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From Selfies to Sales: Integrating UGC into Hotel And Tourism Summer Marketing Strategies

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Summer has arrived and the travel bug is definitely biting. But, in a sea of hotels and destinations all competing for attention, how can yours truly stand out? This is where the power of User-Generated Content (UGC) comes into the picture. Learn how it can transform your summer marketing strategy, increase engagement, build trust with potential guests, and ultimately convert summer dreams into hot bookings. The Rise of UGC in Marketing The marketing landscape has gone through a significant shift. The days of polished commercials and airbrushed magazine ads shaping consumer perceptions are over. Today, authenticity thrives and customers want to see the real experiences that brands offer. This paradigm shift caused the rapid growth of UGC, an emerging trend in which customers, rather than marketing professionals, shape brand narratives and influence purchasing decisions. The Influence of Social Media In the 2023 State of Social and User-Generated Content Report by TINT, it was discovered that the majority of consumers use social media as a search engine. In this digital age, social media has officially transformed how we connect, share information, and even decide what to buy. Social media platforms allow users to voice their thoughts, recommend products and services they love, and share their experiences. Consumers usually often turn on peer recommendations before making purchases. Positive feedback, testimonials, and recommendations from friends, online influencers, and communities heavily influence buying decisions and brand loyalty. The Shift Towards Authenticity Consumers nowadays look for authenticity. This shift in consumer behavior explains why UGC is effective for summer marketing strategies. According to the report of TINT, 68.75% of consumers have made a purchase based on something they saw on social media, and 69.08% of marketers believe ratings and reviews influence conversion rates. Unlike traditional marketing materials, UGC provides a glimpse into actual guest experiences. From poolside selfies, breathtaking sunset photos, and to genuine reviews that capture the essence of your location. This authenticity resonates deeply with potential guests, establishing a sense of trust and connection far stronger than any manufactured marketing message. The Art of Content Creation UGC isn’t just about casual photos and reviews, incorporating it into marketing campaigns requires a strategic approach. Understanding the art of content creation, the ability to create compelling narratives and visuals that resonate with an audience in particular, is vital for transforming these everyday posts into effective marketing tools for your summer strategy. By leveraging the creativity and enthusiasm that come with user-generated content, you will not only increase engagement but also grow a sense of authenticity that appeals to today’s consumers. Curating Compelling Campaigns According to TINT’s survey of consumers, the most trustworthy content is Authentic UGC, followed by Creators, Brand Content, Influencers, and Staged UGC. Matt Greener, CMO at TINT, stated that Authentic UGC is viewed as the most trustworthy because it is created by people who have firsthand experience and is not directly affiliated with the brand, whereas staged UGC is less trustworthy because it is planned, rehearsed, or commissioned by the business. However, if used strategically, staged UGC can serve as a guide for real customers to produce high-quality, authentic UGC. The report discovered that each type of content has particular effects on different stages of the journey of the consumer, making it critical to select the appropriate type of content for each stage of the funnel. While UGC provides a collection of authentic moments, it takes strategic content creation to transform them into sales drivers. By understanding user interests and trending content formats, like short-form videos or engagement posts, you can spark user creativity and encourage participation. Through this strategic content creation approach, you can curate the best UGC and weave it into a compelling narrative that not only boosts engagement but seamlessly integrates UGC with your summer sales goals. Building Desire and Trust According to a study by Hubspot on consumer trends in 2022, 22% prefer to discover new products through social media over other channels. By utilizing social media, the main role of UGC takes place. UGC can take many forms, including awe-inspiring customer reviews, compelling comments, stunning social media posts, and captivating videos. It serves as the collective voice of people, conveying authentic experiences and emotions that resonate with your target audience. By building desire and trust through UGC, it not only allows brands to tap into their customers’ perspective, but it also strengthens relationships and fosters brand loyalty in an increasingly competitive market. Leveraging UGC for Sales When it comes to summer marketing campaigns for hotels and tourism, integrating UGC can yield several benefits. It adds authenticity to promotional efforts. Potential travelers are more likely to trust content created by fellow travelers than polished advertisements from brands. By showcasing real experiences and genuine reviews, UGC helps to build trust and credibility, ultimately influencing purchasing decisions. UGC provides a diverse range of perspectives and experiences, catering to different demographics and interests within the target audience. For instance, a hotel can feature UGC from families enjoying their stay, couples on romantic getaways, or adventure seekers exploring nearby attractions. This diversity allows for a more personalized and inclusive marketing approach, resonating with a broader audience. Partnering with Content Creators Content creators bring creativity and authenticity to promotional content. Their unique perspectives and storytelling abilities enable them to craft compelling narratives around travel experiences, enticing their audience to engage with the brand. Through visually captivating photos, engaging videos, and insightful reviews, content creators can effectively showcase the offerings and amenities of hotels and tourism destinations, ultimately influencing purchase decisions. Whether it’s showcasing luxurious accommodations, highlighting local attractions, or promoting seasonal packages, influencers can produce a steady stream of authentic content that resonates with their audience. This content can then be repurposed and integrated into summer marketing campaigns across various channels, including social media, websites, and email newsletters. Optimizing Your Content Optimizing involves leveraging various digital platforms and channels to amplify its reach and visibility. Incorporating relevant keywords, hashtags, and geotags can enhance the discoverability of UGC, making it easier for potential

