Facebook that has a short description. It’s straightforward and easy-to-read. It also utilizes text overlaid on top of their creative to further their message! People are more likely to notice words on top of an eye-catching image than just plain text on a post. A shorter ad copy doesn’t require people to devote much of their time reading your message. Even though Facebook allows up to 500 characters in the ad copy, you don’t need to use all of it. Here’s another thing I liked about this particular Ambi Pur ad. It’s their image. Have you ever looked at a photo and you feel like you can smell the freshness it can give? Ambi Pur’s ad image is aligned with their ad copy. You’ll learn two great things about their ad: Less is more in the ad copy. Feed your imagination using a well-executed image. #3 Ariel Philippines – Give away free stuff It’s not difficult to realize why this Ariel ad got over 80 comments and 70 shares. I mean…who wouldn’t want a free sample? By giving away a free sample, Ariel makes you register to Everyday Me – an online platform created by Procter & Gamble with an extensive list of their products, tools and services, and deals and offers. #4 AXA Philippines – Participate in the quiz Do you want to promote your quiz and use it to bring in targeted leads? Well, you can do that using Facebook advertising. Here’s an ad of AXA: What makes this one successful? It’s visual. The image of a happy model tends to work wonders when you’re selling love for coffee. The colors and lighting go well with the text and text box background colors, too. It’s relevant. As a female who enjoys drinking coffee, I would say this is relevant to my demographic. It has a clear call-to-action. The ad asks me to take a quiz in order to know my health score, and gives me a link that goes directly to the quiz. #5 Belo Essentials – Show how-to videos How to get people try your new product? Show it in action. Belo Essentials makes a new whitening bar with exfoliating lemon scrubs, and they wanted to show how their product works, so they used a carousel link ad to show how to achieve great looking skin with their product. #6 Breeze Philippines – Use your native language What is the best way to communicate with your target audience when you market it locally? It’s to use their native language. Breeze uses a native language in their ad description. It is a powerful way for marketers to reach all users who speak a certain language. This means marketers wanting to reach all Facebook users who speak Filipino. #7 Cebu Pacific Air – Share your exclusive sale and best stuff Facebook’s carousel ad was created to let marketers promote more than one image or product at one. In the example of Cebu Pacific Air’s carousel ad, it presents several of their most popular getaway promos at once, increasing the awareness for all of them at once. If you haven’t tried carousel ads before, now is the right time. #8 Downy Philippines – Use compelling image We are always drawn to things that are beautiful and catchy. One of the factors to make your Facebook ad’s work is to make it well-designed, attractive and suit what you’re selling. Here’s an example of campaign by Downy Philippines. The company has created single ad visual – two models with great looking faces. Plus, the ad description is aligned to the visual. #9 Ford Philippines – Show the best offers If you are a savvy online consumer, it’s very rare that you don’t know where you want to buy something before you start shopping around. Sure, you might be occasionally tempted by a great offer by a retailer you’re not familiar with, but generally speaking, you already have a good idea of where you want to shop long before you sit down to browse. In the ad example of Ford Philippines, they did a great job of showcasing their best offers so potential buyers have fewer options. If they have fewer options, the probability of buying from them is

Electrical Engineer
Facebook Advertising, How To's, Our Blog, Search Engine Marketing, Search Engine Optimization

How To Set Up Facebook Ads Custom Conversions

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Have you needed to measure and track the performance of the specific pages on your website? Welcome to the 21st century, where every penny spent on advertising on Facebook can be measured – at least for Facebook Ads and Google Ads (we will only tackle Facebook Ads in this blog post). Now this is a great thing to hear if you are a business owner taking advantage of the Facebook advertising platform. It can all be done with a piece of code. So what are Custom Conversions? Custom Conversions allow us to track and optimize actions on specific web pages. It is the simplest form of conversion tracking, requiring no modification of the Facebook pixel code on your website. This tracking method is contained within the Facebook Ads Manager and uses the URLs of the pages you want to track. Here’s how to set it up. Place Standard Event First thing you need to do is to place the standard event on all thank-you pages you want to use to track a specific event: Here are the nine standard events: View Content Search AddToCart AddToWishlist InitiateCheckout AddPaymentInfo Purchase Lead CompleteRegistration Once you have placed the event on the pages you want, you should see the event show up as active on your pixel page. You’ll see something like this… Set Up Custom Conversions To start, determine all specific thank-you page URLs for each brand and then start creating custom conversions. Think about the online goals (macro and micro) you want to track after people visit your site. Here are few of them: Submitting a request a quote form Scheduling an appointment Registering for a product demo Downloading an eBook Adding an item to a shopping cart Initiating a check out Completing a purchase In the screenshot below, you can choose one rule option: URL Contains, URL Equals, or Event. Let’s say the thank you page is www.emergelocal.com/thank-you, this is how you implement it: URL Contains: thank-you, ORURL Equals: www.emergelocal.com/thank-you The Event option is applicable when you place the standard events. It needs technical skill. If you want to find out how, you can contact us. Next, you choose a category. Choose the category based on the standard event that was placed earlier. Once you’re done choosing a category name, hit “Next”. Protip: Name it based on the specific page you are tracking because this will be how you see the conversions in reporting. The conversion value is optional but I highly suggest to put a value – think of how much you are willing to pay for a lead or any online goal. That’s your conversion value. Track Custom Conversions This is the final step of the entire process. In reporting columns, your conversion will show up under the name you labeled your custom conversion. ​ Conclusions You can now start tracking! If you’re looking to track and optimize your Facebook Ads according to your online goals — you’ve got to be using the Custom Conversions tracking in your campaigns. What do you think? Have you installed Custom Conversions on your website? Please share your thoughts in the comments below.

