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Digital Marketing

Digital Marketing, Online Marketing, Social Media, Social Media Marketing Philippines

Learn How to Choose the Right Creatives for Effective Digital Marketing

In today’s digital world, it is important to know when to use the right creatives. Whether it be pictures, videos, sound, or any other creative content, it is essential to understand when and how these should be used. Choosing the right type of creative for your content heavily impacts your message and effectiveness, so it shouldn’t be taken lightly. To shed light on the importance of choosing the right creatives, this article will discuss the various types and how they can be used in different situations. We will also look at some tips for knowing when to use the right creatives for maximum impact. By understanding when and how to use different types of creatives, we can ensure that our message reaches its intended audience in an effective manner. Deciding what type of creatives fit your digital marketing campaign Curating a social media plan and unsure of what type of creatives you should use? Before you do so, know that visuals, videos, and sound are powerful tools to communicate a message. They can be used in different ways to impact the audience. But when should you use pictures, when should you use videos, and when should you use sound? Before deciding, check the following tips: Ride on the timely and relevant creative trends The timeliness and relevance of any content you release are essential factors to consider when choosing the right creative. It’s not enough to simply choose a creative that feels right. You must ensure that it aligns with current events or trending topics your audience is interested in. For instance, one of the most popular and rapidly growing creative trends in social media content creation is reels. Some brands ride on this and keep it simple and relatable, while some like to impress with high-quality effects. You can take out all your creative juices on a reel, but how can you be sure it’s the right creative for your brand? The answer to this is to try it and check its performance. More on this below! Check what performs well on your page Some think that choosing the right creatives starts in ideation and ends in production, but this is simply untrue. Arguably, choosing the right creatives reflects the most in post-publishing! You can use tools to check your insights on your pages, such as Meta Business Suite, which reflects the performance of your posts! Did you release a reel for the first time? How did it do? Did your audience engage with it at the tiniest percent more compared to other creatives? These are the questions you should ask yourself as you review published posts to have informed decisions! So be sure to use post-publishing analytics to choose which creatives your audience engages with. Compatibility with your brand As much as our first tip insists that you should ride on trends, this last tip is a disclaimer that you shouldn’t do it at the expense of your brand. Yes, it’s important to try new things creative-wise. But always remember your branding! If anything on trend doesn’t fit the puzzle, either try to execute it differently or just pass on it. After all, creatives’ performance ends with compatibility with your content and what your audience likes. Top video content to help promote your brand Video content has become a vital part of any marketing strategy. With the rise of social media platforms, short-form video content has gained immense popularity among users. This is where video reels come into play – a short and engaging way to showcase your brand or product in a visually appealing manner. Whether it’s promoting a new product, showcasing behind-the-scenes footage, or creating brand awareness, video reels have proven to be an effective marketing tool. In this section, we will explore how video reels are used in digital marketing and how brands can leverage them to drive their business goals forward. Relatable Content Trending videos like Reels and Tiktok offer a unique opportunity to showcase real-life experiences in an authentic and engaging way. Tiktoks and reels are designed to be short and snappy, making them perfect for capturing attention in today’s fast-paced digital landscape. With the ability to add music, filters, and special effects, brands can create visually stunning content that resonates with their audience. By using them for relatable and experiential content, brands can connect with their audience on a deeper level. Check out Mcdonald’s take, angling on promoting Birthday Parties with them: https://vt.tiktok.com/ZSLBr3J6Q/ Experiential Content Experiential content is also another angle short-form videos are usually used today. These types of executions usually showcase customer experience to let the audience know what it’s like to avail of brands’ products or services. This way, audiences experience and sense of familiarity, and brands can show a more trustworthy image with actual representation through these short videos. You’ve probably encountered this with influencers who feature their experience when trying out services or products. Behind the scenes Behind the scenes is a great form of informative content that brings brands closer to the audience by bringing them closer to what’s happening behind the curtain. This also gives the brands a chance to showcase their transparency to the audience, which most find appealing. Montage Video montages are a classic approach to product and service features, and they have not lost their touch today! Tiktok and reels with a similar approach still perform very well and are a great choice to keep your branding intact. Check out this reel by Starbucks: https://www.instagram.com/reel/Ct0PEkOyPzI/?igshid=MjAxZDBhZDhlNA%3D%3D The power of images in digital marketing Images have the ability to capture attention and convey messages in a way that text alone cannot. They can evoke emotions, tell stories, and create a memorable brand image. Whether it’s on a website, social media post, or email campaign, incorporating high-quality images into your digital marketing can make all the difference in attracting and engaging your target audience. With the rise of social media platforms and the increasing importance of visual content, businesses cannot afford to ignore the

