Social Media Marketing Philippines

It’s the holidays! Don’t miss out on this opportunity to make the most of the festive season. The holidays are a peak season for purchasing, and its marketing potential to help attract new clients and boost sales for your aesthetic center is endless! Let our expert tips help you create a captivating holiday marketing strategy so your brand can shine as bright as Christmas lights and stand out from competitors. The Beauty and Aesthetics Online Community Thanks to social media, the beauty and aesthetics industry revolutionized how they engage with their customers and reach new audiences. Be it through new platforms or new personalities like influencers. The industry has built a prominent platform that can reach millions of people across the globe. With such a big reach, small businesses and brands find it difficult to get to the spotlight, but holidays are the perfect time to try and put yourself out there! There’s no doubt that the beauty and aesthetics community comes alive during the holiday season. But leveraging such festive enthusiasm in your digital marketing strategy might be your time to shine! So tap into the holiday spirit and check out some holiday strategies that are great for brands in the aesthetics industry! Holiday Campaigns that are Best for Beauty and Aesthetics It might be mind-boggling to think of marketing campaigns that are out of the box if you’re in the aesthetics industry. Aesthetics is all about the look, so undoubtedly, holiday-themed creatives are essential, but sometimes that’s not enough! So what else could you do? Holidays are all about giving, but beauty can’t be put in a wrapped box and gifted, can it? Worry not! We’ve prepared some tips that help your campaign rise to the occasion and get into the fabulous Christmas spirit. Gift purchases People are shopping for presents for their loved ones over the holiday season. Capitalize on this rise in demand and take it to your advantage! It’s an excellent opportunity to grow your sales by promoting your goods or services as presents. It’s best to do this using gift cards or gift certificates of aesthetic services that would fit various personalities. Make gift cards for anti-aging treatments that would be great for adults of all ages, or make gift certificates that would be fitting for younger women and pin them at the top of your profile during the holiday season. Festive Packages The holiday rush gets people pressed for time as they prepare for countless festivities. Make their lives easier by bundling products or services that complement each other to make Festive packages! Customers love it when they find everything they need in one package, saving them time and effort. Plus, bundling services together creates the perception of value and savings for customers, too. For example, you can bundle a head-to-toe package where it’s the ultimate comprehensive beauty experience. Give them a win-win option that’s surely enticing, and angle it as the perfect way to prepare for holiday snaps, too! Limited Time Offers Book now! Don’t wait! Limited slots! This approach attracts customers who fear missing out on a great deal or exclusive holiday products. It also lets your customers know there’s a sense of urgency and scarcity. All of these factors are what make limited offers compel customers to make quicker purchasing decisions. Let’s say you have a special offer on microneedling for this month. Highlight it, let your customers know that you have limited slots, and add that send a message button! You could say you’re taking advantage of impulsive buying. Loyalty Perks Competition is fierce during the holidays, and retaining your existing customers is as important as gaining new ones. Rewarding and incentivizing repeat business can be crucial for long-term success. With aesthetics treatments mostly needing more than one appointment, this strategy is of great advantage to the aesthetics industry. Angle on your current customer’s trust in your brand and with contests or special offers exclusive to returning/loyal customers only. For instance, your Facebook top fans have a special discount on their next appointment and a free facial on top of it! Contests and Giveaways Everyone’s attention is divided during the holiday season, so it’s best to go all out with something that would catch your customers’ sight. There is no better way to do so than with online contests and giveaways that generate high levels of engagement. It’s also a great way to rise to the occasion. The holidays are, after all, the season of giving. Show how generous your brand is with this act of goodwill that would either only benefit your customers, or you can even include a charity! This approach is also a great way to garner user-generated content. You can add to your mechanics for your audience to share or comment on their favorite beauty treatment or show their before and after photos with your treatments. Take Inspiration from these Holiday Campaigns Now, let’s take some notes on some existing holiday campaigns that took effect and impacted the aesthetic industry’s audience. Notice which strategy was used, see how each brand added its twist to it, and take inspiration so you can deliver yours better! Elf Cosmetics’ 30-second Unboxing Challenge Elf Cosmetics launched this ingenious challenge that went viral. The challenge is to open their holiday box (which is highly difficult to open) featuring 12 surprise products in under 30 seconds. This worked first because of the element of surprise, which is inseparable from the holiday season, and it also falls under the contest strategy, which ignited the audience’s competitiveness. Watch it here Y.O.U. Beauty’s Holiday Campaign In line with their brand identity that advocates for long-lasting beauty in quality and inclusive skincare and cosmetics, Y.O.U. Beauty launched their holiday campaign #beYOUtifulholidays, angling on gifting yourself self-love with Y.O.U. Beauty products. Using the gift purchases strategy, Y.O.U. Beauty was able to live up to the holiday’s spirit of love and giving while also selling their products at the same time! Learn more about the campaign

