How Cindy’s Bakery
Reaches 20% Engagement
Rate On Social Media
Challenge
Re-introduce the brand on social media and get a high engagement rate
From its humble beginnings in 1972 as a bakery and refreshment shop in Tarlac City, Cindys has consistently brought 2 simple things to their customers everywhere: Good Food in a Good Place.
In 2018, Cindy’s brand was re-introduced to the market through social media to open more locations and franchisees.
To do that, they knew that having an active social media presence is vital.
Solution
Launch creative campaigns on social media
We believe video campaigns are effective so we created two different campaigns for them. These campaigns touch the hearts of our target market – mothers.
We used Facebook ads to amplify the video content. We promoted their locations and products to drive in-store sales.
Our team implemented our proven smart digital marketing approach that reaches out to Cindy’s target audience. Below is a visual campaign that explains our 4-step strategy comprising Build, Acquire, Engage, and Measure.
Build
- Responsive Website
- Landing Pages
Acquire
- Display Banner Re-targeting Search
- Keywords targeting
- Facebook Ad Engagement
Engage
- Re-marketing
- Email Marketing
Measure
- “Digital Plumbing” to track users who take call to action.
“With a short span of our partnership, we have seen effect directly to our sales…”
-Mr. Gab Hayashi
Results
20% increase in engagement rate
Through the implementation of our video content strategy, social media strategy, Facebook ads, and Instagram ads, Cindy’s experienced growth in revenue by sending in-store sales from social media and web traffic and increase the engagement rate from 4% to 20%.
With continuous analytics and reporting reviews every month with the client, their campaign strategies have been largely aware and ROI-driven.
Importantly, the client has expanded their growth by opening more locations and franchisees and getting a good number of post engagement rate.