Digital Marketing, Social Media Marketing Philippines

Unleashing the Power of AI Filters in Social Media Marketing Campaigns

In the ever-evolving world of social media marketing, staying ahead of the curve is crucial for businesses aiming to engage their target audience effectively. The rise of artificial intelligence (AI) filters has revolutionized the way marketers approach their campaigns, offering powerful tools to optimize content delivery and drive exceptional results. Let’s explore the benefits of using AI filters in social media marketing campaigns and provide insights into how businesses can harness their power to unlock new levels of success. Understanding AI Filters in Social Media Marketing AI filters, powered by sophisticated algorithms, significantly shape users’ social media experiences. They are designed to curate and personalize the content users see in their feeds, ensuring that it aligns with their interests and preferences. In marketing campaigns, AI filters act as gatekeepers, determining the visibility and reach of branded content. Let’s delve deeper into how AI filters work and their impact on social media marketing. Firstly, AI filters analyze user data, including demographics, interests, behaviors, and engagement patterns, to deliver personalized content. By understanding users’ preferences, AI filters prioritize relevant and engaging content, increasing the likelihood of capturing users’ attention. Moreover, marketers can leverage AI filters to optimize their content and campaigns. By studying the performance of different types of content, such as images, videos, and text, businesses can adapt their strategies to align with the preferences of their target audience. Lastly, AI filters allow marketers to target their desired audience based on various criteria precisely. By leveraging AI-powered insights, businesses can tailor their advertising campaigns to reach the most relevant users, increasing the chances of driving conversions and maximizing return on investment (ROI). Benefits of AI Filters in Social Media Marketing Campaigns Integrating AI filters in social media marketing campaigns offers a myriad of benefits for businesses aiming to achieve their marketing objectives. Let’s explore some of these advantages: Implementing AI Filters in Social Media Marketing Campaigns Businesses need to adopt a strategic and well-executed approach to effectively leverage AI filters in social media marketing campaigns. Here are some key considerations for implementing AI filters: Data-Driven Insights: Understand the data and metrics provided by the AI filters to gain insights into audience preferences, content performance, and campaign effectiveness. Utilize this information to refine your targeting, optimize content, and improve engagement. Content Optimization: Analyze how different types of content perform with your target audience and adapt your content strategy accordingly. Experiment with various formats, such as images, videos, or interactive elements, to uncover what resonates best with your audience. Dynamic Campaign Management: Regularly monitor and assess the performance of your campaigns using AI-powered analytics tools. Adjust your targeting, ad placements, and content strategy based on the insights you gather to optimize results continuously. A/B Testing: Implement A/B testing to compare the effectiveness of different content variations, targeting parameters, or call-to-action (CTA) elements. This iterative process will help you fine-tune your campaigns and achieve better outcomes. Ethical Considerations: While leveraging AI filters, businesses must be mindful of ethical considerations. Ensure your campaigns promote inclusivity, avoid bias, and respect users’ privacy. Strive to balance personalization and diverse content to provide users with a well-rounded experience. Final Thoughts In the rapidly evolving social media marketing landscape, AI filters have emerged as powerful tools for businesses to optimize their campaigns and engage their target audience more effectively. By leveraging AI filters, marketers can benefit from enhanced targeting, improved user engagement, and efficient campaign optimization. However, it is important to implement AI filters strategically, using data-driven insights, content optimization, and ethical considerations. By embracing the capabilities of AI filters, businesses can unlock new levels of success in their social media marketing campaigns and stay ahead of the competition in the digital realm. Consult with an expert for your digital marketing needs, book an appointment today!

