Digital Marketing
Instagram Strategy for Hotels: How to Create an Instagram-Worthy Profile
No one can deny that digital marketing is vital this 2022, given how digital media affects travelers’ daily lives. People now handle almost all their interactions through smartphones, social media channels, and email. Here are some of the biggest trends we’ll see evolving on social media in 2022. With the constant rise of social media marketing in today’s digital world, Instagram is one of the most effective channels available to the hotel industry. It provides a simple and clean feed, is fully mobile, and makes everything look amazing. Indeed, the Gram now boasts over one billion users. Here are some ideas to help your hotel create Instagram-worthy posts. 1. Highlight Your Hotel’s Features and Amenities Instagram enables you to create a lifestyle centered on your hotel. Make each post add to the overall story of your brand. Share content that can enhance your hotel’s urban image or affirm its identity as a peaceful and relaxing getaway. Highlight your amenities while keeping content appealing and engaging to show the vibrant life at the hotel and capture its vibe. 2. Go Behind the Scenes Go behind the scenes to show followers the hardworking people who help make a guest’s stay as stress-free and enjoyable as possible. Share images of new menu items being prepared in the kitchen, staff interacting with guests, and guests having a good time. Setting up selfie spots is very popular since it lets guests easily take and share their own photos. 3. Go Beyond Your Hotel Share information from your local area, scenery, and attractions to offer followers a sense of place beyond the hotel. Engage with the posts of other local tourist destinations. When uploading images, use the picture map tool and specify your location so that photos are searchable. 4. Use Hashtags Hashtags allow people to find your content easily. They are essential on Instagram because links cannot be added to posts. Make hashtags for your hotel and promotions, and use them in your posts. Begin with three or four posts and gradually increase. You can use this website to easily discover relevant hashtags you can use for your posts. Simply provide a keyword and let the site’s algorithm calculate the best hashtags for you. 5. Wow Your Followers with Stories and Reels If you want to keep your Instagram followers interested, you must update consistently. Instagram Stories allows you to share content with your followers for up to 15 seconds and are only visible for 24 hours before they are deleted. Instagram Reels are published publicly on your page, allowing anyone who isn’t your friend to view them. People can share your reels with others, and they do not disappear after 24 hours. Reels are ideal for gaining new followers, whereas stories are best for keeping current followers updated. Instagram is all about showcasing your unique personality and values. It is critical to be honest and genuine to your brand to gain and keep followers, just like what we did with Hann Casino Resort (@hanncasinoresort) when they finally opened their doors to the public. Along with launching its social media pages, we are posting content that will build up their brand as the newest ultimate staycation spot in Clark. Wrapping Up Scrolling through social media feeds has become a part of most people’s daily lives, regardless of where they are or what they are doing. Not every content will engage them, but travel-related stuff will undoubtedly do so because it excites your guests’ imagination. When used creatively, travel content on social media can transport viewers and inspire them to embark on their own adventures! Not sure where to start? Let us help you execute some of these trends in your social media strategy and grow a targeted and engaged following.
Tips on Generating Leads on Facebook via Posts and Ads
Facebook provide tips on maximizing lead generation via Facebook Posts and Ads
Inside the Event: Customized Facebook Marketing Course
How did the participants from different industries connect in our hands-on workshop? Read on to find out!
Inside the Event: Facebook Marketing for Real Estate Workshop
Read on to learn what went down last October 5 for EmergeLocal’s Facebook Marketing Course with Northpine Land, Inc.
Milk Tea Advertisement | How to Advertise Milk Tea in Social Media
If you are a milk tea lover, you will probably have come across most popular milk tea social media profiles or had seen their milk tea advertisement. Or you may have seen them on lamp posts – basically, they’re everywhere at the moment. We think these milk tea companies are winning at social media content, and here are a few reasons why. Brands wanting to up their social media game, listen up: Add some personality All brands from milk tea companies to law firms need to think about their personality and how they want to be perceived. The key is to know your audience, own your brand identity, and maintaining the tone of all marketing and advertising surrounding the brand, as well as how they connect with their target audiences(s). Coco Fresh Tea & Juice’s social media managers have got this down. Their brand personality is fresh, fun, straightforward and hits the Filipino nail on the head. They’re relatable. Social media tip: Keep some personality, but not one-person-at-the-company’s personality. During any social media planning and strategy sessions, decide what kind of persona is right for you. Get the creative juices flowing (now) It almost goes without saying, but a picture is worth a thousand words. Visual content is obviously an enormous part of social media that we can’t deny. It’s usually the first thing that people notice about a brand. We feel mixed emotions —lowered stress levels, feelings of love, trust, empathy, and generosity—comes with people loving and connecting with a brand compared to being put off completely. Dakasi has bright and sharp colors and its content is consistent. They didn’t focus on just their product but also the space around it. (Even this picture has scattered yellow stuff is effective.) Inject the pop culture The term “pop culture” or popular culture is determined by the interactions between people in their everyday life activities. The most common categories of pop culture are entertainment (music, film, TV), sports, politics, fashion, and technology. Popular culture and the latest trends move fast in the world of social media. Though, it’s not necessary to jump on every single social media trend or hashtag that you see, maximizing the ones that are relevant to your brand can make a difference in increasing your reach. In this post of Tiger Sugar Philippines, they put the pop in popular culture by featuring Game of Thrones in their Milk Tea Advertisement. Putting the spotlight to the customer It’s been proven that people like photos of people. In EmergeLocal, we call them “candid photos”. Brands who focus on including people in their photos and updates or sneak peek tend to have higher engagement than those who purely promote products. Below is an example of a post that focuses on people, Chatime showcase their people-centric post by featuring a curated post from one of their customers. Cuddly Bear Pardon us, we had to include this one. Who isn’t fascinated with teddy bears in offices, #bringyourteddybeartoworkschoolday, teddy bear in the kitchen…Okay, you get it. Macao Imperial Tea takes an effort to have a giant teddy bear in one of their stores. Of course, a customer can’t help but hug it. Do you need help formulating a social media strategy for your business? Get in touch with us – we’re a friendly bunch!
