Increase Number of Guests for
Widus Hotel in 3 months
How Emerge Digital Agency helped a 5-star hotel in Clark to book guests through their own website, not OTAs.
Widus Hotel is a perfect place for an adventure, activity-filled vacation, business meetings, weddings, and other social or corporate events. It offers modern comforts in a traditional style, perfectly suitable for business and leisure.
The goal of the company is to hit 100% occupancy rate daily which means 300% year-over-year growth. But in 2016, they shift their efforts from relying on traditional marketing to mixing their existing strategy with digital marketing.
The same year, Widus needed a partner to help them to meet their daily quota with digital marketing solutions. That’s where Emerge Digital Agency stepped in and offered their expertise in providing top-notch digital marketing solutions specifically Google Ads.
Want to know how it happened? Here’s the story:
Challenge
Widus Hotel is a 5-star hotel in Clark, Pampanga. It’s near Clark International Airport and is been in the industry for a long period of time. Their marketing was a focus on traditional strategies including billboard, malls, flyers, posters, and partnership with travel agencies.
The hotel industry is a competitive market because of OTAs. They want to increase their bookings on their website to divert their sales from OTA to their own mediums.
Solution
After we studied Converge’s 2015 online presence, we developed a holistic approach to their online marketing. The plan included landing pages, keyword and placement planning, creative display banners, and digital plumbing.
We’ve implemented our proven smart digital marketing approach that reaches out to Fiesta Communities’ target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
Build
- Responsive Website
- Landing Pages
Acquire
- Display Banner Re-targeting Search
- Keywords targeting
- Facebook Ad Engagement
Engage
- Re-marketing
- Email Marketing
Measure
- “Digital Plumbing” to track users who take call to action.
Results
“With the help of Emerge, Widus hotel is the top choice of our clients.”
-Ms. Sheryl Mamangun
Results
Emerge Digital Agency creates an approach in digital marketing to reach their business goal. In the end, our team generated over 3,000 online applications.
Their sales and marketing reached out to people who are online and doesn’t have to be in their satellite office to apply personally.