Digital Marketing, Google AdWords, Search Engine Marketing, Search Engine Optimization

Google Ads Not Delivering? Reasons and Tips to Get on Track

Have you experienced a situation after publishing your ads, you come back to it only to find out your ads are not generating results? Most probably, your ads may not even show at all.This scenario may be a concern, but there is no need to fret as this can happen at times. Common reasons and basic troubleshooting guides are laid out to help you find the cause and fix it. Reasons why your Google Ads are not working Ads are Paused or Disapproved Sometimes when setting up your ads, you tend to pause before posting them from the drafts. On another occasion, the campaign running the ad has been paused. All you have to do is keep it enabled and check if the settings from your campaign, ad group, keywords, and ads are enabled to get it performing.Alternatively, your ads may have been disapproved, making it ineligible for users to see. Most of the time, the headlines and descriptions use heavy punctuation for Google, or your ad’s destination is not working.The good thing is Google lets you know which ads have been disapproved, and you can make changes and appeal once done. Be careful, however, from happening this frequently and appealing without making changes otherwise, your account may be affected in the long run. Before running ads, check Google Ads policies to avoid these situations to get your ads. Ad Group is Not Organized The performance of your ads depends on how relevant it is to the term users are searching. It is important to check how relevant your keywords are to your headlines, descriptions, and landing page. The more relevant your ad is, the higher it can show on search results.If you want to ensure an ad is significant to users’ queries, organize the ad groups to closely related keywords. Take account of the campaign and ad group structure to guarantee your place in the ad auction. Below Average Landing Page Experience Google ads also measure landing page experience to gauge how relevant the website destination is to the users clicking your ad. The higher rate means your keywords are well organized and related to your landing page’s content. These are some of the factors that will help your ads perform better within search results.If your landing page experience status is “above average” or “average,” there are no significant problems with the keywords you are using in relation to how useful landing pages are and how relevant it is to your ad. However, if it is “below average,” you might want to look into your ad setup further. Make sure the keywords, your ads, and your website page are focused and connected. Low Click-Through Rate Click-Through Rate or CTR determines how appealing or engaging your ads are to your target audience. If your CTR is high enough or surpasses your benchmarks, your messaging resonates with your audiences. If it is low, you may need to make adjustments to have a better chance of delivering the desired results.To increase your CTR, try to make a compelling ad copy. The same could be said with the keywords you are using; think about users searching for the terms and tackle the pain point that needs to be addressed. Low search volume This can happen if you use keywords with little to no traffic or search history. Unless the search traffic increases, it will be inactive and may prevent your ads from appearing.When troubleshooting for low search volume, check if your keywords are too specific or niche. Try to use broad matches or look for ideas to broaden search terms. You can find keyword ideas using Keyword Planner on Google Ads Manager. From there, you can create a plan or find forecast results for each keyword. Targeting is quite specific Another possible reason your Google ads may not be showing is that there’s no traffic with your targeting, or it’s too narrow.Some helpful advice if you want to see how specific audience segments perform in your ads, you can use the Observation setting instead of the targeting setting. This setting enables you to track how your ads deliver for certain topics, placements, or audiences while the campaign runs. Remember that this setting can show further criteria if they are taken into account of your current targeting. You are bidding too high When setting up ads, you are prompted to set a daily budget for your campaigns. To prevent conflict, make sure the Max. CPC for keywords within the campaign would not exceed your daily budget spending. Alternatively, if it can improve the performance further based on the current data, you must try to set a higher daily budget to balance it out. Your bidding may not be enough Sometimes your keywords bids may be too low compared to your competitors. If so, your ads may not show as much as you like because others have higher ad ranks than yours.To fix this, you can adjust by increasing your keyword bids. To make sure how your budget will be spent, use a bid simulator to project the results when trying to increase your bidding. Key Takeaways Sometimes it can be daunting to check your ads, and it’s not running or giving results as expected. As marketers, we can all relate to that, but there’s always an explanation and fix for these issues.You may need to check specifically your settings on the account, how the ad was set up, and your campaign structure to get your ads to show up to your target audience. You may also have to be creative with your messaging and plan your bids to get your ads a place on search rankings. If you need help getting started or setting up Google ads to get the best results and help achieve your business goals, book a consultation with an expert by clicking here: https://digital.emerge.com.ph/lp/digital-marketing/