Digital Marketing, Online Marketing, Our Blog, Social Media

The Insta-Worthy Summer: Crafting a UGC Strategy for Hotels

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In the ever-evolving social media landscape, hotels constantly struggle to create visually stunning and engaging content that resonates with their target audience. This task becomes even more crucial during the peak summer season when competition for attention is at its highest. Enter user-generated content (UGC) – a powerful tool that can elevate your hotel’s social media presence and capture the essence of the Instagram-worthy summer experience. By leveraging UGC, hotels can tap into their guests’ authentic stories and experiences, creating a sense of authenticity and trust that resonates with potential customers. In this article, we’ll explore the art of crafting an effective UGC strategy for hotels, unlocking the secrets to captivating visuals and genuine connections that drive bookings and foster brand loyalty. The Power of User-Generated Content User-generated content (UGC) refers to content – text, images, videos, or reviews – created by consumers rather than brands themselves. UGC has emerged as a powerful tool for building trust and credibility with potential guests in the hospitality industry. By showcasing real experiences and authentic moments shared by previous visitors, hotels can provide a glimpse into their property’s genuine atmosphere and offerings. The benefits of UGC are manifold. It serves as social proof, influencing purchasing decisions and driving bookings, and fosters a sense of community and engagement among guests. UGC campaigns can be highly cost-effective compared to traditional advertising methods, as hotels can leverage the creativity and reach of their customers. Moreover, UGC aligns with the growing desire for transparency and authenticity in marketing, resonating with consumers who seek genuine experiences. The impact of UGC on the hospitality industry is undeniable. According to a study by Travelport Digital, 95% of travelers read reviews before booking a hotel. Furthermore, a survey by Bazaarvoice found that UGC-based marketing campaigns resulted in a 28% increase in engagement and a 20% increase in return on ad spend. Identifying UGC Opportunities for Hotels The first step in crafting an effective UGC strategy is identifying the various sources of user-generated content. Social media platforms like Instagram, Facebook, and Twitter are obvious choices, as guests frequently share their travel experiences through photos, videos, and captions. Review sites like TripAdvisor, Google Reviews, and Yelp are goldmines for UGC, offering valuable insights into guest experiences and feedback. To uncover UGC opportunities, hotels can leverage popular hashtags and location-based strategies. Encouraging guests to use specific hashtags when sharing their experiences can make discovering and curating relevant content easier. Additionally, monitoring geo-tagged posts from the hotel’s location can reveal a wealth of UGC from visitors. Paragraph 3: Beyond passive discovery, hotels can encourage guests to share their experiences through on-site prompts and incentives. This could include prominently displaying social media handles and branded hashtags throughout the property, offering rewards or discounts for guests who share their stay on social media, or even hosting photo contests and challenges to ignite creativity and engagement [8]. Curating and Repurposing UGC for Instagram Once you’ve identified and obtained permission to use UGC, it’s crucial to follow best practices for properly crediting the creators. This respects their intellectual property, builds trust, and fosters a positive relationship with your guests. Always tag the original creator in the post, and consider including a brief description or quote to provide context. Instagram is a powerful platform for showcasing UGC, and hotels can create visually appealing grids and stories by curating and repurposing guest content. Consider using UGC to highlight different aspects of your property, such as the rooms, amenities, dining experiences, or local attractions. Incorporate creative editing techniques, like carousels, slideshows, or collages, to make your UGC stand out and captivate your audience. Extend the reach of your UGC beyond Instagram by repurposing it across multiple social media platforms and marketing channels. Share guest photos and videos on Facebook, Twitter, or your hotel’s website, using them as social proof and inspiration for potential guests. Incorporate UGC into email marketing campaigns, digital advertisements, or print materials to amplify its impact and create a cohesive, authentic brand experience. Conclusion Embrace the power of UGC to showcase authentic guest experiences and build trust with potential customers. Leverage location-based strategies, hashtags, and incentives to encourage guest participation and uncover UGC opportunities. Curate and repurpose UGC to create visually captivating Instagram grids, stories, and content across multiple channels. Implement a well-rounded UGC strategy to drive bookings, foster brand loyalty, and capture the essence of the Instagram-worthy summer. Unlock the full potential of your hotel’s social media presence by partnering with Emerge, a leading digital marketing agency. Their expertise in crafting effective UGC strategies can elevate your brand and captivate your audience this summer. Visit https://emerge.com.ph/ to learn more.

