Author name: Press Release

Angeles City — On February 9, 2025, Emerge’s official corporate social responsibility initiative, Emerging Hands, helped the Aeta Community of Camias, Porac, Pampanga, by distributing grocery packs to more than fifty families and students. Ms. Rodylyn Coles, Emerge’s Chief Financial and Administrative Officer, expressed the motivation behind this outreach: “We chose to assist the Aeta Community of Camias, Porac because it is quite remote, and help seldom reaches them. Our goal is to bring essential resources directly to those who need them most.” The event took place at a local high school, which served as a gathering space for families and students from the Aeta Community. After participating in various activities organized by the team, attendees received grocery donations that included essential food items for families experiencing food insecurity. To enhance the outreach experience, the Emerge Team collaborated with local partners, including Rodrigo’s Bakeshop and One Stop Fitness Center, ensuring the success of this initiative. Their contributions provided not only resources but also support in mobilizing the community. This event is just one aspect of Emerge’s unwavering commitment to giving back to the community. With a structured approach, Emerge organizes quarterly outreach programs designed to provide assistance and foster lasting relationships with communities in need. By engaging in such charitable endeavors, Emerge aligns its mission with the United Nations Sustainable Development Goals, in this case, focusing on the objective of Zero Hunger. This goal seeks to eliminate hunger and ensure food security for all, underscoring Emerge’s commitment to social responsibility and positive community impact.

Clark, Philippines — In its bold move set to trailblaze the influencer marketing landscape, Emerge has successfully unveiled the EmergeFluence, aimed at unlocking brand potential through strategic short-form content and influencer collaborations, during the ‘Into the Squadfluence: Influencer’s Day North by EmergeFluence’ on 28 September 2024, at Swissotel Clark, Pampanga. During the event, which has brought together influencers, marketing professionals, and content creators, Emerge Director of Marketing and Client Services Jim Merino laid out the array of future-forward benefits that await the members and the crucial role of building a community to amplify influencer marketing, following the platform’s activation. “Since EmergeFluence has been officially launched, we shall see that we will build tailored campaigns relevant to Filipino values and preferences. We will also leverage all types of influencers from nano to mega to help brands influence the market with their transparent and authentic approach in influencer marketing,” Director Jim said. Meanwhile, Emerge President & CEO Carissa Noromor shared the agency’s vision in transforming the influencer marketing arena in the coming years, as she asserted, “As a founder, my core is community. I’ve seen creator networks that are driven by financial goals. We want to balance it and make it sustainable by building a community of brands, creators, and influencers with a purpose or advocacy. We also wish to ensure that the content being produced by Squadfluencers is authentic, factual, and fair. Influencers are still relevant in the coming years. Brands are getting smarter in choosing the right influencers while consumers are getting smarter in choosing the right brand for them.” In recognition of their impactful roles at the forefront of the initiative, the Squadfluence members, namely, Joanna Ning Cordero of Festive Flair Jaypee De Guzman of The DG Fam Sheina Lacson of Sismars Manganleña, and Claudette Bacod, a Representative of Metro Clark Guide and concurrent Marketing and Accounts Associate of Emerge, were accorded with Plaques of Appreciation. Additionally, Early Birds Awards were awarded to We Trvl, Eats Ena, and The Travel Lhemz, while Ms. Ena Macale and Mr. JP Cruz were crowned as Stars of the Night. Attendees were also actively engaged with festive