Digital Marketing
Artificial Intelligence’s Impact on Digital Marketing: How to use it to your advantage.
Artificial Intelligence (AI). People hear this and usually, the few things that come to mind are movie characters like Jarvis from Iron Man or Samanth from the film, Her. Because just like Jarvis and Samantha’s big help to their users, AI does the same today in so many aspects! If you think of the same thing, artificial intelligence isn’t that different from real life. But in this blog, we’ll talk about its impact on digital marketing. What is AI Marketing? Have you ever heard of AI Marketing? Yep, it’s a thing! It’s currently emerging as a trend and is expected to become a norm in time! Fun fact! Did you know that back in 2015, M&C Saatchi developed the first ever considered AI-powered advertisement? M&C Saatchi’s artificial intelligence ad. The very first time a poster wrote itself. Photograph: M&C Saatchi/PR Simply put, the AI has an algorithm that reads the audience reactions, assesses the level of success of ads and adapts itself accordingly to omit unsuccessful ones and only show the most successful ads. How does it assess? The poster uses a Kinect that can examine up to 12 people at a time. It merely checks if you’re looking at it or not. But soon enough, the next step might be checking for interaction and facial recognition to check for audience reaction. Since speed and catching up with loads of information is essential to digital marketing, Ai is the perfect tool to help complete tasks that usually take a whole day. Now you can leave technical tasks in the hands of AI and be done in minutes! But how exactly does AI help and with what specific tasks? Since AI is now a great player to going digital-first, we’ve listed some of the specifics below. Why You Should Try AI Marketing. As a business owner, you’re probably as busy as ever juggling tasks and responsibilities. What if there’s something that can help you? What if there’s something that can do all those mundane tasks like data gathering and sorting and what if it can present you with suggestions too? AI is perfect for the job! Let us tell you why you should try AI Marketing for your business! Enhances Productivity AI provides you with accurate and rapid results. With an assistant as adaptable and precise as artificial intelligence, you can be left at ease with the idea that you have a reliable helping hand– at least virtually. This way, you can focus more on other essential tasks that require your full attention. So AI is not only productive on its own, it impacts your productivity too! Helps you make informed decisions Informed decision-making isn’t the easiest to do, but it is made easier with AI by your side. It’s like someone has been watching over everything the whole time, reporting to you and even going out of the way to provide you with suggestions to help grow your business! Helps you understand your audience better One of the essential skills of a marketer is understanding your audience. Today, AI is more than capable of understanding your audience and it can predict their next move too! But with digital marketing’s boom and the growing data, you can imagine how difficult it is to catch up and fully understand such a big population. How is AI used for Digital Marketing? With the mentioned benefits of AI, how specifically does Artificial Intelligence do to help marketers? Digital marketing has various areas and AI has room for almost all! To keep it simple, we’ve enumerated some of the tasks it’s best at doing: Data Analysis Collating and interpreting large amounts of data can take up a lot of your time when done manually. Thankfully enough, there are AI that can easily go through all data in a matter of minutes and generate a thorough analysis too! Media Buying One of the primary challenges behind media buying is that there’s no proper inventory and data, but AI easily fills this gap! No more pondering and researching about where their bid should be placed, how much they should bid, and when they should bid for a better return on investment (ROI) cause AI can narrow it all down for you! When reaching a business’s target audience and ROI, AI is a great assistant for predicting which ad placements are most effective. Prediction With overflowing data, marketers have a difficult time deriving insights and making predictions since it’s so overwhelming. Good thing AI has the capability to easily gather all of that data for improved prospects and better prediction of customers’ behavior. You could easily find out which content customers interact with more and automatically lean more toward releasing preferred content. This is also called churn prediction. Content Creation Content creation is probably the most mentally exhausting and difficult when it comes to digital marketing. Not only do you constantly have to come up with something new and engaging, you also need to avoid being repetitive and irrelevant. To do all of that, you need to research and stay updated with trends, then use what you’ve gathered for ideation. Sounds difficult but it won’t be anymore cause AI can help with this too! Personalization and Improved Customer Experience With AI’s assistance, you can provide the right audience with the right content, ultimately leaving your audience with an improved and personalized customer experience that caters to their preferences. For instance, AI can provide them with customized recommendations based on how it has read their previous behavior. With this, you can serve your customers better. AI that you’ve probably come across Those who aren’t familiar with AI are probably thinking that AI still isn’t utilized in everyday life. Actually, it’s more common than you think! You’ve probably come across it a few times too! As a business owner, it’s best to be aware of how AI can be used to improve customer satisfaction, so let us help familiarize you with some of the AI used in marketing that
Short-Form Video Marketing: A Massive Shake-up to the Social Media Status Quo
