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Experiment ad creative increase facebook engagement
Guides, Our Blog

The best content type to use to increase Facebook engagement by 12,433% and only spend $.0007/CPE according to our Experiment

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Do you run post campaigns on Facebook hoping that it will gain (a lot of) engagements? What campaign creative do you use? Do you use video, static image, carousel, or gif? Have you ever wondered if a certain creative could be more effective than the other? In this post, we’ll compare the 2 most popular and most-used creatives for page post engagement. But first… What Available Creatives You Can Use? When you create a Facebook ad, you’ll be asked to upload a creative. When it comes to choosing the creative for page post engagement, most experienced advertisers pick a static image. Ad Creatives: What can you use? Carousel – Sequence of images or videos in a single ad. Video – Telling your story in just minimum of 15 seconds. Slideshow – Use a series of images to build an engaging video. Static Image – Use a compelling single image. In my experiment, I compared Video and Static Image. What are the benefits of Video and Static Image? With the video, the main goal is to captivate people with a story about your brand, products or company. It’s highly recommended to tell your story in 15 seconds or less to get your entire message across to more people. According to Facebook, short video tend to perform better on mobile. On the other hand, using a static image is powerful to capture people’s imagination. You can get creative as you want. Lifestyle images and illustration tend to attract people’s attention. But is Static Image always better than Video? ” Videos are better for driving Facebook views, engagement (Likes and comments) but images are actually better for clicks. People will watch videos and spend more time watching your ads but images are more easily scannable. When scrolling, people will decide within 3 seconds if they want to click your photo ads whereas it will take them more time when it comes to videos.” – Jonathan Aufray (Growth Hackers) Marketers said that 2017 is the year of video but I won’t deny that static images have been very successful based on my own experience. I’ve had this burning question in the back of my mind. Should you try to convey the message about your brand through video (running video ad) or compel your target audience through a creative static image (1,200 x 628 pixels non interactive image ad) to increase Facebook engagement? I decided to run an experiment for a leisure company. Background of the Experiment The company wants to achieve these objectives: Promote awareness of their new attractions Acquire reservation inquiries Increase their Page Likes Create a dynamic Facebook page Making sure posts are getting high engagement All of these objectives boil down into one ultimate outcome – increase their sales by 10x this year. To make the campaign more successful, we’ve created a landing page. The landing features an inquiry form and visitor clicks on the “Submit” button. In other words, it refers to a written request for more information regarding the reservation. I ran the ads using the same targeting options, landing page, and campaign objectives. Are you ready to find out what my results were? Wait, before I reveal them, let me give you an idea first my campaign setup. The Campaign Setup First, I created an ad within Power Editor with promoted posts. As I’ve mentioned, the experiment is done using Page Post Engagement campaign objective. The landing page has a contact form where a visitor will be asked to input the name, phone number, email address, date, number of adult, number of child, and a message. The screenshot below shows you the inquiry form. For the same campaign objective, I chose two creatives. The first creative is a video and the other one is a static image. Both of them have already been posted on the Facebook page. To track if we’re getting leads through the landing page, we placed a pixel on the thank you page (the page they hit after clicking the ‘Submit’ button). In both creatives, I used the same campaign and targeting. Let’s take a look at the results. The Results: Video Ad I spent a total of $30.19 to acquire 37,464 engagements and reach 50,427 people in 21 days. And these were my results: Frequency: 3.45 Engagement: 37,464 Cost Per Engagement: $0.0007 Leads: 4 Cost per Lead: $7.54 CTR (All): 8.75% The Results: Static Image I spent a total of $0.58 to acquire 313 engagements and reach 2,630 people in 21 days. And these were my results: Frequency: 1.04 Engagement: 313 Cost Per Engagement: $0.0019 Leads: 0 Cost per Lead: $0 CTR (All): 13.56% The Comparison The analysis is pretty simple. I looked at the 3 metrics that I think are important: Amount Spent Total Number of Engagement Cost per Engagement Here’s how the results for both campaigns looked like for the total number of engagement generated. Side note: What about the Clickthrough Rate (CTR)? As some of you may have noticed, the Static image creative achieved 13.56% CTR while the video creative got a lower 8.75%. The reason behind this is because we’re running a post engagement campaign and the number of engagement is purely based on the objective’s algorithm. Moral of the story In this experiment, it is proven that video is performing well than the static image. The fact that we’re running a post engagement objective and people are now comfortable seeing videos in their newsfeed, it’s acceptable that video is the winner. Plus, the video has collected and insane amount of increase in facebook engagement way before I started the experiment. Facebook’s algorithm might be giving the video more exposure because of its existing data. In fact 85% of all internet users in United States are watching different video types online monthly, and that’s a big population, roughly around 256.7 million people. But, what can you learn from this? You should always be testing on Facebook. You never know another campaign creative might just work better for your