activities, including the Search for the Squadfluence North. To end the event on a vibrant, high note, the Squadfluence members embarked on a content shoot for Hann Resorts — showcasing their creativity and fruitful collaboration with their co-influencers. The event was also made possible through Emerge’s partner, Hann Resorts, for the venue; Punto Central Luzon and Metro Clark Guide as the official media partners; the One Stop Fitness Gym, Elle Gowns, Mists and Matches, B Skin Care, Rodrigo’s Bakeshop, Chiffon Queen, Marnelli’s Cakes and Pastries, Around the Metro Ph, OVFL Cafe and Noble Studios – Magalang. With the successful launch of EmergeFluence — which signifies a future-forward stride in influencer marketing, Emerge continues to lead the way in ushering in innovative collaborations between brands and influencers, anchored in its vision. Eyeing to know more about EmergeFluence and other exciting, upcoming events? Visit: https://emerge.com.ph/marketing-solutions/emergefluence/

Emerge continues to champion digital innovation with its recently-concluded event — the ‘Unwrap Your Potential’ Masterclass Series, “TikTok for Entrepreneurs: A Fireside Chat on Growing Your Business.” In partnership with TikTok’s Agency Partner Manager, Ou, Chung-Ying or “Roger”, the event aimed at providing entrepreneurs and professionals with game-changing insights vis-à-vis harnessing Tiktok as a powerful tool to usher in business growth. During the event, Emerge Director of Marketing and Client Services Jim Merino served as the moderator of the engagement, leading forth the open conversations that enable attendees to delve into the strategies and ad products that Tiktok offers. Emphasizing on the unique approach of the session, he shared, “For this edition, it was actually initiated by our TikTok Agency Partner Manager, Roger, who offered his time and knowledge to share the latest updates in TikTok and its ad products to our pre-selected guests. Next time, we’ll make it bigger but still have the same intimacy like a fireside chat where open conversations are welcome.” Director Merino likewise shared that the masterclass stemmed from the commitment of Emerge to impel entrepreneurs, “It’s aligned with our empowerment program, “Unwrap Your Potential”, and we pulled this initiative from our Masterclass Series because we want to share the power and knowledge of using TikTok to grow their business. We want to open their minds that other platforms are available for them.” Now that the platform, Tiktok, continues to dominate the video content and digital-era way of business landscape, its crucial role in digital marketing and entrepreneurship cannot be overemphasized, as what Director Merino said, “Since we’re in the video era, TikTok is one of the key players and one of the fastest growing platform in the Philippines. As marketers and business owners we must be agile to adapt to the changes in buying behaviors and consumer preferences. You should be present where your customers currently are.” Looking forward, Emerge is fully driven to forge partnerships with more business owners to elevate their businesses and help them focus more on other important things, “When you entrust Emerge to handle your TikTok ads headaches, you’ll focus more on the other important aspects of your business.” He added, “If you already had an impression of TikTok, forget it and throw it. You can’t expect growth when you close your door to opportunities such as Tiktok ads. But with the right partner, you can be at ease and just wait for results.” For entrepreneurs out there, gear up as Emerge is about to deliver more future-forward results in your business, as Director Jim passionately remarked, “More special programs and initiatives are coming so stay tuned! We have so many areas in marketing both digital and traditional that we haven’t explored yet so we are excited on opening this door for everyone.” Are you ready to stay up ahead and emerge successful in the ever-evolving digital landscape? Visit https://emerge.com.ph or drop us a message today and let’s help you achieve sustained success and progress!

