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How To Apply Cialdini’s Principles of Persuasion to Facebook Ads

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Did you know that you can use principles of persuasion in Facebook Advertising? There’s no magic involved, but actually scientific knowledge. Based on the book called “Influence: The Psychology of Persuasion” written by Dr. Robert Cialdini, the decision of an individual can be influenced by these six principles which were reciprocity, commitment/consistency, social proof, authority, liking and scarcity. Before I go through each principles of persuasion, let me give you a brief background of Dr. Robert Cialdini. Image source: Flickr Dr. Robert Cialdini is a marketing and sales persuasion expert. Some call him “The Godfather of Persuasion” due to his involvement in extensive research and scholarly training in the study of psychology of influence. He is best known for his popular book on principles of persuasion and marketing, Influence: The Psychology of Persuasion. The main objective when implementing these principles in your Facebook Ads is to achieve your marketing goals which can be the following: Get more sales Increase newsletters subscriptions Drive more visits to your website Get more app downloads In this article, I’ll elaborate on each of these principles and show you how other businesses are applying them in their Facebook Ads. If you’re a marketer, social media manager, or simply want to make your project work better, be sure to read these 6 principles of persuasion: Applying the Principles of Persuasion to Facebook Ads 1. Reciprocity When was the last time you pay back someone because you feel a sense of indebtedness? Social norms compel us to respond to a favor with another favor, in order to not be considered ungrateful. Based on the idea of reciprocity, marketers often use this principle by offering “free samples” or “discounts” to others if they’ve received favors from those others. It is important to understand that the principle of Reciprocity is only applied if you’ve already given value to someone before you ask for something in return. Though this principle is very popular, you can still make it more effective by using these three factors: Principle of Reciprocity: Example of Execution For example, Drop Ship Lifestyle offers FREE step-by-step training modules to their target audience which are eCommerce newbies. These modules are offered WITHOUT asking for anything in return (and if they do, it’s only communicated as a method of delivering that modules to them). Don’t get confused with the ads you see that offer something, like a bonus, in return of buying something. They’re not giving the value first hand which is the actually the essence of reciprocity. 2. Commitment and Consistency Quoting Cialdini, Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision. In this principle, retargeting is very important because of these two reasons: You want to stay top of the mind of your target audience Customers trust you because they’ve accepted your previous offer A good marketer knows how to influence the buyer by offering a lead magnet and tripwire before the premium offer comes in. Principle of Commitment and Consistency: Example of Execution For example, the ad of ISCAHM is retargeted at website visitors who did not sign up for their course. In our experience here in Emerge, retargeting website visitors who were going to purchase the product earlier but did not do for some reason is highly effective in generating sales or achieving the marketing goal. 3. Social Proof Imagine, you’re shopping for a hair care product and there are two brands in front of you. One is endorsed by celebrities and has rave reviews online why the other is barely new in the market. Which should you use? The answer is obvious. In the principle of social proof, the decision is based on the rate of collective approval. I will explain more of this later. In addition, Dr. Robert Cialdini defines social proof as, It’s a principle of persuasion. It says the people want to follow the lead of those individuals around them, like them so in any given situation will look to see what the people around us like us our doing and follow soon. Principle of Social Proof: Example of Execution In the example above, HubSpot mentioned “500,000+ fellow marketers” in the Ad’s body copy to show that others are already subscribed to their newsletter. The 500,000 fellow marketers is an example of collective approval which I’ve mentioned before. It’s not only the decision of ONE but MORE which gives high impact to a person. Furthermore, Cialdini’s principle of social proof works great when you include testimonials because you can have a grasp of the what a product and service can do to you as a customer. 4. Liking Now let’s proceed with principle of liking. Cialdini said, We’re more likely to be influenced by the people who we like. In social situations, if you like someone, you’re more likely to do something they want or ask. That’s why we have what we call fans. And if the people you like including your relatives, friends, families liked a product or service, tell you that it’s awesome, you will immediately trust them. That’s what you call word-of-mouth recommendations. This principle can be applied to your Facebook Ads in the following way – use an object or person who your audience likes and promote your product in association with it. Let’s take a look at the example below. Principle of Liking: Example of Execution In the ad above, Sunsilk, one of the leading hair expert companies in the world, associate their new product to a well-known celebrity. If you are an avid fan or you simply like the celebrity, you’re going to like the product too. 5. Authority It’s human nature that people follow who look like they know what they’re doing. They are the authority figures. Authority is not just based in the positions of power or experience. It can be superficial too. For