2018 Digital Highlights and What’s Next for 2019
Ready to take a trip down memory lane? I’m not being overly dramatic here. 2018 was the biggest year yet for digital marketers and Internet users. New features, updates, and releases overwhelmed us. From Yahoo! Messenger shutting to the launch of Instagram TV (IGTV), it was a huge challenge to adapt to these changes and make better strategies. But hey, we survived! 2018 Digital Highlights So why don’t we look back on the highlights that occurred in the world of digital marketing last year? Almost everyone has gone mobile Do you still remember our parent’s rants that we “use our smartphones too much”? Well, it’s true. No one can’t deny that we are becoming glued to our smartphones. According to Facebook, 94% of social media users access their social networking apps on mobile. In that case, digital marketers should consider creating mobile-first content. For example, square and vertical sizes images for Facebook mobile newsfeed Plunging of organic reach and referral traffic When Facebook announced the changes to its algorithm last year, the Page’s organic reach plummeted down. The new algorithm let us see what’s most important to us which are posts from our family and friends. And when the organic reach is getting lower, the referral traffic goes down too. This is the result when fewer people see social media posts from business pages. It means that social media is an engagement channel, not referral traffic. Marketing became vocal – literally The voice-response technology has rapidly emerged as one of the most disruptive forces to hit the industry in 2018 with the rise of Alexa and other voice-activated assistants like Siri (Apple) and Cortana (Windows). Marketers were fighting hard for their brands to be mentioned by these digital assistant devices as one of the suggestion when a user inquires because these assistants only deliver one search result per request. So it became a challenge when it comes to marketers optimizing their content for voice search. AR and AI In 2018, machines have risen. AR stands for Augmented Reality mixes augmented elements to a real-world view, thus creating added value to the users seeing it. Our smart devices are getting powerful time after time and social apps have integrated with AR. Big brands incorporate AR to better engage with consumers. On the other hand, AI stands for Artificial Intelligence. It was widely used by marketers as they found that it can be useful to them. According to Hootsuite, there are over 100 thousand Messenger bots active on Facebook. The tech giant released its predictive analysis to help marketers find insights faster making the chatbots effective when engaging with a user. Increased demand in micro-influencers Celebrity endorsements are effective. Big brands agree with this. But what about a business that’s starting to build their following? That’s where micro-influencer marketing comes in. With the power of a micro-influencer and a business/brand, they can form a tight-knit group of followers who are loyal to what they promote. Plus, it’s a cheap alternative to celebrities so brands can allocate their budget to other marketing strategies. The Verdict: 2018 was a rollercoaster ride digital marketers and I enjoyed it. What’s next for 2019? As early as now, we’re already going to face some challenges that will require us to act fast and do things right! Defining the fine line between real and AI Depending too much on AI and Chatbots is a big NO NO. People who get in touch with you on Facebook knows so much about customer service. They know when they are talking to an AI or a real human. If you your chatbot can create a seamless conversation with a customer, that’s better. But when the AI keeps on saying the same thing over and over again without progress, that’s when the customer will doubt if the brand really pays attention. Bottom line: Be careful with AI. Creating contents fit to all mediums of digital marketing This is a constant struggle for digital marketers throughout the years. How are you going to transform your ideas into campaigns that can perfectly fit into social media, IGTV and Youtube videos, PPC (Pay-per-click) efforts, and voice-based search? That’s a tough one, isn’t it? But you don’t have to be alone in this one. Careful planning, dynamically collaborating with your colleagues, or thunder brainstorming is the first step. Videos worth of the user’s time A person’s attention span is increasingly shrinking as we know it. In fact, the attention span of a goldfish is already much longer than a human being. But don’t worry, social media users spend most of their time watching videos so you won’t lose a single viewer. What you need to keep in mind though is the rule of thumb which is grabbing a user’s attention within the first 3 seconds. Be controversial, create a cliffhanger, pique their interest; do whatever it takes to make a user keep their fingers off from scrolling away from your video. Wrap up We also wrote an article about social media predictions which you can find here. Whenever a cycle ends, we start anew. The same goes for our digital marketing strategies. Indeed, 2019 is a digital marketing year to look forward to. Stay ahead of the curve this year. If you want to know more, talk to us at EmergeLocal for a free consultation. Photo courtesy: Rawpixel by Freepik
EmergeLocal Is A Proud Certified Google Adwords Partner
