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Digital Marketing, Online Marketing, Social Media, Social Media Marketing Philippines

Learn How to Choose the Right Creatives for Effective Digital Marketing

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In today’s digital world, it is important to know when to use the right creatives. Whether it be pictures, videos, sound, or any other creative content, it is essential to understand when and how these should be used. Choosing the right type of creative for your content heavily impacts your message and effectiveness, so it shouldn’t be taken lightly. To shed light on the importance of choosing the right creatives, this article will discuss the various types and how they can be used in different situations. We will also look at some tips for knowing when to use the right creatives for maximum impact. By understanding when and how to use different types of creatives, we can ensure that our message reaches its intended audience in an effective manner. Deciding what type of creatives fit your digital marketing campaign Curating a social media plan and unsure of what type of creatives you should use? Before you do so, know that visuals, videos, and sound are powerful tools to communicate a message. They can be used in different ways to impact the audience. But when should you use pictures, when should you use videos, and when should you use sound? Before deciding, check the following tips: Ride on the timely and relevant creative trends The timeliness and relevance of any content you release are essential factors to consider when choosing the right creative. It’s not enough to simply choose a creative that feels right. You must ensure that it aligns with current events or trending topics your audience is interested in. For instance, one of the most popular and rapidly growing creative trends in social media content creation is reels. Some brands ride on this and keep it simple and relatable, while some like to impress with high-quality effects. You can take out all your creative juices on a reel, but how can you be sure it’s the right creative for your brand? The answer to this is to try it and check its performance. More on this below! Check what performs well on your page Some think that choosing the right creatives starts in ideation and ends in production, but this is simply untrue. Arguably, choosing the right creatives reflects the most in post-publishing! You can use tools to check your insights on your pages, such as Meta Business Suite, which reflects the performance of your posts! Did you release a reel for the first time? How did it do? Did your audience engage with it at the tiniest percent more compared to other creatives? These are the questions you should ask yourself as you review published posts to have informed decisions! So be sure to use post-publishing analytics to choose which creatives your audience engages with. Compatibility with your brand As much as our first tip insists that you should ride on trends, this last tip is a disclaimer that you shouldn’t do it at the expense of your brand. Yes, it’s important to try new things creative-wise. But always remember your branding! If anything on trend doesn’t fit the puzzle, either try to execute it differently or just pass on it. After all, creatives’ performance ends with compatibility with your content and what your audience likes. Top video content to help promote your brand Video content has become a vital part of any marketing strategy. With the rise of social media platforms, short-form video content has gained immense popularity among users. This is where video reels come into play – a short and engaging way to showcase your brand or product in a visually appealing manner. Whether it’s promoting a new product, showcasing behind-the-scenes footage, or creating brand awareness, video reels have proven to be an effective marketing tool. In this section, we will explore how video reels are used in digital marketing and how brands can leverage them to drive their business goals forward. Relatable Content Trending videos like Reels and Tiktok offer a unique opportunity to showcase real-life experiences in an authentic and engaging way. Tiktoks and reels are designed to be short and snappy, making them perfect for capturing attention in today’s fast-paced digital landscape. With the ability to add music, filters, and special effects, brands can create visually stunning content that resonates with their audience. By using them for relatable and experiential content, brands can connect with their audience on a deeper level. Check out Mcdonald’s take, angling on promoting Birthday Parties with them: https://vt.tiktok.com/ZSLBr3J6Q/ Experiential Content Experiential content is also another angle short-form videos are usually used today. These types of executions usually showcase customer experience to let the audience know what it’s like to avail of brands’ products or services. This way, audiences experience and sense of familiarity, and brands can show a more trustworthy image with actual representation through these short videos. You’ve probably encountered this with influencers who feature their experience when trying out services or products. Behind the scenes Behind the scenes is a great form of informative content that brings brands closer to the audience by bringing them closer to what’s happening behind the curtain. This also gives the brands a chance to showcase their transparency to the audience, which most find appealing. Montage Video montages are a classic approach to product and service features, and they have not lost their touch today! Tiktok and reels with a similar approach still perform very well and are a great choice to keep your branding intact. Check out this reel by Starbucks: https://www.instagram.com/reel/Ct0PEkOyPzI/?igshid=MjAxZDBhZDhlNA%3D%3D The power of images in digital marketing Images have the ability to capture attention and convey messages in a way that text alone cannot. They can evoke emotions, tell stories, and create a memorable brand image. Whether it’s on a website, social media post, or email campaign, incorporating high-quality images into your digital marketing can make all the difference in attracting and engaging your target audience. With the rise of social media platforms and the increasing importance of visual content, businesses cannot afford to ignore the