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Facebook Ad Types That Will Help You Get New Customers

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Are you looking for effective ways to generate new leads? Every business owner knows the importance of leads. Whether you’re a small business owner or you own a huge company, you must generate leads in order to survive. The more leads, the more potential clients. Have you tried using Facebook ads for driving traffic to your website, promoting your services and getting new clients? In this blog post, we will cover the Facebook ad types that every marketer or business owner can use to generate leads. Facebook has different ad types based on your business’ objectives. So if your goal is to get new customers, generate leads is your first step. Are you ready to take the first step? Let’s do it. Facebook Ads That Will Help You Drive New Customers Lead Ad for acquiring customers within Facebook With this type of Facebook ad, your potential customers can provide their details without going to a certain page. Once the ad is being clicked, a form will appear asking them to type in some details. Sounds great right? This type of ad is available through mobile and Newsfeed placement only. The first image shown below is an example of a Lead Ad and what will appear when your potential customer click on the ad. To help you get started in creating a Lead Ad, here’s the step by step process: Note: Before you start creating the ad, you need a Power Editor. Power Editor is a browser plugin created by Facebook as a way to manage and bulk edit ads. It can be accessed only via Google Chrome.To go to Power Editor, copy and paste this URL – www.facebook.com/ads/manage/powereditor. How To Create A Lead Ad 1. Click ‘create campaign’ on the campaign level of the Power Editor located at the left side of the screen. 2. Then choose ‘Create New’.3. Under Objective, choose ‘Lead Generation’. 4. After you create a Lead Generation campaign, next is you need to create an ad set. After the ad set, you need to create the ad.5. In the ad level, scroll down and fill out other details, you’ll see this one. Just click ‘create new form7. Tick the new form option then click ‘next’. 8. Name your form. In naming the form, we suggest that you put your call to action. For example, sign up now, book now, setup an appointment, etc. 9. Next, this is where you choose your necessary questions that you want to ask from your potential customer. If you want more details click ‘show more options’. To customize your questions, click ‘+Add a question’. 10. Paste the link of your company’s privacy policy. Click ‘Next’.11. Preview for your form. Once you’re done, click ‘Create Form’. Page post link ad for driving traffic to website ​Commonly known as Newsfeed ad, this type of facebook ad lets you become visible to your potential customers. It is similar with a usual Facebook post. When a potential customer click the ad, it will be redirected to a specific web page. Anatomy of a Facebook ad 1. Body Copy 2. Image 3. Headline 4. Link Description 5. Link Display URL 6. Call to action This ad type can be placed on mobile, newsfeed, or in the right column. Below is an example of a page post link ad. Curious on how to create this type of ad? Continue reading below. How To Create A Page Post Link Ad 1. Launch Power Editor. 2. Click create campaign. 2. Choose ‘Create New’. 3. Under Objective, choose ‘Clicks to Website’. 4. After you create a Clicks to Website campaign, next is you need to create an ad set. After the ad set, you need to create the ad. In the next steps, we’ll show you where you will create the clicks to website ad. 5. On the ad level, fill out the text, headline, and the newsfeed link description. Scroll down and then upload the image you want to post. Protip: Showcase what you advertise by using catchy words that speak to your audience. In terms of the images you’re going to use, follow the image guidelines set by Facebook to avoid disapproval of your images. Carousel ads for multiple photos or videos Multi-product or carousel ad is one of the most exciting ad types facebook offers. Imagine that you can show up to five images or videos in one ad. Let me give you one example. If you are an eCommerce company selling different products, you can lever on this kind of ad type by uploading 5 different products. Each product has its own website URL, headline, link description, and call to action. Using this ad type, you save time, effort and money because instead of creating 5 ads for each product, you can put them in single ad. This type of ad is not just great for an eCommerce company but also for companies in tourism and retail industries. It is available through Newsfeed and mobile placement. Carousel ad can be created if your objectives are driving traffic to website (clicks to website) and acquiring leads (website conversions). Below is an example of a carousel ad. To use the carousel ad type, follow the instructions below. How to Create a Carousel Ad 1. Launch Power Editor 2. Click ‘Create Campaign’. 3. Click ‘Create New’. 4. Under Objective, you can choose between Clicks to Website or Website Conversions.5. In the ad level, choose the option ‘ad with multiple images or videos in a carousel’. Under ‘select cards from previous ads, click the ‘ +’ button to add 2 more cards if you want more space. You can also add a card entitled for your profile picture for branding purposes. That’s a wrap Facebook offers broad choices of ad types. We recommend to check it out and test which one suits best for your business. Choosing the right ad type is very important. Make sure you consider the ad type that matches your message, target market and offer.

