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Facebook Advertising, Our Blog

A Primer On Facebook Advertising For Beginners

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They are part of the Facebook’s world and we can’t do anything about it. You know you’ve glanced at them on your newsfeed as you looked at pictures of your childhood crush’s new baby but you’ve probably ignore them. The truth is somebody’s clicking on them – thanks to Hubspot handy infographic, Facebook’s ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014. The numbers are increasing despite of the birth of Snapchat. Good thing, Facebook acquired Instagram which is a great addition to their network. Yes, these kids might spend more time on these social networks but apparently their parents who have buying power spend on Facebook. A Primer On Facebook Advertising For Beginners Benefits of Facebook Advertising Do Facebook ads work for you? Knowing what Facebook ads can do for you is very important to determine your goals. It’s huge With over 1.4 billion people using this space, there is no single platform with as great a reach to the people who are interested in your exact message. More than 700 million people visit Facebook every day on their phones and tablets. 64% of Facebook users visit the site every day. Chances are, the customers you’re trying to reach are using Facebook. It’s streamline Facebook identifies audiences based on very complex factors beyond a user’s profile. You can choose the audiences that see it by location, age, interests and more. It’s flexible Though Google is now challenging Facebook for intent-driven marketing, the latter can still be used as a customer acquisition (using the right strategy), as well as a great place to create brand awareness. It’s mobile I’ve mentioned earlier that Facebook acquired Instagram which means they include its 500 million users who access the app only through mobile devices. Facebook Advertising Objectives Before we get too deep into ad unit details, here are some of the marketing goals that Facebook can help you achieve: Drive more people to visit your website Get website conversions Raise brand awareness Promote a product catalog Get more people to like your Facebook page Promote your app Get video views Generate leads or sales for services or products Drive more Facebook page engagement Get more visitors to your store Get more attendees for your event Types of Facebook Ad Units Before you create your first campaign, it’s crucial to better understand the different Facebook ad types. The good thing about Facebook is whatever your campaign’s objective is, there’s a type of ad for it! Facebook Ad Placement To reach your audience across devices, Facebook has carefully adjusted its advertising offering to better suit the needs of its users.Your ads can appear on Facebook different places which include: Desktop News Feed Mobile News Feed Right Column Instagram Audience Network Some placements may have higher costs and has effective results than the other depending on the objective and audience. Facebook Ad Creatives Suppose you’re done choosing your ad placement, you will now create an and choose a creative for the ad. Here are your options: Static Image Image Carousel (see image below) Video Carousel Single Video Canvas With regards to the type of creative chosen, it can affect results and total costs depending on your marketing objective and audiences. Facebook Ad Types 1. Click to Website Ads Do you want to see more people visiting your website, in hopes of getting them to purchase your product, fill up your form, or sign up for your newsletter? These are the ads for you. Type: Direct Response Objective: You’re trying to send people to important sections of your website. Bidding: People within your targeted audience most likely to click the link in your ad. Metric(s): Cost per Click (CPC), Click-through Rate (CTR). 2. Website Conversion Ads If you’re looking to boost stagnant sales, then Facebook has the ads that can help you increase your sales or bring in the leads you need. Type: Direct Response Objective: You want users to take an action on your site (make a purchase, sign up, install an app, etc.). Bidding: Targeting people who are likely to convert from an ad. Note: Facebook only determine users who are likely to convert if there’s a significant conversion volume within the first 24-48 hours. Metric(s): Cost per Acquisition (CPA), Conversion Rate (CVR). 3. Page Post Engagement Ads Type: Brand awareness Objective: You want to get more people seeing, liking, commenting on and sharing your Facebook ad. Bidding: People who are more likely to engage on your Facebook ad. Metric(s): Cost per Engagement (CPE), Engagement Rate, Video Views (if applicable). 4. Page Like Ads Are you looking to increase your Facebook likes? When someone likes your Page, your posts may appear in their News Feed, along with posts from their friends and family, so you can increase awareness of your business and meet new customers. Type: Brand awareness Objective: You want to increase the number of likes on your Facebook page. Bidding: People within your chosen audience who are likely to click on the Like button for your Page. Metric: Cost per Like (CPL). Example of Page Like Ad 5. Video View Ads Facebook receives over 4 billion video views per day. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers. Are you looking for the best way to ensure people remember your brand and come back to your site? Then the answer is Facebook video ad. Type: Branding awareness Objective: You want to bring your business to life with Facebook video ads (behind-the-scenes footage, product launches or customer testimonials). Bidding: People within your audience who are likely to click or watch your video ad. Metric(s): Cost per Video View, Average Length of Video View, Video Engagement Rate. Facebook has the ability to create an audience based on people who’ve previously viewed your video content. Marketers can remarket the users who have viewed a video in an ad. 6. Mobile App Install Ads Are you struggling to get customers to download your