Who would’ve thought that dancing, lip-synching, and short skit videos could make such a significant impact on your brand? And who would’ve thought that providing consumers with personal entertainment could also offer an excellent opportunity to create a powerful tool for market return? This is what short-form video marketing can do to your business in today’s world. Well, what is a short-form video? “Short-form” refers to fast-paced, quickly and easily consumed content. The idea is to keep the content not too lengthy to engage viewers from start to finish. However, A short-form video does not have a proper definition in terms of running time. This is because the definition of “short” differs from platform to platform. On Tiktok, a short-form video can be anything from 60 seconds to 2 minutes. While on Youtube, it can be a video of around 5 -10 minutes. Meanwhile, where these short, “bite-sized” content have become a great source of entertainment, they have opened new gateways for marketers, becoming one of the most powerful social media marketing tools today. Why it is Strategic to your Content Marketing Considering that short-form videos already have the highest ROI of any other social media strategy, it also translates as authentic, relatable, attention-grabbing, and highly shareable. For example, in the baking industry, brands will share behind the scene glimpses of their production, such as from making the dough to taking the baked goods out of the oven. They also share tips and even the key and “secret” ingredients. The exclusivity of the content creates appeal, sparking curiosity in the viewer. They convey messages in a fun and interactive way that can entice, intrigue, inform, and educate while also leaving audiences asking for more. Short-form content videos, in particular, are the best at creating interest, showcasing your brand, and attracting new customers when placed and done right on respective platforms. It allows businesses to capture their audience’s attention and convey their message in a concise and visually appealing manner. Common types of Short-form videos FAQs – Frequently asked questions answered through video content are popular these days as it is more engaging to the audience; some even do it in real time. Behind The Scenes – Taking your audience behind the “camera” is deemed to connect with the viewers in a much more personal sense. Showing them what happens within the business creates an air of authenticity which they love. Tutorials – The audience prefers complex subjects to be made more accessible; that’s why tutorials are so popular, especially when the product or service is technical. Unskippable Ads – Youtube and Facebook are taking advantage of the short-form content wave. Instead of the usual, lengthy ads, they created six to 15 seconds unskippable ads for the viewers. Teasers – Instead of showing everything the brands offer in one sitting, which defeats the purpose of short-form video marketing, teasers are made to discuss or “tease” a specific subject of the service or product. Best platforms for short-form videos TikTok – With over 1.4 billion active users, TikTok has powered into the public image and is now one of the major players on social media. It’s the one that stormed the world since the start of the pandemic and has led the industry into its fame today. Youtube Shorts – It’s no secret that Youtube always knows how to step up their game. Youtube Shorts is a great platform because it offers a large and diverse audience, high engagement levels, and a built-in community of creators. Shorts also offers various ad formats, including in-stream ads, Bumper ads, and more, making it a flexible and effective marketing platform. Instagram Reels – Brands can use Reels to showcase their products, share educational content, or promote brand values in a creative and engaging way. Additionally, Reels offers a range of targeting and advertising options, making it easier for businesses to reach their desired audience. Benefits of Short-Form Video Marketing Short-form video marketing has become a popular tool for businesses to reach and engage with their audiences. Brands can benefit by simply embracing this medium without being an influencer. Some benefits listed below can be considered for incorporating short-form videos into their marketing strategy. Digestible Content – Keeping the message simple is essential to video marketing. It is best to focus on one key message and convey it clearly. This will help in retaining the message, and the audience will be able to recall it better. High Level of Engagement – Videos on social media platforms get the most reactions, likes, and comments. Additionally, watching videos can increase the chances of people taking action, making them more likely to click a CTA after watching your content. Grabs Attention Almost Instantly – When done the right way, videos can easily entice and intrigue their viewers as videos are a more appetizing form of content for consumers than pictures or text. Sometimes it doesn’t even have to make sense at all. You just have to sprinkle a pinch of creativity to grab people’s attention. What Does This Mean for the Future of Long-Form Videos? Long videos are here to stay and can work hand in hand with short-form videos to build your brand. Short videos can serve as your stepping point to engage with the potential customer base, and long videos can maintain brand loyalty. Short videos are best to utilize in the early stages of your business, where you’re just trying to create awareness, whereas, in the longer run, long videos will be the backbone of the business. Final Thoughts There is nothing new about content that is less than a minute long. It has a long history with vine, Dubsmash, Snapchat, etc. But why are short videos so popular? The simple answer is that people don’t have all the time on their hands and prefer content that would not take that much of their time in one sitting. And the best part of this is that anyone can create short-form videos. Although the competition is