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How To Create A Social Media Marketing Plan in 5 Easy Steps (Free Template)

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Are you wasting countless hours just thinking what to post on social networks? Or you don’t even know where to start. That’s why planning is the key. With so many outlets like Facebook, Instagram, Twitter, Google+ and LinkedIn, you may be spending 50% of your time to put every action you take on social media. Not cool, right? So what you need right now is a social media marketing plan. First off, let’s define social media marketing plan. A social media marketing plan is a template that is something you can refer to and adjust as you forge ahead towards meeting desired goals. In this article, you’ll learn what a social media marketing plan should be and build the ultimate social media calendar that will save you time and stress in just 5 simple steps. How To Create A Social Media Marketing Plan in 5 Easy Steps Plan your social networks Most business owners proceed to the second step but I believe knowing which networks should you be on is the first step to any social media marketing plan. Should you create an account for every social media networks? Let’s find out. Know where your audience is. You should be on the same networks as your audience. It cliché but it’s true. Write down two to three networks that are clearly popular with your audience. Start small because remember you have to maintain content on these. Plan your goals Having objectives in place allow you to gauge your success and prove your return on investment. Without these goals, you won’t be able to execute your strategy. Here are the examples goals you might want to achieve: Drive more traffic to your blog Increase social followers Increase sales Grow email subscribers Write down at least three social media goals to start with. For example For Instagram, we will share photos that communicate our product values. We will do this by posting 2 photos a week that will achieve 20 likes plus 5 comment each. Plan what you will create I think this is the most exciting part of the planning. This is where you can get creative. In this step, you’ll plan and create the actual pieces of content. It could be visuals, videos or longer text posts depending on the social network. To help you with planning, here are the following content ideas you could come up with: Images A picture is worth a thousand words. According to a study, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text and 40% of people will respond better to visual information than plain text. In that case, images are worth it to post. So you need to plan to include some. If you don’t have someone who can create great images, or you’ve determine that you cannot create imagery by yourself, you can use Canva. Season-themed campaign Events, holidays, and promotions are part of our daily lives. You can incorporate these to your social media campaigns too. Curated content Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a particular theme. What you’re going to do is to regularly share outside from publications and influencers. Caveat though, you must stick to your topic! Plan when you will publish Once your content is in place, you can set up a social media publishing plan to fit your desired outcome. You can use the most popular social media scheduling tool like Emerge Postmany. There’s no standard frequency of publishing you should follow. But for Twitter, posting more than once a day is the best approach. For the other social networks, observe the engagement (comments, likes, or shares). Plan what you need to evaluate and measure Do you have idea what to evaluate and measure after you scheduled the posts? Measuring the performance of your posts is as critical as finding the social networks that will best work for your business. If you’re managing a Facebook page, you can track the following metrics: Page Likes Page Comments Post Shares If you have a Twitter account, you can measure the following metrics: Mentions Followers Retweets These metrics you’re going to measure depend on your goal and the social network. There are analytics tools available on each platform to gauge user reactions and continually develop your strategy. To measure the performance of Facebook posts, take a look at Insights. Twitter Analytics offers summary and detailed report about tweet impression, followers, mention and profile visits. With Pinterest Analytics, you can see what people like from your profile and what they save from your website. Conclusion As new social networks emerge, there’s an adjustments needed on your existing social media plan. The key point I hope you take from this is you ask yourself about what you want, how you think you should get there and what success you want to achieve. Write it down. Plan it out. Good luck on your social media journey! Bonus: Free Social Media Template There’s tons of social media templates out there in the internet but ours includes the basic structure you need to build up your own strategy document. You’ll notice that each platform is separated from each other. The reason here is your Facebook strategy is different from Twitter. One of the most important features of this template is the ‘topic’ column. If you are in the real estate industry, you can have topics including Monday Motivation, Featured Model House, Curated Content, Featured Community, TGIF quotes, and many more. You should come up with new and exciting things to post so by making your template organized can cut down on the amount of time wasted. Remember that this template is not final. Feel free to add your own columns or remove in which you think is not necessary. Don’t worry, it’s okay with us!