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Our Blog

EmergeLocal Blog’s Digital Marketing Updates & Insights: Friday, September 9, 2016

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Happy 9th of the 9th and welcome to this week’s edition of the EmergeLocal Marketing Blog’s Digital Marketing Updates & Insights!What We’re Reading From The Experts Andrea Vahl How to Maximize Facebook Groups for BusinessFacebook Groups are a great place for a “natural group” of people to hang out including local connections, people who are part of a premium product that you sell, mastermind groups, customer service help,and more.Convince and Convert 6 Benefits and 3 Challenges of BloggingYou need to post regularly to your blog (at the very minimum every 30 days) in order to keep it engaging for your audience, but the exact frequency will depend on your content, your readers, and your resources.3Q Digital Programmatic TV – The Rise and FutureAs brands seek more robust targeting, ways to optimize, and the ease of automation across channels and devices, programmatic technology offers a way to buy audiences, not just shows, on TV.Simply Measured How to Prioritize Your Social Media To-Do ListThe real challenge is leaving enough room in the day and week to balance the day-to-day tasks that keep channels active with the long-term planning and strategy that is necessary to drive growth.Groove 20 Must-Read Books for Anyone Who Does Customer ServiceYou’ll find an updated list of 20 must-read books for anyone who does customer service.Digital Marketer How to Use Facebook Advertising to Grow Your Local BusinessLocal businesses know something really specific and crucial about their target market: they live or are in close vicinity to their business.When going to create your first campaign, or to boost your first post, focus on how you will stand out in the newsfeed.Hubspot Discover Where Your Competitors Are Beating You OnlineLearn the 4 important steps you need to take to conduct an inbound marketing competitive analysis on your top online competitors.From the EmergeLocal Team Handpicked For You 15 Inspiring Facebook Ad Examples Of Brands In The PhilippinesHere are the 15 Facebook ads we’ve analyzed to find out what makes them so fascinating and persuasive.Instagram Ads Best Practices To Help You Get The Most ROIFor marketers, Instagram ads represent a massive opportunity to drive a large and highly engaged audience to relevant product and content pages outside of the Instagram environment.3 Tools To Create Stunning Social Media VisualsFact: Social media gone visual. To make your social media posts appealing, you need new design tools that will streamline your design process.In this article, you’ll discover three new design tools that will help you quickly create amazing visuals for social media.