Business meeting, laptop and phone
Facebook Advertising, Our Blog

Simple Facebook Audiences To Generate More Leads

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Have you tried Facebook Ads and are not seeing good results? Are you fed up of wasting hours to figure it all out and trying out different targeting options, images, and copy? You’re beginning to wonder why other businesses achieve amazing results, yet somehow you can’t make it happen. Here’s the thing. You’re missing a lot of opportunities with Facebook ads if you are NOT showing to the people who are ALREADY INTERESTED in your business. Why wouldn’t you want to advertise to these people? It makes perfect sense after all. Yes you heard it right. Facebook allows you to target people who have already shown interest to your product and services. You might not aware about this because Facebook constantly updating its Ads platform and releasing new features. That’s the reason why this article is created, to give you idea what you can do to make your Ads successful by targeting the people who express interest in your business. So without further ado, let’s look at how to do this. Simple Facebook Audiences To Generate More Leads Website visitors Let’s say that you’ve added your pixel and verified that it’s correctly installed. When someone visits your site, the pixel is triggered and their name added to an audience on Facebook you can target with nurturing ads. See below. Facebook can help you build a Website Custom Audience (WCA) from a specific page. Check out the screenshot below. Protip: To build a website custom audience, you can promote your helpful articles, a specific product or tool aggressively and efficiently. Just make sure your URL is accurately labeled, otherwise you’ll lose bounced traffic. Email list One of the marketing quotes I always hear is “There’s money in the list”. It must be a legit marketing advice that every marketer should take seriously. Do you have an email list? If yes, you took action. If not, here’s why you need to start building yours now – export your list to a csv file and delete everything apart from the email field – save as csv and upload to your Facebook Ads dashboard as a Custom Audience based on a Customer File. (see below) Protip: Build your email list from day one you launch your website. You can use MailChimp, a web based email marketing software as a start. Fans This Facebook custom audience feature is pretty new. Just go to your Facebook Ads dashboard as Engagement on Facebook based on Page. You have several options here – to start with I’d recommend creating audiences for all page engagement, page post and ad engagement, all page visitors, and messages to page. Take a look at the screenshot below. Protip: Think of creative ways to attract people to engage on your Page (liking, sharing, and commenting on your status post or sending a private message). Lookalike According to Facebook, “Lookalike Audience is a way to reach new people who are likely to be interested in your business because they’re similar to people who already are.” It’s a fantastic way to drive Facebook Likes and new leads. Come to think of it. Who’s more likely to follow your business’ Page than people similar to your existing fans or clients? This is great for anyone with smaller audiences. Instead of relying entirely on an audience of 1,000 people, for example, Facebook may turn that into 300,000 or even 1 million people. The screenshot below shows you how to create a Lookalike audience. Protip: Start first with 1% because it’s optimized for similarity. Once you tested the 1%, you can gradually test higher percentages. Conclusion Setting up your Facebook pixel and custom audiences are the first few things you need to do before you create an ad. These warm audiences are likely to cost less and convert more – website visitors, email list, and page fans. While if you don’t have a built in custom audience, lookalike audience is a great option. Rather than give you a step-by-step walkthrough of all of these audiences (which would take a couple hours and leave you exhausted) I’ve simply examined how they might work and why they’re powerful. If you have any questions about actually implementing Facebook custom audiences into your marketing strategy don’t hesitate to reach out to us via email. Now you can do the same – go and get started!