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4 Effective Ways to Increase Online Visibility of your Company

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Are you looking for ways more than traditional technique to help increase your company’s online visibility? Do you want to reinforce your offline marketing efforts? Business owners invest in different traditional marketing strategies including flyers, tarpaulins, radio, TV, direct mailers and business cards. With the use of internet, mobile or commonly referred to as Digital Media, businesses take advantage of this new media to find alternative source of prospects that can give you customers eventually. There are a lot of ways to do that. I will show it to you later. In this blog post, I’m going to present to you four online marketing platforms you can lever on to promote your products and services. Here they are: Google Adwords Who doesn’t know Google? According to the research conducted by Return On Now, as of 2015, search engine market share in the Philippines sees Google in the lead with 89%. Google has an advertising platform. It is called Google AdWords. Google Adwords is a pay-per-click advertising platform where advertisers pay only when a potential customer clicked the ad. Google Adwords lets you create ads in text, image, or video forms. In Google AdWords, you can choose what network you want your ad to appear. Hence, I will only introduce the most popular networks used by advertisers or marketers. So, let’s start. Search Network These are the ads that show when someone performs a search on Google. These ads are triggered by the keywords set in Google AdWords. The great thing about this Google Search is you will reach a potential customer that is actually searching for the products or services that you offer, making it easier for you to achieve your goal. Please check the image below showing the ad of Converge ICT Solutions when you typed the keywords “cable and internet”. Display Network Do you want more people to become aware of your product and services? Google partnered with third party websites across internet where you can place your ads while potential customers are browsing them. In the image below, OMNI Aviation Corporation ad appears on abscbnnews.com. Display Remarketing In simple words, these are the ads that follow you. Google automatically show your ads to the people who recently visited your website whenever they visit another site. Isn’t it great? You can watch the video below to know more about remarketing. YouTube Advertising Another site where people mostly engaged is in YouTube. According to Rappler, 85% of Filipino Digital users are reported watching online video content weekly. Are you familiar with skip ad? In Youtube ads, you will only pay for the ad once it reaches 30 seconds. You don’t pay a single cent if it was skipped before 30 seconds or towards the end. What does that mean to you as a marketer or business owner? It means your ad still gained exposure. Think about it. In the image below, Panni Carlo runs a YouTube video ad with a companion banner on the side. Facebook Ads According to We Are Social Report, Filipinos spent an average time of 4.3 hours per day on Facebook. That’s huge! While, Statista says that the amount of facebook users in the Philippines is expected to reach 46.6 million in 2017. Advertising on Facebook is now becoming a trend on different entities. Just like Google Adwords, it’s also a pay-per-click (PPC) advertising platform. You target people based on how they behave on Facebook, interests, or what’s on your target user’s profile. In the image below, Converge ICT Solutions Inc’s Facebook ad appears on News Feed. Instagram Ads One of the largest mobile ads platforms, Instagram also offers a competitive network to place your ads and achieve your business goals whether it’s for brand exposure, drive sales, clicks to websites, or mobile app installs. With different formats like images, videos, and carousel ads (multiple images), businesses can showcase ads with enhanced quality and assurance of exposure to targeted audience. In the image, Passion by Gerard Dubois is advertising a video on Instagram. Conclusion Whatever platform you’re going to choose to advertise your products or services, you can maximize your budget because of specific targeting methods, you only pay when someone clicks your ad, and you can track every penny you spent. One of our case studies used both Google and Facebook Advertising and was able to get 505 conversions and 17 closed deals within 6 months. That’s possible in your business. So I suggest to take your time in choosing the best platform and get your business ready to be present online at the moment your customer is looking for you.