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Instagram Ads, Our Blog

Instagram Ads Best Practices To Help You Get The Most ROI

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Are you looking to start advertising on Instagram? Or have you started advertising but not getting great results?For marketers, Instagram ads represent a massive opportunity to drive a large and highly engaged audience to relevant product and content pages outside of the Instagram environment.In this blog post, I’ll be sharing some best practices for using Instagram Ads.Before we proceed to the topic proper, let’s determine if advertising on Instagram for your business works for you.This guide is for you if:Are you a brand manager who is interested in reaching out to new customers on Instagram but don’t know where to start?Do you manage digital advertising campaigns for clients and want to include Instagram advertising as another channel to reach their target customers?Do you own an eCommerce store and looking for new ways to position products in front of potential buyers?Are you a business owner who is looking for new ways to promote your products or services?If you are one of these people, I recommend you to start advertising on Instagram and apply the best practices. So, let’s dive in.​ Instagram Ads Best Practices To Help You Get The Most ROI Use Lifestyle Images Instagram is a social media platform and social isn’t about liking and sharing. It’s about engaging and interacting with your fans. That same goes for Instagram ads.Creative should be engaging. Lifestyle images that represent your brand’s persona work better on Instagram. Don’t get on Instagram to just post photos of your products. I recommend posting promotional content only 20% of the time. Like in all social media marketing, you can tell your brand’s story with as much creativity and thought when you do content marketing posts.Let’s take the Visit Singapore’s ad shown below as an example. The best part about their Instagram ad is that it looks like anyone could have taken it – a stolen shot. This was certainly intentional. The ad’s imagery is inviting and authentic. Create Images with Clear Focal Point Creative should have a clear focal point. You don’t want a super-busy or overly complex image. Marketers can use focal points in their Instagram advertising campaigns to direct attention to specific elements, enhancing brand recall and encouraging action. When your audience’s eyes are drawn to your ad, their attention will be held for only a few seconds. So, decide what’s your focal point. In this ad, Jollibee’s uses a mouth-watering photo to show off their product and catch the attention of their target market. The top background is blurred so it gives room to emphasize the product itself. Use Clear Call to Action Ad should have a clear call to action. Jeremy Smith, a conversion consultant, says the modern web audience is accustomed to the call to action. He quoted, “This doesn’t mean they are going to convert,” he says. “It simply means their minds are prepared for the experience of being called to act. They know it’s coming. Their minds have already decided that there will be a CTA.” In this case, Nivea Philippines’ ad drives action. Their creative includes two strong CTAs in a push to reach their campaign goals. First, Nivea Philippines encourages users to join their giveaway – that’s very clear in their image. Additionally, users can take immediate action on the ad with the help of a “Learn More” button. Whether you tell your audience click a link, subscribe to a newsletter, download a quote, or request a quote, being able to ask for an action is an opportunity to create impactful Instagram ads. Ensure Ads are Relevant to your Audience Ads should be relevant to your target audience. It is incredibly important to assess first your ad before it goes live. Here are the questions you need to ask yourself before launching your ads. Are they useful? Are they engaging positively? Would they resonate? Instagram uses a similar algorithm as Facebook, allowing a user to hide an ad they see and do not find relevant, and if this happens – Instagram will show your ad to less and less people. If you don’t want this to happen, ensure your ads communicate to the right target market. Split Test Different Ad Formats Instagram offers multiple creative ad units such as video, carousel, single image, etc. While you can generally use a single image ad format, is that the best thing to do? Instagram ads are like any social media ad campaigns: You can learn a lot from testing. To keep it simple, use the standard A/B split test method to test one Instagram ad against another. You can run a small campaign trying all three. Once you know which variety provides the best results, you can split test the next element – caption copy. Example of a Carousel Ad Example of a Single Image Ad Example of a Video Ad Final Thoughts Instagram is one of the social media advertising platforms that you can take advantage of in terms of aesthetic, targeting and user base, so don’t just wing it. Use these tips to brainstorm ways your business can advertise on Instagram with positive outcome. Take time to formulate a strategy so that in every ad you run, you’re delivering value and engaging with your audience. Bonus Tips Make sure your Instagram ads are appealing and relatable by using images that showcase real life situations and people. It will make your ads more memorable and connects with your target market. Standing out from the crowd is not easy if you want your ads to succeed on Instagram. Use bold, eye-popping colors to draw attention to your ads. Run different ads with different images to test which colors and other visual elements drive the most clicks. Don’t use the same images in your entire campaign duration. Your audience will lose interest when they see the same creative multiples times!

