Emerge

Emerge Case Studies The Medical City Clark – Healthcare & Medical

How The Medical City Clark’s Personalized Digital Campaigns Helped Drive ₱6B in Hospital Revenue

The achievements that we're able to attained, came from how Emerge carried out the project...
evelyn in the office
Eveylyn Y.
Sales and Marketing Manager

Challenge

Be the most active and engaging healthcare facility in Central Luzon

The Medical City Clark has a bold vision—to become the top referral center in Central Luzon. But to achieve that, they knew they needed a stronger presence in the digital space, especially on social media where their audience spends most of their time.

Since 2015, their marketing efforts had leaned heavily on traditional channels like newspapers, radio, and events. While these built initial awareness, they weren’t enough to reshape public perception.

One big challenge? Many people believed The Medical City Clark catered only to the A and B markets, largely because of its location inside an economic zone.

It was clear: they needed a fresh, data-driven digital strategy—one that could break the stigma, reach a broader audience, and position the hospital as a trusted choice for everyone in Central Luzon and beyond.

Solution

Drive inpatient and outpatient with digital marketing

We took a holistic digital marketing approach—combining social media, Facebook Ads, Google Ads, email marketing, and an online doctor appointment system. Together, these channels helped us drive quality leads, expand brand awareness, reach new audiences, and ultimately bring in more patients.

Our team rolled out a proven 4-step strategyBuild, Acquire, Engage, and Measure—designed to connect with The Medical City Clark’s ideal audience, from doctors to patients. Below is a visual campaign that breaks it all down.

Build

  • Responsive Website
  • Landing Pages

Acquire

  • Display Banner Re-targeting Search
  • Keywords targeting
  • Facebook Ad Engagement

Engage

  • Re-marketing
  • Email Marketing

Measure

  • “Digital Plumbing” to track users who take call to action.

Results

6.3M


ad
impressions
0%

500


avg
monthly facebook
messages
0%

300%


engagement
rate
0%

Results 500 average monthly Facebook messages with a 300% increase in revenue

By launching Google Search, Display, Instagram, and Facebook campaigns, The Medical City Clark achieved remarkable results—a 300% increase in revenue from digital marketing alone, along with a significant rise in patient numbers during the campaign period.

Regular analytics reviews and monthly strategy sessions kept the campaigns ROI-focused, ensuring every move was backed by data.

Most importantly, the success inspired the client to increase their digital marketing budget and expand their campaigns, driving even greater growth.

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