Digital Agencies Over In-house Team, Digital Marketing, Facebook Ads, Facebook Advertising, Google AdWords, Guides, How To's, Instagram Ads, Online Marketing, Our Blog, Press Release, Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Marketing Philippines

Adapt Or Get Trapped: Making The Future Of Customer Experience Hyper-Personal In 2024 And Beyond

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Chlarizel Dianne H. Pangan-Villa Agustin, Copywriter “Hello, there [Your name]! Yes, YOU. You have just won a special treat — 15% OFF!”“What have you been up to lately [Your name]?” Have your customers or clients ever felt special reading these? Surely, getting such promotional messages with their names is good, but true personalization goes beyond those corridors. It should make them feel the VIP that they are — heard, understood, unique, and recognized — may it be through a chatbot, banner ad, or in-product message, among others. This is where the power of HYPER-PERSONALIZATION emerges. It takes personalization to the next level of customer experience by creating custom and target experiences through AI, data, analytics, and automation. Remember when McKinsey remarked in 2020 that hyper-personalization is “the new proving ground of customer care”? Our fast-paced era today positions it more accurately. Hence, the stark reality we face is: Adapt, or get trapped and left behind? Here, we delve into why hyper-personalization should be at the core of creating Ideal Customer Profiles (ICPs) and how it leads to a much-improved customer experience. Why does Hyper-Personalization matter now more than ever? It has long been a staple in the fields of marketing and customer service to bring personalization into play. However, as our world becomes hyper-connected, customers crave and demand more personalized encounters that resonate with their preferences, needs and wants. In a research study by Epsilon, 80% of customers are more likely to buy when brands offer personalized experiences — from being with them along their journey to spotting their pain points and desires. Its impact is tangible. Take on board the story of Cadbury, wherein they leveraged their customer’s data to create hyper-personalized video ads. Upon utilizing their customer’s demographics and preferences acquired from their social media platforms, they garnered successful results: a 65% increase in click-through rates and a 33.6% boost in conversation rates. Even Starbucks, YES. As part of its Digital Flywheel tactic, it utilizes a data-driven AI algorithm to send and disseminate a staggering 400,000 variants of hyper-personalized food and beverage offer messages to its customers — promoting unique and capturing offers for each. The result? Its marketing campaign effectiveness and revenue have increased not just once or twice — BUT THRICE, with an estimated 25% of the total transactions conducted via its mobile app. Other mammoth businesses, such as Amazon, Netflix, and many more, also boarded the hyper-personal train! It is also essential to put forth the research of McKinsey, stating that a well-implemented hyper-personalization can yield notable upshots — with a 5x-8x increase in returns on investments (ROI) on marketing spend and a 10% or more growth in sales. How can it help businesses? Here are the slowdowns: It Exceeds Customer Expectations A generic strategy, or a one-size-fits-all approach, does not cut it anymore, as customers of the present era opt for a tailored experience on their overall journey. When you hyper-personalize, it acknowledges their unique preferences, elevates their satisfaction, and fosters stronger brand loyalty. Revenue Stream Booster Across various industries, hyper-personalization continues to be a revenue booster, helping businesses rake in their profits and win in the competition. Arms up as a Competitive Differentiator If businesses want to stay competitive, they should remain hyper-personal, not just after closing sales but also up to creating customer connections that enhance engagement and drive conversion. Businesses utilizing hyper-personalization do not just survive — they drive and thrive. Cements Loyalty and Trust In the modern marketplace, trust is non-negotiable. Thus, when hyper-personalization is done just right, it becomes a trust-building tool, enabling businesses to genuinely understand the customers’ needs, wants, and preferences on a uniquely deeper level. To remark, 62% of business leaders have witnessed customer retention as the top benefit of personalization. Steers privacy concerns Privacy is pivotal. And as marketers, striking a balance between the hyper-personalization of brands and the security of data is crucial, more importantly, in building long-term, fruitful trust. How can hyper-personalization work? In an analysis conducted by Deloitte, researchers have laid a nine-step hyper-personalization play guide designed to enhance the entire customer journey. The study underscores that while hyper-personalization approaches are not all the same, they can be used as a general framework. This may sound a bit multiplex and overwhelming, but we have all seen and experienced how simple it is in our day-to-day lives. Such as just a quick search on our favorite shop or browsing through movie apps or streaming services — these can all set off the algorithms that activate tailored recommendations straight to our push notifications, email threads, or inbox. Where can you start? Here are the three (3) key steps to improve customer experience through hyper-personalization, as per the findings from the research done by Deloitte: Understand your Customers First, customer needs should be identified. It’s no longer the demographics alone but rather a deeper stratum of customer data, such as behavioral, psychographic, and geographic, among others. According to a study run by Deloitte, such layers of information to better recognize customer needs could be gathered from first- and third-party data. Analyze the latest state of data and invest in cutting-edge Technology It is important to note that hyper-personalization alone is not enough. It would help if you had the right tools in the arsenal to deliver this at scale. AI, machine learning, appropriate data, and technology shall be the backbone of hyper-personalization. It helps you unleash next-level customer insights, customize offerings, and develop messages that can cut the mustard. Craft the Roadmap to Success It is essential to create a roadmap to decide what specific hyper-personalization element should be used at hand — including its when and how. Demands of customers and organizations vary, and so do the hyper-personalization efforts. It should fit best and suit the brand image, customer connection, and industry. Looking Ahead: Adapt or Get Trapped? In a Garner study, it has been found out that various brands have risked losing 38% of their existing customer slate due to a craptacular