14 Enticing Examples of Digital Ads for Valentine’s Day
H1 Intro: New Year celebrations are over, and here comes the month to make your loved one feel special. After the Christmas season, Valentine’s day is another opportunity for brands to take advantage of celebrating with promotions. People want to celebrate loving someone and being loved by someone. Most go beyond their way to do so. Valentine’s day is the season for brands to get creative and make great marketing campaigns. This time, brands are getting in the spirit of the love season. With that, here are 14 great examples of how different brands are making the most of their marketing campaigns for February 14th. TenderBites Special Cuts Special occasions are the perfect excuse to indulge in food cravings. That is how TenderBites is encouraging their customers to do so. Their Facebook ad creative showcases their premium cuts of steaks which perfectly match its image headline: “Special Cuts for Your Special Someone.” The ad headline, description, and call-to-action are good elements to convince customers to make home-cooked dinner easier with their ready-cut meats to make the celebration extra special. Celebrate with CIBO If customers don’t have time to prepare home-cooked meals, there’s always an option to dine out. CIBO’s Facebook advertisement features their new dishes on their menu using carousel ads which are a good way to showcase more than one product for better traffic and engagement. The ad headline encourages celebration and its call-to-action “See Menu” can drive traffic from customers that are considering dining out on the 14th. Ferrero Rocher PH – For Love That’s Precious as Gold Ferrero Rocher is not new to short video commercials, especially in time for Valentine’s day. They have successfully done so before and some of it is deemed iconic. This ad is an example of launching a brand recall since chocolates are considered the staple gifts for a romantic date. Chocolate brands are sure to put forward their ads this season. They recently started their campaigns with the tagline “For Love That’s Precious as Gold” and the video presents the brand colors with gold theme visuals and decorations featuring a lovely couple going on a lovely date made special with their signature T8 Heart Gift. Foodpanda’s Date Night Ready Food is always a must at any celebration. Foodpanda’s app promotions made it relevant in time for the Love season. Their display ads showcase an intimate couple prepping dinner for date night which complements its image headline. A promotional voucher is also featured to provide customers incentives to enjoy quality groceries for a lower price. GoCart’s Valentine’s Freebies It’s a perfect match! Shopwise is in to give customers a hefty deal. For the special season, customers can get the perfect pairing of wine and chocolate if they shop on their website and purchase an order with a total minimum amount of ₱3,5000. Creating irresistible offers such as free stuff as featured in the ad is always good if brands want to make a good amount of sales this season. CreamSilk – #ArawArawHugot Since teaming up with popular band Ben&Ben, Creamsilk was applauded for helping break up gender stereotypes and it has been an effective marketing campaign for the brand. It’s a testament to how the relationship between the brand and the endorser is going strong. Their collaboration continues with a new marketing campaign for Valentine’s Day. But instead of doing the usual way they celebrate the occasion differently. The brand recently launched its hashtag campaign #ArawArawHugot on Twitter and encourages followers to share mellow and heartfelt stories about their love life by replying to Ben&Ben’s official Twitter account. Using user-generated content is always great for generating more engagement and brand awareness. To make the most out of this partnership, Ben&Ben is set to release a new version of their hit song “Araw-araw” with a short film on February 8, 2023. Who can’t wait for them to thug our heartstrings once again this Valentine’s season? Love at first swatch with Paula’s Choice Not all may have experienced love at first sight yet but Paula’s Choice may be that one. For skincare enthusiasts who have been wanting to get the product like me, the brand finally opened its doors in the Philippines. The brand knows customers are anticipating their products. Kicking their brand launch in time for Valentine’s day, first-time buyers of products are in for a discount offer and free shipping. It doesn’t stop there, clicking the “Shop Now” button will prompt buyers to go to their new local online store for Filipino customers. Buyers can also have access to more product launches and offers upon registering on the homepage pop-up form. Buyers will be surely enticed for the first time by the brand. Shein’s Valentine’s Gift Guide In time for Valentine’s Day, Shein ramped up their email marketing with useful content for their audiences. Providing tailored recommendations produced great value for customers. Good content marketing is creating valuable and relevant content for clearly defined customers which can drive customer acquisition. Dyson – Beauty Technology You’ll Love The popular hair styling tool is on many people’s wish lists, hence it’s a great Valentine’s gift for love or self if the potential buyer in question is single. But no matter, Dyson just launched their new campaign for the occasion with the headline “Beauty technology you’ll love this Valentine’s Day”. Their video ads feature their new edition of Dyson Supersonic with colors pink and blue. What’s great about the video ad is the light and simple ambiance with origamis as the symbol of the ad. A thousand paper cranes are known to symbolize a very special gift and a wish. This makes much sense as the theme for video advertisement. Furthermore, clicking the ad would prompt the audience to Dyson’s local online store page to learn more about the technology and features of their acclaimed hair care products and more. #LazBeautyPH – Valentine’s Day Reco @lazadaph Looking for a Valentine’s Day gift for your loved one (or yourself?) 👀 Get this #LazBeautyPH reco when