Digital Marketing, Guides, Our Blog, Social Media

From Swipe to Sale: Best Practices for Effective TikTok Ads 2023

TikTok has become one of the most popular social media platforms in recent years, and it’s not hard to see why. According to Sensor Tower Store Intelligence, the number of TikTok installs across the App Store and Google Play has now surpassed 3 billion worldwide. It is the fifth non-gaming app to achieve this impressive statistic and the first that Meta does not own. With over one billion monthly active users, TikTok offers businesses an excellent opportunity to access a massive and engaged audience. As a result, an increasing number of businesses opt for TikTok ads to promote their products and services. With so many brands vying for attention on the platform, as video content is imperative in marketing strategies, it can be difficult to stand out and generate sales. To help you get the most out of your TikTok ad campaigns in 2023, we’ve crafted some best practices to follow. Know Your Niche & Audience It’s essential to understand who your target audience is before you consider advertising on TikTok. The platform is primarily used by Gen Z and Millennials, so if you’re targeting an older demographic, TikTok might not be the best fit for your products or services. Before you create any TikTok ads, take some time to research your target audience’s interests, behaviors, and preferences. This information can help you create ads that will resonate with them and increase your chances of success. It’s also worth noting that “entertainment” is the most popular content category on TikTok globally, according to the platform’s statistics. This means that you should aim to create ads that are entertaining and engaging for your audience. One way to achieve this is by incorporating current trends and challenges into your ads. For example, if your target audience is interested in fitness, you could create an ad showcasing a popular dance challenge with fitness-related themes. Another way to appeal to your audience is through humor. TikTok users love funny and relatable content, so incorporating humor into your ads can help them stand out and get more views. Lastly, music is a crucial component of TikTok. The platform has a vast library of popular songs. Incorporating catchy music into your ads can help make them more memorable and increase engagement. Use Eye-Catching Visuals https://www.ikons.nl/blog/tiktok-ad-formats-to-stand-out TikTok is a visual platform, so your ads need to be visually stimulating. To create an attention-grabbing ad, it’s essential to focus on the basics of your content to ensure it’s appealing to your target audience. Here are some tips to make your ad stand out in the sea of content on TikTok, and potentially engage users to watch your full ad. Here are some tips: 1. Use HD content The quality of your ad can impact how your brand is perceived by your target audience. To ensure that your ad is of the highest quality, consider investing in high-quality equipment or working with professional videographers. Alternatively, if you’re filming on a mobile device, ensure that the camera settings are optimized for recording high-quality video. 2. Ad Text is Clear and Concise To ensure that your message is understood quickly, use short and straightforward phrases that convey the main point of your ad. Avoid using complex language or too much text, as this can be overwhelming for users and may cause them to scroll past your ad. 3. Video Length (21-34 seconds long) According to TikTok’s guidelines, videos that are between 21-34 seconds tend to perform better on the platform. This is because TikTok’s algorithm prioritizes shorter videos, as they quickly capture viewers’ attention and have higher engagement by encouraging likes, comments, and shares. 4. Make an impactful start (3-second rule) A good rule of thumb is to ensure that the first three seconds are impactful, leaving a lasting impression. This can be achieved through bold visuals, music, or text highlighting your brand’s unique selling proposition. 5. Vertical videos Since most TikTok users access the app through their mobile devices, creating vertical videos is essential. By doing so, you can make the most of the full-screen display, which provides an immersive and engaging experience for the user. Tell a Story & Interact with Your Audience TikTok is all about short-form content, so your ads should be no longer than 15 seconds. Use this time to showcase your products or services and highlight their key benefits. Make sure your message is clear and easy to understand. To build trust and authenticity with your target audience, consider using User-Generated Content (UGC). As it is also an excellent way to showcase your products or services in action. Incorporating UGC into your TikTok ads can help create a more personal connection between your brand and your target audience. When users see their own content featured in an ad, they feel valued and more connected to the brand. This, in turn, can lead to greater brand loyalty and increased engagement with your TikTok account. Utilize Relevant Hashtags Hashtags are an essential part of TikTok, as they help users discover new content and engage with other users. Utilizing relevant hashtags in your ads can increase their visibility, reach, and engagement. However, it is important to avoid using irrelevant hashtags to avoid being perceived as spammy. Researching and identifying popular hashtags in your niche or industry can help you stay on top of trends and maximize the potential reach of your ads. Experiment with different Ad Formats TikTok offers several ad formats, including in-feed ads, branded effects, and top-view ads. Experiment with different ad formats to see which ones resonate best with your brand and target audience. This way, you can optimize your ad campaigns for maximum engagement and conversion rates. For example, if you’re looking to create brand awareness, in-feed ads may be the best option, whereas if you’re promoting a new product or service, branded effects may be more effective. By understanding the different ad formats and testing them, you can create ads that are tailored to your brand’s goals and your target audience’s preferences.

