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Post Publishing Analytics and why you should start doing it

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You’d think that the moment you post your content, the job is done there. But it’s simply not true. There’s so much more data you can extract from one post you published! From the reach, the engagement to mere clicks, you can assess how your audience received your posts. Knowing this helps you learn which posts work and which don’t work when it comes to the audience you’re reaching. In this blog, we’ll walk you through how Post Publishing Analytics could be of benefit to you so keep on reading to check if you want to try it for yourself! Benefits Behind Post Publishing Analytics Charts, data, analytics… I bet just thinking about it overwhelms you but believe it or not, post publishing analytics is a powerful tool. It can help content creators understand their audience better and make informed decisions about their content. It provides valuable insights into the performance of posts, such as the engagement rate, reach, and impressions. This data can then be used to optimize future posts for better results and increased ROI (return on investment). With post publishing analytics, content creators can also gain a better understanding of their audience’s preferences and interests, allowing them to create more targeted content that resonates with them. By leveraging post publishing analytics, content creators can maximize the impact of their work and ensure that they are providing valuable information to their readers. Understanding what your audience likes and dislikes Understanding what your audience likes and dislikes is an essential part of creating great content. It’s not enough to simply write about topics that you think are interesting; you need to understand the needs, wants and interests of your readers if you want to create content that resonates with them. The key to finding out what they like and don’t like is post publishing analytics. After all, numbers don’t lie. From the data that shows your audience’s interaction, you can tell alot whether they were fond of your postings or not. By taking the time to research and understand what your audience likes and dislikes, you can create content that is tailored to their preferences. This will help you build a loyal following who will be more likely to engage with your content, share it with others, and come back for more in the future. Finding the best time to post your content Finding the best time to post your content is one of the basic strategies for making sure that your content reaches the right audience. It can be a time-consuming task, but with the help of analytical tools, you can easily find out when is the best time to post your content. With tools that analyze past data and user behavior to determine when is the most optimal time for posting content and taking into account other factors such as user engagement and demographics, you can easily determine which times are best for posting your content and maximize its reach. Ultimately, you’d reach your audience target audience easily. Identify which platform helps you shine more As the digital world continues to expand, it is becoming increasingly important to identify which platform will help you shine more. With so many different online platforms available today, it can be difficult to determine which one is best for your needs. However, by understanding the features and benefits of each platform, you can identify which one will help you grow. With the right strategy coupled with the right analytical tools, you can find the ideal platform that will help you reach your goals and make a name for yourself in your industry. Post publishing analytics can be done in various platforms and with the right comparative analysis, you can check which platform suits and complements your brand better. Enumerates what type of content works for you Content marketing is a powerful tool for businesses to reach their target audience and build relationships with them. But it’s not enough to just create content; it’s important to know what type of content works best for your business. So it’s important to take note of the different types of content that you can use, as well as the benefits they offer and check which not only suits your brand best. It’s as important to check how well the different types perform after publishing. You can measure the success of your content and determine which type works best for you with post publishing analytics. Check the numbers, see which has better engagements, try it again and check the pattern that helps lead you to growth. Does informative content work better for your brand? Or are you more fitted for a hard-sell approach? By understanding what type of content works best for your business, you will be able to create more effective campaigns and get better results from your efforts. Important Facebook Analytics Metrics So we’ve talked about the benefits of Post Publishing Analytics, but how exactly do we achieve them? Let’s talk about three of the most important metrics under Facebook analytics to give you a better understanding! Audience Insights Audience insights can provide valuable information about the demographics, interests, and behaviors of your target audience. This data can help you tailor your content strategy to better reach and engage with them. Additionally, audience insights can also provide insight into how people interact with your brand online and what types of content they prefer. By leveraging this data, you can create more personalized experiences for your customers, which will help build loyalty and trust in your brand. Audience insights are essential to understanding the needs of your target audience and you can use this knowledge to create content that resonates with them and drives conversions. Published Content Analytics From mere text posts to uploaded videos, photos, stories and even ads, they all have analytics and you can access them through multiple platforms. By using Published Content Analytics, you can understand how your audience is responding to content and make changes accordingly. This allows you