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4 Clever Ways To Use Video To Promote Business

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How many times per day can you watch videos? I watch videos every single day especially about makeup and beauty products. They’re entertaining. Witty. And relax me in between writing different pieces of content. As a result, it’s been part of my everyday life (and before you ask, I am planning to launch videos in the near future…). According to YouTube’s Chief Business Officer Robert Kyncl during his CES 2016 keynote speech, by 2019, 90% of all internet traffic will be from video. That’s a huge shift from TV to digital video content.If you’d like to know more about video trends, you can watch the full video below. So, let’s take a different approach. Let’s explore some businesses that are using video in creative ways. Here are 4 clever ways businesses are using video to engage with their audiences and grow their traffic. Feel free to share your ideas in the comment box below. 4 Clever Ways To Use Video To Promote Business Digital Campaign You can run a video ad to raise awareness for a campaign you just released. Marketers use hashtag (#) to track social engagement. Let’s take Clark International Airport as an example. They launched a campaign which is #iChooseCLARK with the goal of bringing awareness about the new facilities in the airport. They also featured sports stars from Philippine Azkals, Philippine National Triathlon Team, Meralco Power Spikers, Philippine National Rugby, Philippine Malditas, and PBA in their video which makes it engaging and interesting. Below are the channels they’ve used to promote the video and the screenshots of their ads. Facebook Clark International Airport created a campaign which the goal is to promote the video. Below shows their Facebook ad along with the hashtag #iChooseCLARK. Youtube They also promoted the same video they used for Facebook on Youtube. Check out their video ad above. Product Teaser You can run a video ad to introduce an upcoming internationally known restaurant. Let’s take Passion by Gerard Dubois as an example. Their strategy is to run a pre-opening promotion one month before the official opening date which gives room for them to build buzz around their brand. It is a fantastic way to generate interest and excitement in your product. Facebook Ad The ad below showcases four mouth-watering cuisines of Passion by Gerard Dubois in the form of video. It shows four products in one ad. Instagram Ad Their Instagram ad shows the facade of the restaurant which is different from their Facebook ad. That’s okay. I believe it’s a good strategy. They want to show different videos in different platforms to take advantage of possible opportunities. Youtube Ad Their Youtube ad is the same with their Instagram ad. It features the facade and address of the restaurant. Product Demo Do you have a unique invention? Do you want to convince your buyers that your invention is safe and easy to use? This will the product demo in video form becomes useful. Let’s take this MobiDock ad as an example. MobiDock created a motorcycle docking station which is a collection of six interlocking parts that create an arena conducive to health, safety and pleasurable experiences around your motorcycle. Facebook Ad The Facebook ad below shows a comprehensive demo of how to use the motorcycle docking station. Tutorial Panni Carlo, a distributor of various kinds of breads, ran a video ad which shows users how to enjoy their tasty bread. Youtube Ad The Panni Carlo ad shows the mother-daughter bonding which can relate to Filipinos. Their “I-Share Mo” campaign features 3 easy steps to enjoy their tasty bread. Check out the ad below. That’s it! I believe creating video content is not enough. It is important to integrate video into your marketing. It is also one of the most effective ways to promote a product or service. You can start promoting your video by working on what video you have. Channels like YouTube, Instagram and Facebook are just tools to promote your existing video. The success relies on the content of video. With constant ad bombardment in the Facebook newsfeed, marketers can use the video ad to give something different and fresh to their target market and to stand out from the crowd. Your Turn Have you tried promoting your video on YouTube, Instagram or Facebook? What were your results? I’d love to hear how they’ve worked for you! Please share your thoughts in the comments below.