Becoming a Google Partner or a Google Certified AdWords Company is not something to be taken lightly. We’re very passionate here at EmergeLocal about the world of online marketing so it is with a great amount of honor that we have become a Google™ Partner. In fact, we are even prouder because as you may have seen our roster of clients are 100% local businesses. This means that we proved that there’s an opportunity for businesses here in the Philippines to flourish online and compete with big companies with huge budgets to spend in online marketing. You might be asking, what the heck is Google Partner? Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. To become a Google Certified Company, several conditions must be met, including a minimum of 1 Google Certified Individuals (we will have more by next year), best practices to meet, and a hefty monthly minimum campaign management spend (which is not that easy to achieve if your clients are local businesses). These qualifications require extensive knowledge of the Google™ Adwords system as well as passing two of their exams – something which is an important consideration when businesses are spending money on advertising in order to maximize their return on investment, ensuring that campaigns are set up and managed professionally. EmergeLocal is firmly cementing a reputation for excellence in the SEM industry and our team personally looks forward to helping companies generate revenue smartly through different search engine marketing processes (including pay per click services) as we continue to strive to become one of the most trusted and results-driven online marketing company in the Philippines and in the world 🙂 Now that we achieved it, we can continue educating business owners with search engine and internet marketing strategies, latest trends, and tips and tricks! If you would like to find out how we can help your website drive more customers and grow your sales (that’s our sweet spot) then please get in touch via our online contact form.
‘Tis the Season to Prep Your Website For The Holidays In October
Q4 is finally here! Businesses are getting busy in prepping their holiday activities. Whether it’s a new promotion, brand activation, or new offers, the goal is to increase sales. Now that we’ve hit October, and the holidays are fast approaching, I’ve got five ways you can start implementing them to your business. Google Analytics Google Analytics is one of the important tracking tools you should implement on your website. Even though you have a pretty brand new website, I always suggest having it installed. If your website is created long ago, it should be there by now. Google Analytics is a great resource to utilize in Q4. I suggest you monitor the A-B-C (Acquisition, Behavior, and Conversion). These are the questions you need to ask yourself when you are inside the Google Analytics: What pages are frequently visited and yielding the highest time on site? Where are you seeing the largest bounce rates? Where are people dropping out of the conversion process? What is the comparison of Google Analytics reporting to your channel reporting Google Analytics will help you determine which channels are performing the best. Seeing the data on Google Analytics will help you decide what to products or services to push this holidays season. Google Trends There are products or services that are selling based on seasonality. Using Google Trends, a fantastic tool to look at the trending information during the holidays, you can see the things people are looking for. Below is a screenshot of Google Trends for the keyword “makeup”. You’ll see the related topics around the keyword “make up”. It will also show you the locations who are searching it the most. Remarketing As an agency providing PPC services, we are a fan of Remarketing. If you want to learn more about the power of Remarketing, this article is worth reading. Remarketing during holidays is crucial! People are seeing a lot of ads these days and if you don’t have a strategy in place to keep reminding them of what you offer, it’s a total waste of potential sales. If you’re doing remarketing, you can create the following lists: People who visited a website but did not purchase People who have added to their cart but did not purchase People who purchased and you want to offer a related product People who visited a specific product and view the same product after leaving your website Once you set up the lists, you can create a strategy to the people inside the list. Here are few ideas: Show discount ads Show related ads Show high yielding ads Messenger Today is a mobile-first economy where people can shop easily online using their smartphones. Brands are also launching mobile apps to support their current marketing strategy because they believe that it will bring them more sales. In the rise of messenger bots, people can connect with businesses or brands without leaving the Facebook. Here are the ways you can leverage Facebook Messenger: Setup and customize an auto-reply message Create an intelligent reply using Messenger bot (Manychat is by far the most popular bot app) These will help you get in touch with your target customers and make them feel that you always around and willing to serve them. Customer Service Using Online Chat During the holidays, we are expecting the surge of customers and after-sales. In the business, customer service or after-sale is very important. An online chat on your website is a huge help to take your customer service to the next level. An online chat is useful to eCommerce site or any B2C businesses. It builds trust and credibility to your business. I recommend tawk.to for your customer service which we are using right now for an eCommerce client. Below is a screenshot of the tawk.to dashboard. You’re Next What are you working on to boost your holiday sales? Have you implemented any of the ways mentioned above? What were the results? We’d love to hear your thoughts. Please share in the comment below.