Digital Marketing

Today, Short-form Content Marketing slowly penetrates into the norms and status quo. More and more brands delve into this practice since it’s easily accessible with the countless tools that provide templates. But without fully understanding the essential practices to make sure they’re taking it to its full potential, more or less, you can’t expect your short-form content to make that much of an impact. So, in order to really squeeze out the juices when it comes to producing your Short-form Content, we’ve provided a few things you should consider below. Craft Compelling Headlines and Openings In the world of short-form content, crafting compelling headlines and openings is crucial as they serve as the initial touchpoints that determine whether the audience engages further with the content. A combination of creativity, clarity, and relevance is key to making these elements effective and impactful. Some of these include: Grabbing Attention Now that we live in a digital world where attention spans are shrinking grabbing attention is essential to immediately attract the audience to your short-form content. So make sure when you choose a headline, it’s compelling and acts as a hook, enticing readers to delve further into the content and help improve your watch time. When you finally decide on your headline, try reading it from the audience’s point of view and check if it compels you to want to learn more. You can also try using more relatable angles, such as using other languages, slang etc. Create Urgency or Curiosity When it comes to headlines and openings, it’s best to use words that evoke curiosity or a sense of urgency. They should offer a glimpse of what the content contains, teasing the audience and prompting them to read on, eventually leading them to engage more not only with your content but possibly with your whole page, too! Conciseness and Clarity We’re doing short-form content, after all, so it’s best to stay concise clear, and go straight to the point. Neither dragging your message nor cutting it short will make your audience engage more. It’s best to avoid leaving your audience hanging and just present all you have to offer immediately to the table. Visual Appeal Short-form content is all about visual appeal. Having this not only boosts your credibility as a brand but also keeps your audience engaged and watching. Make the best out of the models you have, the animation you will incorporate, the AI you utilize, your font of choice and the thumbnails to use. Be creative about it, but know to choose which executions work best based on your brand and platform for publishing. Engagement and Call-to-Action (CTA) Offer Value Clearly indicate what the reader will gain from continuing to read the content. For instance, include in your intro, “Want to master short-form content? Watch ‘til the end to learn how!” or “Watch ‘til the end for our promo code.” Encourage Interaction Call to actions help guide your audience onto the next step. Don’t leave your audience thinking what they have to do, help them and lead them to your goal. So if your goal is to garner engagements insert captions that insinuate your audience to react, comment or share. Tell them to book now, purchase now and add a little urgency to it, too, if you need to. Improve Watch Time Retaining viewers’ attention throughout the short duration is crucial. Keeping the content engaging from start to finish encourages viewers to watch the entire video, positively impacting watch time. Watch time is the total amount of time viewers spend watching your videos. It’s a crucial metric as algorithms on various platforms prioritize content that keeps viewers engaged for longer periods. For short-form content, watch time is still essential because high engagement within a shorter time frame can signal to algorithms that your short-form content is engaging and valuable to the audience. But while watch time is important, it should not be the only metric you consider. Platform Optimization A common mistake most brands make today is cross-posting through platforms. Though cross-posting has now been made easier, especially with the connection of Facebook and Instagram via Meta, it’s not always the best decision. Not all platforms cater to the same audience, nor do they have similar algorithms, so failing to optimize the content released per platform can affect your content’s performance. Short-form content that works on Facebook may not work on Instagram and the same goes for TikTok. That said, it’s best to learn about the platform you aim to use first, then tailor content according to its specific requirements and audience behavior. Tailor content for Mobile Today, the prevalence of mobile users grows day by day, regardless of age. With that, it’s safe to say that most of the audience you aim to reach will be using Mobile. So, it’s important to ensure that the short-form content you release is mobile-friendly. Regular Evaluation and Adaptation Short-form Content Marketing doesn’t stop at publishing. You also have to check their performance. Did the audience have a long watch time? Do your posts perform better if they are posted on the weekends? Does this certain execution work well on TikTok but not on Instagram? Knowing the answers to these questions helps guide you and unlock which short-form content. Conclusion Short-form content refers to concise, easily digestible content designed to quickly capture and engage an audience’s attention. This form of content is prevalent across various platforms such as social media, blogs, newsletters, and more. But remember, the visual appeal of short-form content often determines whether users will stop scrolling and engage with your content. Striking visuals combined with compelling content are key to capturing attention, driving engagement, and effectively conveying your message within a limited timeframe. So, make sure to get back to this blog to check if your short-form content ticks off all the essential practices to ensure it achieves your goal. If you’re looking for the right digital marketing solutions compatible with your brand, click here to book a