Digital Marketing, Online Marketing, Social Media, Social Media Marketing Philippines

Essential Practices to Master Short-form Content Marketing

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Today, Short-form Content Marketing slowly penetrates into the norms and status quo. More and more brands delve into this practice since it’s easily accessible with the countless tools that provide templates. But without fully understanding the essential practices to make sure they’re taking it to its full potential, more or less, you can’t expect your short-form content to make that much of an impact. So, in order to really squeeze out the juices when it comes to producing your Short-form Content, we’ve provided a few things you should consider below. Craft Compelling Headlines and Openings In the world of short-form content, crafting compelling headlines and openings is crucial as they serve as the initial touchpoints that determine whether the audience engages further with the content. A combination of creativity, clarity, and relevance is key to making these elements effective and impactful. Some of these include: Grabbing Attention Now that we live in a digital world where attention spans are shrinking grabbing attention is essential to immediately attract the audience to your short-form content. So make sure when you choose a headline, it’s compelling and acts as a hook, enticing readers to delve further into the content and help improve your watch time. When you finally decide on your headline, try reading it from the audience’s point of view and check if it compels you to want to learn more. You can also try using more relatable angles, such as using other languages, slang etc. Create Urgency or Curiosity When it comes to headlines and openings, it’s best to use words that evoke curiosity or a sense of urgency. They should offer a glimpse of what the content contains, teasing the audience and prompting them to read on, eventually leading them to engage more not only with your content but possibly with your whole page, too! Conciseness and Clarity We’re doing short-form content, after all, so it’s best to stay concise clear, and go straight to the point. Neither dragging your message nor cutting it short will make your audience engage more. It’s best to avoid leaving your audience hanging and just present all you have to offer immediately to the table. Visual Appeal Short-form content is all about visual appeal. Having this not only boosts your credibility as a brand but also keeps your audience engaged and watching. Make the best out of the models you have, the animation you will incorporate, the AI you utilize, your font of choice and the thumbnails to use. Be creative about it, but know to choose which executions work best based on your brand and platform for publishing. Engagement and Call-to-Action (CTA) Offer Value Clearly indicate what the reader will gain from continuing to read the content. For instance, include in your intro, “Want to master short-form content? Watch ‘til the end to learn how!” or “Watch ‘til the end for our promo code.” Encourage Interaction Call to actions help guide your audience onto the next step. Don’t leave your audience thinking what they have to do, help them and lead them to your goal. So if your goal is to garner engagements insert captions that insinuate your audience to react, comment or share. Tell them to book now, purchase now and add a little urgency to it, too, if you need to. Improve Watch Time Retaining viewers’ attention throughout the short duration is crucial. Keeping the content engaging from start to finish encourages viewers to watch the entire video, positively impacting watch time. Watch time is the total amount of time viewers spend watching your videos. It’s a crucial metric as algorithms on various platforms prioritize content that keeps viewers engaged for longer periods. For short-form content, watch time is still essential because high engagement within a shorter time frame can signal to algorithms that your short-form content is engaging and valuable to the audience. But while watch time is important, it should not be the only metric you consider. Platform Optimization A common mistake most brands make today is cross-posting through platforms. Though cross-posting has now been made easier, especially with the connection of Facebook and Instagram via Meta, it’s not always the best decision. Not all platforms cater to the same audience, nor do they have similar algorithms, so failing to optimize the content released per platform can affect your content’s performance. Short-form content that works on Facebook may not work on Instagram and the same goes for TikTok. That said, it’s best to learn about the platform you aim to use first, then tailor content according to its specific requirements and audience behavior. Tailor content for Mobile Today, the prevalence of mobile users grows day by day, regardless of age. With that, it’s safe to say that most of the audience you aim to reach will be using Mobile. So, it’s important to ensure that the short-form content you release is mobile-friendly. Regular Evaluation and Adaptation Short-form Content Marketing doesn’t stop at publishing. You also have to check their performance. Did the audience have a long watch time? Do your posts perform better if they are posted on the weekends? Does this certain execution work well on TikTok but not on Instagram? Knowing the answers to these questions helps guide you and unlock which short-form content. Conclusion Short-form content refers to concise, easily digestible content designed to quickly capture and engage an audience’s attention. This form of content is prevalent across various platforms such as social media, blogs, newsletters, and more. But remember, the visual appeal of short-form content often determines whether users will stop scrolling and engage with your content. Striking visuals combined with compelling content are key to capturing attention, driving engagement, and effectively conveying your message within a limited timeframe. So, make sure to get back to this blog to check if your short-form content ticks off all the essential practices to ensure it achieves your goal. If you’re looking for the right digital marketing solutions compatible with your brand, click here to book a