Facebook Analytics Will Shut Down On June 30 – Here Are Other Ways to Explore Data
Facebook Advertising, Our Blog

Facebook Analytics Will Shut Down On June 30 – Here Are Other Ways to Explore Data

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Have you heard the recent announcement of Facebook? From the Business Help Center post: you have until June 30 to access reports, explore insights, and export charts and tables via Facebook Analytics. To export data into a CSV file from Facebook Analytics on your desktop, click the arrow in the top-right corner of each chart or table. Marketers have less than three months to export their data and find other solutions. When Facebook launched Facebook Analytics several years ago, its primary purpose is to connect data from a Facebook page with data from the Facebook pixel. Users can also create funnels, cohorts, overlap charts, and other data visualizations to get different slices and views that demonstrate how people interact across platforms tied to their on-Facebook and Instagram interactions. I don’t use Facebook Analytics because it isn’t all that useful. The first thing that came to my mind when I read the announcement is the issue of Facebook with soon-to-hit Apple iOS privacy changes. Despite the announcement, Facebook remains to be active in providing a solution by introducing other tools to help you understand your advertising, presences, and activities on Facebook and Instagram, including: ✔️ Facebook Business Suite: Allows users to manage their Facebook and Instagram business accounts. It offers detailed insights about a business’s audience, content, and trends (but is not available to everyone). ✔️ Ads Manager: Lets businesses view, make changes, and see results for Facebook campaigns and ads. ✔️ Events Manager: Can help users set up and manage Facebook business tools like the Facebook pixel and Conversions API. Also reports on actions taken on a business’s website, app, and physical store. Want to hear more updates like this? Reach out to our team, and let’s start a conversation.

facebook ads rejected
Facebook Advertising, Our Blog

What To Do When Your Facebook Ads Got Rejected

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So you hit that Publish button. Wait for a couple of hours. And you got this notification about your rejected ad. Annoying right? Sometimes you don’t even know it gets disapproved or knows how to dispute it. Don’t fret. It’s not the end of the world. You can still dispute those rejected ads and might have a chance to reinstate them by Facebook. One key point with all of this is that Facebook is constantly changing, including how you will dispute a disapproved ad. In this article, I’ll show you everything you need to know about getting your ads reapproved and getting in contact with Facebook. Before getting started to file a dispute, you need to know a few critical pieces of information. The first thing you need to do is to look for essential clues that resulted in the rejection. These are obvious reasons why your ads may have been disapproved. Ads Manager Start by looking at the Ad area and clicking on Edit of a disapproved ad. Facebook will often tell you exactly why it’s disapproved in a general sense but realize that sometimes the reason is wrong. For example, you may say that it has something to do with employment, but you may file for a dispute if that’s completely wrong. Check Facebook ad policies Go to facebook.com/policies/ads/, and you’ll see various policies that you might violate. Start with the prohibited content, including drugs, discrimination, tobacco, supplements, ammunitions, and many more. Personal attributes Most ads that get disapproved have content targeting personal attributes. Facebook doesn’t like you to call out specific attributes of a viewer. To use a Facebook example, you can say. Meet Christian singles online now. That is okay with Facebook. If you say, Meet other Christian singles online now. This will get disapproved of by Facebook because that assumes you are a Christian. It shows that it can be challenging when it comes to wording. Before and after Before and after photos are prohibited on Facebook ads though it does not explicitly say on Ad Policies, which can also be identified as misleading claims. Instead of showing before and after photos, try to use testimonials or stories to make your claims less direct to avoid Facebook ads being rejected. Testimonials allow you to describe the type of person your product or service is a good fit for without explicitly calling out personality traits. Personality traits Suppose you misuse a personality trait in your ad. What you want to do is to edit your ad and resubmit it. How to edit and resubmit the ad If you do need to edit your ad and resubmit it, there’s a lot of ways. Let’s dive in. The easiest way to get your ad reviewed is to go to the Ad Level of your campaign and click Edit. Then, click on the Request Review button. If for some reason, that is not available to you or you’ve already requested a review, then your next step is to go for Facebook business help. To get to business help, go to http://business.facebook.com/business/help. Once you’re there, the chat option may be available when you click the Get Started button. If it’s not, you will have to submit an email request. Information you need to provide to a Facebook rep If you want to use chat support or email, you need a few critical pieces of information. These are the details a Facebook rep will ask you before they provide support. Business account ID for your business manager Ad ID for a specific ad that has been disapproved Beyond those two pieces of information will get you to help faster, here are the things you want to tell Facebook: The reason why an ad was disapproved is the statement of the disapproved ad. The reason why should be approved and complies with Facebook’s policy and terms. It is great to demonstrate to Facebook that you understand the Facebook policy and clearly articulate why your ad follows them. Support Inbox Once you have contacted Facebook through either a chat or email support, you will be able to check on the progress of your request in your Support Inbox. If you don’t see the information messages in your support inbox, you may follow up in your messenger. If you haven’t heard from Facebook in a couple of days, it does help to follow up with them to find out where your cases are. Should I delete disapproved ads? Sometimes people ask if they should delete disapproved ads, and I haven’t found out to be a problem, but you may want to clean up your account. Based on my experience, Facebook suspends your account if they see many disapproved ads that haven’t been resolved. Can the Facebook “Marketing expert” help? One of the other questions that come up is about the Facebook marketing expert you may have gotten a call or email from. Facebook doesn’t directly employ these people, but they can sometimes help you with ad account-level issues. Wrapping Up Only Facebook can help with these issues. Their sophisticated algorithm calculates every error on its Facebook Ads Policy Checklist and if ever you want to raise a complaint, an Army of Facebook Staff will look into your ads and evaluate it thoroughly. As much as we would love to, there’s nothing we can do. So, we highly suggest contacting Facebook directly to know why your Facebook Ads is rejected and maybe, they can give you the proper solution.