Guides, Our Blog

12 Things to note before you develop a Website

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In today’s digital age, having a website is essential for any business, organization, or individual looking to establish a strong online presence. However, developing a website can be a complex and challenging process, requiring careful planning and consideration. Before you begin building your website, it’s important to take some time to think about your goals, target audience, and the tools and platforms you’ll need to achieve your objectives. In this article, I’ll share 12 key things to keep in mind before you start developing your website. 1. Choosing a domain Having a good domain name is crucial in establishing a professional image. The domain name is the address that visitors use to access the website, so it is important that it is easy to remember, spell and pronounce. A domain name that is relevant to the business or industry can make a positive impression on visitors and help build credibility. For instance, if a company sells sports equipment, it would be wise to have a domain name like sportszone.com or something similar. This makes it easier for customers to remember and associate the website with the products they are looking for. 2. Usability and Functionality Usability and functionality are two crucial aspects that need to be considered when developing a website. Usability refers to how user-friendly a website is, and functionality refers to the features and capabilities of a website. Both of these elements are essential for creating a website that is easy to use, efficient, and meets the needs of its users. 3. Navigation Navigation is an essential aspect of website development that refers to the system used to move through the pages and content of a website. It serves as a roadmap for visitors to a website and helps them find the information they need quickly and easily. A well-designed navigation system is crucial to the success of a website, as it can greatly improve user experience and lead to increased engagement and conversions. One of the most critical considerations when designing a navigation system is simplicity. Users should be able to navigate the site quickly and easily without becoming confused or overwhelmed. This means using clear and concise labels for navigation links, keeping the menu structure simple, and avoiding unnecessary clicks or steps. Overall, navigation is an important aspect that greatly affects the user experience. A well-designed navigation system should be simple, consistent, and user-focused. 4. Branding Nowadays, branding is an essential element of web development. A brand is the identity of a business, product, or service, and it represents what a company stands for and the values it holds. Branding in web development is that it helps to create a strong online presence. A well-branded website can help to establish a company’s reputation and credibility online, making it easier for customers to find and connect with the company. This can lead to increased traffic, engagement, and ultimately, sales. This can help to differentiate a website from its competitors. By creating a unique brand identity, companies can set themselves apart from competitors and create a unique value proposition. This can help to attract new customers and build a loyal following, and by investing in branding, companies can create a website that is not only visually appealing but also resonates with its target audience and drives business results. 5. Design The first impression that a website creates is usually based on its design. A visually appealing website with an attractive color scheme, typography, and layout can immediately capture the visitor’s attention and convey a sense of professionalism and credibility. A poorly designed website, on the other hand, can turn off visitors and make them leave within seconds, resulting in a high bounce rate. However, a well-designed website not only looks aesthetically pleasing but also has a functional layout and user-friendly interface that makes navigation easy for visitors. It plays a significant role in creating a positive user experience. A well-designed website is easy to navigate, with intuitive menus, clear calls-to-action, and consistent branding across all pages. A user-friendly interface enables visitors to find what they are looking for quickly and efficiently, resulting in a positive user experience and increased engagement with the site. 6. Hosting Another crucial component of developing a website is choosing a reliable hosting provider. They are responsible for keeping the website up and running. A good hosting provider offers reliable uptime, fast loading speeds, and excellent customer support. Security is one important factor to consider when choosing a hosting provider. A good hosting provider offers security features like SSL certificates, firewalls, and regular backups to protect the website from hacking attempts and data loss. A website that is not secure can be vulnerable to cyber attacks, which can lead to lost data, damage to the website’s reputation, and loss of customers. Therefore, it is important to choose a hosting provider that takes security seriously and provides the necessary features to protect the website. 7. Call-to-Action A Call-To-Action or CTA is a statement or button that encourages visitors to take a specific action, such as subscribing to a newsletter, downloading a resource, or purchasing a product. An effective CTA can increase engagement, generate leads, and boost sales, making it a critical element of any website design. One of the primary reasons why CTA is important is that it provides a clear direction to visitors on what action to take. Without a CTA, visitors may not know what they are supposed to do next, which can lead to confusion and frustration. By encouraging visitors to take a specific action, such as filling out a form or providing their contact information, businesses can collect valuable data and start building relationships with potential customers. CTAs help to move visitors down the sales funnel by creating a sense of urgency and incentivizing them to take action. Call-to-action is a vital component of website development, as it plays a significant role in converting visitors into customers. 8. Target Audience The target audience refers to the specific group of people

