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In today’s digital world, it is important to know when to use the right creatives. Whether it be pictures, videos, sound, or any other creative content, it is essential to understand when and how these should be used. Choosing the...
In the ever-evolving world of social media marketing, staying ahead of the curve is crucial for businesses aiming to engage their target audience effectively. The rise of artificial intelligence (AI) filters has revolutionized the way marketers approach their campaigns, offering...
Recently, Google announced that its Universal Analytics (UA) properties will no longer process data, beginning July 1, 2022. Replacing UA is Google Analytics 4 (GA4) , considered as an upgrade by most digital strategists and a next-generation measurement solution by...
Facebook vs Instagram— Even though both are owned by the same company when it comes to choosing between Facebook ads and Instagram ads, marketers often find themselves at a crossroads. In today’s digital era, social media advertising plays a vital...
Have you experienced a situation after publishing your ads, you come back to it only to find out your ads are not generating results? Most probably, your ads may not even show at all.This scenario may be a concern, but...
Can you imagine ads today if they were just made up of words? No images, no layout, just words. Sounds boring, doesn’t it? That’s because digital marketing is deeply intertwined with creative design. Be it memes, photo manipulation, to the...
Who doesn’t use Facebook these days? With over 2.98 billion monthly active users, it’s a goldmine for reaching a massive audience and boosting sales potential. But here’s the catch: the Facebook Ads algorithm is always changing, making it a real...
As marketers, it is important to identify essential elements that make up an ad in the platform. This will give us an idea of how it functions, why it is important, and how we can fine-tune these elements to make...
Imagine planning a vacation, and you’re searching for accommodation through an online hotel booking platform. While browsing the platform, you see a specific hotel listing that catches your eye. You notice this particular hotel that prominently displays positive reviews and...
Running ads, especially Facebook ads, is simple but quite tricky. Most inexperienced brand social media managers or company digital marketing officers rely heavily on boosting and praying to the universe it will create rewarding conversions. However, not all marks are...
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Emerge’s participation in the 13th Philippine SME Business Expo for the second time on May 5th and 6th, 2023, at SMX Convention Center was a huge success. With the goal of assisting local businesses in the Philippines, the event was...
Creating a compelling and great landing page experience is one of the key factors to the success of paid media campaigns. It is where the user decides whether to take the desired action such as making a purchase, filling out...
TikTok has become one of the most popular social media platforms in recent years, and it’s not hard to see why. According to Sensor Tower Store Intelligence, the number of TikTok installs across the App Store and Google Play has...
You’d think that the moment you post your content, the job is done there. But it’s simply not true. There’s so much more data you can extract from one post you published! From the reach, the engagement to mere clicks,...
In today’s digital age, having a website is essential for any business, organization, or individual looking to establish a strong online presence. However, developing a website can be a complex and challenging process, requiring careful planning and consideration. Before you...
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