Facebook Advertising, Guides, How To's, Online Marketing, Our Blog, Social Media

Post Publishing Analytics and why you should start doing it

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You’d think that the moment you post your content, the job is done there. But it’s simply not true. There’s so much more data you can extract from one post you published! From the reach, the engagement to mere clicks, you can assess how your audience received your posts. Knowing this helps you learn which posts work and which don’t work when it comes to the audience you’re reaching. In this blog, we’ll walk you through how Post Publishing Analytics could be of benefit to you so keep on reading to check if you want to try it for yourself! Benefits Behind Post Publishing Analytics Charts, data, analytics… I bet just thinking about it overwhelms you but believe it or not, post publishing analytics is a powerful tool. It can help content creators understand their audience better and make informed decisions about their content. It provides valuable insights into the performance of posts, such as the engagement rate, reach, and impressions. This data can then be used to optimize future posts for better results and increased ROI (return on investment). With post publishing analytics, content creators can also gain a better understanding of their audience’s preferences and interests, allowing them to create more targeted content that resonates with them. By leveraging post publishing analytics, content creators can maximize the impact of their work and ensure that they are providing valuable information to their readers. Understanding what your audience likes and dislikes Understanding what your audience likes and dislikes is an essential part of creating great content. It’s not enough to simply write about topics that you think are interesting; you need to understand the needs, wants and interests of your readers if you want to create content that resonates with them. The key to finding out what they like and don’t like is post publishing analytics. After all, numbers don’t lie. From the data that shows your audience’s interaction, you can tell alot whether they were fond of your postings or not. By taking the time to research and understand what your audience likes and dislikes, you can create content that is tailored to their preferences. This will help you build a loyal following who will be more likely to engage with your content, share it with others, and come back for more in the future. Finding the best time to post your content Finding the best time to post your content is one of the basic strategies for making sure that your content reaches the right audience. It can be a time-consuming task, but with the help of analytical tools, you can easily find out when is the best time to post your content. With tools that analyze past data and user behavior to determine when is the most optimal time for posting content and taking into account other factors such as user engagement and demographics, you can easily determine which times are best for posting your content and maximize its reach. Ultimately, you’d reach your audience target audience easily. Identify which platform helps you shine more As the digital world continues to expand, it is becoming increasingly important to identify which platform will help you shine more. With so many different online platforms available today, it can be difficult to determine which one is best for your needs. However, by understanding the features and benefits of each platform, you can identify which one will help you grow. With the right strategy coupled with the right analytical tools, you can find the ideal platform that will help you reach your goals and make a name for yourself in your industry. Post publishing analytics can be done in various platforms and with the right comparative analysis, you can check which platform suits and complements your brand better. Enumerates what type of content works for you Content marketing is a powerful tool for businesses to reach their target audience and build relationships with them. But it’s not enough to just create content; it’s important to know what type of content works best for your business. So it’s important to take note of the different types of content that you can use, as well as the benefits they offer and check which not only suits your brand best. It’s as important to check how well the different types perform after publishing. You can measure the success of your content and determine which type works best for you with post publishing analytics. Check the numbers, see which has better engagements, try it again and check the pattern that helps lead you to growth. Does informative content work better for your brand? Or are you more fitted for a hard-sell approach? By understanding what type of content works best for your business, you will be able to create more effective campaigns and get better results from your efforts. Important Facebook Analytics Metrics So we’ve talked about the benefits of Post Publishing Analytics, but how exactly do we achieve them? Let’s talk about three of the most important metrics under Facebook analytics to give you a better understanding! Audience Insights Audience insights can provide valuable information about the demographics, interests, and behaviors of your target audience. This data can help you tailor your content strategy to better reach and engage with them. Additionally, audience insights can also provide insight into how people interact with your brand online and what types of content they prefer. By leveraging this data, you can create more personalized experiences for your customers, which will help build loyalty and trust in your brand. Audience insights are essential to understanding the needs of your target audience and you can use this knowledge to create content that resonates with them and drives conversions. Published Content Analytics From mere text posts to uploaded videos, photos, stories and even ads, they all have analytics and you can access them through multiple platforms. By using Published Content Analytics, you can understand how your audience is responding to content and make changes accordingly. This allows you