Creative Instagram tips small businesses startups
Facebook Advertising, How To's, Our Blog, Social Media

How To Build Facebook Audience From Scratch and Increase Conversion

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Looking for ways on how to build Facebook Audience but you’re not quite sure where to find them? Do you have a great product, service, or offer but you’re not sure how to get it in front of your next customer? And did you know that 78% of American Consumers discovered products that they wanted to buy via Facebook ads? As a beginner, these are the types of questions you ask yourself when placing a Facebook ad. Well, it’s possible to target your ideal audience even you start from scratch. In this article I’ll share three ways to target Facebook users with your ads, many you’ve likely not considered. Build New Audience Through Facebook Fans There’s one way to show your ad to people who have liked your Facebook page. Target People Who Are Similar To Your Facebook Fans One way is to use lookalike audience where you target all the people who have the same interest and behavior. This targeting is ideal for Facebook pages with very few likes. If you have a business page which has more than 2000 likes, you can target your own fans aside from this targeting. Start by going to the Audiences section in your Facebook Ads Manager. Click Create Audience. Select Lookalike Audience. You can choose multiple target audience size in one lookalike. Now you are starting to build Facebook audience, and you can target your Facebook fans. Build New Audience Through Your Existing Email List There are two ways to show your ad to people who have subscribed to your email list. Target People Who Are In Your Email List One way is to target all the people who have subscribed to your email list and show your ad when they log in to Facebook. Remember that if you upload 1000 email address, Facebook doesn’t guarantee that they will be showing your ads to 1000 email addresses To start, click Choose Create Audience and select Custom Audience. Then Select Customer File and click Choose a file. Upload the CSV file or choose the other option. Now the audience starts building, and you can target those email subscribers. Target People Who Are Similar To Your Subscribers You can create lookalike audiences from email lists you’ve uploaded. Start by going to the Audiences section in your Facebook Ads Manager. Then, select click Create Audience and select Lookalike Audience. Then, select the email list you want to create a lookalike, country of your target audience and percentage of similarity. Reach People Who Visited Your Website Your website visitors are the people who are most interested in your product and services because they took the time to browse your web pages. It is ideal to target customers who already know you because they will likely avail your product or services. Now, you have two ways to make the most out of your website visitors. Retarget People Who Visited Your Website Facebook has a retargeting feature similar with Google AdWords. You can target all the people who have visited your sales website or a specific web page. To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on. To create an audience where you can target your website visitors, start by going to Audiences. Then, select Create Audience and click Custom Audience. Choose Website Traffic. Choose a specific retargeting option. Protip: Create an audience of all people who visited your website before any retargeting option. The more conditions you select, the less number of potential reach you’re going to get. Then, type in the domain name of your website. If you want to show your ad to people who visited your website in the last 7, 30, or 180 days, simply input your desired number. Reach People Similar to People Who Have Visited Your Website You can create lookalike audiences from website visitors. Go to the Audiences section of the Facebook Ads Manager and select Lookalike Audience from the Create Audience drop-down menu. Then, select the Source. It’s the name of the website custom audience targeting all your website visitors. Also, choose the country and percentage of similarity that matches the criterion. Conclusion One important thing you need to do is to create all your audiences first running any ad so you can save time, money and effort. I recommend to do your own testing to find out what audience gives you the best results. Once you get comfortable with these audiences, you may explore other targeting using interest, behavior, and demographic.