In an inspiring act of solidarity and with an aim to give back to its community, the Emerging Hands, in partnership with Mr. Crimiknowlgy Educational Items Trading, held a charitable initiative for over 30 students in need in Magalang, Pampanga. This includes collecting and donating school supplies, and conducting a feeding program, to ensure that the students receive, not just the necessary educational tools but also nutritious meals for their health and well-being. Emerge CEO Carissa Coles shared the impetus for the project, “Our Pastor has a mission church in Magalang. He asked my support to give office supplies to the kids they teach,” she said. She further explained, “I am deeply inspired by the United Nations Sustainable Development Goal 4, which aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Emerge proudly supports this UN goal.” With genuine hopes for the fruitful impact of the initiative towards the beneficiaries, Ms. Coles remarked, “These kids will be inspired and feel that people care for their education.” Meanwhile, for the part of Mr. Crimiknowlgy Educational Items Trading, founded by Christian Baptist Pastor, Rev. Paul John M Azores — a Pastor of the Freedom Baptist Church — who organizes programs and events benefiting both the spiritual and physical needs of the community, shared the solid foundation of their partnership with Emerge, “Mr. CrimiKNOWlogy Educational Items Trading honors the common ground that it has with Emerge. First, the owners are both believers of the Lord Jesus Christ; second, they are both from poverty who were blessed by God and wanted to give back; and lastly, they both strive to be successful in their field to honor and glorify God through their substance.” Reflecting on the donation drive, Mr. Crimiknowlgy Educational Items Trading added, “We are not just doing business to earn, but God has opened the door of opportunity for us to be a blessing and His instruments of extending His love to the people. What we do was given an eternal value since it is nor becoming God’s instrument of His grace.” Looking into the future, Ms. Coles sees optimistic opportunities for Emerging Hands initiatives to expand further, anchored on their overarching CSR vision and mission, as she reiterated, “We plan to do this every year and increase the number of donations we can give to children.” She concluded, “We can create an impact and put smiles on the faces of these future leaders [through such community initiatives].” About Emerging Hands The Emerging Hands is an initiative under Emerge’s Corporate Social Responsibility (CSR). It is envisioned to support and empower local communities through volunteering and charity initiatives, and actively seeks out opportunities to make a positive impact. Giving back and helping communities grow are at its core. Do you aim to make an impact, too? Join and connect with Emerging Hands in our mission to support and uplift our communities. Visit our website to learn more about our initiatives and find out how you can get involved. Together, we can make an emerging difference!

Pampanga, Philippines — With its core vision and commitment to empowering Small and Medium-sized Enterprises (MSMEs) to thrive in the digital arena, Emerge proudly participated in the Go Negosyo 3M on Wheels held on 08 June 2024, at SM City, Pampanga. As one of the esteemed mentors, Emerge’s Director of Marketing & Client Services, Jim Merino lent his knowledge and expertise, bringing forth invaluable insights to aspiring entrepreneurs. “As a first-time mentor for Go Negosyo 3M on Wheels, it felt very surreal. Speaking at conventions is one thing, but mentoring aspiring entrepreneurs is a whole different experience. I get to merge my two professions as a marketer and as an educator. This was a great opportunity to give insights and inspire these mentees,” Dir. Merino expressed. He added, “I saw great potential in their vision, and I was eager to support them as well.” Events such as the Go Negosyo 3M on Wheels play a crucial role in catalyzing the development of MSMEs in the country, as Dir. Merino underscored, “These [events] empower aspiring entrepreneurs to never stop dreaming and the importance of taking action to make their dreams a reality.” Forging forward, Emerge continues to build momentum by leveraging its position as not just a leading full-service digital marketing company but also a trailblazing force in digital marketing education. “With our masterclass and roadshow series going on, we’re on a path of making our mark as one of the industry leaders in digital marketing education. This just proves that academics and experience can empower others with the spirit of community and knowledge-sharing,” Dir. Merino said. Emerge is a leading and rising full-service omnichannel creative and marketing communications agency that develops and implements integrated marketing campaigns in the Philippines. Over its decade-long position in the marketing arena, it has been unstoppable in empowering its clients to achieve success and stay ahead. Visit emerge.com.ph to learn more.