Digital Marketing, Guides, Online Marketing

Artificial Intelligence’s Impact on Digital Marketing: How to use it to your advantage.

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Artificial Intelligence (AI). People hear this and usually, the few things that come to mind are movie characters like Jarvis from Iron Man or Samanth from the film, Her. Because just like Jarvis and Samantha’s big help to their users, AI does the same today in so many aspects! If you think of the same thing, artificial intelligence isn’t that different from real life. But in this blog, we’ll talk about its impact on digital marketing. What is AI Marketing? Have you ever heard of AI Marketing? Yep, it’s a thing! It’s currently emerging as a trend and is expected to become a norm in time! Fun fact! Did you know that back in 2015, M&C Saatchi developed the first ever considered AI-powered advertisement? M&C Saatchi’s artificial intelligence ad. The very first time a poster wrote itself. Photograph: M&C Saatchi/PR Simply put, the AI has an algorithm that reads the audience reactions, assesses the level of success of ads and adapts itself accordingly to omit unsuccessful ones and only show the most successful ads. How does it assess? The poster uses a Kinect that can examine up to 12 people at a time. It merely checks if you’re looking at it or not. But soon enough, the next step might be checking for interaction and facial recognition to check for audience reaction. Since speed and catching up with loads of information is essential to digital marketing, Ai is the perfect tool to help complete tasks that usually take a whole day. Now you can leave technical tasks in the hands of AI and be done in minutes! But how exactly does AI help and with what specific tasks? Since AI is now a great player to going digital-first, we’ve listed some of the specifics below. Why You Should Try AI Marketing. As a business owner, you’re probably as busy as ever juggling tasks and responsibilities. What if there’s something that can help you? What if there’s something that can do all those mundane tasks like data gathering and sorting and what if it can present you with suggestions too? AI is perfect for the job! Let us tell you why you should try AI Marketing for your business! Enhances Productivity AI provides you with accurate and rapid results. With an assistant as adaptable and precise as artificial intelligence, you can be left at ease with the idea that you have a reliable helping hand– at least virtually. This way, you can focus more on other essential tasks that require your full attention. So AI is not only productive on its own, it impacts your productivity too! Helps you make informed decisions Informed decision-making isn’t the easiest to do, but it is made easier with AI by your side. It’s like someone has been watching over everything the whole time, reporting to you and even going out of the way to provide you with suggestions to help grow your business! Helps you understand your audience better One of the essential skills of a marketer is understanding your audience. Today, AI is more than capable of understanding your audience and it can predict their next move too! But with digital marketing’s boom and the growing data, you can imagine how difficult it is to catch up and fully understand such a big population. How is AI used for Digital Marketing? With the mentioned benefits of AI, how specifically does Artificial Intelligence do to help marketers? Digital marketing has various areas and AI has room for almost all! To keep it simple, we’ve enumerated some of the tasks it’s best at doing: Data Analysis Collating and interpreting large amounts of data can take up a lot of your time when done manually. Thankfully enough, there are AI that can easily go through all data in a matter of minutes and generate a thorough analysis too! Media Buying One of the primary challenges behind media buying is that there’s no proper inventory and data, but AI easily fills this gap! No more pondering and researching about where their bid should be placed, how much they should bid, and when they should bid for a better return on investment (ROI) cause AI can narrow it all down for you! When reaching a business’s target audience and ROI, AI is a great assistant for predicting which ad placements are most effective. Prediction With overflowing data, marketers have a difficult time deriving insights and making predictions since it’s so overwhelming. Good thing AI has the capability to easily gather all of that data for improved prospects and better prediction of customers’ behavior. You could easily find out which content customers interact with more and automatically lean more toward releasing preferred content. This is also called churn prediction. Content Creation Content creation is probably the most mentally exhausting and difficult when it comes to digital marketing. Not only do you constantly have to come up with something new and engaging, you also need to avoid being repetitive and irrelevant. To do all of that, you need to research and stay updated with trends, then use what you’ve gathered for ideation. Sounds difficult but it won’t be anymore cause AI can help with this too! Personalization and Improved Customer Experience With AI’s assistance, you can provide the right audience with the right content, ultimately leaving your audience with an improved and personalized customer experience that caters to their preferences. For instance, AI can provide them with customized recommendations based on how it has read their previous behavior. With this, you can serve your customers better. AI that you’ve probably come across Those who aren’t familiar with AI are probably thinking that AI still isn’t utilized in everyday life. Actually, it’s more common than you think! You’ve probably come across it a few times too! As a business owner, it’s best to be aware of how AI can be used to improve customer satisfaction, so let us help familiarize you with some of the AI used in marketing that

