Re-introduce the brand on social media and get a high engagement rate
Starting in 1972 as a small bakery and refreshment shop in Tarlac City, Cindy’s has always stood for two simple promises: Good Food in a Good Place.
Fast forward to 2018, Cindy’s began reintroducing its brand through social media to attract more customers, open new locations, and grow its franchise network.
They knew that to make this happen, a strong and active social media presence was essential.
Launch creative campaigns on social media
Believing in the power of video storytelling, we designed two heartfelt campaigns aimed at connecting with our core audience—mothers.
To maximize reach, we ran Facebook ads that amplified the videos while promoting Cindy’s locations and products, all with the goal of boosting in-store sales.
Using our proven 4-step digital marketing framework—Build, Acquire, Engage, and Measure—we delivered a smart, data-driven approach that effectively reached Cindy’s target audience.
20% increase in engagement rate
By rolling out a video content strategy along with targeted Facebook and Instagram ads, Cindy’s drove significant growth—boosting in-store sales from social media and web traffic while increasing engagement rates from 4% to 20%.
Monthly analytics and reporting kept the campaigns data-driven and ROI-focused, ensuring every decision was guided by performance insights.
As a result, Cindy’s not only achieved higher engagement but also expanded by opening new locations and attracting more franchise partners, fueling even bigger growth.
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