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Our Blog

Validate Business Idea with our 4 easy steps that will give you 10x result

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Do you want to validate your business idea? Is it a new strategy for your new business, a new product or service? Want to learn how to avoid wasting your time and money to a business idea where nobody wants? In this post, I’m going to share four ways to help you assess if your business idea has a potential market. Before diving straight to our topic proper, let me give you a little bit background of a new business idea we’ve validated using Google AdWords. Background of the New Idea Mobidock wanted to confirm if their motorcycle docking station has a market potential. Mobidock docking station is a collection of six interlocking parts for motorcycle. It has Docking Port cradle that clamps the front wheel of motorcycle to docked securely upright. They wanted to attract motorcycle enthusiasts and big bike riders to pre-order the Mobidock docking station. Their main objective is to find out if their target market are willing to purchase their product. Now, let’s take a look at the ways Mobidock has applied to validate their business idea. 4 Ways How to Validate Business Idea Know your customers Many small business owners get too excited to promote and produce their new product without knowing and understanding their audience better.Taking time to validate your product and market assumptions will save you a lot of time, money, and energy. Try to imagine this. You’re in a meeting and suddenly the big boss enters the room and asks “What’s your business idea about?”. How will you respond? You only have 60 seconds to make a powerful first impression to deliver your elevator pitch in a targeted, clear and concise way. In that 60 seconds, you need to answer these questions: What is your client’s problem? How are you going to solve the problem? What is the solution? Who are your ideal clients? Where are they located? Asking these questions to Mobidock’s business idea, here are the answers:What is your client’s problem? Answer: It’s space-consuming and unsafe to dock big bike motorcycle. How are you going to solve their problem? Answer: The product will dock the motorcycle conveniently and safely. What is the solution? Answer: Roll the bike into the Mobidock Docking Port until the front wheel touches the cradle and the motorcycle remains docked securely upright. Who are your ideal clients? Answer: Motorcycle Enthusiasts and Hardcore Riders Where are they located? Answer: Lives in the Philippines This simple market-centric approach will help you better understand what your potential customer wants, rather than telling yourself, “Okay, I have a product, let’s sell this right away”. Now that you know exactly who your customers are, next is to build a landing page. Validate Business Idea by Building a Landing Page Let’s define what landing page is for those who don’t know it’s purpose and importance yet. Landing page is the URL where it contains the details about the product or service you are offering and a clear call to action. When you build a market-centric landing page, I strongly suggest to give your visitors what you are expecting them to find. Check out the Mobidock’s landing page below. You’ll see a video that shows how to use the docking station. There’s also a visible call to action button that says ‘Pre-Order Now’. The message is clear to their target market. Protip: Write a copy that speaks to your ideal client while addressing their problem and convincing them why your product/service is the best solution. Review your copy and remove any redundant or confusing words. In creating landing page, I’d recommend you to try ontrapages. This is easy to use and doesn’t require technical knowledge. I’ve created a landing page using ontrapages while writing this blog post. Check out the screenshot below. Protip: Do NOT create a landing page that gives visitors a lot of options and multiple call to actions. Drive Traffic Once you’re done with the landing page, it’s time to drive traffic to it to test if there are people who actually want to buy your product. In this case, I used Google AdWords particularly the Google Search. I tried the Display and Remarketing networks but for the sake of this blog post, I will only discuss the Google Search. Google AdWords captures your potential customers who are actively searching on Google Search for products or services that your new business has to offer. You have the opportunity to only drive visitors to those who have interest and intent on your business. To start driving traffic, I launched campaigns and set a comfortable budget to run on search network. But before that, I’ve created a Google AdWords Account Plan for Mobidock. It contains the entire structure – from campaigns to landing pages. To give you more idea on the step by step process of launching the campaigns, here they are: Create a keyword list Create a small groups of keywords that your ideal client would use to find your business online. Protip: Think like your customer and speak their language when building your keyword lists. Here’s what I came up for Mobidock keyword list: motorcycle dock motorcycle stand motorcycle docking station sport bike wheel chock motorcycle docking part motorcycle rear stand motorcycle center stand wheel chock motorcycle wheel chocks Let’s say you have the keyword list ready. Next is group and organize your keywords according to a common theme. The image below shows you an example of the organized keywords used for Mobidock. Protip: To help you create your keyword list, you may check out the Google AdWords Keyword Planner here. It is a tool for researching keyword ideas and their traffic forecasts. After grouping your keywords, let’s proceed to creating text ads. Create a text ad A single text ad is consists of Headline, Description 1 & 2 and Display URL. The example below are three ad texts created for Mobidock. To help you get started in creating text ads, here are the tips to make them appealing