Facebook Business Page Admins: How to Prepare for iOS 14
Facebook Advertising, Online Marketing, Our Blog, Social Media, Social Media Marketing Philippines

Facebook Business Page Admins: How to Prepare for iOS 14

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Are you a business owner who relies most of your marketing efforts on Facebook? Do your fans and target market on Facebook, an iOS user? Then this update from Apple might interest you. Let’s start first with Tim Cooks’ tweet last month. Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. These changes will dramatically affect app developers’ ability to measure and monetize advertising. You’ve surely heard of this news in sheer terms, that advertising will be less effective and businesses will suffer. In an official blog post Facebook stated the policies are harmful to the ‘free internet’ and make some forceful statements about how it will impact small businesses: “They’re creating a policy — enforced via iOS 14’s AppTrackingTransparency — that’s about profit, not privacy. It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market. They’re hurting small businesses and publishers who are already struggling in a pandemic. These changes will directly affect their ability to use their advertising budgets efficiently and effectively. Our studies show, without personalized ads powered by their own data, small businesses could see a cut of over 60% of website sales from ads. We don’t anticipate the proposed iOS 14 changes to cause a full loss of personalization but rather a move in that direction over the longer term. They’re not playing by their own rules. Apple’s own personalized ad platform isn’t subject to the new iOS 14 policy. We disagree with Apple’s approach, yet we have no choice but to show their prompt. If we don’t, we’ll face retaliation from Apple, which could only further harm the businesses we want to support. We can’t take that risk.” Is Facebook concerned with these changes? Yes, they are, and that concerns me. By far, this is the biggest battle for Facebook to conquer based on my experience and reactions of the Facebook advertiser community. If these changes do, in fact, make advertising less effective, advertisers will spend less. If advertisers spend less, Facebook takes a big hit to their revenue. In this update of Facebook for Business, iOS 14 updates have an impact on personalized ads. “These will affect your ability to understand performance, control who sees your ads, and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalization and an increase in cost per action.” The point of this post is to help walk you prepare action plans to deal with this event. Ready for this monster topic? Let’s do it… iOS 14 Action Plan for Business Owners Collect first-party data As early as now, start collecting first-party data. This includes data you collect from your CRM, website, loyalty programs, mobile app, etc. If you aren’t already retargeting your customers on Facebook, now is the time to start. Invest in your brand Brands that you love today didn’t build their name overnight. They put money, effort and smart strategies to create attention from a huge number of people. Gone are the days you post an update to your Facebook page and forget it, then expect that people will still remember you. Diversify your marketing channel Relying on one marketing channel is not a good idea to achieve business growth. Start to think about email marketing, content marketing, influencer marketing, and SMS marketing. Increase Facebook page’s organic growth Drive more engagements to your Facebook page so you can collect a sizable amount of retargeting audience. On the technical side of things, these are what you can do to prepare: Verify your domain ownership in Business Manager. This will allow you to have authority over which conversion events are eligible for your domain https://developers.facebook.com/docs/sharing/domain-verification Adapt for 8 conversion events for Optimization & Reporting only (not Custom Audiences) Update Your SDK (if applicable) Install Facebook’s Conversion API Install Server Side Tag Management Wrapping Up There are a lot of discussions around these changes which is great because we are giving awareness to Facebook users, app developers, media buyers, and business owners. Facebook created a page for small business owners to “add your voice” in opposition to the iOS 14 updates and even created a toolkit to help you share posts, videos, and stories to #SpeakUpForSmall businesses. Here are other resources you can explore about the iOS 14 update.iOS14 Guidance for Facebook Advertisers – PublicHow Apple’s iOS 14 Release May Affect Your AdsUse Facebook Pixel to Reach iOS 14 Users