chowking philippines facebook ads
Facebook Advertising, Our Blog, Social Media Marketing Philippines

9 Facebook Ad Examples of Philippine Brands: Summer Edition

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Summer is just around the corner. Are you planning to launch marketing promotions in your company to run throughout the summer season? Most of us pay attention to season-based promotions because they are effective, and consumers relate to them. In this article, you’ll get to see nine Facebook ad examples of brands we know that I curated. You’ll also find out why these ads stand out and are great summer promotions. Let’s get started. 9 Facebook Ad Examples of Philippine Brands: Summer Edition Philippine Airlines In the Philippines, summer is equivalent to beach and water activities. Philippine Airlines, a premier airline, launched their promo for their 80th anniversary. It’s a vertical ad that takes up space when you are on your mobile while scrolling through the newsfeed. I love this ad because it includes an image where it shows the safety protocols on-ground and on-board. Cebu Pacific Air Cebu Pacific Air is another airline company that launched a summer promo. The Facebook ad highlighted a specific summer destination – Coron. It’s a 9-second video with no audio, which features beautiful places in Coron. The last frame is a nice call-to-action (CTA) for CEB travelers to get more information about travel requirements. Gatorade It’s not summer if no CPG company will promote their specific “drinks” brand. This time, we are featuring Gatorade. Gatorade’s ad is perfect for summer as they highlighted the benefits in the video and caption. I think their hashtag #NothingBeatsGatorade denotes a firm conviction of their big idea. Zalora Did you know that March is also a National Women’s Month, and we are celebrating Women’s Day on March 8? Yes, you heard it right. Zalora is just in time to trend jack this celebration with a whopping promo. Zalora has a special deal during the Women’s Fest this coming March 6-10. We call it teaser ad campaigns in our company, which is a great idea to do before launching the primary campaign. Belo Medical Group Philippines Belo Medical Group utilizes the power of influencer marketing to promote their Glycopeel Cleaning and Belo Vivace services. MacoyDubs aka Aunt Julie met with her kumareng doktora, Dr. Vicki Belo, on her first consultation. Having this kind of strategy is also a great campaign idea because you amplify your message through the network of an influencer. Subway Philippines Who doesn’t love coffee even it’s summer? Subway Philippines promo of the month is their NEW coffee flavors with toasties. Putting an amount on the image and caption inspires the audience to act on the offer. Also, their hashtag #TheFresherYou is unique to its offering. It may mean fresh coffee and toasties. What does it mean to you? foodpanda Summer is officially here! That’s the message of foodpanda. They launched their summer campaign by offering three different voucher codes to use – Team BAHAYLANG, Team ROADTRIP, or Team BEACHTRIP. As they have called it, these three summer escapades are very relatable to Filipinos, especially during these times when we can stay at home or go out to enjoy summer. Their creativity truly captures the attention of the audience as well as the central message Summer na! GrabFood PH GrabFood PH’s ad features their GrabKitchen, a first single-kitchen one-stop virtual food park from GrabFood where you can combine your favorite menus from two or more restaurants in one order and delivery! To showcase food combos in one ad, they opted for an excellent idea for a carousel format. Chowking The first two words in Chowking’s ad will get your attention. This video utilizes the fame of a celebrity to highlight their focus product this summer. The music is catchy and captures your attention as a Facebook user. I love this ad because it includes a call-to-action (CTA) in its caption, which are instructions on how to buy the product. You can’t go wrong by adding a CTA at the end of the caption or on the creative. Wrapping Up Summer is also the best time for brands and advertisers to release promos primarily via Facebook ads. If you are a brand or a business, make sure to always ready your calendar and plan summer promotions ahead to give more time.

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