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Emerge, Soaring Towards Digital-First Excellence with a New Tagline
Emerge stands proud as it poises to launch its new tagline, “Elevating Brands with Digital-First Excellence.“ Pioneering the digital-first initiative, Emerge consistently delivers result-oriented services and addresses the shifting demands at the relentless pace of technological advances. At the heart of the agency’s vision lies the spirit of innovation and empowering businesses to thrive in the digital landscape. Moreover, accompanied by a team of experts that cultivates digital-first strategies and maintains a steadfast dedication to the client’s success despite unprecedented challenges, such initiative is bound to grow and merge with other business-growth related initiatives for more effective and efficient results. “The pandemic drove us to re-innovate and reimagine our strategies, leading us to realize that digital transformation was no longer an option but a necessity for businesses to survive and succeed,” said Richard Noromor, CEO of Emerge. With a forward-thinking mindset, Jimmar Merino – Marketing Manager, proposed the new company tagline during their Quarter 2 Discussion. This tagline is a significant breakthrough aligned with Noromor’s ideals to strategically shift brands and services in the digital presence amidst the pandemic. As briefly discussed by Merino, here’s the breakdown of the new tagline: Elevating Brands The core of Emerge’s mission ignites the passion for innovating cutting-edge solutions for its partners in this modern era. The company continuously pushes the boundaries seeking out the latest trend, revolutionizing outdated systems, and exploring AI-powered applications. For this reason, Emerge ensures that its partners stay at the forefront of the industry’s tough competition. Digital-First Excellence Digital-First Excellence is more than just a catchphrase for Emerge; it is the guiding principle that shapes every aspect of the company’s adherence. This came from the original manifesto: “Digital-First is the New Rule.” Emerge understands the hyper-connection of businesses and the new media age—forging unbreakable partnerships and fuelling companies to commit to new heights of growth and profitability. Additionally, Emerge’s resilience fosters the collaborative efforts of Emerge’s competent team of professionals, who passionately pursue excellence and strive to exceed expectations in today’s technology-driven era. The digital-first thinking is now more important than ever moving forward into an ever-growing and ever-changing society, both online and offline. People are always looking for online solutions for their non-digital problems, and businesses are transforming their avenues of collaboration and communication online to meet them half-way. Emerge, at the forefront, ensures that these digital encounters happen with excellence, creativity, authenticity, while transcending limitations and embracing countless possibilities as we move even further to a digital-first world.
From Swipe to Sale: Best Practices for Effective TikTok Ads 2023
TikTok has become one of the most popular social media platforms in recent years, and it’s not hard to see why. According to Sensor Tower Store Intelligence, the number of TikTok installs across the App Store and Google Play has now surpassed 3 billion worldwide. It is the fifth non-gaming app to achieve this impressive statistic and the first that Meta does not own. With over one billion monthly active users, TikTok offers businesses an excellent opportunity to access a massive and engaged audience. As a result, an increasing number of businesses opt for TikTok ads to promote their products and services. With so many brands vying for attention on the platform, as video content is imperative in marketing strategies, it can be difficult to stand out and generate sales. To help you get the most out of your TikTok ad campaigns in 2023, we’ve crafted some best practices to follow. Know Your Niche & Audience It’s essential to understand who your target audience is before you consider advertising on TikTok. The platform is primarily used by Gen Z and Millennials, so if you’re targeting an older demographic, TikTok might not be the best fit for your products or services. Before you create any TikTok ads, take some time to research your target audience’s interests, behaviors, and preferences. This information can help you create ads that will resonate with them and increase your chances of success. It’s also worth noting that “entertainment” is the most popular content category on TikTok globally, according to the platform’s statistics. This means that you should aim to create ads that are entertaining and engaging for your audience. One way to achieve this is by incorporating current trends and challenges into your ads. For example, if your target audience is interested in fitness, you could create an ad showcasing a popular dance challenge with fitness-related themes. Another way to appeal to your audience is through humor. TikTok users love funny and relatable content, so incorporating humor into your ads can help them stand out and get more views. Lastly, music is a crucial component of TikTok. The platform has a vast library of popular songs. Incorporating catchy music into your ads can help make them more memorable and increase engagement. Use Eye-Catching Visuals https://www.ikons.nl/blog/tiktok-ad-formats-to-stand-out TikTok is a visual platform, so your ads need to be visually stimulating. To create an attention-grabbing ad, it’s essential to focus on the basics of your content to ensure it’s appealing to your target audience. Here are some tips to make your ad stand out in the sea of content on TikTok, and potentially engage users to watch your full ad. Here are some tips: 1. Use HD content The quality of your ad can impact how your brand is perceived by your target audience. To ensure that your ad is of the highest quality, consider investing in high-quality equipment or working with professional videographers. Alternatively, if you’re filming on a mobile device, ensure that the camera settings are optimized for recording high-quality video. 