In the Philippines, access of internet through mobile phones penetration rate is growing at a rate of 1.5x or 30 million users every year. People spent an average of 3.2 hours on mobile every day.
This rapid growth of mobile penetration is giving the Instagram an advantage by launching as a mobile app.
One thing where Instagram stands out among other sites is that it’s a creative platform.
It has the features and tools that will enhance every photo and give more emotions to what message the photo contains and it doesn’t take too much process to bring out the best output to be posted. That makes it a good platform on advertising for businesses of any form.
Instagram also provides the opportunity to engage with your target customer, and just like any other social media platform, you as an advertiser just needs to be actively engaged in replying or commenting back to the people who showed interest in your post.
In this case, let me introduce to you the Instagram ads and its benefits as a digital advertising platform.
Instagram ads look like normal posts, the only difference is that, it has a blue “sponsored” and it will show to people even if they are not your account’s followers.
So here are the 4 reasons why you should start advertising on Instagram.
Instagram is Visually Competitive
As the saying goes, “a picture is worth a thousand words” and that makes an advantage when it comes to conveying messages through photos.
Since Instagram is a visual content site, you have the opportunity to use photos and enhance the quality through its features and filters. It has easy to use editing function. You don’t need to be a graphic artist to draw out the best of your images.
Check out the image below and see how the easy-to use filters and tools could enhance a simple photo.
Instagram creates Personal Connection with the Audience
One of the great aspects of Instagram platform is its “casual feel” within the social media site.
Since people feel casual even though the posts is for advertising purposes, the audience starts to give trust and establish a personal connection with the business or the product that you are advertising. Posting on Instagram creates emotional attachment to the audience.
It makes them feel that you’re one of them and visualize your product as a part of their lives; better yet, picture themselves using your products or services.
In the example below, famous celebrity Kathryn Bernardo posted her photo using the service of her favorite clinic and the teatox she drinks.
High Engagement Rate
On the recent research conducted by Forrester among 3 million user interactions with over 2,500 brand posts on seven social networks, six out of the seven platforms, including Facebook and Twitter achieved less than a 0.1% engagement rate, while Instagram posts generated a per-follower engagement rate of 4.21%.
It means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
Since Instagram establishes a personal connection, it enables the audience to engage with the post about your business.
They can simply get attracted to the photo then provide a feedback which is the start of the interaction with your potential customer.
Facebook Targeting Options
Instagram is part of the Facebook empire which means the specific targeting options that you can apply on Facebook ads can be implemented to Instagram ads as well.
Aside from location, gender, age, and even the Custom Audience feature, audience can also be targeted based on their interest and connections, making Instagram the best place to present your creative visual ads to your ideal target market.
So if you are looking for a fun yet effective way of advertising your business, Instagram is one of the best places to be.
You just have to be creative, be able to immerse into the Igers (Instagramers) community, and focus on providing what your target audience need with a touch of storytelling to inspire people and add life to something that might not seem to be so exciting.
Then in that way, you’ll definitely get what the Instagram community have been looking for.
How are you currently using your Instagram to attract potential customers and stay top of the mind of your existing customers?
What results are you getting?
Share your experience by leaving a comment below.