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Our Blog, Social Media

3 Tools To Create Stunning Social Media Visuals

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Are you looking for tools to create stunning images for social media?Fact: Social media gone visual. To make your social media posts appealing, you need new design tools that will streamline your design process.Part of our work as an advertising agency is to create such amazing visuals for our clients, whether those are Google Display banners, Facebook covers, Facebook ad images, and Instagram images.We are always on the hunt for user-friendly design tools to create multiple graphics for social media. Maybe you are too.In this article, you’ll discover three new design tools that will help you quickly create amazing visuals for social media.Before we proceed to our topic proper, let’s discuss first the advantages of a design tool.What are the Advantages of a User-Friendly Design Tool? Business owners do not get time to develop high-quality graphics for their businesses. In order to help these entrepreneurs, user-friendly design tools are considered to be of great help. These tools are especially created for people who lack the knowledge of creating a graphic. Here are the top advantages of using an online design tool.Ease of UseMost of the design tools come with a drag and drop facility. It provides the user with the ability to make changes easily.Ready-made TemplatesGraphic designing also includes learning a design software like Adobe Photoshop. But when the user picks an online design tool, he does not have to worry about any of these as it comes along with readymade templates. The user has thousands of templates to choose from and create a stunning image.PriceCost is one of the most attractive features of an online design tool. By using this tool the user can immensely cut the cost of designing a graphic. When the user actually gets down to build a graphic the main cost he incurs is of hiring a graphic designer.So, with that in mind, here are 3 tools we currently use in our work.3 Tools To Create Stunning Social Media Visuals Relay Relay’s user interface is straightforward. You’ll see the layouts and the preview for each platform.To start, choose a template based on platform, image style, or shape. Edit the image by clicking the ‘wrench’ icon. For a quote image, add the text as well as the website address. You can change the background or add you logo for the branding. For a hashtag image, simply add the text and the website address. The image below shows that assets such as photos and logos can be entered into the system to create your image. It doesn’t automatically pull in images like the other design tools available. To preview your work, just click the ‘wrench’ icon and you’ll see your work for a variety of social formats. If you want to change the photo, simply upload a new one. To show the resize layouts, just click the Russian doll icon. The change is now reflected in dozens of different graphics. If you’re satisfied with the preview, simply download the graphics by clicking the cloud icon. Relay has tools where you can use for cropping, putting watermarks, and creating images to make a good Instagram feed. But the downside of Relay is it doesn’t allow you to edit the overall structure of the template, like where the title, subtitle, or photo is positioned on the image. Relay is ideal for creating bulk sets of images which saves you time and effort and give you more time to focus on executing strategies. You can use Relay’s free trial without inputting your credit card details. To create images without Relay’s branding, you can pay for 8 USD per month. Snappa Snappa’s user interface is clean and simple (we’re not a fan of cluttered workspace). You can create graphics basically for various formats. Social media posts Blog graphics Header graphics And various social media and display ads In Snappa, you could start with a custom size graphic. The image below shows your workspace. You can create more appealing images using the 5 elements: Background – You can upload a new background image, pattern, color or use one of their stored images. Effects – You can add spice to your graphic by putting up effects like blur, hue, brightness, contrast, and more. Text – You can add text in various sizes. Graphics – It’s the element we think that’s so cool. Plus, graphics are modern looking. Shapes – You can add shapes, resize them and adjust to your liking. If you love putting up a lot of graphics to your image, Snappa is perfect. The site is dead-easy to use and robust. You can take advantage of Snappa’s free use for up to 5 downloads and shares per month and with access to limited templates. To use all the features, simply pay 10 USD per month. Recite Recite is like your one click design tool. The process in creating a graphic in Recite is very easy. Simply add your text, choose the template you want and BAM you have the image ready to download or share with your social media profiles. Let’s try creating one while I’m writing this post. First off, add your text. Next, choose from the templates below. Finally, click the create button. Wait for the image to render. Once done, you’re ready to download it or post to your social media profiles. If you change your mind, you can always go back to the first step. Recite is ideal if you want to create those funky looking images with quotes you see all over the social media. Plus, it’s free to use. What do you think? Have you used any of these tools to create professional-looking images with ease? Share you experience in the comment section below.

Our Blog

The 5 Big Questions About Digital Marketing – Answered

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Hannah dela Cruz, Account Manager at EmergeLocal joins the EmergeLocal TV this week, to discuss the top 5 questions she encounters during pitching of digital marketing solutions.When it comes to online marketing, business owners especially the small and medium enterprises are skeptical with going digital. They question the value of our digital marketing services.In this blog post, we compiled five common skeptical questions our account manager encounters when she’s pitching digital marketing solutions to business owners and marketers. So, here they are: Q1: What if there are two competing companies who want to advertise on Google with your agency, should there be an issue? A1: There’s no issue in that at all. We are just an instrument who would deliver your message to your target market online. Two companies might have different marketing approach – the way they deliver their own messages to their target market. So we are just here to help you put those marketing messages online. At the end of the day, the most outstanding message will be heard. Well this is actually on point. Being a digital advertising agency, we offer other channels that business owners can take advantage of to promote their products and services. The treatment on all our clients are equal because at the end of the day, it depends on your marketing message and objectives. Q2: What if there are a lot of companies who want to advertise with the same time, location, demographics, and websites, how will our ads appear? A2: Your ads will still appear according to Google’s criteria. Google will place your ads according to how much you’re willing to pay per click and how relevant your business is to a particular user’s keywords. Quite a clever question right? Well apparently businesses who advertise on Google and still manage to show ads. Since Google has their own measurement called quality score (which includes how relevant the ad is to the user’s search or interest) and bid (how much an advertiser is willing to pay per click), then your ads will definitely appear as long as it meets all the criteria. Q3: Why should I avail Google AdWords if I can be seen on the organic results already? A3: There is a huge difference between the organic results and Google Ads. One of them is you only pay whenever someone clicks on the ad. In SEO, only Google knows the algorithm on how you can put your website on the first page of search results. On the other hand, AdWords is easy to launch and you can set a specific budget. The ads are also placed at the right place at the right time. And as I have said, appearing on the organic results isn’t always a guarantee to be shown at the top or first page. Being on Google Adwords provides an advantage since its paid and it’s like an upgrade to your message or ads. Organic results are millions thus being on paid advertising can somehow uplift your position and of course gives you an opportunity to improve your ads along the way to be on the position whenever a potential customer is looking for your products or services. As an agency who focuses in Pay Per Click advertising, we don’t ditch the SEO. SEO is very important. If you’re looking for a long term result, it is the way to go. The thing is only Google knows the algorithm. If you want an instant results, you should go for Pay Per Click advertising. Q4: My sales is doing well, how would I know Google AdWords would make any difference? A4: “Who wouldn’t want to have more sales? Google AdWords can let you reach people who are really searching for you. According to Association of Digital Marketing Agencies or ADMA, 6.8M Filipino internet users are searching. 84% is engaging in search/navigation activities. 63% is searching on mobile everyday. Would you miss those?” You don’t want to miss those opportunities. With Google Adwords you will reach your target customers who searches online. Q5: The Internet in the Philippines is very slow, how can you say that digital advertising is helpful? A5: According to wearesocial, we are ranked 15th worldwide in terms of internet usage with 46% internet penetration and 47% in social media. These stats show that Filipinos are online. How much more when the Internet connection becomes faster? Well admittedly internet in the Philippines is slow but it doesn’t stop Filipinos to search online. Those Filipinos can be reach through digital advertising. Conclusion Just like any other marketing platform, online advertising is another way to improve sales and promote your business. Since we are now in the digital age, being online is one way to get ahead of the competition towards the future of marketing. Do you have any questions in mind about digital marketing? Let us know! EmergeLocal TV is our official YouTube channel where we share digital marketing strategies, tips and tricks for business owners or marketers who want to get their next customer online. Stay tuned!