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5 Reasons Why Online Presence is Important for Business

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Why Online Presence is Important for Business? Digital is at the heart of integrated marketing, we live in the “Digital World” and all of those who forgot to transition from the old ways to the new is really losing the battle for online presence supremacy. Do you still remember a time not too long ago when the traditional media that includes TV, radio, press and outdoor was a totally separate world from the digital world? In the digital age, traditional media is also being digitized. More people spend so much time online. In the Philippines, there are currently more than 73% of the population are internet users, and 89 million of it are Social Media Users. So, how does this affect advertising? From a business point of view, it is now more crucial than ever to have a presence on the digital channel, whether it is an e-commerce business or the traditional brick and mortar shop. Marketing goes where users go and as we know, the users are now online most of the time. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business. However, many companies are reluctant to advertise online because it is a relatively new advertising format. Listed below are reasons why Online Presence is Important for Business. Are you ready? Awareness Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer. Advertising puts your product into the consumer’s set of choices. Brand Preference The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. For small businesses and startups, digital marketing is a great way to get your brand the online presence it needs. With few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps. Online Presence Builds Relationships Social media is an integral part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives. Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people. Your Business Online Presence Make it Easier to Market Your Brand Websites, social media platforms and SEO are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Modern consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allow your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways. Don’t be left behind. Getting your company online is one of the most important investments that a business can make that will eventually reap major benefits. The Pandemic Forced More Businesses to Transition into Digital Marketing and embrace Online Presence After the declaration of lockdown by the majority of Governments in the world due to Covid-19, people use the internet to let the time pass by, to communicate with loved ones, to attend office meetings and to attend classes, in short, the whole population shifted into Digital Medium. The robust technological advancement and Covid 19 are the catalysts that inflates the internet users to approximately 4.94 Billion or 63.2% of the world population in 2020. If you are a brick and mortar shop that is not harnessing the power of having an online presence, you are missing a part of the profit that was generated by ecommerce shops in 2020 at 4.1 Trillion Dollars! Your Turn Have you started building your business’ online presence? What are the results so far? Share us your experience in the comment section below. By the way, if your team needs help on establishing your online presence? Feel Free to contact our team!

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4 Reasons Why You Should Use Instagram Ads for your Business

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In the Philippines, access of internet through mobile phones penetration rate is growing at a rate of 1.5x or 30 million users every year. People spent an average of 3.2 hours on mobile every day. This rapid growth of mobile penetration is giving the Instagram an advantage by launching as a mobile app. One thing where Instagram stands out among other sites is that it’s a creative platform. It has the features and tools that will enhance every photo and give more emotions to what message the photo contains and it doesn’t take too much process to bring out the best output to be posted. That makes it a good platform on advertising for businesses of any form. Instagram also provides the opportunity to engage with your target customer, and just like any other social media platform, you as an advertiser just needs to be actively engaged in replying or commenting back to the people who showed interest in your post. In this case, let me introduce to you the Instagram ads and its benefits as a digital advertising platform. Instagram ads look like normal posts, the only difference is that, it has a blue “sponsored” and it will show to people even if they are not your account’s followers. So here are the 4 reasons why you should start advertising on Instagram. Instagram is Visually Competitive As the saying goes, “a picture is worth a thousand words” and that makes an advantage when it comes to conveying messages through photos. Since Instagram is a visual content site, you have the opportunity to use photos and enhance the quality through its features and filters. It has easy to use editing function. You don’t need to be a graphic artist to draw out the best of your images. Check out the image below and see how the easy-to use filters and tools could enhance a simple photo. Instagram creates Personal Connection with the Audience One of the great aspects of Instagram platform is its “casual feel” within the social media site. Since people feel casual even though the posts is for advertising purposes, the audience starts to give trust and establish a personal connection with the business or the product that you are advertising. Posting on Instagram creates emotional attachment to the audience. It makes them feel that you’re one of them and visualize your product as a part of their lives; better yet, picture themselves using your products or services. In the example below, famous celebrity Kathryn Bernardo posted her photo using the service of her favorite clinic and the teatox she drinks. High Engagement Rate On the recent research conducted by Forrester among 3 million user interactions with over 2,500 brand posts on seven social networks, six out of the seven platforms, including Facebook and Twitter achieved less than a 0.1% engagement rate, while Instagram posts generated a per-follower engagement rate of 4.21%. It means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Since Instagram establishes a personal connection, it enables the audience to engage with the post about your business. They can simply get attracted to the photo then provide a feedback which is the start of the interaction with your potential customer. Facebook Targeting Options Instagram is part of the Facebook empire which means the specific targeting options that you can apply on Facebook ads can be implemented to Instagram ads as well. Aside from location, gender, age, and even the Custom Audience feature, audience can also be targeted based on their interest and connections, making Instagram the best place to present your creative visual ads to your ideal target market. Final Thoughts So if you are looking for a fun yet effective way of advertising your business, Instagram is one of the best places to be. You just have to be creative, be able to immerse into the Igers (Instagramers) community, and focus on providing what your target audience need with a touch of storytelling to inspire people and add life to something that might not seem to be so exciting. Then in that way, you’ll definitely get what the Instagram community have been looking for. How are you currently using your Instagram to attract potential customers and stay top of the mind of your existing customers? What results are you getting? Share your experience by leaving a comment below.