Guides, How To's, Website Optimization

What makes an Effective Website? Five Simple Tips for Creating Content

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Is a website really necessary for your business? A twenty-year-old question, and the answer remains a resounding- YES! A business website is one of your most important marketing tools today. It plays a significant role in your brand and transactions, primarily if you use a digital-first approach to growing your online presence and reaching potential customers. Having a website is one of the many green flags for consumers. It establishes legitimacy, promotes comfort and trust in dealing with transactions, helps you effectively market products, understand customers, and brings them closer when you turn your website into a central point of contact for them and your business’s social media accounts. Sounds about right? But we know you have hurdles; after all, with over 1.9 billion websites, including your competition, how does your website stand out? You’ll need effective strategies to get the most results from your website marketing strategy. Yes, graphic elements and web design are crucial, but start by improving your website’s content first. A website should have consumable and relatable content enough to turn every clicking and browsing into a pleasant experience. Check below five (5) simple tips for creating content for an effective website. Understanding Content for Website Let’s first see the essentials of a website’s content. It is anything on your website that a user can use, read or interact with; categorized into three, you may combine any of these to produce amazing pieces of content. Textual anything written or text-based; blurbs or captions under main headlines usually found on your homepage, blog posts, news articles, product descriptions, or testimonials. Visual: anything your user can see or watch, like an album of pictures, background, video, or an infographic. Auditory anything the user can hear on your site, like songs, background music, click sound effects or podcast episodes. Despite having a myriad of these content forms, consider still a minimal and straightforward distribution. You want a smooth website. That is why understanding your audience’s demographic and psychographic profile can help you determine which contents are worth including. Concise, Clear, and Comfortable to Read Don’t make a website too wordy. Longer paragraphs do not equate to being informative and users would just assume all the information can be found in a pdf copy somewhere. Again, checking your website should feel like an experience- like how a customer visits a physical store. Stay true to your brand’s tagline or motto, pick a few keywords from the latter and reuse them for blurbs or your vision-mission statements. See this homepage by La Rosa Flower Shop – www.larosaflowershop.com Notice the usage of one-sentence content writing? Short yet it informs clearly, creates an impression, and moves the user to navigate more like he/she is window shopping. Furthermore, the usage of transition effects from one short statement to another, accompanied by varying background lessens scrolling action. Repetition of keywords related to the brand increases brand retention, and users begin to be more aware of the product and the business. You can include search engine optimization (SEO) on these keywords to further optimize the site on search engines. If your product or services cannot simply be compressed within one to two sentences, follow the inverted pyramid writing method when writing one-paragraph descriptions or blurbs. This writing style puts all relevant information, such as: Who, What, When, Where, Why, and How, in the first two sentences and proceeds to use the remaining sentences as explainers or additional information. Note: Read through your content before publishing and check for unnecessary words or details you can omit to shorten the text. For blogs or news, the ideal length should be between 2,100-2,400 words. Don’t bombard the article with pictures; one banner is enough; you may publish multiple photos via an album or gallery feature and link it to a keyword or phrase. Avoid Sounding Too “Markety” Users can easily read a “trying-hard” website. Speak your target audience’s language and pattern your content to what they would likely check. Example if your business has products that produce a variety of designs such as a shoe store- you’d most likely use words like: recent, new arrivals, new designs, limited editions. Complement these keywords on product descriptions using words that reflect the customer’s feeling and the benefits from purchasing to wearing them like “comfortable for school” or “perfect fit for the summer.” List specs and additional details, these don’t need to be part of a paragraph or blurb. Check Capital PH, a branded shoe distributor and their website www.capital.com.ph. Notice how they make the pictures shine more than the text? Text here runs more as labels and experiential descriptions rather than invoke the audience directly to purchase. Remember that your site’s end goal is to educate and inform customers clearly about your brand, second is to complete transactions, but definitely not to sell. Integrate your Social Media Content Social media is also a means for engaging communities and a large percentage of your audience is active on social media especially Facebook, Instagram, and TikTok. The Medical City Clark’s website includes social media features. It makes sense to connect the two by including a space on your website into a hub from which your social networks connect or postings are visible. Adding a list to which you direct people to your social profiles is another way of getting this done. Lessen Tabs, Use Links for Redirections Sometimes you have so many things you want people to know about your brand or business you cram all of them on the homepage alone, which leaves a heavy impression. Users might get tired of all the information, which demotivates them to continue browsing features and other parts of your website. Manage the parts of your website creatively but concisely. A recommendable number of tabs is five, which includes ABOUT, PRODUCT, ORDER, FAQs, BLOGS, or other categories. Next is organizing and sorting information under your chosen tabs; for example, history, business story, and awards can all be boxed under ABOUT, and new products, on sale,