Guide in Utilizing Blogs in SMEs
Writing becomes the avenue for most people to tell and express themselves to others while preserving personal experiences and memories. But writing can help SMEs to promote and establish brand awareness through blogging. Most emerging and successful businesses already embrace blogging to introduce and promote their products and services. How does blogging work? Tech-savvy bloggers can buy a domain name, and after that, they can build a website by themselves. But of course, some bloggers don’t know about this field and need more knowledge and skills about such things as HTML. Nevertheless, bloggers can create an account on free blog sites, like the most popular is WordPress, where the publishing process of entries is simplified, and they can customize their web design based on their preferences and the type of their blogs. The free blogging platforms usually have a separate section to divide the pages with contact information, bio, about, and more sections that help to generate the blogging experience smoothly, similar to the newsfeed and different sections on social media platforms like Facebook, Instagram, and Twitter. However, blogs usually have a sole author that writes various contents. But when a company or an organization decides to create and maintain a blog site for personal agendas, like writing content for their business and activities, they will hire one or multiple bloggers to write for them. Blogging vs. Traditional Websites The most common misconception about blogging is that it is a “website where products are displayed.” But there’s a difference between blogging and websites. First, blogs need to update regularly with new content. The writer must be creative to write content that will capture the interest of the readers, while the website has static content with pages and sections that are well presented and organized. Second, readers or viewers of websites can’t interact with the creator. Unlike blogging, the writer and readers are free to interact with each other. Reader engagement is a big plus in building the credibility of the brand. Let’s Get Started Perhaps you never see yourself as a blogger since you are more into business, or maybe you don’t have any experience in writing. Well, here is the step-by-step guide to getting started. 1. Recognize Your Brand or the Inspiration Your Blog You need to recognize and meditate about the brand you’re going to write about. Customers are dependable on buying if you sound expert and professional in your field. Most customers rely on what information they can get, not on the promises you can offer. Remember that the customer will trust you if you understand the services and products you can give to them. 2. Choose a Content Management System that Works You Well WordPress Most beginners in blogging prefer to use WordPress to start their blogging journey. The platform is simple to understand while offering features for its users. WordPress provides a basic version for free, but when you get used to it and think it’s about time to upgrade, you can get the paid plan. Blogger It is another user-friendly blogging platform. You can immediately start a new blog site using your Google profile. This platform provides ready-to-use templates with flexible layouts and images for the background. However, Blogger lets you only do blogging; you can’t build other websites and portfolios. Ghost Another blogging platform that is initially focused on blogging, and the interface and features remain simple and easy to use for beginners. It’s also a free medium, and anyone can start blogging. 3. Start to Create Content Calendar You have to track down your ideas and pitches in your blog. It will be easy for you to outline, draft, and edit your content if you know where your path is. This will manage and organize your content and ensure you keep up with your posts. Now, how could blogging help SMEs with digital marketing? You have to ensure that you understand the needs of your target audience so that you can provide solutions and information for them. Also, you can lead sales to your business when you generate traffic to your website with SEO-based content. 1. Attract More Customers Effective blogging can attract potential customers. When you publish content where you discuss and explain everything about your products or services, there is a high possibility for you to capture the interest of the target people. But here’s the challenge, since blogging demands a commitment to regular updates and publishing content, you will need to invest time and effort to plan, research, outline, and write for content. 2. Build Brand Awareness Blogging helps to build and maintain brand awareness and identity online. When you start incorporating content about your business, it will provide instant exposure to your brand on different platforms, especially social media. But blogging demands a total commitment as you start writing. 3. Maintain Communication with Customers You need to ensure that your clients are up-to-date on what’s going on in your business. Your blog posts will help you to update and inform your customers. It is also better to be consistent with your blog post because the more consistent you are—, the more customers will visit your platform. Conclusion Your writing journey might be challenging, but this new path you’re going to take is worth it, especially if it is for your business. You must invest perseverance, patience, and determination to keep going when you encounter tough times. Remember that everything is worth taking when it’s about achieving your dreams and goals. If you need inspiration for your content and ideas about how to start your blogging journey, you can read blogs from our expert.
