Be the most active and engaging healthcare facility in Central Luzon
The Medical City Clark has a bold vision—to become the top referral center in Central Luzon. But to achieve that, they knew they needed a stronger presence in the digital space, especially on social media where their audience spends most of their time.
Since 2015, their marketing efforts had leaned heavily on traditional channels like newspapers, radio, and events. While these built initial awareness, they weren’t enough to reshape public perception.
One big challenge? Many people believed The Medical City Clark catered only to the A and B markets, largely because of its location inside an economic zone.
It was clear: they needed a fresh, data-driven digital strategy—one that could break the stigma, reach a broader audience, and position the hospital as a trusted choice for everyone in Central Luzon and beyond.
Drive inpatient and outpatient with digital marketing
We took a holistic digital marketing approach—combining social media, Facebook Ads, Google Ads, email marketing, and an online doctor appointment system. Together, these channels helped us drive quality leads, expand brand awareness, reach new audiences, and ultimately bring in more patients.
Our team rolled out a proven 4-step strategy—Build, Acquire, Engage, and Measure—designed to connect with The Medical City Clark’s ideal audience, from doctors to patients. Below is a visual campaign that breaks it all down.
Results 500 average monthly Facebook messages with a 300% increase in revenue
By launching Google Search, Display, Instagram, and Facebook campaigns, The Medical City Clark achieved remarkable results—a 300% increase in revenue from digital marketing alone, along with a significant rise in patient numbers during the campaign period.
Regular analytics reviews and monthly strategy sessions kept the campaigns ROI-focused, ensuring every move was backed by data.
Most importantly, the success inspired the client to increase their digital marketing budget and expand their campaigns, driving even greater growth.
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