Guides, Website Optimization

Interactive Website Design Trends for 2023

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Interactive web design is set to be a major trend in 2023. As user experience is a vital component of web design, many techniques and tools are used to create a more interactive and engaging user experience. From parallax scrolling and kinetic typography to colorful gradients and immersive animations, websites have become more attractive, dynamic, and personalized than ever before. As always, staying up-to-date with the latest trends is important, so here are some interactive web design trends to check out this 2023! Hyper-Movements and Playful Animations Animations have always been a staple element in web design. It’s an excellent solution to improve engagement and interactivity, and adds depth in functionality in many different ways. Hyper movements and playful animations are the types that can create a more immersive experience for users, which helps maintain the attention of website visitors, making it likely that they will engage with the content on the website. Additionally, they create a sense of personality and fun and help to guide users through a website, highlighting important information and directing their attention to the key areas of the site, which is particularly beneficial to the brand. Overall, these type of elements creates a sense of discovery, making the web user experience more engaging and enjoyable. Fascinating 3D Worlds Web design can be so much more than flat dimensions, and 3D animation is unmatched when it comes to delivering visual pleasure. Three-dimensional animations can bring so much life to your page as it adds instant interactivity and interest from the users. It helps the page stand out more and it can pack more information with less space used up. It is one of the most powerful tool for visual representation of information. It is a powerful busines tool that has a universal appeal to people that create a great impact in a concise manner, especially in promotion. It may portray an entire brand with its products and services. 3D animation is sophisticated in nature, and incorporating it in your web design creates branding, attracts online traffic, improves cost-effectiveness, and promotes interactivity. Moreover, 3D animations gives a realistic feeling that creates a positive impact on people and compels them to stay longer. Digital Maximalism The “less is more” law in web design is a long has-been for some people in today’s world. Digital maximalism is an all-out war on white space, suggesting that every page element should be customized with animations, colors, contrasting patterns, and multiple fonts that are splashed all at once in a single web page. Some people would call this in the shape of anti-design as a constraint to the laws and mandatories of digital design. Being a contrast to minimalism, the new drift of this web design is to be different. However the designer should and must still have the knowledge of the color theory, layout, UX, and content structure to effectively pull it off. The challenge is to make the elements co-exist and to be unique, appealing, and useable altogether to the users. This web design trend is ultimately one of a kind. It speaks loud and clear for your brand, which helps attract attention, makes you stand out, and leaves an impactful impression. Going Retro Navigating your web page to the ‘90s is becoming a big theme in the web design world. These often include doodle writings, sticker graphics, and cut-and-paste collages. This kind of web design is characterized by earthy tones, grainy texture, and outlining that successfully nails the attention of the users. One of the primary reasons this design is inviting is its nostalgia factor. It evokes familiarity and gives a memorable aesthetic. Additionally, the retro design creates a sense of authenticity and connection to a particular period. It also can be a great way to tap into current trends and cultural movements, like the resurgence of retro aesthetics in pop culture. By incorporating this into your web design, brands can show they are on trend. Ultra Minimalism Ultra minimalism in web design refers to a style that emphasizes simplicity and minimalism, where white space is a key element of a design. It is characterized by using a limited color palette and a hyper-minimalist layout. Typography is also an essential element of ultra-minimalism web design. Sans serif fonts are often used, focusing on clear and legible readability. Large font sizes are also often used to create a sense of hierarchy and importance.Using minimalistic elements further helps create a sense of coherence, providing a clean, uncluttered, and easy-to-navigate website. Overall, ultra minimalism in web design is a design style that values simplicity, clarity, and functionality over ornate design elements. Parallax Scrolling Of course, there are ways to create the illusion of dimensionality without creating complex graphics. With parallax scrolling, you can create a 3D-like effect by moving different layers of content at different speeds as the user scrolls down the page. This creates an illusion of depth and immersion, making the website more engaging and dynamic. By incorporating different layers and movements, the design can draw users in and keep them engaged for extended periods. Parallax scrolling is a less common design technique, so it can help a website stand out from its competitors and create a unique brand identity. It can also tell a story or present information dynamically and visually appealing, making the content more engaging and memorable. This type of web design is a popular design technique that can help to create a unique and engaging user experience. However, it should be used with caution as it may have disadvantages, such as the slowing of page load times and the challenge of creating a responsive design that works well across different devices and screen sizes. Kinetic Typography Kinetic typography is a design technique that involves animating text to create a more dynamic and engaging user experience on a website. It enhances the visual appeal and impact of the text on a webpage. It creates an interactive user experience and encourages users to take specific actions on

Digital Marketing, Guides, Online Marketing

Artificial Intelligence’s Impact on Digital Marketing: How to use it to your advantage.