2. Ad Text is Clear and Concise To ensure that your message is understood quickly, use short and straightforward phrases that convey the main point of your ad. Avoid using complex language or too much text, as this can be overwhelming for users and may cause them to scroll past your ad. 3. Video Length (21-34 seconds long) According to TikTok’s guidelines, videos that are between 21-34 seconds tend to perform better on the platform. This is because TikTok’s algorithm prioritizes shorter videos, as they quickly capture viewers’ attention and have higher engagement by encouraging likes, comments, and shares. 4. Make an impactful start (3-second rule) A good rule of thumb is to ensure that the first three seconds are impactful, leaving a lasting impression. This can be achieved through bold visuals, music, or text highlighting your brand’s unique selling proposition. 5. Vertical videos Since most TikTok users access the app through their mobile devices, creating vertical videos is essential. By doing so, you can make the most of the full-screen display, which provides an immersive and engaging experience for the user. Tell a Story & Interact with Your Audience TikTok is all about short-form content, so your ads should be no longer than 15 seconds. Use this time to showcase your products or services and highlight their key benefits. Make sure your message is clear and easy to understand. To build trust and authenticity with your target audience, consider using User-Generated Content (UGC). As it is also an excellent way to showcase your products or services in action. Incorporating UGC into your TikTok ads can help create a more personal connection between your brand and your target audience. When users see their own content featured in an ad, they feel valued and more connected to the brand. This, in turn, can lead to greater brand loyalty and increased engagement with your TikTok account. Utilize Relevant Hashtags Hashtags are an essential part of TikTok, as they help users discover new content and engage with other users. Utilizing relevant hashtags in your ads can increase their visibility, reach, and engagement. However, it is important to avoid using irrelevant hashtags to avoid being perceived as spammy. Researching and identifying popular hashtags in your niche or industry can help you stay on top of trends and maximize the potential reach of your ads. Experiment with different Ad Formats TikTok offers several ad formats, including in-feed ads, branded effects, and top-view ads. Experiment with different ad formats to see which ones resonate best with your brand and target audience. This way, you can optimize your ad campaigns for maximum engagement and conversion rates. For example, if you’re looking to create brand awareness, in-feed ads may be the best option, whereas if you’re promoting a new product or service, branded effects may be more effective. By understanding the different ad formats and testing them, you can create ads that are tailored to your brand’s goals and your target audience’s preferences.
Post Publishing Analytics and why you should start doing it
You’d think that the moment you post your content, the job is done there. But it’s simply not true. There’s so much more data you can extract from one post you published! From the reach, the engagement to mere clicks, you can assess how your audience received your posts. Knowing this helps you learn which posts work and which don’t work when it comes to the audience you’re reaching. In this blog, we’ll walk you through how Post Publishing Analytics could be of benefit to you so keep on reading to check if you want to try it for yourself! Benefits Behind Post Publishing Analytics Charts, data, analytics… I bet just thinking about it overwhelms you but believe it or not, post publishing analytics is a powerful tool. It can help content creators understand their audience better and make informed decisions about their content. It provides valuable insights into the performance of posts, such as the engagement rate, reach, and impressions. This data can then be used to optimize future posts for better results and increased ROI (return on investment). With post publishing analytics, content creators can also gain a better understanding of their audience’s preferences and interests, allowing them to create more targeted content that resonates with them. By leveraging post publishing analytics, content creators can maximize the impact of their work and ensure that they are providing valuable information to their readers. Understanding what your audience likes and dislikes Understanding what your audience likes and dislikes is an essential part of creating great content. It’s not enough to simply write about topics that you think are interesting; you need to understand the needs, wants and interests of your readers if you want to create content that resonates with them. The key to finding out what they like and don’t like is post publishing analytics. After all, numbers don’t lie. From the data that shows your audience’s interaction, you can tell alot whether they were fond of your postings or not. By taking the time to research and understand what your audience likes and dislikes, you can create content that is tailored to their preferences. This will help you build a loyal following who will be more likely to engage with your content, share it with others, and come back for more in the future. Finding the best time to post your content Finding the best time to post your content is one of the basic strategies for making sure that your content reaches the right audience. It can be a time-consuming task, but with the help of analytical tools, you can easily find out when is the best time to post your content. With tools that analyze past data and user behavior to determine when is the most optimal time for posting content and taking into account other factors such as user engagement and demographics, you can easily