It’s the holidays! Don’t miss out on this opportunity to make the most of the festive season. The holidays are a peak season for purchasing, and its marketing potential to help attract new clients and boost sales for your aesthetic center is endless! Let our expert tips help you create a captivating holiday marketing strategy so your brand can shine as bright as Christmas lights and stand out from competitors. The Beauty and Aesthetics Online Community Thanks to social media, the beauty and aesthetics industry revolutionized how they engage with their customers and reach new audiences. Be it through new platforms or new personalities like influencers. The industry has built a prominent platform that can reach millions of people across the globe. With such a big reach, small businesses and brands find it difficult to get to the spotlight, but holidays are the perfect time to try and put yourself out there! There’s no doubt that the beauty and aesthetics community comes alive during the holiday season. But leveraging such festive enthusiasm in your digital marketing strategy might be your time to shine! So tap into the holiday spirit and check out some holiday strategies that are great for brands in the aesthetics industry! Holiday Campaigns that are Best for Beauty and Aesthetics It might be mind-boggling to think of marketing campaigns that are out of the box if you’re in the aesthetics industry. Aesthetics is all about the look, so undoubtedly, holiday-themed creatives are essential, but sometimes that’s not enough! So what else could you do? Holidays are all about giving, but beauty can’t be put in a wrapped box and gifted, can it? Worry not! We’ve prepared some tips that help your campaign rise to the occasion and get into the fabulous Christmas spirit. Gift purchases People are shopping for presents for their loved ones over the holiday season. Capitalize on this rise in demand and take it to your advantage! It’s an excellent opportunity to grow your sales by promoting your goods or services as presents. It’s best to do this using gift cards or gift certificates of aesthetic services that would fit various personalities. Make gift cards for anti-aging treatments that would be great for adults of all ages, or make gift certificates that would be fitting for younger women and pin them at the top of your profile during the holiday season. Festive Packages The holiday rush gets people pressed for time as they prepare for countless festivities. Make their lives easier by bundling products or services that complement each other to make Festive packages! Customers love it when they find everything they need in one package, saving them time and effort. Plus, bundling services together creates the perception of value and savings for customers, too. For example, you can bundle a head-to-toe package where it’s the ultimate comprehensive beauty experience. Give them a win-win option that’s surely enticing, and angle it as the perfect way to prepare for holiday snaps, too! Limited Time Offers Book now! Don’t wait! Limited slots! This approach attracts customers who fear missing out on a great deal or exclusive holiday products. It also lets your customers know there’s a sense of urgency and scarcity. All of these factors are what make limited offers compel customers to make quicker purchasing decisions. Let’s say you have a special offer on microneedling for this month. Highlight it, let your customers know that you have limited slots, and add that send a message button! You could say you’re taking advantage of impulsive buying. Loyalty Perks Competition is fierce during the holidays, and retaining your existing customers is as important as gaining new ones. Rewarding and incentivizing repeat business can be crucial for long-term success. With aesthetics treatments mostly needing more than one appointment, this strategy is of great advantage to the aesthetics industry. Angle on your current customer’s trust in your brand and with contests or special offers exclusive to returning/loyal customers only. For instance, your Facebook top fans have a special discount on their next appointment and a free facial on top of it! Contests and Giveaways Everyone’s attention is divided during the holiday season, so it’s best to go all out with something that would catch your customers’ sight. There is no better way to do so than with online contests and giveaways that generate high levels of engagement. It’s also a great way to rise to the occasion. The holidays are, after all, the season of giving. Show how generous your brand is with this act of goodwill that would either only benefit your customers, or you can even include a charity! This approach is also a great way to garner user-generated content. You can add to your mechanics for your audience to share or comment on their favorite beauty treatment or show their before and after photos with your treatments. Take Inspiration from these Holiday Campaigns Now, let’s take some notes on some existing holiday campaigns that took effect and impacted the aesthetic industry’s audience. Notice which strategy was used, see how each brand added its twist to it, and take inspiration so you can deliver yours better! Elf Cosmetics’ 30-second Unboxing Challenge Elf Cosmetics launched this ingenious challenge that went viral. The challenge is to open their holiday box (which is highly difficult to open) featuring 12 surprise products in under 30 seconds. This worked first because of the element of surprise, which is inseparable from the holiday season, and it also falls under the contest strategy, which ignited the audience’s competitiveness. Watch it here Y.O.U. Beauty’s Holiday Campaign In line with their brand identity that advocates for long-lasting beauty in quality and inclusive skincare and cosmetics, Y.O.U. Beauty launched their holiday campaign #beYOUtifulholidays, angling on gifting yourself self-love with Y.O.U. Beauty products. Using the gift purchases strategy, Y.O.U. Beauty was able to live up to the holiday’s spirit of love and giving while also selling their products at the same time! Learn more about the campaign