Philippine brands facebook video ads 2017
Facebook Advertising, Our Blog, Social Media

See Philippine Brands’ Facebook Video Ads Of 2017

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Do you know that brands are heavily using video in their Facebook? Marketers believe that 2017 is the year of video and the ideal platform where most videos got shared is Facebook. When it comes to finding the right platform to promote your video, Facebook is a strong contender. Whether you’re spreading brand awareness, announcing a new product launch, or launch a company, quality and emotional driven branded video campaign makes customers feel emotionally connected. In this article, you’ll find the ten best Facebook Video Ad examples that are inspiring and tickle the emotion of the viewers. Plus, we’re going to give you tips and tricks on how to create great video ads on Facebook. See Philippine Brands’ Facebook Video Ads Of 2017​ 1. BEAR BRAND Adult Plus Bear Brand has always been quick to adopt influential celebrities and incorporate them into their strategy. They teamed up with Alden Richards and managed to create something relatable — regardless of his celebrity status. For the #TibayForWorkGoals campaign, Bear Brand launched a video ad to promote strength and of course, a positive brand image. 2. Belo Essentials Always perfectly in tune with their audience when it comes to their advertising campaigns. The newest video reaches working girls by powerful message that leaves a positive outlook in their lives. 3. Bonakid Pre-School The video turns to be engaging to moms and their kids. This is a powerful example of using a dance video to spread brand awareness and a positive message. 4. COCA-COLA Philippines Food is said to be the one thing that is always certain to bring families together. In their latest video campaign, Coca Cola — a carbonated drink company — suggests food can be enjoyed with their drink. They teamed up with Yummy, a food magazine to create this how-to video and found a way to connect with a huge audience — garnering over 1 million views. 5. Del Monte Kitchenomics Del Monte, a food and beverage company created a recipe video to help viewers create a new twist to their usual “adobo” recipe. What’s great about this video is they use the national viand of the Philippines which is adobo and come up with their version. 1020 6. Globe Telecom Globe Telecom, a telecommunication company, uses Disney’s Beauty and the Beast forward to their full advantage. While the campaign is obviously centered around the Disney’s most-awaited movie of the year and has little to do with the brand itself, Globe Telecom video mentioned their product through texts and not on the video. It shows a prime example of how the most successful video ads focus more on the story, than the product itself. 7. KidZania Manila In KidZania Manila’s new video campaign, they embraced their “inner child” in an effort to promote their brand. What’s great about this video is that it showed kids having fun and learning at the same time. 8. L’Oreal Paris Philippines The campaign #NeverFail is a great example of brand and influencer collaboration. L’Oreal Paris featured Solenn Heusaff, an actress and a make-up artist, to showcase their newly-launched product. 9. Nestea The NESTEA #PlungeToPledge is a digital campaign that promotes environmental awareness among consumers, the direct result of which will be cleaner beaches. Rather than leveraging how-to like the Coca Cola video, it provokes empathy with viewers. Who doesn’t get to plunge when watching videos of people plunge too? Now, those sentimental feelings translate with consumers when thinking about Nestea. 10. Philippine Airlines Facebook has become infused in our society, making FOMO, or the fear of missing out, a real thing. Meeting friends, and sharing your life with those friends, is the business of Facebook. Philippine Airlines took advantage of the current society. In this video, it perfectly portrays how people can connect with others who share similar interests by showcasing beautiful destinations in the Philippines. As promised, here our top four tips to create a great Facebook video ad. 4 Tips to create great video ads on Facebook​ Showcase real emotions Facebook allows targeting based on real people. So it’s better to have a video that emphasizes emotion from the beginning, middle, and until the end. Capture your viewer’s first three seconds Facebook autoplay each video on Facebook feed and pause it when people scroll past it. So, make sure to catch person’s attention in the first three seconds. Make sure it’s engaging even without captions As a person scrolls down in their News Feed, each video starts playing without sound. Make sure that even without captions, your audience get the message visually. Be authentic Brands and marketers spend a big chunk of their marketing budget to broadcast their ad. But be vigilant, because Facebook prioritize user engagement over direct selling. Ensure that you are showing authentic story and the content of the video is engaging. What’s your favorite Facebook video ad? Share your thoughts in the comments.