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Our Blog

25 Great B2C Facebook Ads Example That Will Inspire you to be more creative

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Are you looking for inspiration to create your next Facebook Ads? Facebook Ads is a great tool for consumer sales and branding, whether it’s to sell a new car, a new smartphone, or a new app. B2C marketers’ end goal in using Facebook Ads is to direct followers over to their website, community engagement and involvement. They want to get plenty of likes, comments or shares on their ads. They mainly use Facebook marketing to promote brand awareness and get people talking about the brand. Whether you’re a small business or global brand, you’ll learn how others achieved real results with Facebook marketing. In this blog post, you’ll find the 25 ads aiming for different audiences and objectives, from Mobile App Promotion, to Brand Awareness to Increase Local Sales. You’ll get inspired by compelling creative ads on Facebook from small, local businesses. Let these B2C Facebook Ads examples help you create quality ads for your business. So without further ado, let’s get started. 25 Great B2C Facebook Ads Example That Will Inspire you to be More Creative Promote Mobile App Facebook aims to help companies to grow their audience and increase sales for their apps. Whatever your goal is – to drive mobile app installs, conversion and engagement, Facebook marketing will help you achieve them. The Facebook ad examples below will give you idea how to execute your ad in terms of creative side. Every Day! Rewards Every Day! Rewards is a campaign of 7-Eleven. They make it clear that when you download the app, you’ll get exciting rewards at your fingertips. The urgency of receiving what you get from the app is a great idea. Lamudi: Real Estate for Sale & Rent Lamudi, a property search portal launched a mobile app that helps you find the best properties available in the market. The ad image, with a shot of their dashboard in action, shows you exactly what sort of interface you’ll be working with when you sign up. Foodpanda Who doesn’t want to have their favorite food delivered at their doorsteps? Foodpandadoes that for you. They partnered with 160+ restaurants across all the Philippines for you to order amazing meals. SanMig Light On All Night If you are a certified partygoer, then this SanMig On All Night is worth to download. SanMig, a liquor brand created an app to spot the hottest party scenes. Monterey Meat Master It’s the first time we see a meat shop to have an app. Good move Monterey! Their ad is directed clearly to people who love to cook meat. The image ad showcases the recipes you can try in your own kitchen. Brand Awareness Facebook brand awareness objective focuses on maximizing the amount of people who will recall your brand after viewing your ad. It is best aligned with goals to increase the recall of your brand, a specific product or service with your audience. Check out the ad examples below to find out how the creative elements of online ads impact brand awareness. TRESemmé TRESemmé , a leading hair expert company, uses a famous celebrity which hits right at their target audience of hair conscious women. Eden Cheese In this Facebook Ads example, Eden Cheese keeps things super simple with this ad for a delicious holiday recipe. Their text tells you exactly what is coming up. This ad gathered over 100 comments, showing the power of a clear, straightforward value proposition. Cadbury Facebook ads are a great platform to provide sneak peek of your product. Cadbury’s ad image stands out to your newsfeed because of the background color – purple which is a cool tone and stimulates appetite. Enfalearn Enfalearn Philippines will definitely get your attention with this ad. The image ad features a mom and a kid taking a picture of a plant. They do a nice job with the headline of a “Watch our new story” to grab your attention. Chevrolet Philippines Chevrolet knows exactly who they want to target: people who love cars, especially Chevrolet cars. They put a #BeChevyStrong which encourages people to participate. You’ll see that they value their dealers with their call-to-action. Nestle Fruit Selection Yogurt As Beyonce’s lyric of her popular song, women run the world. It’s how Nestle wants people to perceive that women are super. The image ad encourages women to participate in the Q & A. The headline is straightforward and incorporates the #Superwomen. Shopify Who doesn’t know Facebook? Shopify leverages their reputation to draw your interest in their ecommerce shop technology. Even though the image doesn’t really reinforces the idea – it sparks interest. There’s no magic here, just a busy street. Lady’s Choice In the popular book of Gary Vaynerchuk, ‘Jab, Jab, Jab, Right Hook’, he emphasizes the importance of giving more value than getting benefits. This ad of Lady’s Choice Philippines shows you how to do that. Malayan High School of Science Malayan High School of Science does a great job making it crystal clear what you’re getting. Their headline ‘Enroll now at MHSS!’ gives you an idea of what you need to do next without much effort. The image does a nice job of fitting a picture of happy students and call-to-action while still being aesthetically pleasing and simple. Belo Essentials Let’s be real – you’re going to stop and look at this Belo Essentials’ ad because it has a girly image featuring their famous celebrity endorser, Anne Curtis. The ad gives you a great reason to click it – a chance to win a Boracay trip. Century Tuna Superbods Kudos to Century Tuna Superbods for addressing a complaint through a Facebook ad. Their image and text are totally in sync. They show that Facebook is not just for direct response advertising but also for customer service. Increase Local Sales B2C ads get to the point – they have a product to sell, and they’d like to get you to try it. Having the right audience, strong value proposition with a great image, you’ll be able to