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Artificial Intelligence (AI). People hear this and usually, the few things that come to mind are movie characters like Jarvis from Iron Man or Samanth from the film, Her. Because just like Jarvis and Samantha’s big help to their users, AI does the same today in so many aspects! If you think of the same thing, artificial intelligence isn’t that different from real life. But in this blog, we’ll talk about its impact on digital marketing. What is AI Marketing? Have you ever heard of AI Marketing? Yep, it’s a thing! It’s currently emerging as a trend and is expected to become a norm in time! Fun fact! Did you know that back in 2015, M&C Saatchi developed the first ever considered AI-powered advertisement? M&C Saatchi’s artificial intelligence ad. The very first time a poster wrote itself. Photograph: M&C Saatchi/PR Simply put, the AI has an algorithm that reads the audience reactions, assesses the level of success of ads and adapts itself accordingly to omit unsuccessful ones and only show the most successful ads. How does it assess? The poster uses a Kinect that can examine up to 12 people at a time. It merely checks if you’re looking at it or not. But soon enough, the next step might be checking for interaction and facial recognition to check for audience reaction. Since speed and catching up with loads of information is essential to digital marketing, Ai is the perfect tool to help complete tasks that usually take a whole day. Now you can leave technical tasks in the hands of AI and be done in minutes! But how exactly does AI help and with what specific tasks? Since AI is now a great player to going digital-first, we’ve listed some of the specifics below. Why You Should Try AI Marketing. As a business owner, you’re probably as busy as ever juggling tasks and responsibilities. What if there’s something that can help you? What if there’s something that can do all those mundane tasks like data gathering and sorting and what if it can present you with suggestions too? AI is perfect for the job! Let us tell you why you should try AI Marketing for your business! Enhances Productivity AI provides you with accurate and rapid results. With an assistant as adaptable and precise as artificial intelligence, you can be left at ease with the idea that you have a reliable helping hand– at least virtually. This way, you can focus more on other essential tasks that require your full attention. So AI is not only productive on its own, it impacts your productivity too! Helps you make informed decisions Informed decision-making isn’t the easiest to do, but it is made easier with AI by your side. It’s like someone has been watching over everything the whole time, reporting to you and even going out of the way to provide you with suggestions to help grow your business! Helps you understand your audience better One of the essential skills of a marketer is understanding your audience. Today, AI is more than capable of understanding your audience and it can predict their next move too! But with digital marketing’s boom and the growing data, you can imagine how difficult it is to catch up and fully understand such a big population. How is AI used for Digital Marketing? With the mentioned benefits of AI, how specifically does Artificial Intelligence do to help marketers? Digital marketing has various areas and AI has room for almost all! To keep it simple, we’ve enumerated some of the tasks it’s best at doing: Data Analysis Collating and interpreting large amounts of data can take up a lot of your time when done manually. Thankfully enough, there are AI that can easily go through all data in a matter of minutes and generate a thorough analysis too! Media Buying One of the primary challenges behind media buying is that there’s no proper inventory and data, but AI easily fills this gap! No more pondering and researching about where their bid should be placed, how much they should bid, and when they should bid for a better return on investment (ROI) cause AI can narrow it all down for you! When reaching a business’s target audience and ROI, AI is a great assistant for predicting which ad placements are most effective. Prediction With overflowing data, marketers have a difficult time deriving insights and making predictions since it’s so overwhelming. Good thing AI has the capability to easily gather all of that data for improved prospects and better prediction of customers’ behavior. You could easily find out which content customers interact with more and automatically lean more toward releasing preferred content. This is also called churn prediction. Content Creation Content creation is probably the most mentally exhausting and difficult when it comes to digital marketing. Not only do you constantly have to come up with something new and engaging, you also need to avoid being repetitive and irrelevant. To do all of that, you need to research and stay updated with trends, then use what you’ve gathered for ideation. Sounds difficult but it won’t be anymore cause AI can help with this too! Personalization and Improved Customer Experience With AI’s assistance, you can provide the right audience with the right content, ultimately leaving your audience with an improved and personalized customer experience that caters to their preferences. For instance, AI can provide them with customized recommendations based on how it has read their previous behavior. With this, you can serve your customers better. AI that you’ve probably come across Those who aren’t familiar with AI are probably thinking that AI still isn’t utilized in everyday life. Actually, it’s more common than you think! You’ve probably come across it a few times too! As a business owner, it’s best to be aware of how AI can be used to improve customer satisfaction, so let us help familiarize you with some of the AI used in marketing that