The Future of Digital Marketing: What You Need to Know About ChatGPT
With ever-evolving technology, digital marketing constantly needs to adapt to the changes and trends, from strategic planning to analytics and reporting. The ability to remain on top of the latest technologies is increasingly required for businesses to improve their results and access new opportunities and success. Recently, the talk surrounding artificial intelligence has been a topic of discussion, especially in the creative industry. The anticipation for AI advancement is noteworthy, particularly with the public release of Chat GPT. Introducing ChatGPT Chat GPT is a free chatbot developed by Open AI, launched in November 2022 as a prototype. It is a conversational AI model that can answer many questions, compose essays, solve homework problems, and more. The fascinating thing about this advancement is how the chatbot can be prompt to respond and solve ideas in a very human-like manner and partake in discussions. Thanks to unsupervised learning, it can analyze massive amounts of data on the internet and forecast predictions. Its technology is trained using the Common Crawl dataset that scours 60 million websites with a mix of credible sources like Harvard, MIT, BBC to curated sources like Wikipedia, and historically relevant books to less credible ones like Reddit. This AI uses a model called GPT or Generative Pre-trained Transformer that can comprehend and express in common conversational language. ChatGPT’s language processing and GPT-3 technology enables AI to create compelling and meaningful content depending on user interests and given feedback. So how does this help users that are working in digital marketing and advertising and potentially transform the industry? How can ChatGPT change digital marketing? Its ability to generate engaging content based on the interest of specific users is already an advantage of using Chat GPT as a tool. This function can help content marketers in creating content tailored to a target market which can increase the chance of more engagements and direct traffic to a website and social media channels. Aside from content generation, ChatGPT can also aid in market research. With the amount of data in analysis, it can dig through different resources and provide consistent and valuable marketing strategies for campaigns and advertising. ChatGPT can be also incorporated in Search Engine Optimization. It can do keyword research easily and quickly for you. Just input your target keywords on its message or search query, it will provide a curated list of keywords related to the topic. Here are some examples of the Chatbot’s generated answers based on the marketing task it was prompted to do. Provide search keywords Generate product descriptions for E-commerce Create blog content outlines and more Limitations of using ChatGPT With all its advantages, examining its limitations will be important in the long run. One potential disadvantage has to be its reliance on artificial intelligence. However, at times the content it generates is not as engaging and relevant to the audience. Users will have to review and make adjustments to the material to make sure the brand voice is heard in the messaging and that the content is not seemingly automated. Another limitation is that ChatGPT is unable to handle the more unique requests like existential questions. Even ChatGPT itself would respond that it cannot answer such questions and would advise that it is only the user that can do so. The answers it generates are not the most accurate every time. Therefore, just like searching for answers on Google, users will still have to apply experiences and knowledge when verifying the answers it made. And when it comes to SEO and content generation, Google has already implemented an algorithm that can detect AI-based generated content. So it is important to be mindful as AI based content can affect your SEO. In this case, human creativity is still required, as it cannot replicate the creativity and emotional intelligence of a human to make high-quality content. Final Thoughts ChatGPT is a very powerful conversational tool and language model by Open AI. It can participate in discussions, answer questions and provide useful information effortlessly. Just like in every discovery, it raises issues about how it can be used ethically, if it is going to replace human jobs or if it is going to be the new search engine. However, as far as Artificial Intelligence experts have answered, these AI tools should not be a reason to part ways with some job roles and professions. It should be a way to enhance our work and creations. For example, it can be a helpful solution if you as a writer are going through writer’s block or it could also be a great way to outline ideas and make the questions more comprehensible and easier to answer. At the end of the day, most AI content generator tools cannot put out content by themselves. Humans still have to prompt the AI to do so. It is the writers, creators, and marketers that will input descriptions, features they wish to be included for it to give answers. If you can find a way to make these technologies work for your creativity, there’s no need to worry about how AI can make content jobs replaceable. Instead, we can use these tools to become more efficient and effective in marketing. As impressive as this technology is, it is better to consider that humans and innovative technology together can produce efficient and quality results in our everyday work. If you need more help in understanding digital marketing or where to start on the digital-first approach on running ads online for your business, click here: https://digital.emergelocal.com/get-proposal/!