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How To's, Our Blog

Stay Top of Mind With Your Leads by doing this 3 Smart Things🧐

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Are you struggling on how to stay on top of mind with your customers? Is your goal to educate leads and guide them through the buyer’s journey? After prospects have visited your website, called, or emailed you, they’ve converted into leads. But these leads might not ready to make a purchasing decision. That’s why you need to find ways to convert them to influence to make a purchase decision. HubSpot highlights the 5 stages of the customer buying cycle and shows you exactly how to leverage each stage. InboundWorks grouped the 5 stages to 3 stages for a simpler and more meaningful model. Awareness stage is the first opportunity to connect with your audience. The impression you will make in this stage will make a whole lot difference when moves to the second (evaluation) stage. If you win the second stage, your target audience will finally make purchase (final stage). But what if your leads did not make a purchase? Are you just going to sit and do nothing? Your leads have expressed initial interest in your company so the next thing to do is you need you need to continue to stay top of mind with them throughout their purchase process. That way when the time does come for them to make a decision, you’re the company they choose. So let’s look at three smart ways to attract and stay top of mind with your leads: Bring Them Back With Retargeting In definition, retargeting also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. It happens after leads have visited your website. Retargeting ads are ads that follow you everywhere. It reminds your leads of your business so they return to your website. Let’s have a good example here. Let’s say you’re a real estate broker in Angeles City, Pampanga and a prospective new home buyer visits your website. After reading several pages on your site, he leaves your website and visits other potentially unrelated sites across the web. Because he has already visited your site, the retargeting technology can identify him as an interested shopper and show your display ad to him as he continues to surf the web. It’s a perfect opportunity to re-engage him with a promotional offer like “10% Discount on Equity” and a strong call to action like “Book Your Free Site Tripping Today” so he will click the ad and return to your website. By staying top of mind with your lead while he was in the consideration phase, you can encourage him take another step toward becoming a customer. Call Your Leads Back Quickly Before They Lose Interest Did you know that most consumers buy from the businesses that respond back to them first? Your audience becomes a lead when they act on what you want them to do. For example, you’re a real estate broker and you advertise an open house. When a potential customer clicks your ad, it will be redirected to a landing page where there’s an obvious contact form to capture pertinent information such as name, email address, and contact number. After you receive the information, the next thing to do is follow up on them as soon as possible by calling them and asking more questions. For instance, did they want to set an appointment for a free site tripping? Do they need pricing information, etc.? This information not only enables you to help your lead, it also gives you background information you can use in follow-up communications. Nurture Them With Emails Do you know that the first email was sent 45 years ago? Email serves a purpose until now when it comes to marketing and closing sales leads. They are a great way to stay top of mind with your leads and previous customers. Here are the reasons why email is great for nurturing your leads:Cost effective Most of us have email addresses,It’s something personal,You can go back to an email every now and then Emails can be customized. Follow up your consumers with great stuff about your business. To give you an idea what type of follow-up emails you can send to your leads, here they are: Links to relevant industry articles Alerts about upcoming sales and special promotions News about your products and services Testimonials from happy customers Updates about your company’s culture That’s it By providing timely, personal, and helpful information, chances are you can convert your prospects into sales. A comprehensive CRM software would be a big help to keep you updated about each of your lead. How do you stay top of mind with your leads? What’s your current process in keeping your leads warm? Let us know by leaving a comment below.