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Facebook Advertising, How To's, Our Blog

How To Create A Facebook Ad MockUp

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Is creating a Facebook ad mockup part of your entire planning and strategy process? Looking for way to share it with your boss or client without trying to screenshot every single ad you’ve created? There’s now a solution. Featuring Facebook’s new tool – Creative Hub. What is Creative Hub The Creative Hub allows you to create mockups for any Facebook or Instagram ad unit easily. It’s first tested to more than 30 years agencies to build a revolutionary experience that’s now ready for the entire industry to use. Here are what people say about the Creative Hub, “Using tools like Creative Hub to better understand and explore innovative advertising products helps us to push creative boundaries. This is especially important if we want to adapt quickly to new technology(s) to create ground-breaking work.” – Julian Cole, Head of Communications Planning at BBDO “To be able to use this tool to build adverts in situ on Facebook and Instagram makes it much easier for us to present ideas in the way that people experience them, and ultimately helps enable our clients’ brands to connect to their audience.” – James Temple, EVP MD Executive Creative Director EMEA, R/GA “Creative Hub has streamlined the process of producing concepts for Facebook and Instagram, saving us time, providing a consistent framework and the magic of demoing creative to clients on their mobile devices.” – Sam Gibbs, Emerging Technologies Director, Grey London As an advertiser that creates and manages display or social campaigns, creating mockups is crucial in ensuring that the vision and goal of an ad unit is there when you bring ad creative to life. Creative Hub’s list of supported Current Mockup ad units The Creative Hub allows you to create mockups for any Facebook or Instagram ad unit easily. Facebook Carousel Ad Canvas Ad Video Ad 360 Video Ad Video Link Ad Slideshow Ad Image Ad Website Link Ad Instagram Instagram Stories Image Ad Video Ad Carousel Ad How To Create A Facebook Ad MockUp: Step by Step Instructions As an example, we will create a website link ad mockup. Let’s walk through a mockup right now. Note: Make sure you are login to your Ads Manager or Business Manager. 1. Click Creative Hub. 2. Choose Image. Find Facebook Website Link Ad. Then click, Create Mockup. 3. Fill in all the elements of a Facebook or Instagram Ad unit available. If you’ve missed one element, the tool will give you an error message. Below, we put in some example text and imagery for our mockup link ad. Once done, you will see the preview of the ad in different placements: News Feed, Mobile News Feed, Feature Phone, or Right Column Ad. Protip: To ensure that you’re uploading an image that will pass the Facebook image text rating, we suggest clicking the Image Text Check. 4. Click Save. How To Share the Facebook Ad Mockup Now, you’re set to share the output to your boss or client. To get the shareable link for a live preview of the ad, click the arrow button. You’ll see the shareable link for the example ad we’ve created here. It will show up as “shared by ____ (the name on your Business Manager account). (If you’re using a personal account to log into Business Manager, keep in mind that your name will appear.) You will also have the option of sending the ad to your mobile device and viewing the ad preview directly in your Facebook app. To do that, check out the screenshot below. Conclusion That’s it! You can now create your first mockup. The only drawback with this tool is there’s no way to automatically import it to Power Editor. But let’s wait and see. Facebook might have this feature in the near future. For more information, go straight to the source or reach out to EmergeLocal for any social media marketing needs.

