“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

In the fifth episode of season 1, Jim and Carissa spill the beans on all things social metrics, data reporting, and presenting a digital campaign performance to your boss. ⁠

We also get into the importance of putting context to each data and making the report super easy for your boss to understand what you’re trying to say.

Listen now to know more about social metrics!

Time-stamped Shownotes:

[1:13] Social media metrics
[2:00] Importance of measuring the success of a social media campaign
[5:07] Brand Awareness Metrics
[7:38] Conversion Metrics
[10:41] Vanity Metrics
[12:52] How to make metrics easy to understand?
[20:45] Key Takeaways

We hope you enjoyed this episode of the MarkeThinkers Podcast.

In case you missed our previous episode, click here: MarkeThinkers Podcast Episode #004: Trendjacking – Is it a Big Opportunity or a Quick Win?

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