The travel and hospitality industry is becoming more and more competitive by the day. This fact often pressures startups to resort to innovative solutions to improve their market visibility and there’s no better way to do so than with Digital Marketing! In this article, we’ll help you map out the essentials as you begin steering the wheel behind your first try at your digital marketing campaign. Read about the strategies you’ll be needing as essentials to get digital-first ready: List your brand Crafting a strong brand identity and establishing it on the right platforms is crucial for businesses to stand out in today’s competitive tourism and hospitality market. One effective way to do this is by listing your brand on Google, which can significantly increase your online visibility. Listing your brand on Google allows you to create a detailed business profile that includes important information such as your business name, address, phone number, website URL, and even customer reviews. This not only helps potential customers find you more easily but also adds credibility and trustworthiness to your brand. Craft your website Your website plays a crucial role in increasing your visibility and accessibility in the tourism and hospitality industry. Websites are essential for startups in travel and hospitality because they help from being your brand’s primary source of information, being the primary representative of your brand identity, to being your main platform for booking reservations. It serves as a central hub for your brand’s information, interactions and transactions. With a website that’s well-designed and well-maintained, you can enhance your customers’ overall experience. Show them an experience with you through video Video-based content is a powerful tool that has revolutionized the way tourism and hospitality is promoted and experienced. In today’s digital age, video content has become increasingly popular and influential in attracting and engaging travelers. Video-based content offers immense potential for promoting tourism by visually showcasing destinations’ beauty while creating emotional connections with viewers through storytelling techniques. Its ability to engage, inspire, and provide virtual exploration experiences makes it an invaluable tool for the tourism industry. Here are some reasons why: Visual Appeal Videos have the ability to capture the attention of viewers instantly through captivating visuals, stunning landscapes, and immersive experiences. They allow potential tourists to get a glimpse of what they can expect from a destination, creating a desire to visit. Virtual Exploration Videos enable potential travelers to virtually explore destinations before making their travel decisions. This helps them gain insights into various aspects such as landmarks, accommodations, activities, local cuisine, and more. Social Sharing & Increased Engagement With the rise of social media platforms like YouTube, Instagram, TikTok etc., video-based content has become highly shareable among users who are looking for travel inspiration or seeking recommendations from others’ experiences. Also, video content tends to generate higher engagement rates compared to other forms of media due to its interactive nature. Viewers are more likely to watch videos until the end and engage with comments or shares. Social media is your best friend Social media has become an integral part of our lives, and it has also emerged as a powerful tool for promoting tourism. In fact, social media is your best friend when it comes to promoting tourism destinations and attracting travelers. By leveraging the power of social media, tourism businesses can create engaging content that highlights the beauty, culture, and experiences that their destination has to offer. Through visually appealing photos and videos, they can capture the attention of potential travelers and inspire them to visit. Keeping your audience engaged and excited for what you have to offer is key to social media! Once you have established a strong brand identity, it is crucial to showcase it on the right platforms where your target audience is present. This could include social media platforms like Facebook, Tiktok, Instagram, LinkedIn or industry-specific platforms where potential customers are likely to engage with brands similar to yours. Ads your way to exposure! It’s not easy to reach your target audience organically and most of the time it just isn’t enough if you’re looking for immediate results. Good thing we have ads! Paid advertising is one of the primary and essential ways for you to reach the right audience at the right time. Ads play a crucial role in promoting and exposing tourism destinations to a wider audience. In the competitive tourism industry, effective advertising campaigns can capture the attention of potential travelers and inspire them to explore new destinations. By utilizing ads as a means of exposure, tourism boards, travel agencies, and hospitality businesses can showcase the unique attractions, cultural experiences, and natural beauty of a particular location. These ads often highlight key selling points such as stunning landscapes, historical landmarks, adventure activities, or vibrant local communities. Ads can also provide valuable information about travel packages or deals offered by tour operators or hotels in order to entice potential tourists. By highlighting special offers or discounts through their advertisements, businesses aim to attract travelers who are seeking affordable yet memorable experiences. Through targeted marketing strategies and compelling visuals or narratives, ads can create awareness about a destination among specific target markets. Cater to your customer’s journey People think alike, that’s why customer journey mapping is a crucial aspect of the tourism industry. Every tourism and hospitality target audience goes through a similar thought process. They see something, they want to try it, they check and plan about it, start booking and eventually get to the experience and reminisce about everything. With all of this in mind, all you have to do as you strategize your tourism or hospitality campaign is you make them want it, make them grab it and make them talk about it. By understanding and optimizing each stage of the customer journey in booking tourism, businesses can enhance customer satisfaction and loyalty. Make them want it Dreaming tourism refers to the initial stage of a customer’s journey, where they start envisioning and planning their ideal travel experience.