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Why Use Facebook Advertising? 5 reasons to use FB Ads in your Business

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In this digital age where social media is not new to everyone, businesses should take the opportunity to use Facebook Ads as one of their primary marketing tool. Social media is not just great for sharing content with thousands of followers at once but a tool to amplify your marketing messages. We know that there are a lot of social media platforms today. We have Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Plus and many more that a business can utilize for promoting their products and services. We’re not going to deal with each of them right now but we’re going to focus on one platform – that is Facebook. You can do a lot of things on Facebook. Organically, you can promote your products and services through your Facebook Page or even with personal page. You can create micro sites within Facebook by using the Apps and Tabs. But we believe that there’s one thing Facebook is very good at – advertising. We’ve launched numerous Facebook Ads campaigns for our local clients and we’ve seen great results. The goals of our clients’ Facebook Ads campaigns vary such as driving traffic to their website, acquiring sales leads, promote a video and getting attendees to an event. These goals have been achieved with advertising on Facebook. Now, before you start advertising, you should be equipped with knowledge of knowing the benefits of advertising on Facebook. Are you ready? Let’s start. 1. Detailed Facebook Insights In any business, the key to success is knowing your audience. This is possible with Facebook Insights. You can see the dominant languages spoken among your social media audience as well as their age, gender, and location. The demographic data can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment. You’ll also see the post that get the highest audience reach and engagement. This data can help you in crafting your status updates that will catch your audience’s attention. 2. Powerful Targeting Options This is what we love most about Facebook. Their targeting options are ridiculously powerful. We will not enumerate all of them but we will give you the targeting options we mostly used.Facebook fans – This targeting option is great for Facebook pages who has a small audience or likes. It is also a great to way to remind your Facebook fans with your products, services, promotions or offers.Lookalike Facebook fans – If you want to increase the number of your fans or likes, you should have at least launch a campaign with this targeting option. Facebook will do the work for you to find potential fans with the same behavior of your existing fans.Location – You can target your audience based on their specific location by targeting country, state/province, city, ZIP code, DMA, or address. It works if you are targeting nearby locations.Gender and age – There are certain products and services that are fit for a specific gender and age. If you advertise, choose the right gender and age based on the product and service you’re offering to make it more targeted.Previously visited your site – If the client wants to see the ad through his desktop or mobile, create campaign targeting the people who visited your client’s website.Demographic – Choose your target audience based on education, relationship, work, generation, and etc.Interest – Before you choose a specific interest, list some keywords that best describe the client’s target audience. Facebook will tell you if they have it on their interest list with corresponding number of potential reach.Behavior – If you want to squeeze your options and make it more specific, try choosing a type of behavior. Digital activities, travel frequency, mobile device user are among the options.Once you’ve selected all the options, Facebook will give you a potential audience reach according to your targeting details. It can help you in making decisions in your budget, creative, and messaging. 3. Choosing different objectives You cannot run a campaign without an objective. Everything starts with the goal of your campaign. This sets all the expectations, metrics, and key performance indicators (KPIs) your campaign will achieve and gives you an idea if your campaigns are performing or not.Here are the default objectives you can choose from. Here we go.Clicks to Website – Choose this objective if the client’s goal is to increase the traffic of a particular webpage.Website Conversions – Use this goal when the client’s wants to receive inquiries from our campaigns. It’s the most challenging and exciting objective.Page Post Engagement – This goal gives you a way to boost your posts. Some clients prefer to promote their posts on Facebook to reach a wider audience.Page Likes – Promote your Page and get Page likes to connect with more people who will be the next ambassadors of your products or services. Run a Page Like campaign if your Page has a small number of fans.Event Responses – Do you have an event that you want to advertise? Use this objective to raise attendance at your event. Video Views – If your client has an existing high quality video for marketing, take the opportunity to create a Video Views campaign to get more people to view your video. Aside from we’ve mentioned above, there are other objectives you can choose: App Installs, App Engagement, Offer Claims, and Local Awareness. 4. Get Creative Facebook allows you to get creative with your ad. You can create an ad with a combination of text and image. It’s also easy to create an ad and control it. If you think the ad is not performing, just pause it and create another one.You can also choose a type of ad you want to run: a) single image b) video and link and c) multiple images and links.Most of the ads we see are in the form single image. Multiple images and links are ideal for e-commerce sites while video and links are for big brands that are already advertising on