Digital Marketing, Guides, Online Marketing, Social Media, Social Media Marketing Philippines

Mapping the Retail Shopper Experience: A Guide to Holiday Social Media Marketing

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The holiday season presents a unique opportunity for retail brands to establish meaningful connections with their customers and drive engagement through social media. By mapping out the customer journey, you can effectively analyze the various touchpoints and interactions with the brand. This, in turn, helps you to identify each customer’s unique needs and preferences. With this knowledge, you can create compelling content that resonates with each group, increasing engagement and driving sales. Follow this guide to develop an effective holiday social media marketing strategy: Know your Audience To effectively target your audience during the holiday season, harnessing the power of social listening and audience insights is essential. Such an approach can yield valuable information about key demographics, interests, and behaviors that can aid in the categorization of your followers into primary buyer personas. Once these personas have been identified, it is paramount to tailor content to their needs and desires. It is essential to consider whether the content is geared toward gift-givers, party hosts, or experience seekers. One can create a successful holiday marketing campaign by thoughtfully assessing these factors. Spark Inspiration As the holiday season approaches, engaging with your customers by offering unique and exciting ideas for gifts and styling is important. Create gift guides and suggested product lists that cater to different personas and provide behind-the-scenes glimpses of how your brand prepares for the holidays. These efforts will inspire and captivate your audience and guide them toward purchasing that aligns with their interests and needs. Encourage Engagement The holiday season is a great opportunity to connect with your audience more personally. One way to do this is by creating holiday-themed user-generated content campaigns. You can also host giveaways, polls, quizzes, and other interactive activities to engage your followers. For instance, you can ask them to share their favorite holiday memories, creating a sense of community and helping you understand your audience better. Build Hype and Urgency As the holiday season draws closer, ramping up your promotional efforts is important. Increase the frequency of your posts regarding deals, sales, and limited-edition products to capture your audience’s attention. Use countdown posts to build a sense of urgency and encourage your followers to shop. Don’t forget to remind them of upcoming order deadlines to ensure they receive their purchases in time for the holidays. Deliver Holiday Cheer Spread the holiday cheer by sending out beautifully designed branded cards to your customers, expressing gratitude towards their loyalty. Additionally, showcase your company’s commitment to social responsibility by promoting your giving-back initiatives and partnerships on social media platforms. This will help build a positive brand image and foster a stronger customer relationship. Key takeaways Follow this seasonal content mapping guide while tailoring execution to your unique brand voice and audience. Thoughtful social media planning ensures you deliver personalized holiday journeys optimized for each shopper. Smile big this holiday season with an effective social strategy! Let us help you elevate your business this holiday season with our digital marketing solutions. Book a free consultation now with our experts!

