14 Enticing Examples of Digital Ads for Valentine’s Day
H1 Intro: New Year celebrations are over, and here comes the month to make your loved one feel special. After the Christmas season, Valentine’s day is another opportunity for brands to take advantage of celebrating with promotions.
People want to celebrate loving someone and being loved by someone. Most go beyond their way to do so. Valentine’s day is the season for brands to get creative and make great marketing campaigns. This time, brands are getting in the spirit of the love season. With that, here are 14 great examples of how different brands are making the most of their marketing campaigns for February 14th.
TenderBites Special Cuts
Special occasions are the perfect excuse to indulge in food cravings. That is how TenderBites is encouraging their customers to do so. Their Facebook ad creative showcases their premium cuts of steaks which perfectly match its image headline: “Special Cuts for Your Special Someone.”
The ad headline, description, and call-to-action are good elements to convince customers to make home-cooked dinner easier with their ready-cut meats to make the celebration extra special.
Celebrate with CIBO
If customers don’t have time to prepare home-cooked meals, there’s always an option to dine out. CIBO’s Facebook advertisement features their new dishes on their menu using carousel ads which are a good way to showcase more than one product for better traffic and engagement.
The ad headline encourages celebration and its call-to-action “See Menu” can drive traffic from customers that are considering dining out on the 14th.
Ferrero Rocher PH – For Love That’s Precious as Gold
Ferrero Rocher is not new to short video commercials, especially in time for Valentine’s day. They have successfully done so before and some of it is deemed iconic.
This ad is an example of launching a brand recall since chocolates are considered the staple gifts for a romantic date. Chocolate brands are sure to put forward their ads this season.
They recently started their campaigns with the tagline “For Love That’s Precious as Gold” and the video presents the brand colors with gold theme visuals and decorations featuring a lovely couple going on a lovely date made special with their signature T8 Heart Gift.
Foodpanda’s Date Night Ready
Food is always a must at any celebration. Foodpanda’s app promotions made it relevant in time for the Love season. Their display ads showcase an intimate couple prepping dinner for date night which complements its image headline. A promotional voucher is also featured to provide customers incentives to enjoy quality groceries for a lower price.
GoCart’s Valentine’s Freebies
It’s a perfect match! Shopwise is in to give customers a hefty deal. For the special season, customers can get the perfect pairing of wine and chocolate if they shop on their website and purchase an order with a total minimum amount of ₱3,5000. Creating irresistible offers such as free stuff as featured in the ad is always good if brands want to make a good amount of sales this season.
CreamSilk – #ArawArawHugot
Since teaming up with popular band Ben&Ben, Creamsilk was applauded for helping break up gender stereotypes and it has been an effective marketing campaign for the brand. It’s a testament to how the relationship between the brand and the endorser is going strong. Their collaboration continues with a new marketing campaign for Valentine’s Day. But instead of doing the usual way they celebrate the occasion differently.
The brand recently launched its hashtag campaign #ArawArawHugot on Twitter and encourages followers to share mellow and heartfelt stories about their love life by replying to Ben&Ben’s official Twitter account.
Using user-generated content is always great for generating more engagement and brand awareness. To make the most out of this partnership, Ben&Ben is set to release a new version of their hit song “Araw-araw” with a short film on February 8, 2023. Who can’t wait for them to thug our heartstrings once again this Valentine’s season?
Love at first swatch with Paula’s Choice
Not all may have experienced love at first sight yet but Paula’s Choice may be that one.
For skincare enthusiasts who have been wanting to get the product like me, the brand finally opened its doors in the Philippines. The brand knows customers are anticipating their products. Kicking their brand launch in time for Valentine’s day, first-time buyers of products are in for a discount offer and free shipping.
It doesn’t stop there, clicking the “Shop Now” button will prompt buyers to go to their new local online store for Filipino customers. Buyers can also have access to more product launches and offers upon registering on the homepage pop-up form. Buyers will be surely enticed for the first time by the brand.
Shein’s Valentine’s Gift Guide
In time for Valentine’s Day, Shein ramped up their email marketing with useful content for their audiences. Providing tailored recommendations produced great value for customers. Good content marketing is creating valuable and relevant content for clearly defined customers which can drive customer acquisition.
Dyson – Beauty Technology You’ll Love
The popular hair styling tool is on many people’s wish lists, hence it’s a great Valentine’s gift for love or self if the potential buyer in question is single. But no matter, Dyson just launched their new campaign for the occasion with the headline “Beauty technology you’ll love this Valentine’s Day”. Their video ads feature their new edition of Dyson Supersonic with colors pink and blue.
What’s great about the video ad is the light and simple ambiance with origamis as the symbol of the ad. A thousand paper cranes are known to symbolize a very special gift and a wish. This makes much sense as the theme for video advertisement.
Furthermore, clicking the ad would prompt the audience to Dyson’s local online store page to learn more about the technology and features of their acclaimed hair care products and more.
#LazBeautyPH – Valentine’s Day Reco
You can go beyond with user-generated content. This advertisement of Lazada PH features a Tiktok user’s beauty recommendation for Valentine’s Day. It makes an authentic and relevant value for buyers looking for something to gift their partners for the special day.
Ice Cream Bouquets
Thinking of a gift for a partner but want a fun spin on it? No matter, the local ice cream shop got you covered for this one.
For their marketing efforts this season, their creatives showcase it straight to the point. Customers can buy bouquets of ice cream instead of the usual flowers.
It goes to show you can get creative with your offers as well this season.
Win this Valentine’s Season with Aperitif.PH
What better way to entice customers this Valentine’s day is to win a date at your shop?
Aperitif.PH is holding a contest this time to reach new customers’ interest to buy products and get more brand engagements. There are lots of ways to hold a contest and make people participate.
With this ad, they published a short form video featuring their cafe and its appealing menu. This makes a captivating and classy creative for the ad. Not only that, the brand is making people participate with very easy steps such as following and engaging on their Instagram page, creating posts with their date, and tagging the brand on it. Their offer is also quite generous and winning customers can receive ₱5,000 of credits at one of their branches. This combination makes a winning advertisement for brand awareness and engagement.
Your Boldest Love with NARS Cosmetics
There are many ways to express love. For NARS, it can be bold. This promo advertisement for LazBeauty Valentine’s Day sale features an effective use of the color deep red which represents being bold.
#OPPOTheater Valentine’s Edition
Just in time for the product launch of their new Find N2 Flip, smartphone brand Oppo revamps their hashtag event #OPPOTheater to celebrate Valentine’s day. For this round of event, the brand tunes in with its audience on Twitter to guess three all-time classic romance movies to boost brand engagement.
Incorporating a vector image of a popular scene from the movie along with their flip smartphone forming a heart is a fun and engaging creative that matches the celebration. This works as this is the third round of their hashtag event. Did you guess the title of the movie in the ad?
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