Here at Emerge, we believe that business owners and marketing professionals must adapt and shift their focus on digital-first philosophy
to win the battle of getting discovered by digital consumers so they can thrive during these tough times.
An Emerge “digital-first” approach involves planning marketing strategies and activities starting with the digital or online version,
which is then adapted to offline (contrary to the traditional approach of starting with an offline strategy and then adapting it to online).
Generally speaking, a digital-first approach means planning, designing your marketing with the digital consumers in mind, with the main goal of improving these digital consumers’ discovery experience when looking for your brand online.
So, you want to drive more customers for your business from digital-first marketing strategies such as social media marketing, paid advertising, search engine optimization, and marketing funnels. You’re in the right place! We’ve built a framework that accomplishes exactly that.
After a thorough digital presence audit, we’ll put together a sales funnel that’s specifically designed for your campaign goals, budget, and timeline.
We’ll choose the appropriate traffic platform to drive targeted leads to your landing page, whether that’s an appointment form, webinar sign-up, or sales page and convert them into loyal and paying customers.
Our team utilizes remarketing to take advantage of the existing audiences that are already in touch with your brand. We use strategies like social media marketing and email marketing to nurture your audience and keep them ‘warm’ for your next campaign.
Once your campaign starts running, we’ll keep you up to date with the performance of your marketing assets. As part of the optimization process, we’ll run A/B Tests to see which social media content and paid ads perform best to maximize conversions.
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