How to write compelling Facebook ad copy
Facebook Advertising, How To's, Our Blog

How To Write A Compelling Facebook Ad Copy

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Are you frustrated with the results of your Facebook ads? Have you ever thought that those results were caused by the ad copy? Chances are your ad copy sucks. Fret not. Here are simple tips for writing compelling Facebook ad copy. Plus, watch out for the Ad Copy Cheat Sheet as a bonus at the end of this blog post. Make the ad copy relevant to the image Relevance is critical for success when using Facebook advertising. Remember, it’s a form of PPC which means you’re paying when someone clicks on your ad. If you’re showing ads that aren’t relevant to the ad image or target market, you’re wasting your time and money in doing Facebook ads. If you want to determine if your ad is relevant, Facebook advertising has this feature called “Relevance score” (counterpart of Quality score in Google AdWords) which measures the relevancy of your ad copy, image, and landing page to your audience. Let’s take the ad of Quizony below, the headline “What Kind of Fairy Are You?” is relevant to the image. People will determine the purpose of the ad because the word “Fairy” is related to the image (a fairy). Looking at the result of the ad, it has 1K likes, 330 comments, and 410 shares which means the ad resonates to its target audience. Ask a question People tend to become alert when they’re being asked. Asking your target audience a question can be a good way to encourage them to read, think and click on your ad. Here’s an ad from Quizony, their ad copy started with a question, “Ever wondered what gender your brain is?”. Plus, the headline is a question. If you will see this ad, definitely you’re going to pause, read the ad, and be curious about it. Test the long form ad copy If you frequently create a short copy for your ads and are not seeing great results, maybe it’s time to test the long form copy. In the ad with long text, you would be able to tell a story and explain everything. I recommend to test two ads with same image but different ad copy version (short ad copy and long ad copy). Mention price By including the price, the ad allows users to self-select based on whether they can afford the product or service. If they can’t afford it, they won’t click through, thus saving the advertiser money on unqualified clicks.) Let’s take the example of the ad below. Dreamland Jewelry includes the price of the product. If your target market click through the ad, it means the price $10.38 is a good price for the product. This weed out the your unqualified target audience. Create a sense of urgency (scarcity model) Adding a time frame to your ad copy creates a sense of urgency. In the ad example below, Emirates uses the word “until” that indicates time. Aside from “until”, there are other words or phrases you can use to add a sense of urgency including “today”, “now”, and “this week. Clear Call to action Having a clear call to action (CTA) is vital to the success of your ad. It is giving your target audience an idea what to do next. Your CTA should encourage people to click on your ad now. In the ad example below, Plexuss.com includes the words and CTA button “Sign Up”. It makes you want to click the article to learn more and act on it. It maybe filling out a form or purchase. Wrapping Up There you have it: Six tips of turning your Facebook ads into profits together with a few examples of awesome ones from all different brands. Getting Started Writing ad copy is both an art and science just like choosing an image. That’s why we created the Ad Copy Cheat Sheet. (Click the button below to open). Save it, print it, share it with your team.

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Our Blog, Website Optimization