Guides, Social Media, Social Media Marketing Philippines

Simple Hacks to Diversify your Social Media Content

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So, what should we post about this January? What about next month? For the whole year? Most social media managers and strategists ask these questions and often rely on trend-jacking and mapping business-related topics when planning their weekly, monthly, or yearly content calendars. Not that it’s a bad thing, especially with many supplementary topics, including unique holidays, memes, and ready-made data, at arms reach. A business’ digital-first approach for its online identity requires excellent and creative copywriting skills to make a social media post engaging and seemingly new with its content. Also, help from artificial intelligence (AI) applications that quickly check grammar or structure content is beneficial. However, relying on trends and AI definitely would not make a brand or business stand out from the crowd and market already drowning in rephrased or same-same content. Hence our dilemma- how can we diversify single topics that will maintain their newness and relevance while not making them boring or too familiar and expand them into a vast timeline? Diversification of Content I always believe that “content” exists because of the word “search.” And it is in search results we can bank on content diversification. Contents are accumulated, created, and distributed online because everyone is always on their phone, tablets, or laptops, typing in millions of inquiries on the search bar. This means there are millions of topics to search for, millions more sub-topics, and a diversity of inquiries that each of us can plot as social media content. Take note, the mere fact these topics are searched every minute of every day presupposes that they are relevant and necessary. It reflects that there is a mass of the intended audience. But before that, let me give you points on diversifying from one topic to more specific and exhilarating content materials. Keep scrolling to find out. 1. Ask the Right Questions To get you started, let’s say we’re planning a month’s worth of content for a gardening business; they have a physical store and an online store for gardening needs, plants, and products for growing and maintaining them. The business must be active on Facebook, TikTok, and Instagram. Choose one general topic, for instance- gardening. Immediately you’ll try to research recent news or trends on gardening. You’ll even check competitors on their current postings or if they have sales or promos. Stop that. It just distracts you from what your customers search for about gardening and, simultaneously, hassles you to overthink. Again, the key is “search.” Go to your preferred search engine and type “gardening” in the search bar. This will basically show information like definition and passive contents you’d most likely know. See the “People also ask” section? It enlists the most typed questions in the search engine related to gardening. You see where we’re getting at? When you toggle each down and up, consistently, additional search-questions appear Keep toggling each inquiry until you uncover a month’s worth of topics. List them down and transfer them to a spreadsheet to organize. 2. Connect to the Brand Once you transfer these diversified contents to a spreadsheet, match the services and products your business or brand offers, which can be inserted into the content’s copies. Resist the temptation to over-relate since not all content should include service and product. Choose only one that is of importance and most relatable. By organizing the content list, one will be able to see how diverse the contents are and how diverse supplementary topics related to the brand such as products or services can be included in the content material. Example: On the query- What plants purifies air the most? You may list two or three options of plants you are selling that are air purifiers. This form of inserting your brand into a diverse content list builds up your identity as an expert and a professional business. It creates the impression that your business offerings extend to various lifestyle situations, pain points, and solutions. Once there is a clear picture of your brand’s diversified and supplementary content, it’s time to create and materialize these for social media publishing and distribution. 3. Choose the Best Platform/s for Each The next step is to select a social media platform or platforms where each diversified content will be published and distributed. Note that the top three social media are TikTok, Facebook, and Instagram, so better make sure you are well equipped and have already established an account for your business for each. Leave some room for your website since you can use the listed topics as blogs or podcast content. In a nutshell, don’t let one algorithm decide your metrics. Check the table below. Notice how most topics can be crossposted between Facebook and Instagram? Alongside with TikTok which houses video content, Facebook and Instagram have similar content forms called Reels. Don’t get overwhelmed. The table may present a ton of content for all social media platforms, but consider that the forms these content can end up with are not limited to each. You may reuse videos initially posted on TikTok and repost them as reels for the other two. Moreover, as you expand your reach and learn more about other online platforms like YouTube and, Pinterest, even LinkedIn, you’ll learn strategies such as reusing and repurposing materials for lesser graphic editing, pubmat or video creation, and more. 4. Reuse and Repurpose Ideally, each social media platform has its own algorithm and formats. Instagram is known for aesthetically pleasing pictures and lifestyle vibes suitable for topics like traveling, architecture, home living, fitness, etc. Facebook has become a community generator, leaning more on informational, graphical, hard-sells, and promotions. Still, thanks to content diversification, any topic your brand touches can easily maneuver and hook users and target audiences no matter what social media they are in. To lessen the hassle of creating one content form for one specific social media feed, go with reusing and repurposing materials and do the following: Crossposting – the act of sharing the same content across