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Pay Per Click Marketing: 5 Reasons to include this to your business

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Are you reluctant to dip your toes into pay-per-click marketing? Do you always ask yourself if the investment may be worth your while? Digital marketing is in full swing and businesses are doing their best to be in front of their potential customers online. It becomes critical and essential for them to keep up with the current marketing playing field. Pay Per Click marketing, also known as PPC marketing, Cost Per Click marketing, Sponsored Advertising or Paid Advertising is a form of digital marketing. It gives you an opportunity to get searched online (more easily) because you will be placed by Google on the top of the Search Engine Results Page. Your business could be in front of your potential customers at the time they’re looking for your products or services . This type of digital marketing is one of the effective ways to help your business get traffic from relevant search results and other related websites. Let me give you a gist of how pay per click works. Take a look at the image below. The potential customer searches for keyword “culinary school quezon city”. Google gives you search results which consist of paid and organic. Paid ads are highlighted with green ‘Ad’ bar while the organic results are located under the paid ads. The most relevant paid ad will be shown on top of the search results. Once the ad is being clicked, the potential customer is taken to a landing page which contains more information about the ad. Then, the advertiser will be charged per click. That’s why it’s called Pay Per Click. The good thing about pay per click is you are not being charged when your ad shows up but when it’s being clicked. Now let’s move on to what I want to share with you which are the five practical reasons why you should start doing Pay Per Click marketing to get your business in front of your potential customers. 5 Practical Reasons You Should Do Pay Per Click Marketing Transparency in budget Every business owner wants to know every penny spent on advertising. With pay per click, this is definitely possible. You’ll know how much you are being charged for a click. You’ll also know which platform is giving you a great return on investment. This transparency on budget will help you or your team decide in terms of budget allocation. Exposing your business for free The benefit of only paying when someone clicks on your ad is that you get all the additional views of your ad and brand for free. This applies to Youtube skippable video ads, wherein if the video ad is not played by the customer for a minimum of 30 seconds, the advertiser will not be charged. Caveat though, there’s a strategy behind here. In the video, to get a free exposure, I suggest you show your brand logo or tagline within 5 seconds. Below is an example of a youtube video ad. In the screenshot of the video ad below, the brand ‘Panni Carlo’ is already exposed to the users of YouTube while the ‘Skip Ad’ button is still there. Complete control of the ads With the pay per click marketing, the ads that are displayed in the paid search results can be changed, edited, tested, optimized and tracked to maximize effectiveness. This feature allows advertisers to know which exact combination of ad text, key phrases, and images work best. You can also control the targeting of your ads such as physical location of searcher, time or day of the week, device type, ads position, website placements, demographics and more. Consistent traffic As an advertiser, one of your ultimate goals could be driving consistent traffic to your website. If you don’t have any people visiting your website, how would you be able to convert them into sales. With paid advertising, the amount of traffic can be controlled as they are tied directly to the allocated budget on how much the advertiser is willing to pay per click, per day and per month. Tracking of performance With pay per click, campaign results can be tracked extensively. From the number of clicks, how many times the ad appeared (impressions), to the number of conversions, all these are being tracked. These data you’ll collect will help you make wise decisions to achieve your business’ goals and return on investment. Wrapping up Pay per click marketing works! ​The bottom line is that pay per click works well for every type of business as long as it is DONE right. According to Statista, this year, the revenue in the “Digital Advertising” market in the Philippines amounts to mUSD 244.8. That’s huge. And it’s increasing every year which means there’s a BIG opportunity for you as a business owner, marketer, or advertiser. Businesses are now realizing the importance of incorporating pay per click to their current marketing strategies. So start using the power of pay per click and be on the right track on getting good results and return on your investment. Have you incorporated pay per click in your current marketing? What business’ goal pay per click marketing has helped you achieve? Share them in the comment box below. Key takeaways You’ll get consistent influx of traffic through Pay Per Click Marketing. (click to tweet) Expose your business for free with Pay Per Click Marketing. (click to tweet) You’ll only pay when your ad is being clicked. (click to tweet) Statista says in 2016, the revenue in the “Digital Advertising” market in the Philippines amounts to USD 244.8. (click to tweet)

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