determine which times are best for posting your content and maximize its reach. Ultimately, you’d reach your audience target audience easily. Identify which platform helps you shine more As the digital world continues to expand, it is becoming increasingly important to identify which platform will help you shine more. With so many different online platforms available today, it can be difficult to determine which one is best for your needs. However, by understanding the features and benefits of each platform, you can identify which one will help you grow. With the right strategy coupled with the right analytical tools, you can find the ideal platform that will help you reach your goals and make a name for yourself in your industry. Post publishing analytics can be done in various platforms and with the right comparative analysis, you can check which platform suits and complements your brand better. Enumerates what type of content works for you Content marketing is a powerful tool for businesses to reach their target audience and build relationships with them. But it’s not enough to just create content; it’s important to know what type of content works best for your business. So it’s important to take note of the different types of content that you can use, as well as the benefits they offer and check which not only suits your brand best. It’s as important to check how well the different types perform after publishing. You can measure the success of your content and determine which type works best for you with post publishing analytics. Check the numbers, see which has better engagements, try it again and check the pattern that helps lead you to growth. Does informative content work better for your brand? Or are you more fitted for a hard-sell approach? By understanding what type of content works best for your business, you will be able to create more effective campaigns and get better results from your efforts. Important Facebook Analytics Metrics So we’ve talked about the benefits of Post Publishing Analytics, but how exactly do we achieve them? Let’s talk about three of the most important metrics under Facebook analytics to give you a better understanding! Audience Insights Audience insights can provide valuable information about the demographics, interests, and behaviors of your target audience. This data can help you tailor your content strategy to better reach and engage with them. Additionally, audience insights can also provide insight into how people interact with your brand online and what types of content they prefer. By leveraging this data, you can create more personalized experiences for your customers, which will help build loyalty and trust in your brand. Audience insights are essential to understanding the needs of your target audience and you can use this knowledge to create content that resonates with them and drives conversions. Published Content Analytics From mere text posts to uploaded videos, photos, stories and even ads, they all have analytics and you can access them through multiple platforms. By using Published Content Analytics, you can understand how your audience is responding to content and make changes accordingly. This allows you
12 Things to note before you develop a Website
In today’s digital age, having a website is essential for any business, organization, or individual looking to establish a strong online presence. However, developing a website can be a complex and challenging process, requiring careful planning and consideration. Before you begin building your website, it’s important to take some time to think about your goals, target audience, and the tools and platforms you’ll need to achieve your objectives. In this article, I’ll share 12 key things to keep in mind before you start developing your website. 1. Choosing a domain Having a good domain name is crucial in establishing a professional image. The domain name is the address that visitors use to access the website, so it is important that it is easy to remember, spell and pronounce. A domain name that is relevant to the business or industry can make a positive impression on visitors and help build credibility. For instance, if a company sells sports equipment, it would be wise to have a domain name like sportszone.com or something similar. This makes it easier for customers to remember and associate the website with the products they are looking for. 2. Usability and Functionality Usability and functionality are two crucial aspects that need to be considered when developing a website. Usability refers to how user-friendly a website is, and functionality refers to the features and capabilities of a website. Both of these elements are essential for creating a website that is easy to use, efficient, and meets the needs of its users. 3. Navigation Navigation is an essential aspect of website development that refers to the system used to move through the pages and content of a website. It serves as a roadmap for visitors to a website and helps them find the information they need quickly and easily. A well-designed navigation system is crucial to the success of a website, as it can greatly improve user experience and lead to increased engagement and conversions. One of the most critical considerations when designing a navigation system is simplicity. Users should be able to navigate the site quickly and easily without becoming confused or overwhelmed. This means using clear and concise labels for navigation links, keeping the menu structure simple, and avoiding unnecessary clicks or steps. Overall, navigation is an important aspect that greatly affects the user experience. A well-designed navigation system should be simple, consistent, and user-focused. 