google my business
Google My Business, Guides, How To's, Our Blog

Part 1: Google My Business Guide for Business Owners in the Philippines: Set up and Confirm Listing 2021

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Is your business showing up in Google search results? If not, you might lose an opportunity to be searchable on Google. Well, there’s one platform where you can make your business or brand visible on Google. Google My Business Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps. How will GMB help your business? Google gives GMB listings priority on relevant search results, which also shows on Google Map. If you search for a keyword in a local area, GMB accounts related to that keyword and location will result on top of other websites and other results. In other words, your business information and location will be readily available within just seconds, thanks to the Google My Business account. Notable, isn’t it? Potential customers would not need to check your website to find information about your business. A GMB account can help you with that. Wait, there’s more! Google Business profiles can rank higher on the list if it’s optimized well using GMB SEO. Partnering GMB SEO with Google Ads will surely stabilize your rank and help you rake in more profit. “Near me” searches will bring more potential customers to you. Optimizing your website will provide important information, e.g., hours of operation, website link, business description, etc., on knowledge panel results when someone searches for your brand or types in relevant keywords on the search engine. GMB dashboard produces insights on local search performance and information about your audience and their searching behavior, such as knowing whether customers found you on Google Maps or Google Search. How to set up Google My Business Here are the steps to follow in setting up your GMB account: Step 1: Create an account Sign in with your Google Account or create a new one on Google My Business. Once you sign in, enter your business name and select your business category. Then, click Next. Add your location by selecting YES, then fill in your store address or business address after clicking next. If you have no physical store or business address, you may choose NO. Then, click Next. You may opt to select customer service areas after. Then it will immediately direct you to fill in your phone number and website URL (if you have one). Locate your store or office on the map. Mark your spot on the map, then click next. It will ask you If you serve customers outside your location. If you have another store branch or other offices aside from your main, you can click YES. If you only have one store address, then choose NO and it will direct you to add contact information. Add additional areas to locate your branch stores or to indicate the area of your services. You can add as many areas as you want! Click Next after selecting all the areas you wish to include. Provide some contact information, such as a phone number and/or a URL for your website. Click Next. There’s also a Skip button if you wish to add this information later. Then you may say yes if you want to be updated and recommended. Otherwise, choose no. Now verify your account (or later). Write down your name and wait for the postcard mail to arrive within 14 days. Once you’ve received it, enter the 5-digit verification code on your account. Add your business hours, or skip and do it later. Connect with your potential customers by accepting messages. With 750 available characters, describe your business in the most compelling way. Include keywords that are most relevant to your business and are most searchable. Finally, include a sneak peek of your business by adding photos. Show your best photos to attract more customers! There’s a free advertising credit worth Php 2,000 from Google. Accepting the credit will lead you to Google Ads to create a new campaign. Take the credit and you’re ready to get your account started! Step 2: Optimize your Listing Complete all the information Google asks for. Fill it up with accurate information. Follow the prompts that Google will present, and your Google My Business account will be loaded with valuable information. Select all the relevant categories and use relevant keywords in your description. It is best to use words that potential customers will highly likely use to search and include those words in your listing. After optimizing your listing, download the GMB app on your mobile device or any smart portable device to manage your account anytime, anywhere. Step 3: Download the GMB app Download the GMB app on PlayStore or App Store. With the GMB app, you can conveniently do the following: Update your business information ( hours, location, contact information, and description) Create posts and upload photos View search insights For more information, check out Google My Business Help. Wrapping Up As we take on the road of the digital world, problems such as finding a place to eat, hang out, and tour can be solved with just a click. But don’t let that click lead to anything. Make your business more searchable with Google My Business! Follow the steps mentioned above to create your account and be part of the listing. If you wish to know how Google My Business Account looks and how it will help your business, don’t miss our next blog! Learn more about digital marketing strategies and concepts here on Emerge. Search through our list, and you might find what you’re looking for. Schedule a call with one of our GMB specialists.