Facebook Advertising, Online Marketing, Our Blog, Social Media

Ways to boost your business through Facebook – The Marketer’s Guide

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The internet has become a real game-changer for the business industry. The rise of social media platforms where your potential customers are spending most of their time online led for businesses to turn into digital media to promote their brand, services, and products. Business owners can start and boost their business for just a few clicks while at the comfort of their homes. One of the most popular social media platforms is Facebook with 2.27 billion users worldwide. From a social media site meant for people to socialize virtually, it eventually grew into a platform for media, marketing, and technology. Here’s a quick guide on how to use Facebook to your business’ advantage. Who and where is your target audience? Before you jump into creating Facebook marketing strategies for your business, you first need to identify who is your target audience and where you can find them? Fortunately, regardless of the age, gender, and location of your target audience, almost all of them utilizes Facebook in their everyday life. How to get started in promoting your business through Facebook? There are various ways that you can use in promoting your business through Facebook: 1. Create a Facebook page. Definitely, the first thing you have to do is to create a Facebook page. Similar to your Facebook profile, your business’ Facebook page should serve as a place wherein prospect clients may find relevant information about your brand – from products and services to testimonials and a hub for responding to customer inquiries and concerns. Advantages of creating a Facebook page When a customer likes and follows your page, they’ll be automatically updated of any posts you’ll put in your page. Unlike in promoting your services and products to your personal profile, there’s no limit as to how many people can like and follow your page. While creating a Facebook page is free, you can also utilize Facebook paid ads to reach out to the target market who aren’t yet aware of the existence of your page and business. With Facebook Ads, you can customize your audience reach to make use of your budget effectively. How to create a Facebook page Visit facebook.com/pages/create and choose the type of your page. Fill out the required information then click Create Page. Upload your page’s profile photo and cover image. Add information about your business in the “About” section. How to effectively utilize your Facebook page. Post relevant information. While the main goal of your Facebook page is to post interesting articles, new products and services, announcements, and testimonials, it’s also important to post materials that are helpful to your audience. Study Facebook Insights. Insights shows you data results that you can utilize in maximizing your page – from identifying what time your users are most active to the type of posts your users find most interesting. 2. Utilize Facebook groups, the marketplace, and jobs. Facebook has recently added new features that should help business owners in boosting their brand – Facebook groups, the marketplace, and jobs. Facebook Groups – Groups aren’t new, but its brand-based groups are relatively new on the platform. To create a Facebook group, you first need to have a page and from there create a group for your brand. The good thing about this feature is that it allows you to directly reach out to prospect clients and at the same time network with relevant business industries that you think can help in boosting the brand and profit of your company. Facebook Jobs – Another feature of Facebook is the ability to post jobs. This should help you in looking for potential individuals to hire for your business – may it be for a full-time, part-time, or freelance job vacancies. Remember, Facebook is a platform where you may find a pool of talented individuals. Facebook Marketplace – This is like the e-commerce platform of Facebook where you can sell your products. You may see this as virtually setting up a shop on Facebook where you can list your products and it’ll be searchable on Facebook. How to use the Facebook marketplace Upon entering Facebook, click the Shop icon. After this, add a photo of the product you are selling. It’s ideal to add high-resolution images to gain the trust of your potential clients. Once photos are added, you may now add a title to your product. Make sure that it’s concise and it clearly states the product you are selling. After the title, you should now add relevant information such as size, color, and the like. Then you should also add the price of your product which you may change now and then. One more step before launching your product is adding the location and category for more precision and ease of reference to your prospect clients. Once you’ve filled out the necessary information, Facebook will make your product active and visible to the public. The Facebook marketplace will also allow you to communicate with your clients and edit information on the products you’ve previously posted. How to effectively utilize the Facebook marketplace. The marketplace is a good start to test the waters of your business – to assess if you’re in the right platform and prospect clients. Budget-friendly. Since there’s no cost in adding products, the marketplace is a good place for a start-up to promote products and services. It’s the fastest way to offer your clients with business deals, promotions, and new products. Once you’ve posted your products, it can be easily searched by anyone using Facebook. Conclusion Indeed, Facebook is a powerful social media platform for its flexibility to cater to the various needs of its users. You may find the platform intimidating as there are a lot of competitors – from small to large companies, but it could never hurt to try and utilize the advantages of the platform. And while it may take some time and effort to get used to its features, it’ll be a worthwhile path as it’s considered to be the