Audio-First Marketing: What is it and Why You Should Do it.
Have you ever woken up and spent a day with a song or jingle stuck in your head? Congratulations, that means you’re one of the lucky people who got an earworm thanks to Audio-First Marketing! You’ve probably noticed how music or sound is part of marketing, especially when it comes to commercials, movies and social media. But have you ever tried looking at it from a deeper perspective? We’re all well aware of how much music shapes and influences our daily lives. Now, having earworms and getting the last song syndrome is pretty normal. One reason is cause music is more accessible to technology now, but another is cause current trends are grounded on music and audio! Read more about it below and be one step closer to having a fully digital first approach. The Rise of Audio-First Marketing Thanks to technology, music is within our access with a click of a button. But it doesn’t end with that. We humans are naturally creative, so big ideas were made with this in mind: Music is also a tool that can lead to more creation and content. This led to apps like Musical.ly and TikTok to boom and go viral. Today, it continues to affect users, especially with Instagram stories and Facebook Myday now providing the option to add background music of your choice. Audio-First Marketing Success You’d Find Familiar TikTok TikTok is one of the best examples that show how crucial sound is to the user experience. As an app that uses sound and music as its primary tool to create trends, it wouldn’t be an exaggeration to say that it paved the way for the current shift audio-first marketing has taken. Shopee “Shopee!” Looks like you’ve got a notification. If you’re into online shopping, you’ve most definitely come across Shoppee. Well-known for its affordable and alternative offers, people who get hooked to online shopping and get used to Shoppe’s notifications’ eventually find the sound logo to entice them to shop. Sometimes the sound can condition you to do something. Yep! Psychology is connected to digital marketing too. Reels / Stories Surely you’ve seen how people have been riding with trends using viral songs with video edits of their fun moments, travels or day-to-day life. You can usually see these on reels or stories. That said, now, it’s not only users who do this approach but brands too! Either through ads or through the content they release. Netflix Who doesn’t know the iconic Netflix intro? Believe it or not, the quick “ta-dum” sound is part of a marketing strategy too. You heard it in your head when you read that, didn’t you? Exactly. That’s proof it’s working. The sound logo was composed to compel a feeling of suspense, with the message that you can expect that something exciting is about to happen once you watch Netflix. Spotify You’ve probably heard of Spotify wrapped. After all, audiences are crazy for shareable personalized content that helps them learn about their own taste. Not only is it a great marketing strategy, it’s also free exposure. Whenever users share their Spotify wrap, it promotes and encourages engagement from the audience too! A great strategy that hits two birds with one stone. Podcasts The radio of the new age that anyone can do! All you need is a crisp mic and a quiet room and you’re all set. With influencers, celebrities and other significant personalities now doing podcasts, it has also become a channel for Audio-first marketing advertisements and influencer marketing. Audio-First Marketing isn’t New. It’s a Classic. Although it has been catching the attention of marketers lately, thanks to trends, Audio-First Marketing has always been a common advertising strategy. It’s safe to assume that people are now more inclined to it because music is now more accessible through online streaming platforms. Unlike before, you had to buy music or physically go to the nearest shop to even buy albums or vinyls. Commercials and Sound Logos Pa para pa pa 🎵 love ko ‘to! Surely you know the exact melody we’re talking about. Audio-marketing has always been around us and even trails back to your childhood! This classic Mcdonald’s jingle is a classic example. Sometimes brands even add a twist in different languages, and that makes a difference too. Radios Up to today, radios remain to be part of our daily lives and surely you can think of a radio jingle. Classic and effective audio commercials remain to be an effective marketing strategy and proves that Audio-First Marketing has been efficiently used for decades now! Audio-First Marketing Trends to Try With the range of tactics to use under Audio-First Marketing, here are a few tips we think you can try! It wouldn’t hurt to do them and see if they’re effective for your business. Use Trending Audio or Music Digital marketing is about catching up to technological innovations and staying updated on the newest trends that businesses can use to their advantage. That’s exactly why more and more businesses are jostling into Tiktok. After all, when it comes to trends, it’s better to ride on them than to be sorry. So get on TikTok or reals and record away! Using Audio to Humanize Your Brand Currently, brands no longer have to try so hard to be perfect. People are now more attracted to brands that are real and relatable. Believe it or not, sound really helps humanize content! That’s why you can see so many videos out there that focus primarily on the sound that’s very similar to ASMR. For instance, frying sounds on cooking shows, the sound of opening a soda, typing sounds for keyboard brands, packaging orders, etc. Using sounds that are relatable help attract your audience, making it yet another form of Audio-First Marketing. Audio SEO and Voice Search Siri, Bixby, Google, Alexa and Voice Search if you’re using any of them, you’re already exposed to Audio-first marketing! Recently, new ways have been developed to incorporate voice search into site optimization.