4. Branding Nowadays, branding is an essential element of web development. A brand is the identity of a business, product, or service, and it represents what a company stands for and the values it holds. Branding in web development is that it helps to create a strong online presence. A well-branded website can help to establish a company’s reputation and credibility online, making it easier for customers to find and connect with the company. This can lead to increased traffic, engagement, and ultimately, sales. This can help to differentiate a website from its competitors. By creating a unique brand identity, companies can set themselves apart from competitors and create a unique value proposition. This can help to attract new customers and build a loyal following, and by investing in branding, companies can create a website that is not only visually appealing but also resonates with its target audience and drives business results. 5. Design The first impression that a website creates is usually based on its design. A visually appealing website with an attractive color scheme, typography, and layout can immediately capture the visitor’s attention and convey a sense of professionalism and credibility. A poorly designed website, on the other hand, can turn off visitors and make them leave within seconds, resulting in a high bounce rate. However, a well-designed website not only looks aesthetically pleasing but also has a functional layout and user-friendly interface that makes navigation easy for visitors. It plays a significant role in creating a positive user experience. A well-designed website is easy to navigate, with intuitive menus, clear calls-to-action, and consistent branding across all pages. A user-friendly interface enables visitors to find what they are looking for quickly and efficiently, resulting in a positive user experience and increased engagement with the site. 6. Hosting Another crucial component of developing a website is choosing a reliable hosting provider. They are responsible for keeping the website up and running. A good hosting provider offers reliable uptime, fast loading speeds, and excellent customer support. Security is one important factor to consider when choosing a hosting provider. A good hosting provider offers security features like SSL certificates, firewalls, and regular backups to protect the website from hacking attempts and data loss. A website that is not secure can be vulnerable to cyber attacks, which can lead to lost data, damage to the website’s reputation, and loss of customers. Therefore, it is important to choose a hosting provider that takes security seriously and provides the necessary features to protect the website. 7. Call-to-Action A Call-To-Action or CTA is a statement or button that encourages visitors to take a specific action, such as subscribing to a newsletter, downloading a resource, or purchasing a product. An effective CTA can increase engagement, generate leads, and boost sales, making it a critical element of any website design. One of the primary reasons why CTA is important is that it provides a clear direction to visitors on what action to take. Without a CTA, visitors may not know what they are supposed to do next, which can lead to confusion and frustration. By encouraging visitors to take a specific action, such as filling out a form or providing their contact information, businesses can collect valuable data and start building relationships with potential customers. CTAs help to move visitors down the sales funnel by creating a sense of urgency and incentivizing them to take action. Call-to-action is a vital component of website development, as it plays a significant role in converting visitors into customers. 8. Target Audience The target audience refers to the specific group of people
VICTORIOUS: Seven Years of Success! Emerge celebrates its 7th Anniversary.
Last January 27, 2023, employees and executives of Emerge (EmergeLocal Inc.) went out from their usual work-from-home setups to celebrate its 7th anniversary and give back to the community with the theme VICTORIOUS: Seven Years of Success. It was a week-long celebration with virtual activities starting with the State of the Company Address presented by CEO and Founder Mr. Richard Noromor. The next day each department held its quarterly conversations to keep the team in check and update their quarterly goals. Finally, the main event on January 27, 2023, was conducted in two parts. DO GOOD DAY: Munting Tahanan ng Nazareth Emerge started the afternoon with a “DO GOOD DAY” with Munting Tahanan ng Nazareth in Mabalacat, Pampanga. Employees and executives gathered to donate groceries and basic necessities to the primary takers. A mini-program occurred where orphans and selected Emergians showcased energetic dancing and singing. Representatives from the orphanage and Emerge gave short speeches to acknowledge the special occasion. A famous fast-food restaurant delivered the snack party, ending the program with smiles. Anniversary Party and Awards Night Later in the evening, Emergians gathered at Prime City Hotel, where the anniversary celebration commenced with the theme VICTORIOUS: Seven Years of Success. “To seven years of success and more!” said CEO and Founder Mr. Richard Noromor during his welcome speech and wine toast ceremony. “Black and Bling” was the motif where employees wore their best black outfits with shiny accessories—the evening continued with interactive and entertaining activities consisting of games, raffles, and photo ops. Cielo Vasquez and Sheina Malonzo, from the People & Culture Team, served as Masters of Ceremony. Surprise awards were given to the employees, creating an atmosphere of excitement and unending applause. Jimmar Merino, Senior Account Manager & Brand Strategy Lead, and Patrick Lee Orquiola, Creative Lead, were rewarded with Loyalty Awards. Alongside them, Nicole Ann Casuga, Multimedia Graphics Designer, was recognized as the Star Player of the Year. The Core Values Crusader, the final award, has been given to Patrick Lee Orquiola and Nesie Obiado, Revenue Operations Lead.Emerge has survived and thrived through the pandemic and never closed its doors, even at the most challenging times. It has continued to provide top-notch digital marketing solutions for seven years and counting. Following the company’s visions and mission, a brighter future for this home-grown digital marketing firm is on the horizon.