Digital Marketing, Facebook Ads, Facebook Advertising, Instagram Ads, Online Marketing, Social Media

Serving Up Success: Most Inviting Holiday Campaigns in Food and Dining Businesses

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The holiday season brings an allure of delicious treats and heartwarming feasts, making it the perfect time for food and dining businesses to entice your taste buds and ignite our festive spirits. In this blog post, we’ll take you on a delectable journey through some of the best examples of holiday ads for F&B businesses. As we explore these great holiday campaigns, you’ll discover how businesses have embraced the spirit of the holidays and used it to make a great invitation to eager customers. Whether you’re a restaurant owner seeking inspiration for your next holiday campaign, or someone who appreciates what great food and clever marketing can evoke during the holidays, this blog can be your inspiration for the most delectable and heartwarming holiday ads. Aperitif.ph – New Flavors for the Holidays View this post on Instagram A post shared by Apéritif (@aperitif_ph) We think of specific dishes that are always included in any Christmas celebration. It can be ham, macaroni salad, queso de bola, or gingerbread house. The holiday season is a perfect time to launch something similar or thematic.In this awareness ad, Aperitif launched a new Christmas-themed cookie, all in signature celebration colors, matcha and red velvet. What we love about this ad is the showcase of the product itself and the satisfying cross-section display of the cookie dough. It’s visually straight to the point, in season, and is the perfect gifting idea for the holidays. Graze & Deli PH – Spread The Holiday Here’s a perfect gift idea for the Holiday season. Graze and Deli spreads awareness of their products and official website featuring wonderfully ensemble charcuterie boxes embellished with Christmas-themed layouts. A good takeaway from this ad is including the CTA button “Shop Now” which lands on their website where you can browse all available charcuterie options for delivery. Headline and description are also a great way to gain new customers by creating a connection. People want to feel part of an exclusive community and including “Over 4,000 happy customers” can make you want to take part as well. Giron’s Original Bibingka & PutoBumbong Specials This local dessert brand is here to remind us that this season you can indulge your sweet cravings without going out or preparing it yourself. Let’s be honest, your favorite kakanin can be tedious to make but this business is here to provide you with a convenient alternative. Their ad ticks the boxes of being on season, providing special offers, and ease by providing different delivery options as well as walk-in. All that while including their USP that the products are made of pure and quality ingredients and no food coloring. I’d say that’s a good use of maximizing the advantage of Facebook ads. The Coffee Bean & Tea Leaf Philippines – #TogetherThisSeason Is CBTL embarking on the holiday season by creating excitement for a new product or offer? The brand wants to spark curiosity as they launch a sequence of teaser ads for their Christmas campaign #TogetherThisSeason. Something to take away from this video ad is the clever use of closeups of their signature frappe sprinkled with crunchies highlighting that this season will be its Crunch Season. Of course, the Christmas theme jingles in the background, and elements are there to complete the theme. Who’s excited about the special reveal? Jollibee – Make it Christmas with Jollibee Joy We all know that emotion sells. Jollibee continues its tradition of spreading joy to everyone. True to the ad they launched recently for holiday revamp, it features family and friends smiling together. This creates a sense of belongingness and trust towards the brand. The video also captures pleasure and satisfaction with the sight of their signature menu which also evokes wanting the same contentment from the audience’s perspective. It’s very in time and who doesn’t want to be happy with your loved ones this holiday season? KFC – Christmas Bucket Meal Which brand from the food industry would not take advantage of awaited Christmas deals? KFC recently launched its holiday campaign on Twitter with its promoted hashtag #KFCBucketSZN or read as KFC Bucket Season. You got that? The ad also featured its seasonal item on the menu “Colonel’s Belgian Bites” for dessert to pair with its signature bucket meal. Overall, the campaign and its creative direction can give a familiar and fun Christmas party feel. The holiday season, with its magical charm, provides the perfect canvas for food-related businesses to weave stories about shared moments and heartwarming connections. In these ads, it’s not just about selling the products and their features, we’ve also witnessed the power of emotions, the art of captivating visuals, and well-crafted messages to evoke the spirit of the holidays. It’s not just about the meal, it’s also about creating memories this season. Here’s to savoring the magic of the season through the delectable lens of holiday advertising! If you need help planning a marketing campaign and running digital ads that will resonate with your audiences for your business, click here: https://digital.emerge.com.ph/lp/digital-marketing/

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