Quezon City, Philippines—Aiming to unlock the secrets of digital marketing success for industry professionals, Emerge launched its groundbreaking event, “UNWRAP YOUR POTENTIAL: ROADSHOW SERIES,” with its inaugural workshop, “From Beginner to Buzz, A Digital Marketing Workshop for Real Estate,” held on 28 May 2024, at the Finnemann Building in Christ the King, E. Rodriguez Ave, Quezon City, Manila. Being the brainchild of Emerge, the series is slated to give a new approach to learning through customized and direct workshops to various businesses — ensuring the specific audience receives targeted insights on digital marketing strategies. Jim Merino, Emerge’s Director of Marketing & Client Services and the series’ resource speaker shared the impetus behind the initiative, “After our successful run of the Unwrap Your Potential Masterclass Series, we decided to go out on the road and explore more locations where opportunities are waiting for businesses of all kinds. The roadshow version promises a tailor-fit workshop or presentation for a very niche audience, updating the topics depending on the location, the audience, and the marketing need.” The recently concluded workshop was centered on the real estate industry, engaging brokers who are eager to harness the power of digital marketing. Partnering with PAREB-Quezon City Real Estate Board, Inc., Merino explained, “The first leg was successful because of our partnership with PAREB-Quezon City Real Estate Board, Inc., which wanted to provide new learning for its real estate brokers so that they could maximize the digital opportunities waiting for them.” He added, “Since this is a very niche workshop, we also considered how to make it easier for them to understand the jargon and how-tos of the interface of the tools we are using.” In the real estate sector, digitalization is increasingly crucial, a point Merino underscored during the workshop, defining it as a ‘key that streamlines tasks, gets us data for better decisions, and creates a top-notch client experience with virtual tours and such.’ Merino also gave a glimpse into the future of digital marketing for real estate: “Digital marketing’s future is all about VR tours, hyperlocal targeting, content that makes us advisors, and using data to personalize everything. Embrace it, or get left behind!” Moving ahead, Emerge envisions further amplifying and expanding the roadshow series’ target circle beyond Pampanga and Manila, taking it to Visayas and Mindanao, and holding future editions in the international arena, such as Asia and the USA. The successful wrap-up of the maiden workshop highlighted the current age’s need for innovative, specialized knowledge on digital marketing, as Merino shared the experience, “The first leg was filled with curious participants who kept on asking questions and asked for consultations during the workshop portion. Even after the event, participants were keen on connecting with me and talking further about their digital challenges. So I guess our roadshow made an impact on them.” With its commitment to innovation and excellence, Emerge is slated to continue ushering businesses into the new era of marketing, empowering their positions to trailblaze and thrive. Watch out for the upcoming editions of the roadshow series, as Emerge sets it forth to where you are!

Pampanga, 08 May 2024 — Emerge, the trailblazing digital marketing powerhouse in Central Luzon, with a stellar record of success in elevating various brands’ online presence, proudly announces the appointment of Ms. Carissa Coles Noromor, Certified Professional Marketer (CPM Philippines), as its new Chief Executive Officer (CEO). Ms. Noromor, spanning over a decade (and counting) in the digital and social media marketing arena, has dynamically built an illustrious career. From being a copywriter for an e-commerce company in 2011, she transitioned into an SEO Specialist seamlessly, managing various websites for consumer electronic products, and then became the Co-Founder and Chief Marketing Officer (CMO) of Emerge. Her passion for delivering immediate results paved the way for her to specialize in pay-per-click (PPC) advertising, where she excelled in delivering impactful campaigns and driving long-term growth. As Ms. Noromor brings forth her plethora of expertise and experiences that will ultimately usher Emerge into the future, she emphasizes the agency’s tenacious commitment to the new marketing rule: omnichannel marketing, along with the 10-year vision plan. “Our plan revolves around our new manifesto: ‘Omnichannel marketing is the way to go!’” she affirmed.“ Ms. Noromor also discusses the advantages and opportunities that await Emerge’s clients, focusing on delivering game-changing campaigns that yield future-forward outcomes. As she said, “Our goal is to make our clients love us and stay with us forever. The clients will expect campaigns that stand out and deliver results. She added, “We will help our clients succeed on digital and traditional media as well.” Under her captaincy, Ms. Noromor envisioned leveraging technology as the solid anchor of Emerge’s success, as she explained, “The future of Emerge is rooted in technology. Over the next decade, we plan to collaborate with brands and agencies to enhance marketing assets through our proprietary tools.” The decision to set a new CEO on board is rooted in the agency’s strategic and long-term objectives. Emerge’s now Chairman and Founder, Richard Noromor, confidently noted Ms. Noromor’s readiness, capability, and zeal to further cement Emerge’s position in the industry. “Carissa Noromor is ready to take Emerge to the next level. Our 5-year and 10-year plans align with this new direction. Carissa is in charge of solidifying the agency’s mark in this industry by improving all facets of agency management,” Mr. Noromor said. He added, “The role of the new CEO is to scale the agency through a malasakit-driven culture, world-class account management, branding & positioning, and award-winning campaigns.” Further, Mr. Noromor underscored the significance of Ms. Carissa’s leadership in championing women’s empowerment in the industry, stating, “Women are at the forefront of leadership today — wherever industry one is in. And Carissa’s appointment testifies our commitment to inclusion, equality, and diversity.” With Ms. Noromor at the helm, Emerge is primed to continue its legacy of excellence in the field of marketing and beyond.