Digital Marketing, Social Media

What’s not Clicking? 4 Red Flags to watch out for on your Online Conversion Rates

You know the rule: NO TO RED FLAGS! Business owners and social media managers often resolve to watch tutorials and hire copywriters to make engaging contents that will drive positive and rewarding conversion rates. These “rewards” are business goals or aims that match or exceed the brand’s expectations. It can be as simple as getting over fifty thousand organic reach and fifty thousand reactions for an ad or post on your social media page- to each his own. It can be hitting monthly sales targets or driving traffic for a specific market. The bottom line, your business grew. But most brands would attest that not all days are rewarding, and a longer duration of harmful conversions is highly alarming; one particular reason is the competition from other brands that may offer similar products or services or more collaborative optimization. However, most social media managers need to be more knowledgeable about how to see this, by extension, resort to inefficient solutions. As we ponder the red flags and find out what’s not clicking, let’s first remind ourselves what conversion is all about. Convince First Before Converting A conversion occurs when a social media user or visitor to your website takes a particular and desired action like making a purchase. But sale is not just the only one. One important matter is how to first drive potential and current visitors to make such action. Conversion doesn’t happen until you master the power to convince, and you can’t convince if you don’t have your audience’s attention- your brand has to stand out, and take control of the attention from the target audience. If your brand is not merely making a scene then there should be signs that your brand is not doing well and these are its red flags. Red Flags to Watch Out for: 1. Decrease in Customer Retention Various reasons are attributed to businesses losing regular customers or patrons. These could be in-brand issues like the quality of your products or services or after-sales service delivery. Another is when your website could be more user-friendly and easier to navigate. A sign like this could be easily spotted when you have a digital performance report to provide insights indicating how many people have unfollowed your page, visit your website, did not complete a purchase, or had a decrease in messaging activities. You may say these “unfollowers” can be replaced by new ones. However, research suggests acquiring new customers is more expensive than retaining existing ones since it is easier to reach out and convince a person already familiar with your business than those unfamiliar with it. 2. No Fresh Leads In an attempt to excite your brand and business- you revamp your website, create a new logo, transform your overall approach, and even create a new social media account. Most fall for this “rebranding trap,” despite all this work- no new leads! How come? It all depends on how well you know your customers before rebranding and if you can identify the root of the problem. You cannot simply assume you need to rebrand. A thorough understanding of your customers’ browsing behavior changes along with the algorithm of search engines, hence the need to continuously review a conversion analytics report and revise your game plan to be relevant and authentic. 3. Attracting Non Targeted Audiences Have you encountered an increase in following, maybe even engagements, yet there are no new conversion outputs like sales or inquiries? Most brands pride themselves on having a lot of followers or subscriptions- but they still need help to convince this pool of people to buy their products. One way to get this mystery solved is by checking a report on audience activity and demographics. An example is when you’re a window cleaning business with almost ten thousand followers on your social media apps combined. The thing is, you’re located in Pampanga. Thus your service is only at reach for customers within the province- if you have a tool to check audience demos, you might find out that most of your followers are from Tarlac and Nueva Ecija. With this knowledge, you can strategize your services to accommodate the latter better and grow your business. 4. Caught in Website Traffic For businesses that utilize websites as end points for transactions, one thing to observe is whether website traffic is really turning into sales. If the numbers don’t make sense it could mean that website content is not that engaging or it could be too complicated to assist visitors in their navigation. The whole game of conversion optimization is to convert your visitors into customers who will make a desired action on your website. Getting the right landing page, the right wordings, and the right virtual assistance feature on the site’s overall design are highly recommended to ensure your customers’ ride is smooth flowing until a sale or an end objective is met. Invest on Insights and Conversion Optimization Most of the red flags we mentioned are ignored and left unresolved because business owners and social media managers don’t have the right tool to provide insight into their customers’ online behavior and demographics. A quick glimpse of a digital performance report for social media postings, ads that were run, or website traffic can significantly impact strategizing new game plans to boost sales and achieve the brand’s goals. Changing content angle, design, improving call-to-actions, or optimizing conversion rates are several outcomes from a well-read insight about your business’s social media growth and activity. Knowing your audience is as important as knowing your brand. If you have more questions about data driven solutions on social media marketing and how to avail social media tools that provide insights you can use, send us a message!

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