Online Marketing, Our Blog, Social Media

More than half of the people on earth now use social media

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A special report published by We Are Social and Hootsuite revealed that more than half of the world total population now uses social media for the first time in history. The report showed 3.96 billion people use social media today, accounting for an estimated 51 percent of the population globally. “This milestone is all the more impressive when we consider that most social media companies restrict the use of their platforms to people aged 13 and above. In fact, the latest numbers indicate that nearly two-thirds (65 percent) of the world’s total ‘eligible’ population now use social media,” We are social writes on their special report blog post. “And adoption is still growing rapidly. Worldwide user numbers have surged by more than 10 percent over the past 12 months, with an average of more than 1 million people starting to use social media for the first time every single day since this time last year,” they added. Additionally, the report revealed the latest data on the state of digital around the globe and it will give you insights that will help you adjust your strategy on social media which grows at a pace unlike any before. In the report, you’ll learn what digital consumer habits are a product of the moment and which ones might be here to stay even after the pandemic ends. It also gives insights on rapidly changing consumer behavior that you can adapt to your strategy.

Online Marketing, Our Blog, Social Media

[Report] 70% of consumers in Southeast Asia will go digital by end 2020

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In 2019, Facebook and Bain & Company released a study “Riding The Digital Wave” where they introduced us to a new consumers called “digital consumers”. Digital consumers are consumers who purchase goods or services online at least once a year which purchases behavior are hugely driven by inspiration and their openness to switch and try other brands discovered both online and offline. Facebook and Bain & Company released a follow-up report entitled “Digital Consumers of Tomorrow, Here Today“. According to the report, 7 in 10 consumers in Southeast Asia* will go digital by end 2020. This digital transformation was supposed to happen in 5 years but took place in one. This change at an accelerated pace includes the number of digital consumers, online spending, size of the retail market, and the number of categories purchased online. * Southeast Asia refers to the six markets (Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.)