Google AMP: 3 Benefits Your Business Needs to Know

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Thinking of improving your website’s loading on mobile devices? Is your website takes longer than 3 seconds to load on your smartphones or tablets? If your answer is a big YES, then accelerated mobile pages, or AMP for short is the perfect solution. In this article, I’ll share what Google AMP is, then we’ll discuss the benefits for your website. But before we dive into that, let’s check out this scenario. Imagine on your way home and decided to cook a dinner for your partner. Not sure what ingredients you have to buy on your grocery list, you take out your phone and do a search for “nachos recipe”. You’re on the road driving and the internet access is limited, and it feels that the websites you’re browsing is too slow. You get frustrated so you decide to close your browser instead. You are not ALONE. In fact, according to the study done by Forrester Consulting, 73% of mobile internet users say that they’ve encountered a website that was too slow to load and 40% of web users abandon a website that takes more than 3 seconds to load. This kind of problem has a solution – the Google AMP. So what is Google Accelerated Mobile Pages? ​Google Accelerated Mobile Pages (AMP) is a project backed by Google to make websites load quickly on mobile devices and across different platforms. Last February 26, 2017, Google has started to show search results on mobile phones with websites that AMP is implemented. To see what a faster mobile web might look like, Google developed this demo: ​What are the AMP benefits? Improve User Experience In the Philippines, 117% of Filipino are active mobile phone subscribers while the average daily use of internet via mobile phones is 3 hours and 14 minutes. These are the users who feel bad when they browse your website and when it loads too slow for them. With Google AMP, your website will load fast even if user is connected on a 3G signal. They can get the information about your business without wasting time and effort. Brand Identity A website that loads slowly means unhappy site visitors. That’s a bad impression to your potential customers. Google AMP gives your brand a positive impression to your potential customers. A mobile website that loads fast gives you a competitive advantage over your competition. Improve Search and SEO Performance Google says that nearly 60% of searches are now from mobile devices. Google is now heavily improving the user’s experience from searches coming from mobile devices. Since April 21, 2015, Google Search expands its use of mobile-friendliness as a ranking signal. With Google AMP, it makes your website not just mobile friendly but loads faster on mobile phones. Protip: You can check your site’s loading speed using the Mobile-Friendly Test tool. I can create a tutorial, if you’re interested, but really wanted to go over the benefits of AMP with this post. Final Thoughts If you haven’t used Google AMP on your website, it’s time to give it a shot. Google AMP is the future of the web and it’s the perfect solution to speed up your website loading. It could turn your site visitors to real customers. Comment below if you are interested with a tutorial about the implementation of Google AMP to your website.

Facebook live marketing a primer
Our Blog, Social Media

Facebook Live Marketing – A Primer

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Thinking of new ways to have a great conversation with your followers? How about doing this in real-time? Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. It made its debut last 2015 in its early stages with selected accounts including Dunkin’ Donuts, Tastemade and The Young Turks news network. Fast forward to 2017, it’s now available to all users provided that you have a video camera, an Internet connection, and a Facebook account. Facebook Live Marketing – A Primer So what is Facebook Live anyway? Facebook Live allows you to show your expertise in real time, take people behind the scenes, and much more. This is a good news for marketers and business owners because of high engagement and significant long term gains in social marketing. Simply put, engaging conversations with your followers can be capitalized. They can also share the video with their friends and family, potentially increasing its reach. By following these tips for Facebook Live, you’ll make it easier to market your products or services with a higher success rate. Here’s what you need to know. Provide a behind-the-scenes experience to customers “Customer experience is everyone’s business” is a mantra that I often hear from customer experience leaders. Of course, it’s true. Give your customers a peek behind the curtains of your business. By showing “behind the scenes” content, your prospective customers will be enticed to your products or services because they will know what you’re offering is a value for money. Show to your customers that your pair of shoes is handmade or your beer is “pure”. But giving customers a peek behind the curtain doesn’t have to end with physical products. The “behind the scenes” strategy is applicable in quite a variety of industries. Below is an example of a behind the scenes LIVE. ​Show sneak previews of new products or updates Product-oriented business can share sneak peeks of new products with their followers via Facebook Live. For example, if you just launched a new product, but it’s not yet available on your website, you could use a Live video to tease it to customers. As for the updates, this can be applied in service-oriented businesses where they can share daily updates, tips, and helpful hints. For example, if you are a real estate broker, you can some tips about real estate 101. In this way, you’re giving value and is positioning yourself as an expert in the field. Check out an example of an updates or tips LIVE by Benefit Cosmetics. ​Promote events Since Facebook Live lets you broadcast video in real-time to your followers, as well as directly to an event page or group, promoting an event via Facebook Live is definitely possible. For example, if you are a real estate developer, you can live-stream the “Open House” event. Chances are, you can still engage your followers who want to attend the event but can’t afford to. Answer questions Mark Zuckerberg did this during his first live public Q & A last year. He invited users to post questions in the comments, and for others to vote on them by “liking” the comments. Encourage further comments and questions to get more news feed activity and engagement. Protip: Compile all the Q & A and create a blog post version. Share it with your followers so they can still refer to it every now and then. Conclusion There you have it! We hope this has been a realization to you as a business owner or marketer that live video is worth a shot. As for Facebook, we’re curious to see how they develop their live video platform to help brands connect more deeply with fans and followers, and individuals connect more deeply with friends, family, and community. For more Facebook Live tips and tricks, check it out here.