5 Social Media Trends to Use In Digital Marketing
Social media fosters connections with other people around the world. We can get the latest and trending topics in just a few clicks on devices, share creativity with others, and easily interact with individuals with similar interests and preferences. With this, there’s no doubt why social media platforms are the most effective way to reach large audiences. Most of the sole business owners, small and medium-sized enterprises (SMEs), and well-known companies in the country have already embraced digital marketing to introduce, promote and build their products, brands, and services. 1. What is Social Media Marketing? Social media marketing (SMM) is online marketing, wherein the primary marketing tools are social media platforms. These platforms enable business owners and marketers to build a connection with their target audience and help them to; Build or promote a brand; Increase sales; Drive traffic to a website (if ever they have one); Build an online community of followers to share and engage content with others. According to Neal Schaffer, social media marketing is proven effective because 97% of online consumers actively use social media at least once a month. This means social media is the primary source of information for consumers, wherein 67% of them expect social media presence that companies and businesses will offer them a service. But what are the most effective social media platforms that need to be used in digital marketing? Here is the list of social media platforms that most businesses in the Philippines use. First on the list is Facebook for Marketing In the Philippines, Facebook has the most number of users. It has tools for businesses to build authentic relationships with customers. Marketers can create and distribute quality content that is useful for their audience. With that, introducing and promoting your brand to the public can be a good start. Using Facebook can help businesses to turn followers into customers. Most sole business owners grab their chance to promote their products by doing online selling, wherein they will start a live video, and when viewers start to watch them, they will begin to promote their products. Witty and very indulging way to communicate to the target market. Facebook Pages are one of the most well-known free tools for businesses to start brand awareness for their target audience. 1. How to create a Facebook Page? From the Pages section, click Create New Page. Start to add your Page and category. Add your Page’s bio and click Create. (Optional) Add information about your Page, Contact, Location, and Hours, and click Next. Add an appealing profile and cover photos Edit the action, and click Next. Start to invite friends to connect with your Page and click Next. Click Done. You are now one step closer to social media marketing. You can learn how to grow your Page and audience engagement. Do you need help to figure out where to start? Click here to find effective social media content for your business. Sell Products via Instagram Most business owners need to realize the huge benefit of owning a business Instagram account. One of the benefits is that you can schedule posts in advance, and to see how well your posts are performing, you can use third-party analytics. You can treat Instagram as a marketing and customer service tool because your followers could become your customers when you know how to run an ad campaign. Your followers or soon-to-be customers can purchase your product by clicking or commenting on your posts and stories. So, how does it work? Just activate the Instagram Shopping feature, then you can tag your products in your post and stories. The exciting part is when your followers click on the tags and will be directed to your website to complete their purchase! Here is a simple guide to enabling Instagram Shopping features on your account. You need to confirm whether you are eligible to sell on Instagram. Link your Instagram Business account to your Facebook page that you just created, or if you already have one, much better. You need to upload your product catalog via Facebook. Then, submit your account for review and alert Instagram that you want to set up a shop. Once you have been approved, activate Instagram Shopping features and start tagging your products from your product catalog in your post and stories. Instagram is an effective customer service, marketing, and sales tool. It is more than just for photo-related social networks. It will unlock your opportunity for your social media marketing once you learn how to use its unique features to run advertising campaigns, tag and promote products and see account analytics. TikTok for Business Takeover TikTok profoundly impacted the promotion of a brand, product, or service. It is easy to build an online presence by making a short-form video that engages viewers and shows off your offered business. In this platform, you need to be truly creative by making trend-driven organic content, choosing popular hashtags, and, if possible, can collaborate with TikTok influencers for promotional campaigns. Watch TikTok videos to have inspiration for your content. 