online-reviews
Google My Business, Online Marketing, Our Blog

The Impact of Online Customer Reviews on Your Business

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Do you read every customer review that your business gets? Do you only pay attention to positive ones? If you do, then you’re not paying attention to ALL your customers. Hate it or love it, online customer review has a huge influence on consumers. According to a Local Consumer Review Survey, consumers read an average of 10 online reviews before trusting a local business. Nowadays, people can see online reviews on Google or Facebook. And these reviews continue to dominate the online presence of local businesses. In this case, consumers trust online reviews because they are like personal recommendations from someone you know or group of people. Aside from regular consumers who intentionally look for products and services, we have internet savvy buyers who dig the deepest online reviews to assess what they’re looking for. Also, there is a number of sites where you can find online customer reviews such as TripAdvisor and Google My Business to name a few. On the other hand, 94% of consumers find alternatives when they see negative reviews. So, as a local business owner, it is time for you to take online customer reviews seriously! How do online customer reviews affect my business? People share their experiences about the product or service they purchased online and these can bring great results to your business or the opposite. But what does online customer reviews really do for your business? Let’s talk about the positive output first. Your brand will get noticed (and followed by!) Surely, you’ll get noticed for both good and bad reasons. Bad or good publicity is still publicity, right? The more your customers are having a conversation on your review section, the more your business will get a buzz. But of course, if you want to drive sales, all reviews should be positive. It shows that online reviews are crucial to a business today. Positive reviews increase curiosity to potential buyers and this curiosity will eventually lead to a purchase. Tip: Encourage your existing customers to share their reviews online, whether on your Facebook page or your Google My Business listing. Opens plenty of opportunities Maybe one of the reasons you’re not reading your online reviews at all is the fear of getting bad ones. Well, bad or negative reviews are hard to take. But they can be valuable for your business. Reading and replying to reviews, both positive and negative, enable you to continue what your business is good at and improve the existing product or operations. It opens up your mind to see what you should improve in your process, your products and services, and your employees as well. What’s the best part of reading the reviews? You get to know your customers better! You’ll know what they want and don’t want so you can set up an aligned path for the growth of your business while understanding the market. Bottom line: Have the courage to acknowledge ALL the online reviews! Your business will be deemed trustworthy It is true that building trust within your online community is pretty hard and takes a long time to achieve it. But you can begin with simple steps. Having no review is just as bad having one negative review. A business that has tons of online reviews are more favored than those who have fewer. The more your business is being talked about, the more trustworthy you are perceived by consumers. Conclusively, replying to all good and bad reviews show that you care and appreciate their opinion. Replying to a negative review with a positive tone and genuine appreciation to your customer is all it takes to nullify the bad review. Boosts your sales If negative reviews make your customer choose another business, positive reviews can definitely attract more leads and generate sales. A good review influences potential customers to trust you more and make a purchase with confidence. It means the product or service you are offering lives up to its positive reviews. This is one main reason why you should pay attention to online customer reviews of your business. How to deal with negative reviews Now that we know how important online reviews are, let’s focus on how to deal with negative online customer reviews. Respond promptly Make it a habit to check your Facebook page or Google My Business Listing consistently for new customer review. If it’s a negative one respond quickly as a fox! But… Write like a person, not a corporation This will be a good indication that you take your customers seriously. Connect with them. Writing things like “I understand your dilemma, but we’re very glad to help” increases your credibility. Do not sound like a robot. Tip: Do not copy and paste every response. Personalize it. Be consistent Keep things in mind that customers know if they’re talking to a robot or a real person. Be consistent on how you interact with them while solving the issue. This includes your messaging tone, the length of your message and even the grammar quality of the context should be consistent all throughout the process. Escalate to resolving it personally The best practice that I can recommend to you in trying to solve negative issues is taking it offline. Respond to their review publicly and then take the whole conversation privately, whether it’s through an inbox or call. Get their contact details and encourage them that you’ll work together to solve this. If an issue is sorted out and with permission from the buyer, you can share how you handled it on the web. Conclusion Online customer reviews can make or break a business. But fear not, because it’s part of managing it. How you deal with them is the real challenge. This is a necessary part of taking your business online. If you want a positive online footprint, you need to invest more in generating positive online customer reviews. Reworking your Facebook page and optimizing your Google My Business Listing is a perfect first step for you.

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