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Emerge Case Studies ISCAHM – Education & Training

Increase in Enrollees for International School for Culinary Arts & Hotel Management in 3 months

Challenge

The company built a solid presence on Facebook and consistently generated strong engagement. However, their main challenge was expanding brand awareness beyond social media—especially on Google Search and across the wider web.

Solution

ISCAHM wanted a smarter way to attract more potential enrollees. To help them reach this goal, we designed a multi-channel digital strategy tailored to their audience. Using our proven 4-step framework—Build, Acquire, Engage, and Measure—we implemented a results-driven approach to connect with and convert their ideal prospects. The visual campaign below shows how it all comes together.

Build

  • Responsive Website
  • Landing Pages

Acquire

  • Display Banner Re-targeting Search
  • Keywords targeting
  • Facebook Ad Engagement

Engage

  • Re-marketing
  • Email Marketing

Measure

  • “Digital Plumbing” to track users who take call to action.

Results

11.5M


ad
impressions
0%

34k


ad
interactions
0%

224


leads
0%

Emerge Digital Agency designed a targeted digital marketing strategy to help them hit their business goals. The result? Over 3,000 online applications generated.

With our approach, their sales and marketing team reached a wider online audience, eliminating the need for applicants to visit a satellite office in person.

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