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Using PPC to Get to the Top of Google Search Engine Results

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Search Engine Marketing (SEM) is the act of marketing online for business to get noticed on search engines such as Google. SEM has two primary forms: the paid search and search engine optimization (SEO). Through SEO, techniques were employed in the hopes of improving search rankings in natural way. When we say ‘natural’, it includes improving site’s content through quality blogs and hundreds of back links. It may take months or sometimes even years to get high ranks on search page results. When businesses don’t want to wait this long, they use paid search. What is Paid Search? Paid search refers to any search where business ads are placed on search engines like Google. Advertisers will pay for targeted keywords relevant to your business. When customer enters a query related to your targeted keywords on Google, your business could be place on the first page result. It works on a pay-per-click basis where you will pay only when a customer clicks your ads and takes a specific action such as booking an appointment or inquiring for your products. Let’s say you have a retail business and wrist watches are among your products. Using Google AdWords keyword planner, we can see that there are variations of the term “wrist watch” with hundreds of monthly searches in the Philippines. When you type in specific brand for watch on Google, for example “casio watches”, the first page will be dominated by Casio. However, through paid search, your ads will be able to show on the first page. On the sample image below, Google placed three (3) businesses where you can buy Casio watch on the top of the page. SEO or Paid Search? Both SEO and paid search are effective in generating traffic to your website. However, there are circumstances when one is better than the other. Here are some strengths of paid search marketing compared to SEO: When you want immediate result – paid search provides result fast. After running your campaign on Google AdWords, your ads will immediately displayed for thousands of related queries for people to see. After minutes you can see the flow of traffic to your website with detailed tracking reports on AdWords platform. When you’re promoting a time-sensitive offer – promotions works well with customers. What if you are having a promo that will last for a week only? Because SEO takes time, how will you promote a service or product with expiration? With time-sensitive offers, paid search works well. Paid search will deliver the traffic you want in a matter of minutes. When you want to target specific market – unlike SEO, paid search will allow you to narrow down your target market according to their demographics data. It will let you choose customers to whom your ads will appear. Google lets you sort out customers according to their location, age, gender, marital status and more. When you want to dominate search result with your keyword category – paid search results are placed on Google above the organic search results. Having this top position, 64.6% of traffic goes to sponsored link by paid search. Imagine how much traffic you are losing to your competitors who used paid search. Does Paid Search actually work? You have probably heard paid search before but you don’t have idea if it actually works. Check our success stories. Your Turn Now that you have enough knowledge about paid search marketing, you are one step away from achieving your business objectives.

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[Video] Introduction to Google AdWords for Pinoy SMEs

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In this video, we’ve discussed the importance of Google AdWords to a business. Our resident AdWords certified and managing director, Richard Noromor pointed out the benefits of using AdWords to market your business. In the first part of his video, he mentioned the internet stats and trends today and how this data justify why we need to start advertising on Google. “One of the stats presented that is worth taking is “Only 4% of marketing budget was spent on online ads”. The other reason I think you’ll love in this video is the benefits of AdWords for Filipino businesses to reach your potential market at the critical moment they’re looking for you. If you have a business, you don’t want it to get left behind. He also gives you an idea what’s the difference between organic and paid listings and how do you pay as an advertiser. Finally, he also presented successful case studies with real results in terms of ROI. Now, it’s your turn. If you have a business, are you going to start advertising on Google? We would love to hear your comments below. Google AdWords is a great way for Pinoy SMEs to reach more local customers and meet potential clients @richardnoromor via @EmergeLocal

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