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3 Ways to Remarket Your Facebook and Instagram Audience with Facebook Ads

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Wondering how you can retarget your audience other than your website visitors? First, let’s define retargeting. According to Single Grain, Facebook retargeting is the process of finding people who’ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website. What if you don’t have a website? Is Facebook retargeting possible? As long as a Facebook user engages with your business, it is possible to show them your ads without the need to install a Facebook pixel (applied for website retargeting) through custom audiences. What are Facebook Custom Audiences? Facebook Custom Audiences are groups of people who: you already know have engaged with your Facebook or Instagram pages or ads have visited or engaged with your app or website or have interacted with your business or store through offline channels Once you’ve established these lists, you can then target them with your Facebook and Instagram ads. Remarketing social engagements is an incredible way to bring back brand-aware traffic. Social media is an incredible tool for generating brand buzz, but that’s not all that it’s good for. With Facebook’s updated engagement-style audiences, you can remarket to anyone who lands on your Facebook and Instagram profiles. In this post, I will enumerate the ways you can retarget your audience using custom audiences. Before creating your engagement remarketing campaign, start by creating your custom audiences. To do this, click on the main menu in Ads Manager and select Audiences from the pop-out menu. When the Audiences dashboard appears, click on Create Audience and select Custom Audience from the drop-down menu. To get started, create another new custom audience, but this time, use one of the Facebook sources to remarket based on engagement. People who viewed your video Videos are one of the content types on Facebook that business owners often produce. By using video on Facebook, you get access to even more exciting metrics. For example, you can track how long your video is viewed, when users jump off, or how many people clicked on “Play” at all—a great way to get to know your audience better and glean valuable information. You can now create a list of people who have: viewed at least 3 seconds of your video viewed at least 10 seconds of your video either completed or viewed at least 15 seconds of your video (Thruplay) watched 25% of your video watched 50% of your video watched 75% of your video watched 95% of your video If you post videos that last more than 10 seconds and more people watch them, it’s a great strategy to retarget those people. You can show a different ad to the people who viewed at least 3 seconds of your video, which is the minimum. People who liked, visited, or engaged with your Facebook Page Do you have more fans than engagements? What about more engagements on your posts or ads? Either way, those are critical metrics for retargeting. You can select to target people who engaged with a post or ad, page visitors, fans who clicked a call-to-action button, people who sent a message to your page, and more. Here are the types of Facebook retargeting lists you can create: People who currently like your Page Everyone who engaged with your Page Anyone who visited your Page People who engaged with any post or ad People who clicked any call-to-action button People who sent a message to your Page People who saved your Page or any post People who engaged with your Instagram Page Here are the types of Instagram retargeting lists you can create: Everyone who engaged with your Instagram page, posts, and ads – Lets you make a list with all people who have engaged with your profile, posts, or paid advertisement on Instagram People who visited your Instagram business profile – Lets you create a retargeting list with everyone who viewed your Instagram profile People who engaged with your posts or ads on Instagram – Creates a retargeting audience with all people who engaged with your posts or ads. Engagement includes likes, comments, saves, carousel swipes, tapping call-to-action buttons, or sharing a post or ad using direct message People who sent you an Instagram message – Will create a retargeting list with people who sent a direct message to your Instagram business profile People who have saved any of your Instagram posts or ads – A particular audience will be created, with only the people who decided to “save” any of your paid and organic posts on Instagram Wrapping Up Now that you’ve created a Facebook and Instagram retargeting Custom Audience, you can use it to discover invaluable information on who exactly the people who engage with your Facebook videos, Facebook, and Instagram profile are. If your brand wants some assistance in ensuring that it delivers the most resonant retargeting ads to the most relevant Facebook and Instagram users, reach out to us.

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