Google Adwords green outlined ad label
Google AdWords, Our Blog

Google AdWords Green Outlined Ad Label Replacing Solid Green Version

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​This week, I’ve noticed a change in the new Google ad label. Instead of a solid green background, now it has a green outline and white background. Google appears to be testing a green outlined label. According to the statement of Google to Search Engine Land, “We routinely test potential improvements to the look and feel of our search results page. After experimenting with a new search ad label with a green outline, we’ve decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling.“ Here’s another statement from Sundeep Jain, Google’s director of product management for search ads, at SMX Advanced last June, ”We want to make it easier for users to digest information on the page, so we’re gradually trying to reduce the number of variations of colors and patterns on the page and bring a little bit more harmony to the page, which is why we reduced one of the color elements on the page.” It’s not the first we’ve witnessed Google’s move in making changes in the ad label – from yellow to green. Maybe, Google is bored with the green now. Is this already available in the Philippine? Yes, definitely. The change rolled out to the Philippines but in mobile device only. The desktop search results are still using the old label maybe because there are more mobile searches that in desktop. Filipinos also spend more time on mobile than desktop. Mobile Device Google Ad Search Result Desktop Device Google Ad Search Result We just have to wait for few weeks to roll out this to any device completely. Do you think it will increase the CTR’s? Or reduce the invalid clicks from fraudulent search bots? A double win for PPC marketers and their clients. Let us know if you spot the new Google ad label the impact of it to your ads. Share your experience in the comment section below

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Facebook Advertising, Our Blog

5 Best Practices in Facebook Video Ads

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Are you maximizing the potential of video ads to achieve good ROI? According to Forbes, videos have much more engagement than any other content format. Also, Dennis Uy, CTO of Blitzmetrics and also a high caliber social media influencer told the Sleeknote that videos rock because it is a powerful way to generate more sales. So listen up… Even in social advertising, Facebook video ads are being widely adopted because they’re more engaging than static ads. But the costs are on the rise because social advertisers tend to produce more video ads than static ads. The way to combat the competition? Effective video campaigns. Here are five tips to help you see a good ROI, in order to justify the spending of money. 5 Best Practices in Facebook Video Ads Keep it short and sweet People tend to have a short attention spans which means they are not willing to sit through a long video. When you create a video, try to keep it to 15 to 30 seconds range because at the end of the day your goal is to keep interested parties onboard for the entire length of the post. Create an enticing Thumbnail Thumbnail is what people see at first glance of your video. It is hugely important as the content of the video. I highly suggest to create an attention grabbing thumbnail. Be sure that these thumbnails follow the Facebook 20% text rule. Protip: There’s no Facebook 20% text rule anymore but the new image text ratings have various criteria which I believe still goes with the Facebook 20% text rule (theoretically). Retain conversion as the goal You can definitely have a conversion goal same with direct response static ad. Even though videos are engaging, you can still drive conversions. Include a strong call to action A call to action is just what it sounds like – a call for your viewer to take a certain action after watching the video. I highly recommend including a call to action either in the video content itself or in the description you post along with your video on Facebook, just to make sure your CTA doesn’t pass any viewers by. Craft direct response ad out of video audience If you are a direct response marketer, take advantage of the video. Let’s say you’ve run video view ads in the past or post videos to your Facebook page, the people who’ve watched these videos can be retargeted. It’s the best. You now have the ability to create 6 different “Video Engagement Custom Audiences” based on the length of time people watch your videos. A game changer. Wrap Up Facebook video isn’t just a hot future trend. This is happening now. This is the best time to create and run a high-quality Facebook video ad campaign with or without prior experience. Do you have any smart tips you think should be featured. If you will apply one of the best practices we’ve mentioned here, please share your experience. Let us know in the comments!

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