EmergeLocal Inc. (Emerge) empowered businesses and individuals to leverage content and influencer marketing strategies at its second “Unwrap Your Potential” masterclass event, held with JG Worldwide on April 19, 2024. The event, titled “From Blah to Bam! Content and Influencer Marketing Workshop,” provided attendees with hands-on experience in crafting impactful content and influencer marketing campaigns. Sharing Insights and Expertise The workshop featured presentations from JG Worldwide co-founders Vinze Montero and Gian Eduard. Mr. Montero’s “Brand Pop: Cultural Impact on Content Creation” session explored leveraging cultural trends for content strategy. Mr. Eduard followed with “Adsthetic: The Art of Creating Content,” focusing on the visual aspects of impactful content. From left, Mr. Vinze Montero of JG Worldwide, Mr. Gian Eduard of JG Worldwide, and Director Jim Merino of EmergeLocal, Inc. Emerge’s Director of Marketing and Client Services, Jim Merino, concluded the workshop with “The Ten Commandments of Content and Influencer Marketing,” outlining a framework for successful content marketing campaigns. “Part of the omnichannel marketing approach is getting to your customers’ heads wherever they are on the internet,” said Director Merino. “Leveraging and elevating content with different aspects like the aesthetic, the core message, and use of influential personalities can all contribute to achieving your business goals,” he added. Putting Knowledge into Action Participants actively engaged in the workshop, creating content based on the experts’ insights. Each group presented their work, and participants received valuable feedback and advice for improvement. Attendees of From Blah to Bam! Content and Influencer Marketing Workshop Director Jim Merino added, “We hope the participants will go home, sleep on it, go to work, and finally think, “Oh, so this is why I joined that masterclass.” Because it was something they needed.” Expanding the Reach of Unwrap Your Potential This workshop marks the second event in Emerge’s ongoing “Unwrap Your Potential” campaign, designed to empower businesses and individuals with the skills needed to thrive in the digital landscape. “Building on the impactful results of the initial Unwrap Your Potential Masterclass series, Emerge is expanding the program to reach businesses across the country,” said Emerge Co-Founder Carissa Noromor. “This national expansion reflects our dedication to empowering a wider audience and fostering digital growth.” For more information about Emerge and its award-winning digital marketing solutions, you may reach their Revenue Operations team at sa***@*********al.com. Discover how Emerge can elevate your business’s digital presence.

The Emerge, represented by its Director of Marketing and Client Services, Jimmar Merino, joined in the Grand Launch of the Business Network International – Alliance of Business Elites (BNI-ABE) – One Pampanga held on 31 January 2024 at Alviera Country Club in Porac, Pampanga. During the event, the BNI – ABE Pampanga proudly received the Hall of Fame Award — ranking as the 3rd chapter in the country to have earned the prestigious status, with 36 active members on its roll. The auspicious celebration was led by BNI ABE Managing Directors Felix Asuncion, Mark Nicdao, and Jed Magrimbao and supported and graced by other top executive partners, business professionals, and officers in the region. Emerge, as a one, proud and active member of the BNI – ABE Pampanga, firmly believes in the organization’s commitment towards ushering in an array of opportunities for businesses’ long-term progress, as it resonates the agency’s vision of successfully elevating businesses’ growth through its baskets of game-changing marketing solutions. Congratulations, BNI-ABE – One Pampanga!