1. How to Create a TikTok Business Account? Of course, you need to download the TikTok app, but if you already have one, create a new account. Go to your TikTok profile and tap the hamburger icon in the top right corner. Click Settings and Privacy Click Management Account Click Switch to Business Account Then choose the category that is perfect for the business you have. To be successful on TikTok, you need first to realize who is your target audience with your content. With this, you avoid getting a good reach and engagement but not turning into sales. Advertise on Twitter For those who want to share their thoughts, Twitter is the best for every point of view. But today, it is also used for marketing purposes. Unlike other social media platforms, Twitter has the ultimate advantage in expanding your brand’s voice online and advertising your business. It would help if you plotted your marketing
Influencer Marketing: Working with Online Personalities to Improve Brand Recognition
Long before the internet and social media, television was the only “virtual way” brands could advertise their products to people. Now that various online platforms are created in line with the emergence of the internet, it called for online content creators to surface, and influencer marketing was born. Although it is not a new concept in the digital marketing industry, it has become a viral digital-first approach over the past couple of years. What is Influencer Marketing? Influencer marketing is a type of digital marketing where brands collaborate with social media or web personalities to promote their products and services through a content-driven marketing campaign in various media outlets such as Instagram and Tiktok. It is one of the modern-day approaches to expanding your brand’s reach online. Note that it is not the same as celebrity endorsement, where brands attach their name to a well-known celebrity. Influencers typically possess knowledge and expertise about their advertisement. What is an Influencer? An influencer is a social media personality that actively follows a particular niche with which they engage. Unlike celebrities, influencers can be anyone and anywhere. They can be a travel and lifestyle vlogger, a creative model on Instagram, or a video creator on Tiktok. Their followers are what makes them “influential.” They build their reputation through their knowledge, expertise, and experience in their niche. How they Contribute to the Success of their Partner Brands. Influencers have the power to affect the purchasing decisions of others because of their authority and relationship with their audience. They promote independently, are in control of the brand’s message, and have the liberty to choose how to portray it. The audience looks up to these influencers to guide them in their decision-making. That’s why most brands love to collaborate with social media influencers because they can hype the products they promote and they make them authentic. So, rather than just marketing tools, influencers are essentially social relationship assets for the brands to work with to achieve their marketing objectives. The Audience is Theirs. Influencers can create a keen and enthusiastic audience with established loyalty that follows their advice and lifestyle and supports the brands or products they promote, use, or recommend. One downside is that the audience follows the influencers rather than the brand itself. A simple misunderstanding with the brand and they can simply walk away and take the audience with them. That’s why it is vital to set up your strategy and plans before closing a deal with them. The Value of Influencer Marketing. Robert Palmatier, a marketing professor at the UW Foster School of Business, said that influencer marketing currently produces a higher ROI than most other kinds of marketing. Influencer marketing is indeed profitable both to the brand and the partner influencer, especially now that the majority of the people are heavily indulged in social media “finds” and recommendations. The market grew from 1.7 billion in 2016 to 16.4 billion in 2022, indicating that it is going on steady growth and will continue to grow as time goes by with increased social media consumption. Engagement is how people interact with online content, such as commenting, liking, and resharing. And this is precisely where influencers strive. And with different social media trends emerging, it is easier for influencers to ride on those trends and incorporate them into their advertisements. Influencers serve as content production, creating natural ads that resonate with the consumers in a much more personal sense, making it one of the most effective marketing strategies today.