On January 26, 2024, EmergeLocal Inc. commemorated its eighth anniversary with the theme “Celebrating Eight Years of Commitment to Excellence”. The occasion also marked the official launch of their Corporate Social Responsibility program, called Emerging Hands. As part of the celebration, the company spent an afternoon giving back to the community at Noah’s Ark. The event was followed by a night of recognition and dinner to celebrate the milestone. Emerging Hands at Noah’s Ark Animal Shelter Emerging Hands is Emerge’s official corporate social responsibility initiative. For its first CSR activity, the Emergians visited Noah’s Ark Dog and Cat Shelter in Mabalacat, Pampanga. The shelter started as a backyard project by Ms. Leah, the owner, in 2018. The employees and executives donated essential items that would benefit the 150 dogs and cats sheltered in Noah’s Ark. Following the donation, Ms. Leah gave the team a tour of the shelter, introducing them to injured and abandoned dogs and cats. “Our “Emerging Hands: Heart for Paws” program contributes to the United Nations Sustainable Development Goal of Life on Land. Through volunteering at Noah’s Ark Animal Shelter, we strive to sustain the diversity and save the lives of vulnerable cats and dogs,” Emerge CEO and Founder Mr. Richard Normor says. Emerge has recently undergone a revision of its company core values, and as a result, the organization has added social responsibility as one of its core values. Being socially responsible is now considered a fundamental aspect of what it means to be a true Emergian. “We recently added the core value of being champions of social responsibility as we need to look beyond doing business and helping out the community in different ways.” Mr. Jimmar Merino, Director of Marketing and Client Services at Emerge, says. 8th Anniversary Dinner and Awards Night Later that evening, the team had a company dinner at Rustica Restaurant to celebrate the anniversary with the theme Celebrating Eight Years of Commitment to Excellence. When asked what excellence means to the team and the company, Mr. Merino says, “Being committed to greatness in what we do. Excellence is in the company’s blood as one of the core values, so being committed to it just adds up to the perfect recipe for a fully functional and reliable team.” After dinner, the Emergians headed to Coffee Bay for games and an awards ceremony. The ceremony was hosted by the People and Culture team, Ms. Cielo Velasquez and Ms. Sheina Malonzo, and some of the members were recognized for their dedication and hard work at the company. Mr. Kim Martinez and Ms. Cielo Velasquez were recognized for their outstanding contributions to Emerge. Mr. Martinez received the Kudos Champion award for exceptional help to colleagues, while Ms. Velasquez was named the Core Values Champion for embodying Emerge’s core values. “Excellence is our cornerstone. Upskilling fuels our team while we boldly challenge the status quo. We refuse to be dictated by trends; instead, we shape them through innovation and a client-first mentality.” said Mr. Noromor. Over the past eight years, Emerge has shown a solid dedication to achieving continuous growth and success. This dedication has enabled the company to expand its market reach and better serve its growing customer base across multiple regions. “Our expansion plan into new territories is further fueling this growth. Additionally, we are committed to solidifying our processes and launching proprietary tools to continuously improve the client experience,” Mr. Noromor says. Emerge has introduced a new approach to digital marketing called omnichannel marketing, which involves developing comprehensive digital strategies encompassing all relevant channels. “Embracing the future, we transition from digital-first to a comprehensive omnichannel strategy. This positions us as the trusted partner for Philippine MSMEs, offering holistic digital strategies across all relevant channels,” added Mr. Noromor. For more information about Emerge and its award-winning digital marketing solutions, you may reach their Revenue Operations team at sa***@*********al.com and discover how Emerge can elevate your business’s digital presence.